part 1 of unisa social media talk may 21, 2010

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UniSA School of Marketing Social Media Lecture by Gavin Klose 21 May 2010

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This is the first part of a lecture on Social Media for the UniSA School of Marketing. Fusion is introduced with some examples of their innovation: connecting people to brands.

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Page 1: Part 1 of UniSA Social Media Talk May 21, 2010

UniSA School of MarketingSocial Media Lecture by Gavin Klose

21 May 2010

Page 2: Part 1 of UniSA Social Media Talk May 21, 2010

FUSION BELIEVE INCREATING EXPERIENCES PEOPLE LOVE

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FUSION ARE ANINNOVATION AGENCYTHAT CONNECTS PEOPLE TO BRANDS

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YOU’RE INVITED TO AN OPENING THIS SUNDAY

UNIVERSITY OF ADELAIDE OPENDAY IS THIS SUNDAY 16TH AUGUST FROM 10AM There’s comprehensive information sessions specifically for prospective students, as well as entertainment, competitions,

tours and exhibitions for the whole family! Find out why people say we have the best campus life in Adelaide. For more information go to whatsyourpreference.com or call our Hotline during business hours on 8303 7335.

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ELDER HALLUpper Campus

UNION HALLLower Campus

FLENTJE LECTURE THEATRE

Level 2, Plaza Building, Upper Campus

NAPIER 102Level 1, Napier Building, Upper Campus

RENNIE LECTURE THEATREJohnson Building,

Lower Campus

HORACE LAMB LECTURE THEATRE

Ground Fl, Horace Lamb Building, Lower Campus

NAPIER LG29Lower Ground Fl, Napier

Building, Upper Campus

10.00am Beginners Guide to University10.30am The Competitive Edge

Humanities & Social SciencesI’ve Done the UMAT:

Now What? Medicine The World of Engineering, Computer

Science and MathematicsEngineering, Computer

& Mathematical Sciences

Pathways to Teaching in Secondary Schools EducationOverseas

Study as Part of Your DegreeAdelaide Abroad

11.00am

Blow Your Own TrumpetMusic

Psychology: It’s More Than You Think

PsychologyA Degree for Life!

Economics Undergraduate Scholarship Opportunities

11.30amNursing at the

University of Adelaide: What’s the Difference?

Nursing

Pigs, Foams and Fishing: The Life of a Petroleum Engineer?Australian School of Petroleum

Advocacy and ActionDevelopment Studies

International StudentsA guide to the

University of Adelaide for Year 12 and Foundation

Studies students

Applying To and Enrolling at Uni

12.00pm The Science Experience at the University of AdelaideSciences

Taking Care of BusinessBusiness/Finance

Where Can a Degree in Maths Take You?

Mathematical Sciences

Global TransformationInternational Studies What Does It

Cost to Study?Mature Age

Advice Session

12.30pm Life’s Building BlocksMolecular & Biomedical Science

The Role of Lawyers in Contemporary Society

Law

A Look Inside Your Digital CameraElectrical & Electronic Engineering

Society ShapersSocial Sciences Live to Succeed

Accommodation Service

1.00pm Our Environment, Ecology, Marine Biology and Natural Resources

Earth & Environmental SciencesHow to Solve It?Computer Science

Digital FootprintsMedia Your Life on Campus

Adelaide University Union

Bridge over Troubled Waters

Environmental Policy & Management

1.30pmGrowing the Future

Agriculture, Food & Wine

Psychology: It’s More Than You ThinkPsychology REPEAT

Chemical Engineering for the 21st CenturyChemical Engineering

Advantages of Languages Languages

Beginners Guide to University

REPEAT

2.00pm How Do I Become a Vet?Veterinary Science

The Worldwide Health Industry DegreeHealth Sciences

The World of Engineering, Computer

Science and MathematicsEngineering, Computer & Mathematical Sciences REPEAT

Artful AbundanceArts

Design Studies, Architecture and Landscape Architecture

2.30pm From NanoScience to Space Science

Chemistry & Physics

Make the World SmileDentistry & Oral Health

Pathways to Teaching in Secondary Schools

Education REPEAT Overseas Study as Part of Your Degree

Adelaide Abroad REPEAT

3.00pmNursing at the University of Adelaide: What’s the Difference? Nursing REPEAT

Who Put the Civil in Civilisation? Civil, Environmental

& Mining EngineeringA Degree for Life!

Economics REPEAT

Undergraduate Scholarship Opportunities

REPEAT

Applying To and Enrolling at Uni

REPEAT

3.30pmMechanical Engineering: Designing

the FutureMechanical Engineering

Taking Care of BusinessBusiness/Finance REPEAT

What Does It Cost to Study?

REPEAT

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YOU’RE INVITED TO AN OPENING THIS SUNDAY

University of Adelaide OPENDAY is

this Sunday 16th August from 10am

There’s comprehensive information sessions specifically for

prospective students, as well as entertainment, competitions,

tours and exhibitions for the whole family! Find out why

people say we have the best campus life in Adelaide.

For more information go to whatsyourpreference.com

or call us during business hours on (08) 8303 7335.

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DON’T JUST READ

ABOUT EDUCATION START GETTING IT

CRICOS Provider Number 00123M J0005014 / 15X7 / AA

UNIVERSITY OF ADELAIDE OPENDAY IS THIS SUNDAY 16TH AUGUST FROM 10AMThere’s helpful course-specific information sessions for prospective students. There’s also entertainment, competitions, tours and exhibitions for families, friends and teachers – everyone’s welcome. Go to whatsyourpreference.com to find out more.

LIVE AT UNI OF ADELAIDE

COME TO OPENDAY AND

WIN TICKETS TO THE O’BALL!

UNIVERSITY OF ADELAIDE OPENDAY IS THIS SUNDAY 16TH AUGUST FROM 10AMThere’s general information, entertainment, competitions, tours and exhibitions for everyone – you don’t have to be a student! Find out why people say we have the best campus life in Adelaide. For more information go to whatsyourpreference.com or call us on 8303 7335. Plus you can win tickets to our famous O’Ball by entering our competition on OPENDAY. Be there!

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SPW Wonder Week67% click and send rateFusion, April 2008

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SPW ProspectusFusion, Dec 2009

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SPW ProspectusFusion, Dec 2009

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SA Young Talent RetentionMedia Campaign

Fusion, May 2009

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SAG51506_DC_2 7Jan09 54

I believe what my ‘Peers’ say more than what an ad says.

Fusion, May 2009

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Use media to promote‘Peer to peer’ excitement.

Fusion, May 2009

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Fusion, May 2009

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Fusion, May 2009

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Fusion, May 2009

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Fusion, June 2010