PASE yourself– it works!

Learn how PASE (Purdue Alumni Student Experience) in just a few short years has become one of the largest student groups on Purdue’s West Lafayette campus, AND is a membership driven organization! Session will cover a broad overview that will include:

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• best practices• lessons learned• start up helpful hints• marketing and promo examples• successful and unsuccessful events• student leadership structure• the impact it has made on the alumni association.

Brandi FarrerDirector of Student Programs

PASE yourself – it works!

Emily SmithAssistant Director of Engagement and Young Alumni Programs

Purdue Alumni Association, Purdue University

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Overview

Purdue Alumni Association PASE (Purdue Alumni Student Experience) Is it worth it? Best practices Young Alumni Initiatives Lessons learned & helpful hints

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Our Brand Promise Statement

Your Purdue Alumni Association

is the gateway for loyal alumni

and friends to build relationships

with each other and Purdue University

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Purdue Alumni Student Experience (PASE)

PASE is the student membership of the Purdue Alumni Association and provides opportunities to:– Promote Purdue pride and tradition on campus – Cultivate relationships between students and

alumni through networking opportunities – Enhance the college experience through fun,

memorable events

Goal of PASE

The goal for the program is to engage the students while they’re on campus, get them familiar with the alumni association, and then transition them into being active young alumni.

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Is it worth it?

Percent of young alumni that renew their Purdue Alumni membership after their gift membership expired:

4.75%- non-PASE 16% - PASE members 34% - PASE Board of Directors

Data since PASE was established in 2005.

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Is it worth it?…..YES!

PASE is the largest student group on campus with over 3,400 members!

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PASE Board of Directors 30 student leaders that plan and organize PASE

events, other special events for students, and also educate PASE members about the Purdue Alumni Association.

– Five committees: Sales & Marketing Networking Traditions PASE Events Advancement and Engagement

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Discounts & Benefits

PASE members receive the same benefits and discounts as Purdue Alumni members including:

local restaurant discounts (Subway, Scotty's Brewhouse, Puccini's)

10% off textbooks at Follett's Purdue Bookstores 15% off at University Spirit including Greek goods! Annual membership kit each year you are a PASE

member Columbia fleece plus yearly kit with 4-year membership

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Selling points: Networking opportunities Social events Attendance at events is encouraged but not

required Textbook discount Discounts Exclusive opportunities Membership kit/fleece Largest student group on campus

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Part 1 of the goal

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The goal for the program is to engage the students while they’re on campus, get them familiar with the alumni association, and then transition them into being active young alumni.

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EventsFreshman Orientation (STAR)Welcome week (BGR)Legacy PicnicIce Cream SocialNetworking DinnerAmazing PASE RaceBags for CansFun Football FridayJohn Purdue birthday celebrationGame Watch PartyNearly Naked MileCareer Networking SocialsBoilers on IceBehind the Scene ToursRelaxation Station

Graduating Senior Focused Events:

Life After GraduationSenior Send OffTaste of Graduation

Networking Dinner

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• During Alumni Weekend & Board • Promote & encourage networking oBalloon bundles to designate school/college areaoPASE bingo card to network with variety of people

• Encourage young alumni to attend (adding young alumni event to the evening)

• Students can learn first hand from alumni that have stayed connected to the university and the alumni association in the alumni club network

Nearly Naked Mile

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• Non-traditional community service activity• Several sponsors

• Promotional & Event T-shirts donated• Volunteerism grant• After party food donated• Unrestricted donations

• News coverage• Front page of the Purdue Exponent• Front page of the local newspaper• Local TV broadcast• Boiler Bytes (Big Ten Network)

Nearly Naked Mile

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• Over 500 participants and more than 800 pounds of clothing donated

• Ends at the Dauch Alumni Center • Fun facts about the alumni association &

sponsors along the route• Record number of Web site hits viewing photos

after the event• Local support = “celebrity” judges for the costume

contests (business owners, Mayor, etc.)• Received campus award

Promotional T-shirts

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PASE Board of Directors wear a month before event to advertise and promote.

Event T-shirts – free to first 200 PASE members

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Thank Sponsors

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Senior Send Off

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• Fun farewell for all graduating seniors• Sponsored by Purdue Alumni Association and PASE• PASE BoD wear Purdue Alumni T-shirts• Free food, useful information for life after graduation,

Purdue Alumni clubs information• Exclusive gift

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Part 2 of the goal

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The goal for the program is to engage the students while they’re on campus, get them familiar with the alumni association, and then transition them into being active young alumni.

PASE and Purdue Alumni Association cross promoting

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PASE is the student membership of the Purdue Alumni Association

PASE and Purdue Alumni Association cross promoting

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• “PASE is the student membership of the Purdue Alumni Association”

• Purdue Alumni Association logo on all PASE marketing materials

• Annual membership T-shirt & tradition glass• PASE BoD students wear Purdue Alumni t’s at Senior

Send Off• PASE BoD students help at Boilermaker Ball

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Samples upfront

• Standard verbiage• Web site• T-shirts• PASE BoD polo’s• Bags• Wristbands • Photo galleries • Tax information• Upcoming events flyers

Part 3 of the goal

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The goal for the program is to engage the students while they’re on campus, get them familiar with the alumni association, and then transition them into being active young alumni.

Young Alumni Initiatives

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• Gift membership• Class representative from each of the past three graduating classes on the Purdue Alumni Board of Directors• Young Alumni e-newsletter three times a year• Contacting past BoD members to get involved & lead in their

area• Annual Outstanding Young Alumni award given during Alumni

Weekend for 50th & 25th class reunions• Sponsor a recent grad/young alumni trip to Europe each

summer• Taste of Graduation event• Destination weekends• Purdue Alumni Clubs

• Encourage young alumni discounts & representative on board• 40 under 40 issue in the Purdue Alumnus magazine in fall 2010• Task Force

Cubs Game

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• New event in 2012• During Senior Week• Got group tickets through Goose Island, where we will be

having our pregame event• Two options:

o bus from campus, game ticket, and pregame event: $25o ticket and pregame event only: $15

• Sold out the bus in about a week, added a second bus and sold out second bus within 3 days

• We have invited officers from our club in Chicago to network• Hope to make it an annual event

Taste of Graduation

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• During senior week• Held at the Alumni Center• Information about the alumni association on display

• Alumni Clubs• Networking

• Mingling with board members• Class Representative can share more about their

position• Update contact information• Had over 250 attendees the first year, average

attendance now is 400-500• Chance for Senior trip travelers to meet

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Young Alumni e-newsletter

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Recent Grad & YA trip to Europe

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Young Alumni Destination Weekends

2010 – New Orleans 2011 – Houston 2012 – San Francisco

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Lessons learned & helpful hints

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• Know your goal• When placing your first order of “stuff” – be realistic, don’t over order• Sponsorships• Enticements• Empower your PASE BoD!

• Trinkets• Marketing ideas• New events• It’s ok if they make some mistakes, they’ll learn

• PASE BoD• Make sure YOU can work with the exec board • quality not quantity• be mindful of relatives• semester justification statements

• Letter of recommendation folder

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www.purduealumni.org www.purduealumni.org/PASE www.purduealumni.org/ya Find PASE and Purdue Alumni on Facebook Follow Purdue Alumni & PASE on Twitter

Brandi Farrer Emily Smith

brandi@purdue.edu smithee@purdue.edu

(800) 414-1541 (800) 414-1541

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