paramore university | what you need to know when choosing your cms
DESCRIPTION
What You Need to Know When Choosing your CMSIt's time to stop burying all that content you just spent weeks on in the knowledge coffin that is your CMS. We have to rethink and redefine what "Content Management System" means.Is its purpose just to manage your content? No. The truth is that all major CMS systems are proficient at managing content. The real question is this: Can your CMS bring life to customers and the community at large?Leslie Camacho, CEO of EllisLab, will join us at PU to look behind the code and reveal what makes a CMS effective, efficient, and right for your business. No more dirt naps. Let's let our content live.TRANSCRIPT
- 1. Avoiding theKnowledge CofnWhat you need to know when choosing a CMS
2. Leslie CamachoCEO, EllisLab 3. Father 4. Husband 5. Nerd 6. I translate Nerd to helpyou be more successful. 7. Today we will discover How to help your customers be successful How to help your dev team be moresuccessful How to save a lot of money 8. This will help you choose a CMS. Ipromise. 9. Also, there will be homework. Sorry.**Nerds are never sorry about sharing information. 10. What is a CMS? Content Management System 11. A CMS serves contentin a way that makes yourcustomers successful. 12. A modern CMSembraces COPE. Create Once Publish Everywhere 13. COPE Primer Google NPR COPE 14. The #1 mistake when choosing a CMS is not understandinghow your content helps peoplesucceed. 15. Lack of CustomerEmpathy creates aKnowledge Cofn. 16. Customer Empathy, How? Dont skimp on the discovery process. Eat your own dog food. Ask your customers. A good team/agency will demand you do allthree. 17. Believe that you makelife better. 18. End goal is a Success Guide that explains how you help customers succeed in plainenglish. 19. Success Guide Tips Use simple language Describe the process from the customersview point. Describe the end result from thecustomers viewpoint. 20. Turn Success Guideinto Creative &Technical Requirements 21. Learn to Translate Nerd 22. Empathize with yourMakers Creative, Technical, and Editorial People 23. Read Hackers andPainters by Paul Graham. Google Hackers and Painters 24. Read The NerdHandbookGoogle The Nerd Handbook by Rands in Repose 25. You promised to save me money. Get to italready. 26. Empathy creates a shared language. 27. Use the Success Guide tohelp your Makers empathize with your customers. 28. End result is a Creative &Technical requirements guide that tells you whatyour Makers need to makeyour Customers successful. 29. All software has aphilosophy that governs its development. 30. CMS Success Tree Your customers Your editorial team Your Maker (creative & technical) team In that order. 31. The Actual Search 32. Research, establish empathy with providers using your requirements as a starting point. 33. Know your strengths andweaknesses so you know what type of support youll need. 34. Build something with thenalists, even if its just a simple web page.You need to use it. 35. Map your results back to the CMS Success Tree 36. Four Obstacles Holy Wars Feature Comparisons are misleading Non-empathic party makes actual decision(budget, IT, whoever). Security 37. ExpressionEngine 38. Contacthttp://[email protected] @knight777