paragon email · all-in-one marketing solution integrating email marketing, lead management,...

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Transforming Customer Connections | www.paragon-cc.co.uk Your benefits All-in-one marketing solution integrating email marketing, lead management, marketing automation, IBM Watson AI technology, multi- channel workflows, and analytics in one reliable and scalable platform Multichannel campaign management capabilities including behavioural based triggers and external data triggers (such as WeatherFX) Enterprise level techniques such as Send Time Optimisation to deliver the right communication to the right person, via the right channel at the right time Built-in tools for rendering and deliverability testing ensuring your campaigns are optimised for the recipient devices Manage digital campaign delivery (email, web, SMS and social) through a single platform with integrations to your deployment methods Regularly interact with your customers and prospects by sending relevant communications that are behaviourally triggered and customised to each individual. Paragon Email is an enterprise class email management solution that allows you to build, manage and broadcast simple or highly personalised email communications. Paragon Email ensures that the email looks great on all devices and the communication will reach the recipient at the time that they’re most likely to open. Paragon Email Product Taster | Paragon Email Key Features: Best in class marketing and transactional email capabilities Email creation and testing; multichannel campaign automation High deliverability, robust scalability, send time optimisation, flexible templating, and real time personalisation Customer journey orchestration and journey analytics Campaign recommendations with upsell/cross-sell offers Watson AI capabilities, predictive insights and data triggers Sophisticated customer segmentation, predictive customer intelligence, and customer experience analytics Integrates with web, social, mobile, and offline channels Lead nurturing, lead scoring, landing pages and CRM integration Powerful reports to aid in campaign and offer management Paragon Email is offered as a fully managed service. We have a highly skilled team of email experts, planners, developers and consultants who can work with you to convert your data into timely, relevant and highly effective email campaigns to realise your customer engagement objectives while achieving above industry response rates and results. An industry leading email solution for delivering marketing and transactional communications, powered by IBM Watson

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Page 1: Paragon Email · All-in-one marketing solution integrating email marketing, lead management, marketing automation, IBM Watson AI technology, multi- ... right time Built-in tools for

Transforming Customer Connections | www.paragon-cc.co.uk

Your benefitsAll-in-one marketing solution integrating email marketing, lead management, marketing automation, IBM Watson AI technology, multi-channel workflows, and analytics in one reliable and scalable platform

Multichannel campaign management capabilities including behavioural based triggers and external data triggers (such as WeatherFX)

Enterprise level techniques such as Send Time Optimisation to deliver the right communication to the right person, via the right channel at the right time

Built-in tools for rendering and deliverability testing ensuring your campaigns are optimised for the recipient devices

Manage digital campaign delivery (email, web, SMS and social) through a single platform with integrations to your deployment methods

Regularly interact with your customers and prospects by sending relevant communications that are behaviourallytriggered and customised to each individual.

Paragon Email is an enterprise class email management solution that allows you to build, manage and broadcast simple or highly personalised email communications. Paragon Email ensures that the email looks great on all devices and the communication will reach the recipient at the time that they’re most likely to open.

Paragon Email

Product Taster | Paragon Email

Key Features:

Best in class marketing and transactional email capabilities

Email creation and testing; multichannel campaign automation

High deliverability, robust scalability, send time optimisation, flexible templating, and real time personalisation

Customer journey orchestration and journey analytics

Campaign recommendations with upsell/cross-sell offers

Watson AI capabilities, predictive insights and data triggers

Sophisticated customer segmentation, predictive customer intelligence, and customer experience analytics

Integrates with web, social, mobile, and offline channels

Lead nurturing, lead scoring, landing pages and CRM integration

Powerful reports to aid in campaign and offer management

Paragon Email is offered as a fully managed service. We have ahighly skilled team of email experts, planners, developers and consultants who can work with you to convert your data into timely, relevant and highly effective email campaigns to realise your customer engagement objectives while achieving above industry response rates and results.

An industry leading email solution for delivering marketing and transactional communications, powered by IBM Watson

Page 2: Paragon Email · All-in-one marketing solution integrating email marketing, lead management, marketing automation, IBM Watson AI technology, multi- ... right time Built-in tools for

Transforming Customer Connections | www.paragon-cc.co.uk

PlanUnlock the insights that lie within your data

Data Cleansing

Preference & Consent

Single Customer View

Data Segmentation

Transactional & Operational Data Planning

Propensity & Analytics

Data Optimisation

Data Exploration

CreateCreate impactful communications that engage and drive response

Document Clarity

Digital Channel Design

Web-to-Print Solutions

Proxy Voting Communications

Statutory Annual Reports & Accounts

Personalised & Targeted Emails

Transactional & Real Time Notifications

Strategic Messages & Regulatory Communications

DeliverDistribute your communications through multiple channels

Print and Online Customer Communications

Interactive HTML5

Personalised Videos

Secure Document Portals

Multi-channel Fulfilment Solutions

Engagement Analytics

Our customer communication solutionsMany companies lack a unified customer communications strategy, resulting in a fragmented, confusing experience for customers. Rapid increase in the number of delivery channels and devices, outdated technology, and lack of resources are common obstacles. Taking a holistic view of the communications process – through planning, creation, and delivery – helps you achieve optimised results.

Our flexible customer communications suite streamlines the design and delivery of marketing, transactional, and regulatory communications.We help you access innovative print, mail, and digital technology, improve productivity, and enhance digital adoption strategies and capabilities.Use our extensive capabilities on a full-service or individual basis.

For any inquiries or questions, please contact

your Relationship Manageror Account Manager.

Go to: www.paragon-cc.co.uk