parking mitigation stakeholder meeting, feb 2016€¦ · • click thru rate is .38% ... next steps...
TRANSCRIPT
![Page 1: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/1.jpg)
OrganizationDateParking Mitigation ProgramStakeholders MeetingFebruary 10, 2016
![Page 2: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/2.jpg)
Welcome Stakeholders!
2
![Page 3: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/3.jpg)
1. Welcome2. Project Updates3. Program Purpose4. Mission5. Current Strategies6. Performance Data & Takeaways
• Garage Partnerships
• Marketing
• Special Events
7. The Path Forward• Vision
• Strategies & Budget
• Transition
• Next Steps
8. Discussion9. Adjourn
Today’s Agenda
3
![Page 4: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/4.jpg)
Project Updates
4
• AWV Replacement Program
![Page 5: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/5.jpg)
Mitigate impacts resulting from the removal of on‐street parking underneath the Alaskan Way Viaduct during AWV project construction
Program Purpose
5
![Page 6: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/6.jpg)
Safe, affordable, proximate parking benefiting waterfront and Pioneer Square to address the
removal of on‐street parking underneath the AWV
Mission
6
![Page 7: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/7.jpg)
Current Strategies
7
1. Parking Garages2. Garage Partnerships3. Marketing Program4. Public ROW Improvements5. Temporary On‐Street Parking7. Wayfinding Improvements8. e‐Park Operations9. Parking App10. Changes to On‐Street Parking11. Special Events12. Administration (includes monitoring)
![Page 8: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/8.jpg)
Pike Place Market Garage – Short-term Parkers/Month
8
![Page 9: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/9.jpg)
Pike Place Market Garage – Short-term Parkers/Year
9
![Page 10: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/10.jpg)
1st & Columbia Garage – Short-term Parkers/Month
10
![Page 11: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/11.jpg)
1st & Columbia Garage – Short-term Parkers/Year
11
![Page 12: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/12.jpg)
Watermark & Hillclimb Garages – Short-term Parkers/Month
12
![Page 13: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/13.jpg)
Watermark & Hillclimb Garages – Short-term Parkers/Year
13
![Page 14: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/14.jpg)
Butler Garage – Short-term Parkers/Month
14
![Page 15: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/15.jpg)
Stadium Place Garage – Short-term Parkers/Month
15
![Page 16: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/16.jpg)
All Partnership Garages – Short-term Parkers/Year
16
![Page 17: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/17.jpg)
On-Street Parking Supply
17
![Page 18: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/18.jpg)
On-Street Parking Supply & Transactions - Waterfront
18
![Page 19: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/19.jpg)
On-Street Parking Supply & Transactions – Pioneer Square
19
![Page 20: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/20.jpg)
Total Transactions in Waterfront AreaOn-Street + Four Partnership Garages (PPM, 1st& Col, Hillclimb & Watermark)
20
![Page 21: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/21.jpg)
Garage Partnerships Takeaways
21
• Use of short‐term parking continues to increase• Emerging trend shows use that is independent of on‐
street parking supply, suggesting a change in customer behavior
• Program has helped temper loss of on‐street parking
![Page 22: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/22.jpg)
MARKETING PROGRAM
22
• Unique, award‐winning campaign and success story• The campaign strategy is continuing to make a difference –
building awareness, driving visits to website and providing value
• Performance measures are excellent (web traffic, impressions and clicks)– Correlation between website views and parking garage use
![Page 23: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/23.jpg)
MARKETING PROGRAM
23
• Exceptional campaign performance• 50.2MM impressions• Click thru rate is .38%• 4‐5x better than U.S. benchmark
• Paid media drives web traffic and awareness
• Website traffic increasing
![Page 24: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/24.jpg)
Marketing Campaigns and Website Page Views per Month
24
![Page 25: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/25.jpg)
Website Pageview vs. Parking at 1st & Columbia Garage
25
![Page 26: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/26.jpg)
Marketing Program Takeaways
26
• Marketing builds awareness and drives visitors to mobile website
• Strong correlation between website traffic and garage volumes
• Large proportion of mobile users (81%) shows reach to “non‐planners”
• Campaign performance is excellent and outperforming US averages
![Page 27: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/27.jpg)
27
SPECIAL EVENT EVALUATION
First Thursdays
Mother’s Day/Waterfront Events
Western Ave. Events
Engagement/Visibility Participation Relationship‐Building Cost‐Effective Feasibility
![Page 28: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/28.jpg)
28
FIRST THURSDAY FREE PARKINGVOUCHER REDEMPTION
0
50
100
150
200
250
300
Frye Merrill PSQ Butler
6,784 Vouchers Redeemed
*
*Sept. 2015 event cancelled due to Seahawks game
![Page 29: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/29.jpg)
Special Event Takeaways
29
• One‐time events are appreciated and effective but costly (time, people and material‐intensive)
• Western Avenue events helped build relationships, but had poor performance
• First Thursdays are well‐attended, appreciated by businesses and very cost‐effective
![Page 30: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/30.jpg)
Overall Takeaways
30
• Behaviors have changed• Marketing drives people to garages• Garage improvements pay off• Agreements offer more leverage• Most effective special events will continue• We’re meeting our objectives
![Page 31: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/31.jpg)
• A legacy program through partnerships with neighborhoods and leadership from DSA
• Flexible program strategies • A robust marketing campaign and tools (web and mobile) that
markets available spaces and dispels myths that parking is hard to find and costly
• Change consumer behavior: seek off‐street as 1st choice• Change garage owner/manager behaviors: short‐term spaces are
economically viable; that clean and safe facilities will attract parkers; and marketing works
Vision
31
![Page 32: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/32.jpg)
The Path Forward: Our Strategic Approach
32
• Address extended timeline (November 2019)• Align budget to focus on strategic actions
– Gonzaga– Covenants– Operator agreements– Marketing– Special events
![Page 33: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/33.jpg)
2016 Strategies and Budget (See Handout)
33
![Page 34: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/34.jpg)
17,476
3,5054,703
349 750 370 200 110 364 750 1,422
15,141
6,329 5,728
318 336 37 0 70 140 4741,428
Budget dollars in thousands
PREVIOUS PROPOSED
Budget Comparison (Previous vs. Recommended)
34
![Page 35: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/35.jpg)
Transition Plan
35
2016
•Mid‐yr: Deliver plan for reduced WSDOT role
2017
•Execute agreement•DSA takes on additional responsibilities
2018 2019
•November: DSA‐sustained
DSA’S ROLECURRENT FUTURE (Additional)
• Marketing/media leadership• Program outreach to stakeholders and garages• Lead role in expansion/growth• Garage agreement/invoicing administration• Program reporting (utilization, marketing results)• Managing website content/maintenance• Marketing and website reporting• Design support• Provides significant additional marketing funds
• Compliance• Fiscal tracking and monitoring• TBD
![Page 36: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/36.jpg)
Next Steps in 2016
36
• Work on garage agreements –extensions/renegotiations as necessary
• Streamline marketing for spring, summer and holiday• Continue First Thursday promotion• Prepare for transition• Deliver plan for expanded DSA role• Send Annual Report (end of Feb.)
![Page 37: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/37.jpg)
Discussion
37
![Page 38: Parking Mitigation stakeholder meeting, Feb 2016€¦ · • Click thru rate is .38% ... Next Steps in 2016 36 • Work on garage agreements – extensions/renegotiations as necessary](https://reader034.vdocuments.site/reader034/viewer/2022050116/5f4d3d8d6e8c4e3852682b8f/html5/thumbnails/38.jpg)
Thank You