patton showroom display guideline

Patton Showroom Display Guidelines

Patton Marketing

2015

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A HISTORIC COMPANY WITH A STATE-OF-THE-ART PRODUCT LINE

Be Part of the Patton LegendPatton Ltd, with over 150 staff worldwide, covers the Australasian market from fourcountries with nine New Zealand branches, thirteen Australian outlets, a sales office and factory in Thailand and sales office and distribution outlets in India.

The company’s head office is based in Auckland, New Zealand, and provides the central hub for administration, marketing, development work and technical support. Supported by its nine branches Patton NZ ensures nationwide customer support.

Australia has twelve outlets spread over the major territories of Victoria, New South Wales, Queensland, South Australia and Western Australia and like NZ provides trade support in capital equipment, spare parts and technical back-up.

Into the Asian markets Patton has two well established companies. One J.V operates from Bangkok, Thailand, with both manufacturing and marketing facilities available to provide timely distribution of market specific products to the Asian and Pacific region.

Our second Asian operation is based in India with its corporate office in Noida and sales offices in New Delhi, Mumbai, Bangalore and Jaipur. Sales offices operate through dealer network spread across India and work closely with OEMs in the field of HVAC&R. The large expansion of the refrigeration industry within the Indian market has seen great growth in a short space of time. Now representing many world leading brands in the field of digital instruments, tools, equipments, compressors, spare parts & consumables for HVAC&R industry, along with our Patton range of evaporators and condensing

units for cold rooms & CA rooms, Patton India is well respected for its technically experienced industry support.

Product is primary, but presentation is the key to dealer success. Customers have the same perception of a store image as they do of a product image. The days when you could park a few snowmobiles and ATVs in front of a dealership and expect customers to rush in are long gone. Remember, 80% of the buying decisions are made right at the dealership (Dealer News 1/05). Today’s consumers are sophisticated shoppers who respond to great signage, exciting displays, powerful imagery, and an informed sales force. Therefore a well-designed showroom plays an important role in the purchasing descion.

The purpose of the Showroom Display Guidelines are as follows:

• To evaluate, plan and make improvements to your branch;• To see your branch through your customers’ eye;• To find out how your storefront can become a bold identification for Patton by combining the interior and exterior design with the Patton brand

identity;• To view good showroom layouts for your inspiration; • To look at the suggestions for basic interior elements that will help your showroom come alive using paint colors, flooring, lighting, fixtures and

more.

Introduction

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External | Window Display

• Latest product should be shown at the window.

• Keep windows & doors regularly cleaned.

• Individual products - Uncluttered.

• Regular rotation (e.g. monthly).

Patton Adelaide

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Internal | Trade Counter

• Keep your counter well stocked.

• Impulse buy items.

• Specials sheets & items of special interest on show.

• Business cards on display - Branch Manager - Sales Manager• Trade & technical literature.

Patton Adelaide

• Weekly product rotation.

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Internal | Main Area & Shelving

• Have water cooler with cups well stocked.

• All available shelves fully stocked.

• Products logically displayed by brand.

• Related branding/literature with products.

• No clutter or rubbish beneath shelves.

• Dust free and clean products.

Patton Adelaide

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Internal | Main Area & Shelving

• Patton capital plant included in displays.e.g. S Series, TC Series, NQAC, etc.

• Labels on capital plant to show range with technical brochures accompanying.

Patton Adelaide

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Internal | Posters

• Up-to-date Paton product posters on display.

• Others as per brands & keeping in context with overall “look” of branch.

• Either framed or laminated on board - no paper printed to wall etc.

Patton West Melbourne

patton showroom display guideline

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