CBI EXPORT MANUAL: YOUR GUIDE TO MARKET RESEARCH

PART 3: RESEARCH ACTION PLAN

Source: CBI Market Information Database • URL: www.cbi.eu • Contact: marketinfo@cbi.eu • ww.cbi.eu/disclaimer

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Introduction to the Research Action Plan

Part 3 of the CBI export manual ‘Your guide to market research’ helps you to

organise your market research during the different export stages. It shows the

role of research as the backbone of your export venture.

Every export stage includes an advice and example texts. The advice tells you

what you should do, or what is expected. The examples assist you in:

- Formulating your research ‘Objectives & Questions’.

- Finding possible answers by choosing the right ‘Methods & Sources’.

- Choosing the right timing, human and financial resources by an effective

‘Planning’.

- Illustrating possible ‘Results’ of answers to your research questions.

The examples are illustrated with a case of an imaginary company called Creative

Woodworks from Uruguay, specialised in upholstered chairs for consumer markets

and in upholstery for couches and large seating for industrial markets.

We recommend you to use this E-tool with part 1 ‘Your research assistant’ and

part 2 ‘Your research practice’ of this manual.

Click on www.cbi.eu/rap to go directly to the interactive tool.