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Nothing’s going to stop me fromenjoying my bike rides.

That’s why I have lots of questionsabout joint replacement surgery…

Introducing Odalis HerreraAt The Orthopedic & Spine Institute atUniversity Hospital & Medical Center,we understand that undergoing totaljoint replacement or revision surgeryrequires a lot of planning and support.That’s why we have a dedicatedorthopedic nurse specialist to help youand your family navigate the entire journey. Think of her asyour own personal concierge.

She will:• Provide education on what to expect before, during andafter surgery.

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6 MARCH 2013 | LIFESTYLEMAGAZINEGROUP.COM

ALL ABOUT GREEN AND TEAMThis month is green in many ways. It’s mostly because we

celebrate Saint Patrick’s Day on the 17th. It’s a great occasion to get together with friends to hoist a pint of Guinness and have a fun time. Full disclosure, I’m of Irish decent. Erin Go Bragh!

This month’s cover story is on Miami Heat point guard Mario Chalmers. Lifestyle writer Ryan Cortes shares a lot of intimate detail about the player who LeBron James loves to yell at, but check out his account of challenging Chalmers to a duel. While Chalmers is famous for his on-court performances, I also admire him for creating the Mario V. Chalmers Foundation, which supports athletic and educational programs for children and as well as helping fund breast cancer research. He may not be one of the “big three,” but without him the Heat and South Florida may not be white hot!

Speaking of great, I am taking a personal privilege to acknowledge a man who had a huge infl uence on me – legendary UM baseball coach Ron Fraser, who passed away recently. In addition to football coach Howard Schnellenberger, coach Fraser taught me how to treat people with respect and dignity, regardless of stature in life. I met both at the University of Miami, where each taught the state and the nation how to build a championship team by building a community. Many of my Gator and Seminole friends will agree he was a formidable and respectable opponent. He led the Canes and the USA National teams to many championships. He left his mark on college baseball and South Florida like no other. He was a coach, a neighbor and a friend. His legacy will live on.

Have a Great Month and a Happy St. Patrick’s Day!As Always, Enjoy the Lifestyle™

CHALLENGING A CHAMPIONOn the 49th fl oor of his four-room apartment

near the Miami Heat’s arena, Mario Chalmers rests his hands on a glass table. Across from him sits someone waiting to challenge him.

Me.I’ve always wanted to test my strength

against a professional athlete, and here was my chance – with a champion Heat player, no less. I wanted to arm wrestle Chalmers, and I wanted to see the headline the next morning, “Chalmers Loses Arm-Wrestling Match with Reporter.” But he refused the challenge.

“I won’t do it,” he said. “I was in high school watching an arm wrestling match, and dude broke his arm. So ever since then, I’ve never arm wrestled.”

He offered something else instead.“I’ll thumb war,” he said. “I thumb war all the

time.”While it wasn’t the challenge I wanted, and

while it was sure to garner zero headlines ever, I accepted.

One, two, three, four, I declare a thumb war.

I noticed immediately that his hands engulfed mine. I was at a disadvantage. But in the opening seconds of our duel, something interesting happened: My thumbs darted every which way, and the man who wants to shoot game-winning shots with LeBron James on his team couldn’t clamp down on my fi nger.

Frustrated, he yelled out, “Snake attack!” – and clamped down on my thumb with his long index fi nger. He smiled and slinked away.

I’ll never know if I could have taken him down in an arm-wrestling match, but I was elusive enough in our thumb war that Chalmers had to cheat to beat me.

Wait till LeBron hears.

MA

RCH

201

3

Jim NortonPresident & PublisherLifestyle Publications

from the publisher

Ryan Cortes

www.thepropertydefender.com30 South M Street Lake Worth, Florida 33460

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ASSOCIATE PUBLISHER Sally Nicholas

EDITOR IN CHIEF Michael Koretzky

ASSOCIATE EDITOR Danielle Tarrant

CREATIVE DIRECTOR Melanie Geronemus Smit

CHIEF MARKETING OFFICER Dawn Rahicki

ART DIRECTOR Alexander Hernandez

WRITERS

BUSINESS STYLE EDITOR Brandon Ballenger

SENIOR WRITER Ryan Cortes

COPYEDITOR Emily Mitchell-Cetti

Laura Gates Cummings, Kevin Lane,

Randi Aileen Press, Bruce Turkel

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CHAIRMAN Gary Press

LIFESTYLE PUBLICATIONS, LLC

3511 W. Commercial Blvd., Fort Lauderdale, Florida 33309 954.377.9470 | fax 954.377.9418

www.lifestylemagazinegroup.com

©2012 Lifestyle Magazines are published by Lifestyle Publications, LLC, all rights reserved. Lifestyle Magazine

is a monthly advertising magazine. All contents are protected by copyright and may not be reproduced without written

consent from the publisher. The advertiser is solely responsible for ad content and holds publisher

harmless from any error.

LifestylePUBLICATIONS

10 MARCH 2013

14 BUZZ

STYLE 24 Travel Style: The South

PEOPLE 28 Katelyn Pankoke

COVER STORY 34 Super Mario Chalmers

HAPPENINGS 40 Broward Health Foundation 42 Dust off Your Platform Shoes 44 Dream Makers Gala

BIZ STYLE 46 Don’t Drink the Water... Eat it 48 Networking on Cloud Nine

58 DINING DUCHESS

60 CELEBRATIONS

SCENE ON SITE 62 JA Uncorked 62 South Florida Wildlife Center 66 Suits, Stilettos and Lipstick

MARCH 2013

34

2842

24

46

58

COVER PHOTO BYDOWNTOWN PHOTO/ FORT LAUDERDALE

contents

PH

OTO

BY

HEA

T.C

OM


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For a decade, Sheila Mullen was a paralegal at Greenspoon Marder. She was well known there for organizing the company picnic. And when you have 550 employees, that’s not as easy as renting a tiki hut at a county park.

“They were elaborate events,” Mullen recalls. Now she’s doing those events full-time as executive director of the Greenspoon Marder

Foundation. The noted law fi rm, ranked among the 2013 “Best Law Firms” by US News and World Report, launched the foundation only last month, and its fi rst offi cial event was called the Snow Ball – featuring indoor snowboarding and ice-skating that raised money for Junior Achievement of South Florida.

The next big event is its Celebrity Golf & Tennis Classic later this spring. The highlight: “Tennis participants will be able to test their game against Hall of Famer Chris Evert in a round robin format.”

“This fi rm has always given a lot over the years to charity,” says Gerald

Greenspoon, co-founding shareholder of the fi rm. “I was considering something like this for a while.”

And it wasn’t as hard as you might think.“We’re attorneys – we’ve been establishing foundations for others for

years,” Greenspoon says. He says the foundation will specialize in “children and youth services,

education, arts and culture, minority and women’s organizations.”Those were the same areas the fi rm’s charitable giving focused on. Now

Mullen will organize events to raise even more.“We’re suing one dollar to try to create two dollars,” Greenspoon says. “Those

events will raise even more money than we’ve been donating in the past.”www.gmlaw.com

Pouring the foundation

Whist leb lower at torney ANTHONY J. RUSSO, JR. has opened The Russo Law Firm in Weston. He was formerly the managing partner of WestonLawyers, Russo says he “was instrumental along with co-counsel in settling the fi rst Whistleblower case in United States history that topped $1 billion (Civil Action #03943).” His new partners are LEILA BILLINGS, the 2011 Volunteer of the Year for Volunteer Broward, and HARRY ROSEN, the founding Mayor of the Weston. The fi rm will focus on personal injury, negligence, and medical malpractice. www.therussofi rm.com

SAWGRASS FORD decided to donate $100 to the DARRELL GWYNN FOUNDATION for every vehicle it sold or leased in December. Result? The Sunrise dealership donated $25,000 to the foundation’s Wheelchair Donation Program. The money bought a new custom wheelchair for 16-year-old Alex Lowe of Plantation, a sophomore at Western High School, who has Duchenne Muscular Dystrophy and recently lost his ability to walk. “This is really great to get this wheelchair,” Alex says. “It’s really going to help me get around at school and help me do the things I want to do with my life.” Learn more about the foundation at www.darrellgwynnfoundation.org.

NEWS&NOTES

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The 17TH ANNUAL RANCH ROAM moseys into Weston on Saturday, March 23, from 6 p.m. “till the cows come home,” says Head Cattlemen “Alligator” RON BERGERON. This Wild West fundraiser for the Boy & Girls Clubs of Broward County features country singer Amber Leigh, gator wrestling by Animal Planets’ “Gator Boys,” hayrides, gunfi ghts, line dancing lessons, bull riding, old western photos, and “who knows what else might happen.” It happens at Ron Bergeron’s Green Glades Ranch in Weston, and tickets are $250 apiece of $5,000 for a table of 10 with perks. Call the BGBC for details.

SERESTA is a Portuguese word that means “gathering of musicians to play.” It’s also the name of a music group formed by three Colombian musicians whose fi rst album was nominated for a Latin Grammy in 2001. They’ve played all over South and Central America, from Argentina and Chile to Mexico. And now they come to Broward County. On Thursday, March 21, Seresta plays at Nova Southeastern University. Tickets are $30 and $50, available by calling 954-254-5899 or emailing [email protected].

You can help yourself to sangria and tapas at HELPING TURN LIVES AROUND on Thursday, March 14, at the Bonnet House Museum & Gardens in Fort Lauderdale. Listen to Spanish music and stories of abused children who found security through foster care, adoption, and counseling. The Children’s Home Society of Florida-Intercoastal Division hosts cocktails and a silent auction at 5:30 p.m. and dinner at 6:30 p.m. The goal is to raise $85,000 to support programs serving abused and neglected children in Broward County. Call 954-453-6400 for details.

CHILDREN’S OPPORTUNITY GROUP will host its annual charity luncheon on Thursday, March 15, at the W Hotel in Fort Lauderdale. Sip bubbly at the 11 a.m. champagne reception, eat lunch at noon, and enjoy a fashion show presented by the Colonnade Outlets at the Sawgrass Mall. All contribution and money raised at the luncheon will go to supporting select children’s organizations. Tickets are $85. www.childrensopportunitygroup.org

The United Cross? The Red Way?

You’d think two giant, do-gooding agencies like Broward County’s United Way and Red Cross would’ve worked together before on many projects. But actually, this is their fi rst: Mission United.

“This is the fi rst time the two organizations have ever joined forces to collaborate on such a large initiative,” says Kathleen Cannon, President/CEO of United Way in Broward County. “We came together with strategic intention of serving our veterans and not duplicating efforts and services already in place.”

What they devised together is both clever and necessary – basically, a one-stop shop for veterans, including employment, education, health, legal assistance, emergency fi nancial aid, and housing.

That can mean everything from big (pro bono legal services) to small (cash for utility bills and school supplies).

“The men and women who are returning to South Florida, some after several tours of duty overseas, are facing extraordinary challenges,” Cannon says. “It’s already a diffi cult economic climate, and the dedicated men and women in the military face a multitude of obstacles readjusting to civilian life. We’re eager to connect them with a wide array of services to make the transition easier and help them get their lives back. We cannot thank them enough for all they have done for us.”

Business owners and residents can get involved by donating money or services. Check out www.Mission United.org or call 954-4-UNITED.

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If you don’t act fast, you’ll have to say Good Knight to the 21st annual Renaissance Festival – it ends March 17 at Quiet Waters Park in Deerfi eld Beach. But it’s going out with a bawdy bang. You can celebrate St. Patrick’s Day at the festival with plenty of dance, drinking and feasting. Listen to traditional and original Celtic music by a band appropriately called Celtic Mayhem, and watch – or even participate in – the “Men in Kilts” contest. “It’s Rated R but truly comical,” says festival publicist Jose Boza. www.ren-fest.com

One new restaurant opened and another reopened in the past few weeks…If D’ANGELO PIZZA, TAPAS WINE BAR sounds vaguely familiar, it’s probably because you’ve heard of Casa D’Angelo in Fort Lauderdale. Well, D’Angelo is the new project by the same guy: Angelo Elia. His new place is at 1370 Weston Road in the Country Isle Plaza in Weston (pictured above). Among the more intriguing dishes: polpo (octopus with olives and tomato pesto), manzo (beef carpaccio with shaved Reggiano and truffl e oil), and wood-oven baked ziti. www.dangelopizza.com

If a sports bar is going to renovate, it better reopen in time for the Super Bowl. And NICKY’S RESTAURANT SPORTS BAR in Pembroke Pines (220 NW 180th Ave.) just made it, hosting a free Super Bowl tailgate party last month, complete with live music. Among the innovations: Kids under 12 eat free on Mondays and a private room available for rental. 954-441-9464

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Featuring horse trails and wide open spaces in the heart of urban South Florida, this 20-acre lot is perfect for creating your own country kingdom. Uniquely suited for an estate home with training stables, rodeo rink and more. Excellent access to public amenities, quality schools, airports, and major highways of Broward County/Greater Fort Lauderdale come with the territory.

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What do you imagine when you hear that ubiquitous saying “The South”? Do you envision Gone With The Wind-era antebellum mansions? Preserved plantations laced with history? Perhaps you can almost hear the slow drawl of the expressions “y’all” and “bless your heart”.

After all, those things do capture the nostalgia and charm of the quintessential South.

But there are many destinations below the Mason Dixon line that offer world class art, architecture, cuisine and culture sprinkled with just the right dose of Dixie. And that magical combination is especially evident in the cities of Asheville, St. Augustine, Savannah and Charleston.

Asheville’s downtown is full of vibrant energy. Street musicians entertain visitors and residents alike. Poetry readings can be heard from local coffee houses. Art galleries dot the streets. The food scene is worth a trip itself, as Asheville is home to the world’s fi rst Foodtopia society. With over 20 farmers markets and

250 independent restaurants, fresh food is the standard, regardless of price range.

A few miles from the city center, as you meander through the mountains, a gorgeous landscape unfolds. The 250 room Biltmore House, America’s largest home, is worth at least one day of your visit. Biltmore’s surrounding resort and gardens comprise one of the most luxurious estates in North America, especially during the Christmas Holidays. Not far from the Biltmore, The Grove Park Inn’s spa is the indisputable leader in spa services.

If you are a nature enthusiast, and you need to expend some of those gourmet calories, Asheville has an amazing array of active pursuits, including bike and hike trails, fi shing, snow skiing and white water rafting.

St. Augustine exudes a totally different, but just as enthralling vibe. As the nation’s oldest city, it is rich with the history of its earliest Spanish inhabitants. Visits

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to the Fort and the Fountain of Youth should top your list of “Must Sees and Must Dos”. The hop on and off trolley provides an easy way to explore the amazing architecture.

Seemingly misnamed, a true savannah is treeless, whereas the City of Savannah is abundant with majestic live oaks and budding azaleas that line its streets and frame its squares. Known as the “Hostess City of the South,” the charming bed and breakfast accommodations found in historic mansions across town have played an important role in earning Savannah its hospitable reputation, and are unquestionably the best way to achieve a truly worthwhile experience of Savannah. With a distinct colonial European feel, Savannah has a truly unique ambience, unlike anywhere else in America.

The cobblestone sidewalks of famous River Street are adorned with upscale restaurants and eclectic boutiques and galleries. Everything in Savannah has a history and River Street is no exception. A trip to Savannah would not be complete without taking in a tour of at least one of its historic mansions, each with an incredible story to tell, and brilliant architecture to see. Many visitors to Savannah claim that the full splendor of these magnifi cent homes can only be witnessed in person.

Last but not least, the heart of the South.....Charleston, South Carolina. The southern charm, grace, and beauty of this historic city are so breathtaking that most travelers feel as if they’ve stepped back in time. And although the historic parts of Charleston are almost limitless, the high-end shopping, fi ve-star cuisine and art culture give a modern, chic twist to the city that blends the new effortlessly with the old. If you have an appreciation for history and a passion for food, Charleston is the ultimate southern destination.

Downtown Charleston is much like a charming European city; the best way to experience the peninsula is by foot. A stroll around the residential areas of downtown will reveal secret gardens and alleyways, intricate iron gates by master craftsmen, and pristine nineteenth century mansions. After strolling the neighborhoods, meander to King Street for your shopping fi x. King

Street is the center for retail commerce in Charleston, and is divided into three distinct districts: Lower King is the antique district, Middle King is the fashion district, and Upper King is more recently known as the design district, which hosts design walks in the spring and fall to celebrate this “Soho of the South.”

Charleston has become the new food capital of the South, combining fresh produce available all year long, chefs who are fanatical about the quality of their ingredients and a budding commitment to sourcing the freshest local ingredients. Soul, Classic Southern and Gullah infl uences, its proximity to the ocean, and extended growing season all help to develop an eclectic and vibrant culinary melting pot.

If you’re looking for a Southern getaway and want the true local immersion, the team at SitInMySeats VIP Tickets & Travel can offer you an experience like no other. With an offi ce located in the heart of the Carolina’s, staffed with authentic Southern Belle’s, this team KNOWS and LOVES the sweet South with a passion!

For more information on these Southern gems, or any other travel destination, please contact us at 954-456-0419/866-798-7328 or email Lisa Crawford at [email protected].


5965 West Hillsboro Blvd., Parklandwww.renzosofboca.com • 954.753.5353

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people

katelyn pankoke28 MARCH 2013 | LIFESTYLEMAGAZINEGROUP.COM

Former Parkland native Katelyn Pankoke was rejected twice from Project Runway before being accepted onto Season 11, which premiered Jan. 24 on Lifetime. For the fi rst time ever, the participants will conduct the show paired with another member – something that originally worried Pankoke. She owns her own bridal line, Elaya Vaughn, and we sat down with the 23-year-old to fi nd out how she got involved with wedding gowns – and how Project Runway really works.

HOW DID YOU GET INVOLVED IN DESIGNING WEDDING DRESSES? WHY THAT?

It actually happened when I was college. I had known since my senior year of high school that I really wanted to devote my career to design. But I started to realize it doesn’t matter how good your grades are – it’s still almost impossible, especially in the design industry, to get a good job with a good line right out of college.

So I decided that I would just start my own line. My thoughts turned to bridal. I had been designing wedding gowns just in school for the fashion shows, and I really enjoyed it. You can go over the top and you can really invest in the good fabrics – because for a wedding gown, people will pay what the gown is worth. It’s really hard for people to justify spending something like $80 in this economy on a shirt, so my decision was both design and economical. People are always getting married no matter what the economy is like. It’s a one-time thing, and they want everything to be perfect, including the gown.

HOW WOULD YOU DESCRIBE YOUR DESIGN STYLE?Artful femininity. It’s kind of ambiguous. But basically, I

like to work with different silhouettes and really enhance the female fi gure while having fun with it. Your wedding should be unlike any other day of your life. You should really be transported to another world. And that’s what I like to do with my wedding gowns. There’s always a sense of whimsy while still being practical and still fl attering. At

the end of the day, that’s what fashion is: It’s wearable art.

PROJECT RUNWAY REJECTED YOU TWICE BEFORE BEING ACCEPTING YOU ON THE THIRD TRY. WHAT DID YOU LEARN FROM THE PREVIOUS TWO TIMES?

The fi rst time, I learned they read applications way more carefully than I had hoped. I was actually not old enough, but that’s really never stopped me in my life, so I was like, “Why start now letting that stop me?” But I missed the age cut-off by 10 days! My birthday is June 10, and the date they cut it off was June 1.

The next year, when I was fi nally old enough, I got a phone call to come for the in-person auditions. So I basically stayed up all night for a week before my audition. I made all these new garments. and I was really proud of them. I thought I did a great job. And then the judges, they loved the garments, they loved my personality, but they thought I was just too young and fresh. So obviously, I was very frustrated. That’s always been a point of contention for me my whole life: people judging me on my age. So it really kind of hurt to be turned down because they didn’t think I was old enough. But that didn’t stop me. I tried out again, and they were really happy with me.

WHAT EXACTLY IS THE APPLICATION PROCESS LIKE? WHAT DO YOU HAVE TO GO THROUGH?

It’s a very complicated process. You have a paper application that you have to fi ll out fi rst. It’s like 50 pages long, and it’s really in-depth. It basically delves into your family life, your personal life: “What are you like as a designer?” “What are you like as a person?” “What are your pet peeves? Your fl aws?”

It’s a design competition, but it’s also a TV show. So they want to make sure they’re getting people that aren’t introverted. Once you fi ll that out, if you make it, there are the in-person interviews, and once you make it past that, there’s another on-camera interview. And you just wait for a phone call.

BY RYAN CORTES

Runway BridesParkland native Katelyn Pankoke stars in Project Runway



WHAT WAS THAT PHONE CALL LIKE? DO YOU REMEMBER WHERE YOU WHERE?

I had been waiting for a really long time, and I had gotten calls letting me know that I made it through to another round and another round. I was taking a nap, and I was going through a depression, thinking they’re never going to call me back. And my phone rings. I jump out of bed. They’re like, “Just so you know, we have some news about Project Runway.” And I’m expecting bad news. “You’re going to be on season 11!” And I just started freaking out.

YOU GREW UP IN PARKLAND, HOW OFTEN DO YOU

COME BACK TO VISIT? Oh my gosh, I go back all the time. What I

love about Parkland is just how tight-knit a community it is. Everyone knows everybody in Parkland, and I made so many friendships that have lasted my whole life and will continue to last. I mean, my best friend, she grew up right across my street. That’s also where I met my fi ancé – he was her neighbor. That’s my home.

ANYTHING YOU DON’T LIKE ABOUT IT?It was very diffi cult to be in Parkland

after college because I had to move back in with my parents, and that’s hard. After

I left and came back, everybody else was gone, so I did get a little lonely. There’s really nothing to hate about Parkland. You have trees and open spaces, which I’ve really grown to miss being in Chicago.

WHAT DID YOU USED TO THINK ABOUT REALITY SHOWS? AND HOW HAS THAT CHANGED AFTER FILMING PARTS OF PROJECT RUNWAY?

I’ve always loved reality TV shows. I’ve watched Project Runway since it’s fi rst season, and I watched America’s Next Top Model. For me, Project Runway has always been the most respected of the shows. While it does have its drama, it’s more than just a show – it’s a competition. Going into it, the thing that made me the most nervous was the time. Just knowing I only had one day to make a garment, I didn’t know if it was going to be physically possible. But I was determined to do it. You fi nd out you’re capable of a lot more than you give yourself credit for.

HAS IT MADE YOU A BETTER DESIGNER, HAVING TO WORK UNDER THAT KIND OF PRESSURE?

One hundred percent. I have learned so much on Project Runway – it would have taken me years to learn that in the real world. On the show, you’re just forced to learn and adapt. Especially because this season is about teams, you really learn to work with other people. Sometimes being nice just doesn’t work. I like to think of myself as a nice person, but sometimes in the real world, when it gets tough, you have to get tough.

HOW DIFFICULT WAS IT TO WORK ON TEAMS LIKE THAT?

This season was the fi rst one Project Runway had ever done teams. I was dreading the team challenges going into it, but I had no idea it would be all teams. My heart just dropped. I thought this was the universe playing some kind of karmic joke on me. Here I am, my dreams are coming through, I’m on Project Runway, and now it’s all going to be teams. I knew it was going to get pretty ugly.

WHAT CAN PEOPLE EXPECT WHEN THEY WATCH YOU ON THE SHOW?

I’m going to work my butt off to win the prize because what that can do for a designer and their line is, it can bring you all the way to the top.

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See. Taste. Learn. Join. Do it all at the Museum.

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A Lifetime of Opportunity for Artistic Self-Expression

Foremost among South Florida’s cultural treasures is the Museum of Art Fort Lauderdale’s AutoNation Academy of Art + Design located on Las Olas Boulevard. The AutoNation Academy of Art + Design strives to meet the needs of each creative spirit in the community through relevant course offerings taught by working artists. Each season’s catalog of classes is grounded in a philosophy that supports individual development in the visual arts and design.

“We aspire here to create a learning culture,” said AutoNation Academy of Art + Design Director Anthony Lauro. “We design courses that reflect not only the creative needs of students, patrons and fans, but also maximizes the way they develop their skills.”

Classes at the AutoNation Academy of Art + Design are taught by working artists, locally and internationally known professionals. They energize their students with their life’s passion and remain abreast of the latest styles and trends. These artists infuse each lesson with an appreciation for the visual arts and creative concepts. The AutoNation Academy of Art + Design’s unique learning environment includes its commitment to a curriculum-based education in the fundamentals of studio art.

The variety of courses offered by the AutoNation Academy of Art + Design address all levels of interest and skill. They can be used to develop broad fundamentals, instill creative

concepts, and foster a greater appreciation of the visual arts. Hands-on training to adults and children provide even the novice with the basic artistic skills that he or she can build upon.Courses for grades 1-12 explore all aspects of art making, including elements of design, composition, vocabulary and creativity. At the level of grades 5-12, young people can get in-depth instruction in drawing, painting and color theory, plus the option to participate in digital arts, printmaking, textiles, photography, ceramics, set design and musical theatre. Students in grades 9-12 work on perfecting the art of anatomy and structure. A variety of live, artistic models are used to teach students about the human form and how to view its physical diversity. The fundamental techniques of painting are explored, including paint handling, surface preparation, color mixing and self-expression.

For adults, courses range from professional development in digital design to creative academy courses such as painting, printmaking, ceramics, textiles, photography and sculpture.

The AutoNation Academy of Art + Design is offering a number of new courses for the spring session that starts March 25, 2013. For illustrators seeking experience with digital arts, the Academy is offering Character Design for Adults. Students will create original two-dimensional characters full of personality that are suitable for game design, comic books, films, animation and merchandise. Also new to spring is Interior Design Fundamentals, a unique interactive experience prepared for students interested in interior design. Additionally, due to the growing interest in an off-site class, the Academy is offering a course in Plein-Air Landscape Painting. Students are free to explore new mediums and styles using acrylics, oils, pastels, watercolor, graphite, charcoal, ink and more.

The AutoNation Academy of Art + Design is a hub of artistic expression in the local community. Its learning opportunities reflect the interests of its students, and it offers the opportunity for a lifetime of artistic improvement and self-expression.

M A R I O C H A L M E R S

HE PLAYS SUPER MARIO ON NINTENDO, WEARS SOCKS THAT ARE SIX DIFFERENT COLORS, AND KEEPS ON HIS SUNGLASSES INDOORS. THE MIAMI HEAT’S NOTORIOUSLY CONFIDENT POINT GUARD CAN’T GROW UP – OR STOP TAKING THAT LAST SHOT.

S U P E R

STORY BY RYAN CORTES PHOTO BY DOWNTOWNPHOTO/FORT LAUDERDALE



Mario Chalmers has a table reserved at his favorite restaurant in South Florida. It’s a place where he walks in

and gets treated, like, well, LeBron James.Chipotle.“I know the manager pretty well now that

I’ve been going so much,” Chalmers says. “I just go in there, and they’ve got a table set up for me already.”

He orders the same thing every time: three soft tacos with brown rice, chicken, and mild sauce. The price is right: $6.25. But he does have one complaint. It’s about the question he’s asked most often while he’s ordering and eating.

“Where’s LeBron? We all get that,” Chalmers says. “It’s like, ‘I don’t know. I’m not LeBron’s keeper.’ I just fi nd it funny.”

His teammates fi nd most things about the 26-year-old Chalmers funny — his eating habits, his defi ant confi dence, his colorful socks, and even what happened to him late last year. That’s when he was named in People Magazine’s Sexiest Man Alive issue, and he hasn’t heard the end of it.

“Yeah, I made the list,” he says before laughter consumes his words. “My teammates actually did tease me about that. We always call each other ugly. We always say that. But, you know, I told them, at the end of the day, I’m in the magazine.”

His teammates even mock him on Twitter.When the Miami Dolphins were chasing

after superstar quarterback Peyton Manning before the season, Ethan Skolnick, who covers the team for The Palm Beach Post, tweeted out “Even if Manning came to the Dolphins, Mario Chalmers would still believe he’s the best and most important athlete in town.”

“And that was the fi rst time Dwyane Wade ever retweeted me,” Skolnick says.

***On the 49th floor of his four-room

apartment, just a few blocks from the

American Airlines Arena in downtown Miami, Chalmers rests his hands on a glass table in his offi ce. The glass window looks out over the ocean.

Chalmers is decked out in blue pants and a long sleeve form-fi tting blue plaid dress shirt, buttons fastened. He has on socks that go from black to blue to pink to green to baby blue to grey. He’s wearing sunglasses inside, and a smirk across his face.

“He just wanted to wear his shades,” says his sister, Roneka, who doubles as his stylist.

In his offi ce are signs of a young man (an old-school gray Nintendo player) and a worldly man (books about money, one entitled Asset Protection Secrets, the other Financial Self-Defense). In other words, the offi ce fi ts him just perfectly.

When two Lifestyle Magazine photographers enter and Chalmers stops talking about his video-game habits – he plays Call of Duty, a basketball game called NBA 2K and, yes, even Super Mario – a big, gaping smile covers his face.

“Are you ready, Mario?” one photographer asks.

“Oh,” he says. “I’m ready.”As pictures are snapped and his sister

rearranges his clothes just so, Chalmers mutters under his breath multiple times the one word that describes his look the most:

“Swag.”

***Even though he loves Chipotle and has

self-proclaimed “swag,” Chalmers doesn’t always behave like a teenager — especially on the basketball court. In fact, he yearns for the end of games, when he can let fl y a potential game-winning shot.

His fi nal year of college ball – 2008 with the University of Kansas – Chalmers played in the national championship game. His Jayhawks team trailed Memphis 63-60 with 2.1 seconds left. He bolted around the three-point line before a teammate shuffl ed him the ball. A defender draped on him, Chalmers rose and buried a three – sending the game into overtime. Energized, his team

“HE WAS A GUY WHO SEEMED LIKE THE BIGGER THE STAGE, THE BRIGHTER HE SHINED.”

PH

OTO

BY

HEA

T.C

OM


Mario Chalmers is shooting a career-high 40.2 percent from behind the three-point line this year. Last year, in 23 playoff games – leading to the championship – Chalmers shined, averaging more than 11 points per game.

The championships series against breast cancer

When Mario Chalmers was a freshman in college he’d often call Pauline Peterson for guidance. She was the mother of his childhood best friend, Paul Peterson. She died of breast cancer while Chalmers was in college. When he made it to the NBA, the Mario V. Chalmers Foundation was started in her honor.

On March 9, Chalmers continues his tradition of supporting breast cancer awareness when he hosts a fundraising event called Think Pink Basketball. Money collected from ticket sales and a silent auction will be split between his foundation and the Dorothy Mangurian Comprehensive Women’s Center, part of the Holy Cross Hospital in Fort Lauderdale.

“The mission and the purpose of the two organizations are linked through the focus on breast cancer,” says Lynn Mandeville, the Holy Cross director of development.

Chalmers also started “Mario’s Closet,” a speciality store in Kansas for women with breast cancer.

“It’s a place where people get prosthetics and wigs for their suffering,” Chalmers says. “In Kansas, a lot of breast cancer patients have to go elsewhere to get things to help with their everyday life, so it’s good to have a store right there, anytime, that they can go to.”

Silent auction items range from a Hublot watch donated by Weston Jewelers to a complete trip to New York donated by SitInMySeats VIP Tickets, Travel & Concierge Services – including two tickets to opening day at Yankee Stadium on April 1, roundtrip airfare for two to New York City and a two-night hotel stay.

“It’s going to be a lovely evening, and we hope to bring a lot of people from the community,” Mandeville says. “I think with our special guest host, Mario Chalmers, that will attract a lot of people – and I think the cause will bring a lot of people out because breast cancer affects so many people.”

Cocktails and hors d’oeuvres will be provided by Grille 401, and Local CBS sportscaster Jim Berry will emcee the evening. Specialty Automotive Treatments is donating its space.

“We host two or three events every year,” said Rafael Jorge, the CEO of Specialty Automotive Treatments. “It’s something we do to reach back to the community.”

The Mario V. Chalmers Foundation is teaming up with a local hospital to raise money for breast cancer awareness.WHEN: Saturday, March 9, from 7-9 p.m.WHERE: Specialty Automotive Treatments, 700 W. Sunrise Blvd. in Fort LauderdaleTICKETS: $100CONTACT: Patricia at 954-765-1329 or email [email protected]


won the game and the championship. The famous shot was dubbed “Mario’s Miracle.” And just a

few weeks ago, on Feb. 16, the University of Kansas retired his No. 15 jersey and hung it from the rafters.

“He was a guy who seemed like the bigger the stage, the brighter he shined,” Kansas coach Bill Self said in a statement. “He had an orneriness and toughness that a lot people didn’t see because they saw the smile. He was an assassin on the court.”

The miracle this NBA season, though, is that Chalmers hasn’t lost any of his college bravado.

He won’t call it the most frustrating year of his career, but admits it’s been “challenging.” Consider the ups and downs...

Jan. 10, Miami Heat at Portland Trail Blazers: Chalmers played just 18 minutes during the late-night game – Dwyane Wade, LeBron James, and Chris Bosh all

played 35 or more – in a 92-90 loss to the Trail Blazers. Down by two with 10 seconds left, it was Chalmers who took – and missed – the game-winner. Head coach Erik Spoelstra and a frustrated Chalmers spoke after the game.

“I just told him, fourth quarter, that’s when you can really count on me the most,” Chalmers recalls. “Last year, before anything happened, you really needed me in fourth. And now you don’t need me. So I was just trying to fi gure out what’s going on.”

Jan 12. Miami Heat at Sacramento Kings: The very next game after Portland on a West Coast roadtrip, Chalmers hit 10 3-pointers in 30 minutes of play. That was a career high in points (34) and tied Brian Shaw (back in 1993) for the most 3-pointers ever hit in a Heat uniform.

“We all know that Mario,” Wade said after the game,” no matter what goes on, is a big-game-type player. He has big cojones.”

And so even on a team with James, Wade, Bosh, Ray Allen and a host of other current and former all-stars, it’s Chalmers who craves the ball in his hand at the end. “I’d rather take the shot,” he says. “Any day.”

“I can’t even describe it,” he continues. “All the emotions leave my body and I’m just focused. There’s no better feeling.”

“There’s no question he wants to take that last shot,” says Jorge Sedano, the studio host on Sun Sports for Heat

games and an afternoon host on 560 WQAM. “Reality is, the guy’s confi dence is on par with any player on the team. He is fearless.”

***Back in his offi ce, Mario Chalmers is trying to explain

his unrelenting confi dence. On the wall is a framed photo of himself after winning college basketball’s national championship with Kansas in 2008. His arms are pushing to the sky, his face housing a primitive and unfi ltered gaze usually seen after a lion has pounced on prey.

“It never goes away,” he says of the feeling that night. “That’s just something I have within myself. I feel like anytime my team needs me or I need to do something special to make my presence known, that’s what I’m going to do.”

He was college basketball’s most talked-about player for a night, at least. And it was all forgotten soon after. Since he entered the NBA, Chalmers’ teammates have yelled at him so much, it shocks those who cover the sport.

“I’ve never encountered – and I’ve been doing this 17 years – an athlete who shakes off more stuff from his teammates than Mario Chalmers,” Skolnick says. “It has no impact. He’s immune to this.”

Late in the second game of the NBA Finals last year, Chris Bosh spewed curse words and spittle at Chalmers after he allowed an easy basket. The Wall Street Journal said Bosh’s mouth looked like a “Venus Flytrap.”

Two games later, Chalmers would drop 25 points on the Oklahoma City Thunder, and cameras would capture Wade, delirious with joy, yelling, “Mario mother------’ Chalmers!”

“I just know that the guy is afraid of nothing,” says former Miami Heat and Orlando Magic coach Stan Van Gundy. “There’s not a situation that’s ever going to come up in a game that Mario Chalmers is going to shy away from or back down from or be afraid of. I think he’s like everybody who’s good in those situations – in that they know there’s going to be a lot of times they fail in those situations. That’s what separates people.”

Chalmers agrees.“You can never let your confi dence be shaken,” he says

with a smile. “It hasn’t been shaken. I’m the kind of person that’s just going to keep going.”

***Chalmers is still a college kid with college sensibilities.

“To this day I play Super Mario, it’s my favorite game,” he says. But the team knows and values what it has in him.

“I think they’re very honest when they say that his performance is a huge difference-maker for them,” Skolnick says. “Lebron has never backed away – or Dwyane – from passing to him in big situations. I think they trust him in that regard.”

Adds Van Gundy, “I don’t think he’s gotten the respect that he deserves, either locally from the fan base or even nationally. The guy is a good player, a tough guy, will battle defensively, take big shots. It seems to me, with Mario Chalmers, that he’s a guy who’s never going to get much credit. And he’s always going to be the fi rst guy in line to take the blame when things go bad.”

Still won’t stop him from shooting.

“I JUST KNOW THAT THE GUY IS AFRAID OF NOTHING.”


6APRIL

»Harbor Beach Marriott Resort & Spa

»BrowardHealthFoundation.org

Spring has arrived, and with it a sense of occasion and purpose. On Saturday, April 6, the Broward Health Foundation will host its inaugural Broward Health Ball, a fl oral-themed, black-tie gala that will raise money for Broward Health hospitals and services.

Promising a night of mystique, the Broward Health Ball will feature exquisite fl oral designs, epicurean delights and captivating music that will lead everyone onto the grand ballroom dance fl oor at the Harbor Beach Marriott Resort & Spa.

“It will be an event that tempts all the senses,” said Traci Allyn Shur, director of foundation operations.

In a great show of support, more than 600 guests are expected at this spectacular evening of cocktails, dinner, dancing, and live and silent auctions. And many community leaders and companies will be in attendance, including Ryan and Lauren Tannehill, Rick and Rita Case, Aramark Healthcare, Pediatrix Medical Group, Northwestern Mutual, True Health and 21st Century Oncology.

Dennis Stefanacci, president of the Broward Health Foundation said, “The Broward Health Ball is a unique opportunity for our neighbors to support Broward Health while attending what promises to be one of the region’s fi nest social events this year. Everything will be fi rst class, and the event promises to be a fun time for all.”

While the Broward Health Foundation has hosted formal fundraising events in the past, this will be the fi rst black tie gala that benefi ts the entire Broward Health hospital system, rather than one particular initiative or hospital.

“We are excited to bring all of the hospitals together for this inaugural, community-wide fundraising event,” said Robert Birdsong, Broward Health Foundation board member and event committee member. “It will be a spectacular evening and raise much needed

funds for Broward Health.”The Broward Health Ball hopes to raise $450,000.

Proceeds will be directed toward initiatives at many of Broward Health’s hospitals and facilities, including the Memory Disorder Center at Broward Health North and the neonatal intensive care unit at Chris Evert Children’s Hospital. Funds raised will also be used to expand and upgrade the Women’s Diagnostic & Wellness Center at Broward Health Coral Springs, as well as improve imaging services at Broward Health Weston and increase outpatient services at Broward Health Imperial Point.

Many of the programs benefitting from the Broward Health Ball are provided to underinsured and uninsured patients. In fact, as one of the largest public healthcare systems in the United States, Broward Health provides more than $300 million in charity care each year. And only 16 percent of Broward Health’s revenue comes from taxes, which is insuffi cient to cover the expense of caring for patients unable to pay for healthcare, making community support critical to the success of Broward Health. It is events like the Broward Health Ball that enable Broward Health to provide quality healthcare to all those they serve.

To learn more about event tickets or sponsorships, contact Traci Allyn Shur at 954- 355-5148 or [email protected], or visit www.BrowardHealthFoundation.org for more information about the Foundation.

Broward Health Foundation Blooming into action

happenings

BY JENNIFER SMITH


For tickets and group discounts call Broward Center’s AutoNation Box Office at 954.462.0222 or visit BrowardCenter.org

Experience the new all-inclusive CLUB LEVEL at the Broward Center! BrowardCenter.org/ClubLevel

All programs, artists, dates and times are subject to change.

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IN THE SPOTLIGHT

New York Gilbert & Sullivan Players The Pirates of PenzanceMarch 15 Parker Playhouse

Academy of St. Martin in the FieldsMarch 18 Broward CenterUnderwritten by Rosemarie & Gary Wendt

Wiesenthal “Conscience of the Holocaust”March 13 - 17 Aventura Arts & Cultural Center

PilobolusMarch 23 Parker PlayhouseUnderwritten by Funding Arts Broward

One Night of QueenMarch 24 Parker Playhouse

Yo Gabba Gabba! Live! Get the Sillies Out!March 23 & 24 Broward Center

Flashdance the MusicalMarch 5 - 17 Broward Center

The pop-culture phenomenon and runaway international success is now live on stage! It all started with a dream. To be bigger. To burn brighter. To dance harder. FLASHDANCE will leave you begging for more!

Everything you need for a carefree evening at the theater included in one Au-Rene Theater ticket price!

Private lounge access Premium open bar Plentiful hors d’oeuvres

Viewing windows from inside the lounge Valet parking…and more!

Laffing MatterzSerious Dining. Hilarious Satire.Thursday - Saturday & select Sundays Broward Center

“Best Dinner Theatre”— Broward/Palm Beach New Times


5APRIL

»Platforms Dance Club »99 SE 1st Avenue,

Boca Raton, FL »7-9 pm

»cspexpress.com

CSP Express/zMotion is an organization of swimmer, bicyclist and running enthusiasts interested in promoting the benefi ts of exercise for recreation, fi tness and sport – with a focus on community-driven charity fundraiser events.

This year, the team is participating in Bike MS: The Citrus Tour. This 150 mile bike ride, being held in the Orlando area, will raise funds for the National Multiple Sclerosis Society. Their fundraising goal, of at least $12,500, will support MS research and provide programs that can help restore function for people disabled with MS.

What is MS?

Every hour in the U.S., someone is newly diagnosed with MS, an unpredictable, often disabling disease of the central nervous system. With more than 2.5 million affected worldwide, it interrupts the fl ow of information from the brain to the body, severely limiting movement. Symptoms range from numbness and tingling to blindness and paralysis.

The progress, severity and specifi c symptoms of MS in any person cannot be predicted, but advances in research and treatment are making great strides toward a cure. Most with MS are diagnosed between the ages of 20 and 50, with more than twice as many women as men. MS spokesperson Marlene Callahan became affl icted

fi ve years ago. Though her career and lifestyle were forever changed, she won’t be stopped. “One day I decided to start cycling to keep motivated,” said Callahan. Since then, she has cycled across the U.S. to raise awareness of the disease. She motivates others to ride and raises funds for continued research, development and support for those with MS.

One Destination: A World Free of MS

For cyclists and those seeking a personal challenge and a world free of MS, Bike MS is the premier fundraising cycling series in the nation. “Bike MS: The Citrus Tour is an extraordinary ride and weekend we won’t forget!”, stated Fran Weber, participant in the ride and the organizer of the April 5 fundraiser. “The sense of accomplishment as we cross the fi nish line can only be matched by the difference we make in the lives of people affected by MS. I hope people will join us on April 5 to dance for a worthy cause,” Weber added.

The event will be held April 5, 2013 from 7-9 pm at Platforms Dance Club, located at 99 SE First Avenue in Boca Raton (561-392-6885). Donations include drinks, appetizers, Grand Prize Raffl e entry for a Diamond Back Wildwood Classic Leisure Bike (BikeStreet USA sponsored), and lots of FUN! For information or to register, visit: www.cspexpress.com.

Dust off your Platform Shoes Dance the night away for MS research

happenings

Coral Springs: Davie: Pembroke Pines: Weston (Urgent Care only): 1642 Town Center Circle

A busy schedule makes it more difficult to keep your health in check, which is why Baptist Medical Plazas offer same-day appointments for most exams, including X-ray, CT scan, MRI, ultrasound, mammogram and bone density. Our diagnostic imaging centers provide the most advanced digital technology, expert Board-certified radiologists and an experienced, compassionate staff that respects your time. Our team is happy to schedule your appointment and handle the authorization with your insurance company, even if your prescription is for another facility. Know Better. Know Baptist Medical Plazas. To schedule an appointment, call 954-837-1000 or visit KnowBaptist.com.

Most major insurance plans accepted. The facility charges at our urgent care centers are less than the facility charges at Baptist Health hospitals.A not-for-profit organization committed to our faith-based

charitable mission of medical excellence


20APRIL

»Westin Diplomat Resort & Spa »7pm - Midnight »954.475.1200

»CantStomachCancer.org

While fundraising is serious business, the Fourth Annual Dream Makers Gala promises that those who attend will have an evening of fun, cocktails, entertainment, live and silent auctions, dinner, dancing, and surprises.

Cirque Dreams is the evening’s theme, which begins at 7 p.m. on Saturday, April 20th. About 500 friends and supporters of Can’t Stomach Cancer: The Foundation of Debbie’s Dream (CSC) will descend on The Westin Diplomat Resort & Spa, located at 3555 South Ocean Drive in Hollywood. This year’s co-chairs are David Kubiliun and Melissa Morris and the evening’s Master of Ceremonies is Willard Shepard of NBC 6.

CSC will honor some very dedicated individuals including Alan and Marsha Levy; Melanie Geronemus Smit of Lifestyle Publications; Cindy Krischer Goodman, Journalist/Miami Herald Columnist; Jordan D. Berlin, MD of Vanderbilt-Ingram Cancer Center; and young philanthropists Sydney Lieberman, Lauren Shatanof, and Rachel Shatanof.

The exciting live auction features a Snowmass, Colorado ski vacation; a trip to Atlantis, Paradise Island Bahamas and Dolphin experience; magnificent jewelry from Daoud’s Fine Jewelry; and

4th Annual Can’t Stomach Cancer Dream Makers Gala Funding An Enduring Voice For An Unrelenting Disease

happenings

BY KEVIN LANE

more!Founder Debb ie

Zelman, a wife and mother of three young children, was diagnosed with advanced, incurable stomach cancer in 2008 at the age of 40. “I was told that there were very few effective treatment options and that my chances of being alive in fi ve years were four percent,” she recalled.

In the course of searching for treatment options, Debbie quickly learned how diffi cult stomach cancer is to detect and treat and that the outcome is often grim. Working closely with her doctors in academic and community settings, Debbie began responding to treatment. She then decided to use her experience, skills, and tenacity as an attorney, as well as her broad network of friends and supporters, to start a movement to raise awareness about the disease, fund research, and help other patients.

Rachel, Andrew, Zachary and Sarah Guttman with President and Founder Debbie Zelman

Founder of Can’t Stomach Cancer, Debbie Zelman


2013 Gala Committee Members 2: Dream Team Members (front row left to right) Tami Shatanof, Noel Brown, Debbie Zelman, JoAnne Silverstein and Rosa Gross (back row left to right) Danny Zelman, Madelyn Zelman, David Kubiliun, and Melissa Morris

James and Susie Bond, Debbie Zelman, Durée and Dwayne Ross

While all of the individuals and organizations being honored at Debbie’s Dream Makers Gala are special… The “Lifestyle Magazine Family” is especially proud of our own Melanie Geronemus-Smit for achieving the Can’t Stomach Cancer Humanitarian of the Year Award.

As the Creative Director for six publications, she is a vital part of our team, so we wanted to shine a spotlight on Melanie!

As if producing and directing six monthly magazines wasn’t enough she still fi nds time to give back to her community in numerous ways.

We will be attending The Dream Makers Gala to support Debbie in her absolutely remarkable work… and to applaud our own Melanie as she receives her award.

a leading cause of cancer death worldwide – second in men and fourth in women. Each year nearly 930,000 people worldwide are diagnosed with stomach cancer and approximately 700,000 die. Approximately 22,000 Americans are diagnosed with stomach cancer each year, and more than 10,000 will die within the fi rst year. Most people know very little about this disease and there are currently few resources and support services for stomach cancer patients which is something that Can’t Stomach Cancer is changing on a daily basis.

Tickets are $175 per person and sponsorships range from

$600 to $25,000. For sponsorship information or tickets, call

(954) 475-1200 or email [email protected].

In April 2009, Debbie started Debbie’s Dream Foundation, which quickly became a strong voice for stomach cancer advocacy in South Florida. Realizing that the fi ght against stomach cancer needed a broader stage, CSC initiated a call to action, a rallying cry, a declaration once and for all, that as a world we will stand up to this disease. Thus, Can’t Stomach Cancer: The Foundation of Debbie’s Dream was born and has emerged as an international leader for this under-recognized and under-funded disease.

In refl ecting back to the time when she fi rst heard the words, “You have stomach cancer,” Debbie recounted some of the milestones CSC has reached. CSC holds events across the country and has nine chapters, a world-renowned Medical Advisory Board, a prestigious Honorary Board, a talented Corporate Advisory Board, a dedicated Board of Directors, and helps patients all over the world.

Each year CSC holds a free Stomach Cancer Education Symposium featuring lectures by renowned doctors from leading cancer centers that are viewed internationally via webcast. “These lectures are available on our website along with numerous resources, related links, and other information,” notes Board Member and Symposium Co-Chair Libia Scheller, PhD. The 3rd Annual Stomach Cancer Symposium will be held at the Westin Diplomat Resort & Spa on Saturday, April 20, 2013 from 10am to 3pm. The Symposium is open to the public and free of charge with advance registration required.

CSC launched its Patient Resource Education Program (PREP) to provide education, resources, and support internationally to stomach cancer patients, families, and caregivers on its toll-free hotline at (855) 475-1200. Patients speak to each other to share knowledge and learn from each other’s experiences. “For the person diagnosed with stomach cancer, there is an urgency to get the best treatment immediately. There are few sources of dependable information but we are changing that,” explains Board Vice President Robin Moselle.

This is quite a list of signifi cant accomplishments, particularly since it all started in 2009 with a deadly cancer diagnosis!

Some startling facts include that stomach cancer is

Todd and Donna Schwartz, Debra and Joseph Princz, and Linda and Richard Gendler

LIFESTYLE PUBLICATIONS SALUTES MELANIE GERONEMUS-SMIT


The secret to Steve Fassberg’s business: Just add water.

Of course, it’s not as simple as it sounds. It has to be “Brooklynized” water.

When Fassberg was younger, every time he visited his grandparents in Florida, he always had to bring Brooklyn bagels. A lot of them.

“There was nothing even close that they would eat,” says Fassberg, now 52. “Their biggest thrill was to get the fresh bagels we froze – and keep eating them for the next six months. When you leave New York, there are three things you miss: bagels, pizza, and Chinese food. In that order.”

F a s s b e r g ’ s f i n i c k y grandparents sparked the idea for his current business, The Original Brooklyn Water Bagel Company, which was founded in 2009 and opens its fi rs Coral Springs location this month.

But it took the Boca Raton resident a while to get going.

“I was an investment banker and mortgage pro, but I’ve always had a love of restaurants,” he says. No kidding – he’s owned

Don’t drink the water – eat it11 of them, including a steakhouse and two kinds of deli (kosher and, yes, drive-through). “I’ve always had two careers simultaneously.”

He tinkered with the idea of exporting that Brooklyn fl avor for a long time. But the problem, he decided, was the water.

“You can’t ship water because it’s very expensive and heavy. It weighs 14.4 pounds per cubic foot, it’s illegal to transport across state lines without FDA approval, and it changes composition with humidity,” Fassberg says. So he had to fi gure out what minerals were in Brooklyn water – knowing its source was the Adirondack Mountains – and take out the bad stuff.

“It’s not healthy, it’s got lead leaking in, fl ouride, 24 strains of bacteria I can’t pronounce, and sodium,” Fassberg says. Once that was worked out, he developed a proprietary computer-run treatment system to create the miracle water.

The computer can “make it consistent with New York water,” Fassberg says. “We Brooklynize it.”

His company uses that water in everything on the menu. It’s in the coffee, and it’s in the dough for both pizza and bagels.

The bagels were good enough to bring Brooklyn-born broadcaster Larry King on board. He’s the company spokesperson and opened the fi rst Brooklyn Water Bagels location in Southern California.

Fassberg says he pitched it to King because “he embodies Brooklyn, knows every ex-president and world leader, and Larry can get there with a phone call.” As he tells it, King wouldn’t agree to anything until he tasted the product, so Fassberg had some fl own to him – from Florida.

“We sat and had breakfast and 20 minutes later he said he loved it and wanted to be involved,” Fassberg says. “‘Talk to my lawyer,’ he said.”

But the attorney wanted a $5 million deal up front, and Fassberg didn’t have it.

Driving Hard BargainsSteve Fassberg has owned 11 restaurants over the years, and Brooklyn Water Bagels may become the biggest with 14 locations so far, more than a dozen under construction, and plenty more planned. Here’s his advice on starting your own restaurant concept...

Ignore the tried and true. “Try to recognize a market that is underserved and create something out-of-the-box. The only risk is not taking one.”

Be creative, not original. “I didn’t create bagels or water, but I created a new way to do it. Look at the packaging, the delivery system, or how it’s portioned. Think about what hasn’t been done.”

Learn business basics fi rst. “Take an entrepreneurship class instead of a cooking class. A great chef and a great recipe is never gonna be a great entrepreneur.”

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Fort Lauderdale resident Andy Wiggins founded Integrated Technology Corporate Solutions (ITCS) in 2007 because he was tired of tech disasters waiting to happen.

Before that, he was president and CEO of Oz Audio, a high-end car audio manufacturer. And before that, he was an audit manager for a chemical manufacturing fi rm. If those jobs had one thing in common, it was surviving computer problems.

“We started ITCS because in my previous life, I had every single known IT disaster, backups going away, everything that could happen,” says Wiggins, 48. And the structural problems were bigger.

“I wanted to hire a company that can take me from startup to the enterprise level – and not be at a point where they run out of the technical abilities to help us,” Wiggins recalls. “Then I have to hire somebody else – who says they need to change everything.”

So Wiggins assembled a team

Networking on Cloud Nineof computer veterans and launched ITCS, where he’s now managing partner. He says he’s never lost a client, which range from “local law fi rms all the way up to the big guys.” (He declined to name any, citing disclosure agreements.)

ITCS can set up computer networks in the offi ce or in the cloud – that’s the now-common phrase for networking where you’re hosted remotely and all the equipment is stored elsewhere – including digital phone systems (VoIP) and surveillance systems. They also manage existing networks.

“The heart of what we do today is manage existing corporate networks through outsourcing. We started this as the recession came into play,” Wiggins says. “We were asked by several customers that were looking to downsize, ‘Could you run our IT department for us?’ – and that’s probably 70 percent of our business.” They can manage all or part of a network. He says for some clients, “We just run their email system but nothing else.”

The team currently includes 18 technicians and Wiggins, and the average experience among them is 22 years. Wiggins says even the most recent “entry-level” employee has 10 years of experience, “though the average is gray-haired folks or no-haired folks like me.” They’re ready to manage the tech side for companies all the way from one-person startup to publicly traded businesses with thousands of employees.

Wiggins also serves on the board of the Boca Children’s Museum, working to bring art education to young people and the disadvantaged, and he does work with Fort Lauderdale-based mental health services center Third Step.

Cloud or local hosting?ITCS managing partner Andy Wiggins offered these pros and cons on cloud computing, which he says isn’t right for everybody but isn’t going away, either...

Pros:“There’s no infrastructure, and it doesn’t matter if your offi ce loses power from a hurricane, because these locations have a lot of redundancy built in. There are hundreds or thousands of backup systems and backup generators.”

“There’s no up-front expense of buying that equipment, and the beauty of the cloud is that prices are coming down every month.”

Cons:“It’s a never-ending monthly cost. For some people, the cost of buying a server is X and the maintaining is Y, and it may be cheaper to do it in-house. It depends on your needs.”

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Whether you run a retail shop, a law or accounting fi rm, or a medical practice, interviewing and selecting a marketing fi rm can be an intimidating process. If you’ve never done it before, it can be a daunting task.

You may call friends or post a status update to Facebook or LinkedIn seeking referrals. You could ask peers at your next networking breakfast.

But in the end, it comes down to you, your team – and the marketing fi rms you eventually contact.

How can you ensure a smooth selection process in fi nding a suitable marketing firm? Success can be condensed down to two words: Results and culture.

Results prove they can do the work. Culture shows you can work together. Each is as vital as the other. In fact, when small companies hire vendors or contractors, how the two get along is essential to long-term success.

When vetting a prospective marketing partner, look for a…

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• PROVEN TRACK RECORD. Have the fi rms you’re interviewing worked in your fi eld – and have the results to show for it? They’ll all talk the talk. Instead, ask for newspaper clips, social media links, print ads or other deliverables that prove – beyond their promises – that they’ve delivered. Tease out details about their network of connections in your industry. Do they know the people, the trends and the places they’ll need today to ensure your company’s success tomorrow?

• BROAD MARKETING ACUMEN – especially in social media. Being able to pitch a press release, build a tradeshow presence or create a display ad isn’t enough any longer. Today’s marketing campaigns require social media. This includes website development, blogging, social networking like a Facebook fan page, a robust LinkedIn presence or a Twitter feed – all seamlessly interwoven into a holistic marketing campaign.

• CULTURAL FIT. We’re not talking jeans versus suits here. These can co-exist – and the relationship

still can fail. Culture is something you’ll likely feel – deeply – from the fi rst meeting. In a word, do the firms “Grok,” or intimately, profoundly or completely share your mindset or thinking? Truth be told, no one may. But look for the one that comes closest in this eye-to-eye point of view. It’s powerful – and irreplaceable.

• LIST OF REFERENCES. That a connection on LinkedIn or a trusted ally of 20 years made the referral isn’t enough. Ask each marketing fi rm for at least three to fi ve references from clients in businesses not much different from your own. Then, call those references. Ask about the agency’s strengths and weaknesses, its power and shortcomings. If the reference has nothing but high regards for the firm, you may be left wondering if you’re getting an honest assessment.

In the end, your selection of a marketing partner should be just the fi rst step in a productive, profi table and enduring relationship. It’s about creating The Right Fit.

Todd Templin is Executive Vice President of Boardroom Communications Inc., an integrated marketing and public relations agency based in Fort Lauderdale. He can be contacted at 954-370-8999 or [email protected].

THE RIGHT FIT: HOW TO SELECT YOUR NEXT MARKETING FIRM

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Eating is a journey, and I’m on a quest for the most wonderful tastes in South Florida

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As another foodie has written, “To fi nd your own food adventure, you’ll need to become a traveler, not a tourist. After all, the tourist

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NOT TO MISS: Duck & smoked mozzarella ravioli… grill braised beef short ribs

Café Maxx has a quiet, sophisticated, yet unpretentious dining area. Th e chef delivers

consistent favorites. Th e duck & smoked mozzarella ravioli is a dish to be savored. Made with brown butter, basil, sundried tomato, and parmigiano reggiano, you’ll be satiated. If you enjoy short ribs, these are prepared perfectly, with cheesy sundried tomato polenta, roasted winter vegetables, and crispy onion rings.

CASA MAYA GRILL301 S.E. 15Th Terrace Deerfi eld Beach, FL 33441Phone: 954-570-6101

NOT TO MISS: Roasted corn salsa…the mole poblano rojo chicken burrito…the guava cheesecake

Casa Maya Grill is an authentic Mexican experience. Th e roasted corn salsa awakens your taste buds

and is addictive. Th e chicken inside the burrito is tender and fi nished with just the right amount of mole sauce. Th e unusual cheesecake is worth the calories for a perfect fi nish.

JAPANGO RESTAURANT7367 North State Road 7Parkland, FL 33073Phone: 954-345-4268

NOT TO MISS: Toro tower…Japango tataki

Exotic, beautiful dishes are standard at Japango. Art and food collide. Th e toro tower has chopped tuna and is layered with miso glaze with wasabi, red

tobiko (fl ying fi sh roe, topped with premium caviar) and served with chips that are diffi cult to stop eating. Th e Japango Tataki is perfect with wasabi cream, sweet red pepper paste and masago (a smaller roe). Th e tuna is wrapped in seaweed and lightly coated in tempura. Th is is not to be missed if you love tataki.

LIFESTYLEMAGAZINEGROUP.COM | MARCH 2013 59W W W. P I N E C R E S T. E D U / S U M M E R

PINE CREST SCHOOL

JUNE 10- AUGUST 9, 2013

Boca Raton and Fort Lauderdale CampusesSUMMER PROGRAMS & CAMPS

FORT LAUDERDALE CAMPUS 1501 NE 62nd Street l Ft. Lauderdale, Florida 33334

BOCA RATON CAMPUS 2700 St. Andrews Boulevard l Boca Raton, Florida 33434

!A summer your CHILD

NEVER FORGETwill


3CELEBRATIONS

BAT-MITZVAH OF CARLEY SKOLNICK

WEDDING OF DAVID AND ASHLEY GOBEO

On February 2, 2013, Carley Skolnick celebrated her Bat-Mitzvah with family and friends. Carley’s Caribbean Beach Bash

Bat Mitzvah took place at Plaza Del Largo at Heron Bay.

David and Ashley Gobeo, of Parkland, were married on November 10, 2012 at St. Coleman’s Catholic Church

GOT SOMETHING TO CELEBRATE?LIFESTYLE MAGAZINES WANTS TO [email protected]

WEDDING OF TRIN VUONG AND TRIEU NGUYEN300 guests enjoyed the spectacular cultural celebration of Trin and Trieu’s wedding. They enjoyed the magnifi cence of all the salons of Weston Hills Country Club with breathtaking photos on the golf course.


scene on site

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JA World Uncorked delighted the senses as

guests strolled through the mini-city known

as JA World. Guests Sampled culinary

creations from South Florida’s Signature

Chefs and Caterers. They Mingled in our

alleys & lounges with VIPs at Lifestyle’s

Lounge hosted by JM Lexus. They made

memories in Greenspoon Marder’s Photo

Booth and danced the night away to

the EDGE Band. All while raising money

for the educational programs at Junior

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Elegance.Lennar.PremierVery

Copyright © 2013 Lennar Corporation. Lennar and the Lennar logo are registered service marks of Lennar Corporation and/or its subsidiaries. CGC 1518166. 2/13

TEMPORARY WELCOME HOME CENTER AT THE PARKLAND COMMONS PUBLIX SHOPPING CENTER

877-204-3238

Luxury New Single-family and Estate Homes from the $400s - $600s

.com/MiraLago


scene on site

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Sassy Connection was held at

Michele’s Dining Lounge. This

elite monthly event supports

the Women’s International

Holistic Council, a non-profi t

organization whose mission is to

empower women and children.

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parkland march 2013

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