Transforming Customer Connections | www.paragon-cc.co.uk

Key Features & Benefits | Paragon Email

Paragon Email

An industry leading email solution for delivering marketing and transactional communications, powered by IBM Watson

Transforming Customer Connections | www.paragon-cc.co.uk

Powerful, reliable Email platform

Getting the job done - the right way

You send us a range of email addresses, names and other information that you collect about the people who will receive your email. We set up your mailing list and can create segments based on your data to better target your messaging to your customers.

We create your campaign from the templates we design and we can create campaigns of all types. You can send us your existing collateral or our professional team can orchestrate the effort and design a mailing to resonate with your target recipients.

After testing your email for deliverability, we send your email and track the results in real time. Our tracking reports can tell you how many of your clients opened and clicked a particular email, what they have been clicking specifically, who opened an email more than once and when they are engaging with your emails the most.

Regularly interact with your customers and prospects by sending relevant communications that are behaviourally triggered and customised to each individual.

Paragon Email is an enterprise class email management solution that allows you to build, manage and broadcast simple or highly personalised email communications. Paragon Email ensures that the email looks great on all devices and the communication will reach the recipient at the time that they’re most likely to open.

The process of sending an email with us involves understanding your goals and data, creating a mailing list, designing templates, testing deliver-ability, sending your email and then tracking your results.

SOCIAL ANALYTICS

LEAD MANAGEMENT

RECOMMENDATIONS

PLANNING & BUDGETING

PERSONALISATION MOBILE

EMAIL

Email stats By 2017, 70% of consumer communications will be digital, contextualised and consumed on demand via multiple channels, including the Web, mobile devices and social media. (Gartner)

Of marketers claim that email is a critical enabler of products/ services. (Salesforce)

70%

60%

Paragon Email is offered as a fully managed service. We have a highly skilled team of email experts, planners, developers and consultants who can work with you to convert your data into timely, relevant and highly effective email campaigns to realise your customer engagement objectives while achieving above industry response rates and results.

Transforming Customer Connections | www.paragon-cc.co.uk

Best in class marketing and transactional email capabilities

Email creation and testing; multichannel campaign automation

High deliverability, robust scalability, send time optimisation, flexible templating, and real time personalisation

Customer journey orchestration and journey analytics

Campaign recommendations with upsell/cross-sell offers

Watson AI capabilities, predictive insights and data triggers

Sophisticated customer segmentation, predictive customer intelligence, and customer experience analytics

Integrates with web, social, mobile, and offline channels

Lead nurturing, lead scoring, landing pages and CRM integration

Powerful reports to aid in campaign and offer management.

All-in-one marketing solution integrating email marketing, lead management, marketing automation, IBM Watson AI technology, multi-channel workflows, and analytics in one reliable and scalable platform

Multichannel campaign management capabilities including behavioural based triggers and external data triggers (such as WeatherFX)

Enterprise level techniques such as Send Time Optimisation to deliver the right communication to the right person, via the right channel at the right time

Built-in tools for render and deliverability testing ensuring your campaigns are optimised for the recipient devices

Manage digital campaign delivery (email, web, SMS and social) through a single platform with integrations to your deployment methods

Key features

Your benefits

Transforming Customer Connections | www.paragon-cc.co.uk

About Paragon Customer CommunicationsParagon Customer Communications is a trusted, global, communications partner, helping businesses deliver exceptional customer experiences via print and digital channels. Our production environments set new industry standards for governance, security and integrity; with our continuous investment and lean approaches ensuring quality and innovation are delivered at the very best value. We provide unrivaled expertise and market leading solutions for industries where one-to-one customer communication is vital to their business, including the Financial Services, Telecoms, Utilities, Retail, Government and Charity sectors.

For any inquiries or questions, please contact

your Relationship Manageror Account Manager.

Go to: www.paragon-cc.co.uk

Paragon Customer Communication’s approach We believe in keeping things simple, yet effective. Our three stage process – Plan, Create, Deliver – produces outstanding communications solutions to drive exceptional customer engagement and value.

The following are some of our products and services that can help you plan, create, and deliver your customer communications strategy.

PlanUnlock the insights that lie within your data

Data Cleansing

Preference & Consent

Single Customer View

Data Segmentation

Transactional & Operational Data Planning

Data Optimisation

Propensity & Analytics

Data Exploration

CreateCreate impactful communications that engage and drive response

Document Clarity

Proxy Voting Communications

Statutory Annual Reports & Accounts

Digital Channel Design

Web-to-Print Solutions

Personalised & Targeted Emails

Transactional & Real Time Notifications

Strategic Messages & Regulatory Communications

DeliverDistribute your communications through multiple channels

Print and Online Customer Communications

Interactive HTML5

Personalised Videos

Secure Document Portals

Multi-channel Fulfilment Solutions

Engagement Analytics