A NEW KIND OF RUNNING SERIES FOR RUNNERS, BY RUNNERS.

PARTNERSHIP OPPORTUNITIES

BORN & RACED IN NEBRASKA

OUR APPROACH

Hi All,

We couldn’t be happier to have you considering a partnership with the Born & Raced in Nebraska Running Series! The BRIN Running Series was developed for runners, by runners. We strive to complement many of the well-established races in the area while providing an unparalleled experience for each of our runners. Each race is unique in its own right, but has been designed to be just that - an experience! We bring this same vision to our partnership program.

Any running event can put your logo on a t-shirt and place a banner at the finish line, but few can provide a true return on your investment. Our packages are not one-size-fits-all. We don’t offer price-points. What we do is different and proven to be effective. Our partnership methods provide your organization with strong brand exposure and the opportunity to be front-and-center as a contributor in our community. We’ll work with you to create a package tailored to your organization’s needs and budget.

In the following pages you’ll find additional information about the BRIN Running Series and how your organization can benefit from this locally sponsored program. We would be thrilled to have you join us in this exciting new community venture!

Thank you for your time and consideration,

Zach HarsinBRIN Race Director

Our Approach 2

Event Calendar 3 - 4

BRIN’s Background 5 - 6

Sponsorship Breakdown 7 - 8

Testimonials 9 - 10

Marketing Reach 11 - 12

Race Materials 13 - 14

Title & Race Sponsor 15

Series Sponsor 16

Sponsors 17 - 18

Kicks’ n Kisses 19 - 20

corNfieldcorNfield 21 - 22

Harvest Moon Hustle 23 - 24

Cross Country Classic 25 - 26

Jingle Jog 27 - 28

CONTENTS

CROSS COUNTRY CLASSIC

corNfield to corNfield

HARVEST MOON HUSTLE

JINGLE JOG

KICKS ‘N KISSESA VALENTINE-THEMED 5K. DATE: February 15, 2015

LOCATION: Railyard – Lincoln DISTANCE: 5k, 1 mile kid’s run

KICKS ‘N KISSES

EVENT CALENDAR

NEBRASKA’S ALL-TIME GREATEST 10K DATE: June 13, 2015

LOCATION: Werner Park – Papillion DISTANCE: 3k, 10k, 1 mile kid’s run

CORNFIELDCORNFIELD

RUN. FOREST. RUN. DATE: October 18, 2015

LOCATION: Carol Joy Holling – Ashland DISTANCE: 8k

CROSS COUNTRY CLASSIC

FAMILY FUN-RUN TO BENEFIT HUNTINGTON ELEMENTARY SCHOOL

DATE: December 12, 2015 LOCATION: Lincoln

DISTANCE: 1 mile & 5k fun run

JINGLE JOG

FAST. FLAT. AND IN THE DARK. DATE: September 18, 2015

LOCATION: Mopac Trail – Elmwood DISTANCE: 5k & 10k

HARVEST MOON HUSTLE

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JINGLE JOG EST.

Run established to benefit local low-income elementary school.

HARVEST MOON HUSTLE

Tired of the traditional Saturday morning 5K, we set out to break that mold. We accomplished that with HMH, a Friday evening race with complete with a live band and dinner.

TODAY

PARTICIPANTS SOAR

Three new races were added in 2014 to BRIN’s platform. We have

successfully sold out 6 of 9 events in our history.

WHERE IT STARTED

Founded in 2013, BRIN was the culmination of frustration with the current state of races in Nebraska. At BRIN, the runner is at the forefront of everything we do.

GROWING VENTURES

BRIN is always looking for new ways to incorporate their sponsors into new races, running groups, speaking engagements, blog posts, and on social media.

2011 2012 2013 2014

We are a new kind of racing series - for runners, by runners.

We are local. We believe in a small grass roots approach and providing an unparalleled experience for our runners, partners and volunteers alike.

We are new, but we are eager to change the local running landscape.

We bring experience from all aspects of running events, that helps us understand the importance of each aspect of the event. From organizing, timing, and running races, to sponsoring, volunteering, and even spectating.

THE ROAD SO FARBRIN CONTINUES TO ADD LOCAL AND

NATIONAL PRODUCT SPONSORS TO THE MIX. NOW- A NEW PARTNERSHIP IS CREATED THAT OFFERS TITLE SPONSORS FOR EACH EVENT.

THE BORN & RACED IN NEBRASKA RUNNING SERIES WAS DEVELOPED WITH THE RUNNER IN MIND. EACH RACE IS UNIQUE IN ITS OWN RIGHT BUT BASED ON ONE IDEA: RACES

FOR RUNNERS, BY RUNNERS.

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BRIN’s BACKGROUND

FROM START TO FINISH

BREAKDOWN

PRESENTING SERIES SPONSOR

The Presenting sponsor of the BRIN Running Series will have the naming rights for the entire series. This sponsor’s name will go directly under the BRIN logo on all online & print publications. The presenting sponsor also has the opportunity to host packet pickup for each race, as well as other exclusive BRIN events throughout the year (ie: Marathon Training Classes).

RACE TITLE SPONSOR

We are now offering the naming rights to each individual race on our series. At this level you will get to select the event you would like to be highlighted for throughout the year. You will then have the naming rights for that specific event each year, with your name being placed with the race logo and all publications that go with that event. Sponsoring with BRIN is different than any other race. At this level you have the opportunity to remain in the sponsorship mix year round, not simply for one single event each year.

OFFICIAL SERIES SPONSOR

Sponsorship at this level gives our partners the opportunity to sponsor for all BRIN events year round. Giving them the most exposure and brand recognition opportunities as possible, with our five events scheduled for 2015, this provides you a great opportunity to have your name listed on our website, race shirts, posters, postcards etc.

PRODUCT PARTNERS

Product partners are vital to the success of our events, and we value you just as much as our paying sponsors. Product sponsors offer a service or product either free of charge or at a discount to our events. These partnerships offer great brand and name recognition for you, provide the runners a change to interact with your products/ services and add to our race day experience.

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BRIN SERIES SPONSORS

INDIVIDUAL RACE SPONSORS

Whether you just really love one of our races, or aren’t ready to commit to a year round sponsorship commitment we do offer single event sponsorships. In order to take full advantage of all the offerings, things need to be finalized 3+ months away from the event.

RBRIN INDIVIDUAL SPONSOR

SPONSORSHIP

Full sponsorship Full sponsorship depending on race

BRIN ITEMS S T O P

WEBSITE/ EMAILS

SOCIAL MEDIA

MARKETING SEMINAR

CUSTOMER DISCOUNTS–10%

PROMO ITEMS

RACE DAY BOOTHS

MAP

FEATHER FLAGS

SWAG BAGS- 5

RACE TEES- 7

POSTERS/POSTCARDS- 5

BARRIERS

ARCH - START/FINISH

COVER PHOTO

LOGO WRAPPED TRAILER

ADMIN COSTS

FREE RACE REGISTRATIONS

SPONSORSHIP TSHIRT

VIDEO SCREEN LOGOS

BIBS- 2

SWAG ITEMS- 2

PREVIEW VIDEOS

NAMING RIGHTS TO EVENT

MARATHON CLASS

NAMING RIGHTS TO SERIES

BRIN BLACKOUT

PACKET PICKUP

THE PEOPLE THEY LOVE BRIN AS MUCH AS YOU DO

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“BRIN races are always a good time! Organized, original, and AWESOME! The volunteers and sponsors are always amazing and you can tell the directors put the events on with the runner in mind, thinking of things runners want. I have never been disappointed with a BRIN event and look forward to keeping them on my race calendar for years to come.”

-AMY M.

Very organized events, thoughtful people who go the extra mile!-GAREY A.

WHAT A GREAT TIME!-SANDRA B.

These races are extremely organized and the race T-shirts are designed so well I’m happy to wear them post-race.

-CHRIS B.

When the BRIN racing series first took off, we were living in New Mexico and my heart ached that I couldn’t be a part of the events. Not only did I crave a good run, but I was immediately drawn to the unspoken sense of comradery, the connection with other runners who are born and raced in Nebraska.

I have had the chance to run several BRIN races and have enjoyed them more than any other race I have run. They are always well organized and enjoyable for runners and spectators alike. I think that BRIN offers more than just a good time, though. I think that BRIN has asked us, as runners to embrace our roots and represent the Cornhusker State the best way we can. I am extremely proud to be a part of this. Wherever I do race, though, I will always remember that I am BRIN. There is something extremely special about having a place for your feet to call home and that is what BRIN offers.

-MAGGIE KNAUB

Active Social media presence on Facebook, Twitter and Instagram. This includes cover photos, posts, as well as updates.

Radio ads promoting the races.

Email campaigns to more than 1600 subscribers and racers.

Website promotions and hyperlinks.

Preview videos for every race promoting BRIN as well as the sponsors.

Posters and postcards are distributed throughout Nebraska. Facebook reach for first calendar year – 636,145

Website – Year one, 100,000 visitors

MARKETING REACH

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1. BRIN WEBPAGE (CC CLASSIC)2. KICK’S N KISSES RACE POSTER

3. FACEBOOK (HMH)4. TWITTER (PRODUCT SPONSOR)

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The digital screens are available at Kicks ‘n Kisses & corNfieldcorNfield. We use these to highlight sponsors, course maps, and race results. It really adds to the race day experience for our runners and sponsors. The race arch, race bibs, shirts, swag bags, course maps, and feather flags all provide our sponsors with opportunites for brand awareness and exposure on race day. The runner SWAG bags provide another great option for our sponsors to put products, fliers, or giveaways directly into the hands of their target demographic.

RACE DAY MATERIALS

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1. HMH SWAG BAG 2. CORNFIELD ITEMS3. DIGITAL SIGNAGE4. FINISH ARCH 5. FEATHER FLAG6. HMH RACE MAP 7. RACE BIB

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SERIES SPONSOR WHY IT WORKS FOR YOU

We are changing the way they run... our sponsorship plan that is.

The Title Sponsors will be chosen in a “First-Come-First-Serve” basis on which race they want to be the title sponsor for. The Series Sponsor and the Title Sponsor will be presented together during the race, as well as the campaign.

The “new” concept of the Title Sponsorship is going to bring a large gain to both BRIN, but also the sponsor!

The Title Sponsor will stand apart from the other types of sponsors for one race a year. During the other races that are being promoted over the course of a year, the Title Sponsor will remain alongside the Official Sponsors.

In addition to standing next to Madonna for the race, they will also have the usage of branded bibs, swag items, their logo on the pre-view videos for the race, but most importantly- the Title Sponsor will have naming rights to the event.

MARATHON CLASS TSHIRT (FRONT AND BACK)

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The Series Sponsor has naming rights to the BRIN series, therefore they will be featured on all the SWAG items.

The BRIN blackout is a special incentive received before a race that only the Series Sponsor gets to receive.

The Series Sponsor has exclusive rights to the pre-race packet pickup which occurs four times a year.

The half-marathon training class is a 16-week program held each spring in conjuction with the series sponsor.

TITLE SPONSOR WHY IT WORKS FOR YOU

Madonna (ProActive and Madonna Therapy Plus) partnered with BRIN Running series not just because of the exciting races that they bring to Lincoln and Omaha, but what they bring to the community. BRIN is similar to us as a local non profit organization. Both having a similar mission to take people of any ability, from where they are to where they want to go. They create an environment to be successful – not just in running but in overall health and strong community ties. Zach Harsin, Race Director, leads the events not just as an Events Director but instead a friend and partner of Madonna by thinking about his sponsors and including us in decisions and event planning. This local based running series provides runners of all abilities great courses as well as social events. I look forward to the year’s and continued success with our partnership.

KAT Y M. MARTINSales Manager

Synergy Chiropractic performing ART.

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SPONSORS WHO IS WHO

OFFICIAL SPONSORS

PRODUCT PARTNERS

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1. RUNNERS DURING THE CUPID DASH2. CRAIG & MIRANDA COLEMAN POSE FOR A PHOTO3. 2014 EVENT POSTER4. 2014 RACE TSHIRT (FRONT AND BACK)5. 2014 KICK N’ KISSES SWAG BAG

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Brand new location for 2015: The Railyard Lincoln

Runners either run the Duo Dash, where any duo can run the entire race tethered to their partner, or chase down on valentine of their own in the cupid chase.

The winners receive a brand new pair of running shoes, everyone get’s a kiss, a Hershey’s kiss that is!

KICKS’ N KISSES

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1. RUNNERS ENJOYING POST-RUN SNACKS2. EVENT TSHIRT3. CORNFIELD CUPS4. RUNNER’S EXITING WERNER PARK5. MEDAL6. EVENT PHOTO FRAME

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2014 was the inaugural year for this event and we sold out at 500 runners.

Runners are treated to a watermelon & sweetcorn feed following the race. Anticipating 750-1000 runners for 2015.

CORNFIELDCORNFIELD

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1. EVENT TSHIRT2. RACE DAY LAYOUT 3. FACEBOOK PRIZES4. RACE MEDAL5. SPONSOR BRANDED FINISH LINE INCLUDING CROWD CONTROL BARRICADES

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Hit 500 runner sell out in 16 days. We will be increasing our runner cap to 750 for 2015 after 3 straight sold out events. This event is extremely unique for the Lincoln and Omaha area.

HARVEST MOON HUSTLE

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1. EVENT STICKER2. AFTER-PART Y

3. CCC TSHIRT (FRONT AND BACK)4. POSTER

5. FINISH LINE

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Another unique event for the area. This is a true championship style Cross Country event.

A very challenging course, but runners loved the inaugural event in 2014, especially the Run Forest Run race tee, that we feel will really catch on!

We will be moving race dates in 2015 with the intention of drawing more runners.

CROSS COUNTRY CLASSIC

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1. RUNNERS ON RUNNING TRACK2. PRE-RACE LINE UP3. JINGLE JOG TSHIRT 4. ALI THELEN WITH BARTALBA5. FACEBOOK NOTICE

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Original event in the BRIN Running Series. Laid back fun run to benefit the Huntington Holiday Headquarters Program with Christmas Dinners. Donated over $7000 to Huntington in 3 years.

JINGLE JOG

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Eye toward the future.

We are never satisfied with yesterday’s success and are constantly seeking for ways to grow our reach, better serve our sponsors, and offer even greater and larger events right here in Nebraska. As we continue to grow we hope you will grow with us. We couldn’t be more excited for some of the plans we have for 2015 and even 2016 already.

While we are very pleased with our inaugural year, we know there is room for improvement and will continue to strive to be one of the best locally run and sponsored event series not just in the state but in the region. As we continue to grow relationships with our runners, race vendors, sponsors, and community representatives you will see nothing but positive changes from us.

As we keep our eye on the future, we hope you too can be a part of that plan and success.