patrick henshaw (strap) why your innovation and wearable integration process is broken
TRANSCRIPT
Innovation as a ServicePatrick Henshaw @leadersoutfront
@getstrap
Innovation is Hard
WHAT IS SHOPPER FUTURES?
Shopper Futures is a scaled innovation initiative that saw 10 North American Mondelez brands partner with 10 startups to solve shopper marketing challenges and bring pilot programs to market with selected retailer partners.
Drive Innovation in Shopper Marketing
Expand Culture of “Intrapreneurship” & Build Next Gen Marketers
Win at POB & Yield Direct Commercial Returns
PROGRAM GOALSPROGRAM OVERVIEW
PILOT TEAM STRUCTURE
MDLZ Brand
Marketer
Retailer Partner Startup
Each pilot team will include:
MDLZ Shopper Marketer
1. Competition Launch2. Startup Evaluation
The top startups are invited to deliver short pitches and the participating brand & shopper marketer teams will each pick a startup partner & be paired with a retailer to bring a pilot program to market
Open call for applications from startups with technology solutions solving shopper marketing challengesVet all startup applicant and narrow down to those that meet identified shopper marketing goals
3. Pitch Day
4. Immersions
5. 90 Days to Activate
Intrapreneurs make their startup partner office their new home for two days to kick off planning & work like an entrepreneur
Startups, brand & shopper marketers & retailer partners collaborate to launch a pilot program in market within 90 days
HOW DOES IT WORK?