paul laherty copyright 2011 p ersonal b randing & y our d igital f ootprint paul laherty
TRANSCRIPT
Paul Laherty Copyright 2011
PERSONAL BRANDING &YOUR DIGITAL FOOTPRINT
Paul Laherty
Paul Laherty Copyright 2011
THE PAOMNNEHAL PWEOR OF THE HUMAN MIND. AOCCDRNIG TO RSCHEEARCH AT CMABRIGDE UINERVTISY, IT DEOSN’T MTTAER IN WHAT ORDER THE LTTEERS IN A WROD ARE, THE OLNY IPRMOATNT TNIHG IS TAHT THE FRSIT AND LSAT LTTEER BE IN THE RGHIT PCLAE. THE RSET CAN BE A TAOTL MSES AND YOU CAN SLITL RAED IT WOUTHIT PORBELM. TIHS IS BCUSEAE THE HMUAN MNID DEOS NOT RAED ERVEY LTETER BY ISTLEF, BUT THE WORD AS A WLOHE. WHO SIAD SEPLLNIG MTATRES?
Paul Laherty Copyright 2011
Paul Laherty Copyright 2011
Paul Laherty Copyright 2011
Everything Is Impossible Until Someone Does It
Paul Laherty Copyright 2011
Paul Laherty Copyright 2011
Paul Laherty Copyright 2011
DIGITAL REACH
• Facebook• Twitter• Instagram• Vine• Linkedin• Blogs• Speaking• Articles• Interviews• Boards
• Shared updates• Engage others• Share articles• Share original content• Publicize activities• Promote activities• Self-nominations• Committee selection• Run for election
Paul Laherty Copyright 2011
EF
FO
RT
SHARE YOUR GOALS
Paul Laherty Copyright 2011
Your effort 100 People0%
20%
40%
60%
80%
100%
120%
Passive Help
Paul Laherty Copyright 2011
CONNECTION “QUALITY” MATTERS
• Connect with “connected” people.• Join the biggest groups.• Form distant connections.
Paul Laherty Copyright 2011
Paul Laherty Copyright 2011
Paul Laherty Copyright 2011
DISCUSSION• Are there specific reasons you would accept or decline a
linkedin request?• If you personalize requests - is there an approach that
seems to work better than others you've tried?• What etiquette rules should new users follow?• What are Linkedin’s most surprising benefits?• For Direct members - If you accept requests to connect
from Allied members, what conditions must be met?• For Allied members - How do you decide when to send a
connection request to a Direct member? How do you feel if they don't action your request?
• For Direct members - What situations or requests turn you off immediately?
Blogging
Direct Benefits:• Content for speeches• Content for books• Cost effective promotion
mechanism• Control your brand• Establish expertise
Leads to:• Consulting
– Expert networks• GLG• Cognolink• Alphasights
– Short engagements
• Boards• Career change
Paul Laherty Copyright 2011
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Paul Laherty Copyright 2011
Paul Laherty Copyright 2011
Paul Laherty Copyright 2014