Marketing: Getting above cloud hype and

market confusion

Problems

• Cloud buzz create confusion– Hosters provide different “cloud” services

• Complex cloud definitions – NIST 2-page cloud definition– What is shoe?– What is cloud?– What is sex?

Opportunity

• Cloud creates a flow of prospects– They want clarity

• Good cloud message is what we all need as an industry

Message to a customer

1. Let us serve your workload2. With appropriate level of trust

Let us serve your workload

• Cloud is power on demand• All about SLA• Fast provisioning• Scalability.

With appropriate level of trust

• Focus on why customers can trust us– Pragmatically remove fear, uncertainty, doubt– Promote the idea that trust is what will help cloud

to take-off• Salesforce.com best practices:– Chief Trust Officer– Building trust brand – trust.salesforce.com– “Success is built on trust”

Takeaways

• Two-fold message: workload + trust• Technical things are mostly covered• Trust is an important part of a message, but

often missing