partnering for innovation.ppt
DESCRIPTION
Copy of presentation about open innovation models, lessons learned & case studies given in Henley, Bristol, Manchester and Oxford in one hectic week in June 2010.TRANSCRIPT
© 100%Open 2009
How Open Changes EverythingRoland Harwood
09/04/2023 1
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© 100%Open 2010
100%Open is dedicated
to open innovation.
Our know-how
helps you co-innovate
better, cheaper and faster.
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About us
© 100%Open 2010
Innovating with partners by sharing the
risks and the rewards
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What defines open innovation?
© 100%Open 201009/04/2023 4
What’s difficult about open innovation?
•Find trusted new collaboration partners
•Uncover unmet needs or spot new opportunities
for innovation
•Co-create compelling new ideas, products or
services
•Filter the ideas and prototype innovations
•Build and motivate collaborative teams
•Create investable propositions with evidenced
business plans
•Form new collaborative business arrangements
•Obtain the resources and commitments
necessary
•Coordinate production, communications and
launch
Explore Extract Exploit
© 100%Open 2010
Open Innovation ModelsDiscover™ and Jam™
• Starts with an innovation brief detailing
a specific unmet need
• Is a competitive innovation marketplace amongst customers,
suppliers or users
• The innovation process is mediated by a Trusted Agent
• Innovations are extracted through a linear process
• Tend to be internal routes to market (e.g. license deals)
Discover:• Starts with finding collaboration partners, often to explore a
broad opportunity
• Is a cooperative process , with customers, suppliers or users
• The innovation process is facilitated through a Catalyst
• Innovations are built using an iterative process
• Tend to be external routes to market (e.g. joint ventures)
Jam:
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© 100%Open 2010
How Open Changes Everything Case Studies & Lessons Learned
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© 100%Open 2009
“The future reveals itself through the
peripheral.”
JG Ballard
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From What to Who
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From What to WhoMcLaren and NATS
McLaren’s predictive F1 software would allow air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.
© 100%Open 2009
“For complex and creative tasks, financial
incentives have a negative impact
on performance.”
Dan Pink
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From What to Who
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From What to WhoVirgin Atlantic - VJam
Virgin Atlantic’s return on investment has been 10:1, better value than using a commercial third party for system development, and for more radical ideas.
© 100%Open 2009
From Discovery to Detection
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“If you want to go fast,
go alone, if you want to
go far, go together.”
Proverb
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From Discovery to DetectionCancer Research UK OVC
600 registered users, 160 listed ideas, 23 venture applications, 6 shortlisted candidates and 3 supported projects in CRUK’s flexible approach to venturing.
© 100%Open 2009
“The only thing harder
Than starting something new, is stopping
something old.”
Russell Ackoff
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From Discovery to Detection
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© 100%Open 201009/04/2023 14
From Discovery to Detection Oracle Open Alchemy
We harnessed the energy of diverse perspectives and corporate cultures to spark radical new ideas. Open Alchemy turned known challenges into major opportunities.
© 100%Open 2009
“The inability to suspend judgement is a
hallmark of the irrational.”
Stuart Sutherland
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From Ownership to Access
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© 100%Open 201009/04/2023 16
From Ownership to AccessOrange – OSCR Project
© 100%Open 2009
“You don’t own your reputation. It lives and
breathes in those that interact with you.”
Ron Burt
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From Ownership to Access
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© 100%Open 201009/04/2023 18
From Ownership to Access P&G Open Innovation Challenge
We invited the UK’s design community to respond to two open briefs on fabric care and wellness, to find global new markets worth $100 million.
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Start new conversations
Ask more engaging questions
Address unmet needs
Make it easy to contribute
Share risk and reward
Build mutual value
Develop your peripheral vision
© 100%Open 2009
“More people pooling more resources in
new ways is the history of civilisation.”
Howard Rheingold
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Summary
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© 100%Open 2010
1 Alfred Place, London, WC1E 7EB
Phone: +44 (0)20 7438 2658
Email: [email protected]
Web: www.100Open.com
Twitter: @rolandharwood
Roland Harwood
Co-Founder & Networks Partner
Thank you
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