pass it on
TRANSCRIPT
and similar
challenges
passItOn
i am so bored of eating the same old same old
searching for an exciting snack is hard
and similar
challenges
passItOn
i am so bored of eating the same old same old
searching for an exciting snack is hard where can I find
my kind of taste ?
and similar
challenges
passItOn
i am so bored of eating the same old same old
searching for an exciting snack is hard where can I find
my kind of taste ?
finding interesting food is a challenge
and similar
challenges
passItOn
i am so bored of eating the same old same old
searching for an exciting snack is hard where can I find
my kind of taste ?
finding interesting food is a challenge
Is there a new place to
eat out at ?
and similar
challenges
passItOn
i am so bored of eating the same old same old
searching for an exciting snack is hard where can I find
my kind of taste ?
finding interesting food is a challenge
Is there a new place to
eat out at ?
i wonder where others go to eat?
current solutions
passItOn
burrp
eattr
four square
restaurant finder
tummy rats
mega menu
zomato
mojo street
still a mismatch
passItOn
burrp
eattr
four square
restaurant finder
tummy rats
mega menu
zomato
mojo street
still a mismatch
passItOn
burrp
eattr
four square
restaurant finder
tummy rats
mega menu
zomato
mojo street
still a mismatch
passItOn
burrp
eattr
four square
restaurant finder
tummy rats
mega menu
zomato
mojo street
focus only on restaurants
still a mismatch
passItOn
burrp
eattr
four square
restaurant finder
tummy rats
mega menu
zomato
mojo street
focus only on restaurants
curatorial model
still a mismatch
passItOn
burrp
eattr
four square
restaurant finder
tummy rats
mega menu
zomato
mojo street
focus only on restaurants
curatorial model
attention inequality
still a mismatch
passItOn
burrp
eattr
four square
restaurant finder
tummy rats
mega menu
zomato
mojo street
focus only on restaurants
rating rating rating
curatorial model
attention inequality
still a mismatch
passItOn
burrp
eattr
four square
restaurant finder
tummy rats
mega menu
zomato
mojo street
focus only on restaurants
rating rating rating
curatorial model
restaurants, events,
shopping, cinema, tv guide, hotels,
…
attention inequality
still a mismatch
passItOn
burrp
eattr
four square
restaurant finder
tummy rats
mega menu
zomato
mojo street
plastic and glossy feeling
focus only on restaurants
rating rating rating
curatorial model
restaurants, events,
shopping, cinema, tv guide, hotels,
…
attention inequality
passItOn
digging deeper secondary
research
primary research
precedent studies
literature review
survey
passItOn
insights gathered
street food is enjoyed by all socio economic classes
high on multi cuisine
passItOn
insights gathered
street food is enjoyed by all socio economic classes
high on multi cuisine
indulge in food hopping
passItOn
insights gathered
street food is enjoyed by all socio economic classes
high on multi cuisine
indulge in food hopping
eating out is popular and regular
passItOn
insights gathered
i’ll have what they are having
street food is enjoyed by all socio economic classes
high on multi cuisine
indulge in food hopping
eating out is popular and regular
passItOn
insights gathered
i’ll have what they are having
street food is enjoyed by all socio economic classes
high on multi cuisine
indulge in food hopping
liking for WSIWYG
eating out is popular and regular
passItOn
insights gathered
i’ll have what they are having
street food is enjoyed by all socio economic classes
high on multi cuisine
indulge in food hopping
strong reliance on word of mouth
liking for WSIWYG
eating out is popular and regular
passItOn
insights gathered
i’ll have what they are having
street food is enjoyed by all socio economic classes
high on multi cuisine
indulge in food hopping
strong reliance on word of mouth
liking for WSIWYG
eating out is popular and regular
food is a bonding activity
passItOn
focus on street food
real time
playful and resourceful
crowdsourcing
WSIWYG attention democracy
food hopping
explore places