7/25/2019 Pathos, Ethos and Logos

1/5

Pathos, Ethos and Logos

7/25/2019 Pathos, Ethos and Logos

2/5

Defnitions

Pathos- persuading by the appealing to theaudiences emotions, language choice aects theaudiences emotional response.

Can be positive (e. Love, ecitement! or negative

(e. "ealousy, hatred!

Ethos-is an appeal to ethics, and it is a means o#convincing someone o# the character or credibility o#

the persuader. Logos-persuading by the use o# reasoning, use o#

statics is popular, #ocus on #acts, recorded evidenceand historical data.

7/25/2019 Pathos, Ethos and Logos

3/5

Pathos

$hese advertisements depicts an appeal tosympathy, these pictures sho% animals inneed o# being saved. $he animals loo& sad

and neglected this is %here the audiencesemotion is brought in, the vie%er cant help#eel sad #or them and %ant to help. $hemessage that this advertisement conveys

is that i# you donate money to these animalrescue companies you can ma&e adierence in their lives.

7/25/2019 Pathos, Ethos and Logos

4/5

Ethos

$aylor '%i#t is used #or this advertisement.

hen the company Covergirl made thisadvertisement, they &ne% that using a

celebrity %ould help convince the public.$aylor '%i#t is a )credible source* %hen itcomes to ma&e up as many %omen as %ell asteenagers see $aylor '%i#t as an icon o#

beauty. +s a result, many thin& that %hatevershe %ears %ill ma&e anyone loo& good and%hatever she says in the advertisement mustbe true.

7/25/2019 Pathos, Ethos and Logos

5/5

Logos

$he creator o# this advertisements intentions %ereto shoc& the audience using logos, an appeal tologic. n this advertisement, there is a hand holdinga cigarette, but the shado% o# this hand does notsho% this at all. nstead the shado% o# this hand isactually a hand %ith a gun in it, this gives thereader #ear. -nce the reader notices the bottom o#the poster %here it reads )+bout /0,/// people in

the 12 die each year due to smo&ing* this is thepart o# the advertisement appeals to logic as itholds statistics, many people die due to smo&ingand having a number put to it, ma&es it seem more

shoc&ing and ma&es the audience realise and thin&.