pan european health study 2008 insites consulting

Pan-European Health Study 2008

Prepared by: Magali Geens, Director Health Research, InSites Consulting

Saartje Van den Branden, Health Consultant, InSites Consulting

Wouter Debuysscher, Research Consultant, InSites Consulting

July, 2008

2Pan-European Health Study, © InSites Consulting 2008.© In

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OVERVIEW

About this study

How healthy are we?

Stress!!!!!!!!!!

To diet or not to diet ...

To the doctor

Doctor Google

My medication

And me

For a personal consultation


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OVERVIEW

About this study

How healthy are we?

Stress!!!!!!!!!!


To the doctor

Doctor Google

My medication

And me



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About this study

7 European countries

UK

Germany

France

Italy

Spain

Netherlands

Belgium

Research sample

1.400 completed questionnaires

200 participants per country

Sample representative for the total country population on gender & age spread (+15 yrs)

Online questionnaire

Made up by the Health Care Knowledge Centre (see appendix)

Distributed via the proprietary online research panels by InSites Consulting (see appendix)


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About this study

Do we manage to control our

weight? What happened to sports?

How many suffer chronic pain? Is

depression a problem in Europe?

How healthy are we actually? ...

Patients have massively discovered

the internet as a source for health-

related information. Do patients act

as doctor now with the help of

Doctor Google? ...

I have stress, you have stress, we

all have stress!!!!!!!!!! And we

mainly blame our jobs. How close is

Europe to a total burn-out? What do

people do to relax these days? ...

Are we on prescription drugs? What

about generic alternatives? What

medication do we keep in our

home pharmacy? Which medication

do we pack to go on holiday? ...

Are we too fat? Or are some too

skinny maybe? And if people face

weight problems, are they also

acknowledged? Learn about popular

diets across Europe and more ...

„And me‟ is all about personal

hygiene. What products do we

use, do we buy them in the

supermarket or the pharmacy, how

much do we spend on them ...

Do you want us to tell the story live?

Have we raised certain questions

you would like to ask us? Our

contact details are included and

we are happy to pay you a visit.

Do we all have a personal general

physician? What is (s)he like?

How often do visit them? Do

Europeans trust their GP? And how

well do GP‟s know their patients? ...


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OVERVIEW

About this study

How healthy are we?

Stress!!!!!!!!!!


To the doctor

Doctor Google

My medication

And me



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How healthy are we?

On average only 45% says to have a healthy life-style.

In Germany up to 66% admits to have an unhealthy way of living.

3 in 4 indicate not doing enough sports.

There are no exceptions across Europe.

40% considers themselves to be overweighed.

Only the Dutch & the Italians are somewhat more optimistic (around 30%), but still ...

Also chronic pain seems to be a massive problem (3 out of 10).

In France the problem is significantly larger (43%) compared to the other countries.

Furthermore, around 20% indicates to be depressed at least occasionally.

Depression is the most severe in the UK (33%) and is registered more among women.


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F = None

Q : To what extent do you agree with the following statements? (Top 2)

0% 20% 40% 60% 80% 100%

I would more likely change my eating habits and lifestyle to tackle medical problems

I think I have healthy eating habits

I think “natural” products are better

I think I have a healthy lifestyle

Prevention is better than cure/I take preventative health measures such as vitamins,...

I regularly enquire about health-related matters

I am prepared to pay more for a healthy product

I go to the doctor every year for a check up

I influence my family and friends when it comes down to health-related matters

I think I do enough sports

I prefer to buy hypoallergenic (= allergy-free) products

Friends see me as a person who thinks a lot about his health

I regularly buy soy-based products

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT

N (Belgium) = 200

N (Netherlands) = 198

N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207

How healthy are we?


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How healthy are we?

F = None

Q : To what extent do you suffer from the following illnesses and disorders? (At least occasionally)

0% 20% 40% 60% 80% 100%

Overweight (Obesity)

Chronic pain

High blood pressure

High cholesterol

Depression

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207


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How healthy are we?

F = None

I suffer from...I don't suffer

from...I suffer from...

I don't suffer


I don't suffer


I don't suffer

from...

I suffer

from...

I don't

suffer

from...Male 52% 48% 51% 48% 38% 52% 34% 52% 34% 50%

Female 48% 52% 49% 52% 62% 48% 66% 48% 66% 50%

18 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

25 6% 22% 5% 21% 11% 22% 11% 21% 17% 20%

35 10% 24% 13% 23% 19% 23% 17% 23% 24% 22%

45 21% 19% 24% 19% 23% 18% 18% 19% 19% 19%

55 45% 25% 43% 25% 36% 25% 38% 25% 38% 27%

70 or older 19% 11% 15% 11% 11% 12% 16% 11% 3% 13%

BE 16% 14% 17% 14% 16% 13% 16% 14% 9% 14%

NL 7% 15% 6% 15% 7% 16% 11% 15% 8% 14%

FR 10% 15% 14% 14% 14% 14% 17% 14% 14% 14%

GE 18% 14% 13% 15% 16% 14% 16% 14% 21% 14%

UK 17% 14% 16% 14% 18% 13% 17% 14% 27% 13%

SP 16% 14% 18% 14% 16% 14% 13% 15% 15% 15%

IT 16% 14% 16% 14% 14% 15% 10% 15% 6% 15%

High blood pressure High cholesterol Overweight

(Obesity) Chronic pain Depression

Age

Gender

Country

Q : To what extent do you suffer from the following illnesses and disorders? (At least occasionally)

How to read such table?

Scores for items on the left (e.g. gender, age and country) always add up to 100%.

For each of the items on top (e.g. blood pressure, cholesterol ...), both the positive answers and the

negative answers are displayed, as well as how they are distributed.

Significant differences between groups (e.g. age groups, sexes) are indicated in yellow.


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0% 20% 40% 60% 80% 100%

Smoke

Less than weekly

At least weekly

Diabetic

How healthy are we?

F = None

Q : Do you smoke? (yes)

Q : How often do you drink alcohol?

Q : Are you diabetic? (yes)

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207


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How healthy are we?

F = None

Yes No Yes No Yes NoMale 46% 49% 31% 51% 50% 48%

Female 54% 51% 69% 49% 50% 52%

18 - 24 0% 0% 0% 0% 0% 0%

25 - 34 21% 19% 16% 20% 5% 21%

35 - 44 28% 20% 20% 22% 11% 23%

45 - 54 23% 18% 22% 19% 18% 19%

55 - 69 25% 29% 31% 27% 43% 26%

70 or older 4% 15% 11% 12% 23% 11%

BE 13% 14% 12% 14% 11% 14%

NL 15% 14% 12% 14% 16% 14%

FR 12% 15% 12% 15% 15% 14%

GE 16% 14% 15% 14% 23% 14%

UK 13% 15% 9% 15% 17% 14%

SP 16% 14% 17% 14% 9% 15%

IT 14% 15% 22% 13% 9% 15%

Often 11% 16% 17% 14% 36% 13%

Sometimes 21% 22% 19% 22% 36% 21%

Not at all 65% 60% 59% 62% 28% 64%

No idea 3% 2% 5% 2% 0% 2%

Often 11% 12% 13% 12% 31% 11%

Sometimes 17% 22% 17% 21% 35% 19%

Not at all 66% 61% 63% 63% 32% 65%

No idea 5% 5% 8% 4% 2% 5%

Often 19% 26% 29% 23% 55% 21%

Sometimes 24% 27% 26% 26% 28% 26%

Not at all 57% 46% 43% 50% 16% 52%

No idea 1% 1% 3% 1% 1% 1%

Often 18% 18% 21% 17% 35% 17%

Sometimes 25% 28% 29% 26% 30% 26%

Not at all 57% 54% 47% 56% 34% 56%

No idea 1% 1% 3% 1% 1% 1%

Often 10% 6% 10% 7% 13% 7%

Sometimes 31% 28% 28% 29% 30% 29%

Not at all 58% 64% 59% 63% 57% 63%

No idea 1% 1% 3% 1% 1% 1%

High blood

pressure

High

cholesterol

Overweight

(Obesity)

Chronic pain

Depression

Age

Tobacco Alcohol Diabetic

Gender

Country


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How healthy are we?

NOT THAT HEALTHY ...

And for many it takes medical problems to do something about it


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OVERVIEW

About this study

How healthy are we?

Stress!!!!!!!!!!


To the doctor

Doctor Google

My medication

And me



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Stress!!!!!!!!!!

Up to 20% (GE) reports high to very high general stress levels.

Women indicate relatively more stress than men.

Stress significantly drops once passed the age of 55.

Overall, the Dutch report least stress. However, in the Netherlands

they are also least stress resistant.

Work-related factors are relatively more stressing than private ones.

Especially the amount of work and the job content stresses people on the work floor.

Remarkable is that national politics are a major stress factor for the Italians.

Also Spanish are relatively more sensitive for this. So maybe it is a Southern thing ...*

The Spanish also score the highest stress levels on most work-related items.

Much more than other Europeans, they have experienced burn-outs in the past.

* Also in Belgium relatively high political stress levels were measured.

This might be explained by the political impasse at the time of the data collection.


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5%

2%

5%

2%

4%

6%

1%

14%

16%

11%

11%

7%

5%

5%

31%

22%

25%

34%

33%

28%

21%

29%

25%

28%

28%

28%

37%

19%

14%

17%

22%

15%

17%

17%

32%

6%

17%

8%

10%

11%

7%

22%

GE

SP

UK

BE

IT

FR

NL

Very high High More on the high side More on the low side Low Very low

Stress!!!!!!!!!!

F = None

Q : Generally speaking, how do you rate your general stress level? This refers to both stress from work as well as stress from family life.

Top 2 scores: very high & high.

20%

18%

17%

13%

11%

11%

6%

Top 2

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207


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13%

7%

7%

8%

3%

2%

1%

48%

24%

22%

20%

19%

16%

13%

27%

50%

49%

48%

47%

43%

34%

9%

15%

15%

17%

28%

31%

35%

2%

4%

7%

6%

3%

8%

17%

SP

FR

IT

UK

BE

GE

NL

Very stress resistant Strongly stress resistant Moderately stress resistant Little stress resistant Not stress resistant

Stress!!!!!!!!!!

F = None

Q : How do you rate your personal stress resistance?

Top 2 scores: very stress resistant and strongly stress resistant.

61%

31%

29%

28%

22%

18%

14%

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207

Top 2


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Stress!!!!!!!!!!

F = None

Q : Generally speaking, how do you rate your general stress level? This refers to both stress from work as well as stress from family life.

Q : How do you rate your personal stress resistance?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30%

Stress level

Res

ista

nc

e

Mean score

Mean score

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207


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Stress!!!!!!!!!!

F = None

Q : To what extent do the following constitute a source of stress? (top 2)

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT

Pers

on

al

facto

rs

Pro

fessio

nal

facto

rsE

xte

rnal

facto

rs

0% 10% 20% 30% 40% 50%

Relationship with partner

Relationship with parents

Relationship with (grand)children

Relationship with other family members

Social life in general

Relationship with friends

Hobby/leisure time

Pressure of work/amount of work

Job content

Relationship with bosses

Working conditions (work space, comfort, acclimatisation)

Home/work traffic

Relationship with customers

Relationship with colleagues

Travel for work

News coverage in the media

International politics

National politics

Row with neighbours

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207

http://www.imageselect.be/index.cfm?/imageDetails_NL&imgid=9411337&extIntCode=0


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5%

3%

1%

2%

6%

4%

9%

4%

4%

5%

7%

1%

8%

3%

12%

6%

4%

4%

9%

4%

12%

8%

10%

7%

14%

8%

8%

5%

25%

17%

16%

12%

17%

19%

16%

16%

21%

20%

18%

16%

21%

18%

23%

25%

27%

20%

29%

25%

22%

27%

21%

26%

18%

23%

30%

30%

10%

16%

7%

11%

5%

23%

11%

18%

9%

14%

11%

14%

10%

15%

7%

18%

19%

28%

9%

15%

10%

18%

13%

15%

11%

22%

9%

16%

19%

15%

26%

22%

26%

10%

20%

8%

22%

13%

21%

16%

15%

14%

Professional

Private

Professional

Private

Professional

Private

Professional

Private

Professional

Private

Professional

Private

Professional

Private

Very high High More on the high side Normal More on the low side Low Very low

Stress!!!!!!!!!!

F = None

Q : Generally speaking, how do you rate the stress level in your professional life and in your private life?

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207


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13%

10%

19%

18%

20%

30%

14%

BE

NL

FR

GE

UK

SP

IT

13%

4%

10%

15%

16%

7%

6%

BE

NL

FR

GE

UK

SP

IT

Stress!!!!!!!!!!

F = None

Q : How close do you feel to a total burnout? (top 2: very close and rather close)

Q : Have you suffered from a burnout over the past five years?

Burnout PAST? YesBurnout FUTURE? Very or rather close

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207


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38%

17%

42%

27%

28%

25%

28%

BE

NL

FR

GE

UK

SP

IT

Stress!!!!!!!!!!

F = None

Q : Have you already discussed your stress with your doctor? Yes.

Q : What is your main way of relaxing?

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT

0% 20% 40% 60% 80% 100%

Listening to music

Reading

Talking & having fun with partner, friends

Hobby

Sports, exercise

Going out (Cinema, restaurant, night club,…)

Playing with the (grand)children

Wellness (sauna, massage,…)

Making music, singing

Dancing

Other

None of the above N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207


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Stress!!!!!!!!!!

F = None

High side Low side High side Normal Low side High side Normal Low side

Male 41% 54% 46% 51% 51% 42% 50% 55%

Female 59% 46% 54% 49% 49% 58% 50% 45%

18 - 24 0% 0% 0% 0% 0% 0% 0% 0%

25 - 34 22% 17% 18% 21% 22% 18% 23% 19%

35 - 44 26% 19% 23% 22% 21% 24% 20% 21%

45 - 54 23% 17% 17% 23% 20% 20% 20% 17%

55 - 69 24% 30% 27% 26% 30% 28% 27% 28%

70 or older 5% 17% 15% 8% 7% 10% 10% 15%

BE 16% 13% 15% 13% 11% 14% 14% 14%

NL 9% 17% 12% 16% 18% 14% 11% 16%

FR 13% 15% 15% 17% 10% 13% 14% 16%

GE 18% 12% 15% 13% 15% 13% 16% 15%

UK 14% 14% 15% 12% 15% 16% 14% 12%

SP 14% 15% 16% 11% 16% 15% 13% 15%

IT 15% 14% 13% 18% 14% 14% 17% 13%

Often 15% 14% 16% 14% 12% 16% 16% 12%

Sometimes 21% 22% 23% 20% 21% 21% 20% 24%

Not at all 61% 61% 59% 64% 65% 60% 62% 62%

No idea 3% 3% 3% 3% 2% 3% 3% 2%

Often 13% 11% 13% 13% 10% 12% 15% 10%

Sometimes 21% 18% 20% 17% 19% 20% 18% 19%

Not at all 61% 65% 62% 65% 66% 63% 61% 66%

No idea 5% 6% 5% 6% 6% 5% 6% 5%

Often 29% 18% 26% 19% 19% 28% 21% 19%

Sometimes 25% 27% 25% 27% 31% 24% 25% 30%

Not at all 45% 53% 48% 54% 49% 47% 53% 50%

No idea 0% 1% 1% 0% 1% 1% 1% 1%

Often 23% 14% 21% 15% 13% 23% 16% 14%

Sometimes 29% 25% 26% 25% 30% 26% 27% 27%

Not at all 47% 59% 52% 59% 56% 50% 56% 58%

No idea 1% 1% 1% 1% 1% 1% 1% 1%

Often 15% 2% 11% 4% 4% 14% 4% 4%

Sometimes 38% 22% 32% 27% 21% 32% 32% 22%

Not at all 45% 75% 56% 67% 74% 53% 63% 73%

No idea 2% 1% 1% 2% 1% 2% 2% 1%

High blood

pressure

High

cholesterol

Overweight

(Obesity)

Chronic pain

Depression

Age

General stress

Gender

Country

Professional stress Private stress


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Stress!!!!!!!!!!

F = None

Sports,

exercise Hobby

Making music,

singing

Listening to

music Dancing

Going out

(Cinema,

restaurant,

night club,…)

Reading

Talking &

having fun with

partner,

friends

Playing with

the

(grand)children

Wellness

(sauna,

massage,…)

Male 56% 54% 49% 51% 24% 50% 42% 50% 50% 41%

Female 44% 46% 51% 49% 76% 50% 58% 50% 50% 59%

18 - 24 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

25 - 34 24% 19% 26% 21% 31% 25% 16% 24% 13% 25%

35 - 44 21% 20% 19% 22% 23% 25% 18% 23% 25% 25%

45 - 54 20% 18% 16% 18% 14% 20% 18% 19% 17% 20%

55 - 69 26% 28% 27% 27% 21% 21% 31% 24% 27% 24%

70 or older 9% 16% 13% 13% 11% 9% 16% 10% 18% 6%

BE 15% 14% 8% 13% 15% 14% 15% 15% 18% 15%

NL 16% 18% 16% 12% 10% 13% 13% 14% 17% 11%

FR 15% 12% 15% 17% 16% 16% 15% 15% 16% 12%

GE 15% 14% 16% 15% 16% 9% 14% 13% 10% 22%

UK 12% 15% 21% 14% 15% 13% 15% 14% 13% 10%

SP 13% 11% 11% 15% 18% 16% 12% 13% 11% 16%

IT 15% 17% 13% 14% 10% 19% 17% 15% 15% 14%

Often 11% 15% 17% 13% 7% 11% 16% 12% 13% 12%

Sometimes 19% 23% 19% 23% 20% 22% 23% 22% 22% 19%

Not at all 69% 59% 61% 61% 72% 66% 59% 64% 64% 67%

No idea 2% 3% 3% 3% 1% 1% 2% 2% 1% 1%

Often 9% 13% 12% 12% 7% 11% 14% 11% 13% 10%

Sometimes 18% 17% 14% 19% 10% 16% 18% 18% 21% 18%

Not at all 68% 63% 67% 64% 80% 68% 63% 66% 63% 69%

No idea 4% 7% 7% 5% 3% 5% 5% 5% 3% 3%

Often 16% 23% 25% 22% 14% 21% 23% 21% 20% 20%

Sometimes 26% 27% 28% 28% 22% 28% 27% 28% 29% 26%

Not at all 58% 49% 46% 49% 64% 52% 49% 50% 50% 53%

No idea 0% 1% 1% 1% 1% 0% 1% 1% 1% 0%

Often 12% 20% 18% 17% 13% 13% 18% 16% 18% 15%

Sometimes 27% 27% 25% 27% 28% 26% 28% 25% 26% 27%

Not at all 60% 51% 55% 54% 59% 60% 54% 58% 56% 58%

No idea 1% 2% 1% 1% 1% 0% 1% 1% 1% 0%

Often 5% 8% 7% 7% 5% 3% 8% 5% 6% 8%

Sometimes 26% 28% 34% 29% 32% 31% 30% 29% 25% 29%

Not at all 68% 62% 57% 63% 63% 65% 62% 65% 68% 62%

No idea 1% 2% 2% 2% 1% 1% 1% 1% 1% 1%

Leisure occupations

High blood

pressure

High

cholesterol

Overweight

(Obesity)

Chronic pain

Depression

Age

Gender

Country


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Stress?????

YES I DO !!!!!!!!!!

Listening to one’s APPLE seems the best remedy.


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OVERVIEW

About this study

How healthy are we?

Stress!!!!!!!!!!


To the doctor

Doctor Google

My medication

And me



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Overweight can be considered as a BIG problem.

However, the problem is not always recognized by the „sufferers‟.

31% of overweighed women and 48% of overweighed men do

not consider themselves to be overweighed!*

On the other hand, 10% of women who do not have overweight feel too fat.

Significantly more women are trying to loose weight and/or have ever tried so.

4 out of 10 people are currently trying to loose weight.

The Dutch diet significantly less (only 29%), the Germans significantly more (50%).

Of all diets, most have ever tried it with the help of a professional dietician.

Among the diet methods, the Weight Watchers‟ method is most popular & satisfactory.

* Overweight is defined as a BMI (Body Mass Index) of 25 or more;

the BMI scores were calculated based on people‟s self-reported weight and height.


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F = None

3%

10%

3%

9%

6%

12%

5%

Male

Female

25 - 34

35 - 44

45 - 54

55 - 69

70 +

52%

69%

49%

51%

66%

64%

62%

Male

Female

25 - 34

35 - 44

45 - 54

55 - 69

70 +

OverweighedNot overweighed

BMI category

% of people who find

themselves

overweighed.

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207

BMI = a formula to

determine obesity

calculated by dividing

a person's weight in

kilograms by the

square of the person's

height in meters.

= BMI of 25 or more


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F = None

Q : Please indicate for each of the following statements which one applies to you.

0% 20% 40% 60% 80% 100%

I am currently trying to lose weight

I am currently NOT trying to lose weight, but I have tried it

I have never tried to lose weight

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207


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F = None

I am currently trying to

lose weight

I am currently NOT trying

to lose weight, but I have

tried it

I have never tried to lose

weight

Male 43% 41% 66%

Female 57% 59% 34%

18 - 24 0% 0% 0%

25 - 34 19% 18% 23%

35 - 44 21% 22% 24%

45 - 54 18% 20% 19%

55 - 69 31% 26% 24%

70 or older 11% 14% 11%

BE 14% 17% 11%

NL 10% 14% 20%

FR 15% 15% 13%

GE 18% 13% 11%

UK 15% 13% 14%

SP 15% 14% 14%

IT 13% 14% 17%

Often 20% 13% 7%

Sometimes 24% 23% 16%

Not at all 54% 62% 74%

No idea 3% 2% 3%

Often 13% 11% 10%


Not at all 57% 63% 70%

No idea 5% 4% 5%

Often 38% 22% 5%


Not at all 24% 48% 84%

No idea 1% 0% 1%

Often 24% 17% 11%


Not at all 45% 55% 67%

No idea 1% 1% 1%

Often 8% 6% 7%


Not at all 56% 63% 70%

No idea 1% 1% 1%

High blood

pressure

High

cholesterol

Overweight

(Obesity)

Chronic pain

Depression

Age

Gender

Country

Losing weight


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F = Only if currently trying to lose weight of tried it in the past

Q : Which of the following slimming products have you ever tried?

0% 20% 40% 60% 80% 100%

Diet

Exercise (gym, running, swimming,...)

Pills

Diet shake

Slimming gel

Acupuncture

Liposuction

Stomach ring

Scopinaro surgery (= stomach reduction)

Other

None of the above N (Belgium) = 159


N (France) = 152

N (Germany) = 163

N (UK) = 150

N (Spain) = 152

N (Italy) = 141

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT


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F = Only if tried a diet before

Q : Which of the following diets have you ever tried?

0% 20% 40% 60% 80% 100%

A diet drawn up by a dietician

Weight Watchers

Cholesterol lowering diet

Montignac method

Atkins diet

Allen Carr method

Dr. Phil diet N (Belgium) = 159


N (France) = 152

N (Germany) = 163

N (UK) = 150

N (Spain) = 152

N (Italy) = 141

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT


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F = Only if tried a diet before

Q : To what extent are you / were you satisfied about the following diets?

0% 20% 40% 60% 80% 100%

Weight Watchers



Atkins diet

Montignac method

Allen Carr method

Dr. Phil diet

N (Belgium) = 159


N (France) = 152

N (Germany) = 163

N (UK) = 150

N (Spain) = 152

N (Italy) = 141

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT


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Penetration

Sati

sfa

cti

on

Mean score

Mean score


Atkins diet

Cholesterol lowering diet Montignac method

Weight Watchers

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

N = 207


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Penetration

Sati

sfa

cti

on

Mean score

Mean score


Atkins diet Cholesterol lowering diet

Montignac method

Weight Watchers

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

N = 207


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Penetration

Sati

sfa

cti

on

Mean score

Mean score

A diet drawn up by a dietician Atkins diet


Montignac method

Weight Watchers

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

N = 207


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Penetration

Sati

sfa

cti

on

Mean score

Mean score


Atkins diet


Montignac method

Weight Watchers

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

N = 211


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Penetration

Sati

sfa

cti

on

Mean score

Mean score


Atkins diet


Montignac method

Weight Watchers

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

N = 207


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Penetration

Sati

sfa

cti

on

Mean score

Mean score


Atkins diet Cholesterol lowering diet

Montignac method

Weight Watchers

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

N = 198


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Atkins diet


Montignac method

Weight Watchers

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Penetration

Sati

sfa

cti

on

Mean score

Mean score

N = 200


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F = None

Weight

Watchers

Montignac

method Atkins diet

Allen Carr

method Dr. Phil diet

Cholesterol

lowering diet

A diet drawn up

by a dietician

Male 16% 32% 20% 26% 52% 44% 30%

Female 84% 68% 80% 74% 48% 56% 70%

18 - 24 0% 0% 0% 0% 0% 0% 0%

25 - 34 17% 10% 6% 26% 52% 3% 17%

35 - 44 18% 12% 26% 26% 48% 13% 25%

45 - 54 20% 19% 24% 0% 0% 18% 14%

55 - 69 35% 47% 34% 48% 0% 40% 31%

70 or older 10% 12% 10% 0% 0% 26% 13%

BE 22% 29% 6% 0% 0% 22% 13%

NL 11% 20% 16% 0% 0% 13% 8%

FR 21% 21% 8% 0% 0% 16% 15%

GE 11% 6% 16% 48% 52% 10% 5%

UK 24% 4% 34% 26% 0% 16% 8%

SP 3% 20% 17% 26% 0% 7% 25%

IT 9% 0% 4% 0% 48% 16% 27%

Often 21% 24% 16% 24% 0% 29% 20%

Sometimes 28% 23% 22% 0% 0% 31% 25%

Not at all 48% 51% 56% 76% 100% 40% 54%

No idea 3% 2% 6% 0% 0% 0% 1%

Often 15% 16% 14% 0% 0% 47% 11%

Sometimes 20% 31% 16% 0% 0% 42% 27%

Not at all 57% 51% 62% 100% 100% 11% 61%

No idea 8% 2% 8% 0% 0% 0% 2%

Often 51% 49% 50% 0% 0% 31% 47%

Sometimes 32% 41% 30% 74% 52% 44% 29%

Not at all 18% 10% 20% 26% 48% 26% 23%

No idea 0% 0% 0% 0% 0% 0% 1%

Often 33% 29% 30% 0% 0% 30% 29%

Sometimes 28% 30% 30% 24% 52% 34% 29%

Not at all 38% 41% 38% 76% 48% 36% 43%

No idea 1% 0% 2% 0% 0% 0% 0%

Often 7% 6% 10% 0% 0% 6% 9%

Sometimes 37% 26% 38% 26% 48% 45% 34%

Not at all 54% 68% 52% 74% 52% 47% 57%

No idea 1% 0% 0% 0% 0% 2% 0%

High blood

pressure

High

cholesterol

Overweight

(Obesity)

Chronic pain

Depression

Age

Gender

Country

Used diets


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A well-considered diet starts in the supermarket.

34% (NL) to 59% (UK) of people check the nutritional valueof food products in-store.

Shoppers mainly check fat, sugars & the energetic value of food products.

Especially older people (55-69) and people suffering

overweight are interested in the nutritional tables.


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F = None

0% 20% 40% 60% 80% 100%

Fat

Sugars

Energetic value

Saturated fatty acids

Carbohydrates

Salt

Dietary fibres

Protein

Sodium

Water

Other

None of the above

Q : When you're in the supermarket and considering to buy a food product, do you look at the nutritional value table of this product (if it is indicated

on the packaging)? Yes.

Q : Which of the following do you check on the nutritional value table?

37%

34%

36%

39%

59%

39%

53%

BE

NL

FR

GE

UK

SP

IT

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207


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F = None

Yes NoEnergetic

value Water Protein

Carbohydrat

es Sugars Fat

Saturated

fatty acids

Dietary

fibres Sodium Salt

Male 36% 58% 36% 38% 39% 35% 35% 35% 39% 33% 36% 42%

Female 64% 42% 64% 62% 61% 65% 65% 65% 61% 67% 64% 58%

18 - 24 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

25 - 34 16% 22% 16% 21% 16% 14% 15% 15% 14% 15% 10% 14%

35 - 44 20% 24% 22% 16% 16% 17% 19% 20% 18% 19% 20% 16%

45 - 54 20% 18% 20% 16% 20% 20% 19% 20% 18% 20% 15% 16%

55 - 69 33% 23% 30% 34% 36% 39% 35% 34% 36% 38% 38% 40%

70 or older 12% 12% 11% 13% 12% 11% 11% 12% 14% 9% 17% 13%

BE 12% 16% 15% 10% 10% 12% 13% 13% 14% 12% 6% 11%

NL 11% 16% 11% 8% 11% 12% 10% 10% 12% 11% 6% 7%

FR 12% 16% 15% 8% 18% 3% 11% 12% 15% 7% 18% 11%

GE 13% 15% 12% 5% 14% 20% 14% 14% 10% 21% 9% 7%

UK 20% 10% 13% 34% 13% 20% 21% 21% 22% 14% 27% 33%

SP 13% 15% 15% 19% 20% 15% 11% 12% 14% 23% 10% 11%

IT 18% 12% 19% 16% 14% 17% 20% 18% 13% 12% 24% 20%

Often 17% 12% 13% 26% 16% 17% 17% 17% 14% 18% 22% 25%

Sometimes 23% 20% 24% 2% 19% 24% 23% 22% 25% 21% 26% 25%

Not at all 59% 65% 62% 69% 64% 57% 58% 59% 60% 60% 51% 48%

No idea 2% 3% 1% 3% 2% 1% 1% 2% 1% 2% 2% 2%

Often 14% 10% 13% 23% 12% 13% 16% 14% 16% 14% 17% 19%

Sometimes 23% 20% 21% 16% 25% 27% 24% 24% 25% 22% 26% 22%

Not at all 59% 65% 64% 55% 61% 56% 57% 58% 54% 61% 53% 54%

No idea 4% 5% 3% 5% 3% 4% 3% 4% 4% 3% 4% 5%

Often 29% 20% 28% 23% 25% 34% 31% 29% 24% 23% 31% 28%

Sometimes 30% 25% 32% 16% 28% 29% 28% 31% 32% 29% 32% 33%

Not at all 41% 54% 39% 61% 47% 37% 41% 40% 43% 47% 37% 39%

No idea 0% 1% 0% 0% 0% 0% 0% 1% 0% 1% 1% 0%

Often 21% 16% 19% 21% 22% 23% 23% 21% 23% 25% 20% 20%

Sometimes 27% 27% 28% 24% 24% 28% 26% 28% 28% 22% 32% 27%

Not at all 51% 56% 53% 55% 54% 49% 51% 51% 49% 54% 47% 53%

No idea 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 1% 0%

Often 7% 7% 7% 8% 5% 7% 7% 7% 8% 10% 9% 8%

Sometimes 33% 28% 32% 29% 31% 34% 32% 32% 30% 33% 28% 30%

Not at all 60% 64% 60% 63% 64% 59% 61% 60% 62% 57% 63% 62%

No idea 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 1% 0%

I check on the nutritional value table of...

High blood

pressure

High

cholesterol

Overweight

(Obesity)

Chronic pain

Depression

Age

Look at

nutritional value

Gender

Country


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Specialists, general physicians and dieticians are considered to be

the most reliable sources when diets are concerned.

Only the Germans have significantly less faith in the dietician.

Although the partner is somewhat less reliable compared to the

professionals, the actual influence of the partner on the personal

weight is comparable to that of professionals.

Males consider their female partners as pretty reliable & influentialweight advisors. This is much less the case the other way around.


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F = None

Q : Please indicate for each of the following people how reliable you think they are to discuss weight problems with? (Top 2)

0% 20% 40% 60% 80% 100%

Specialist

GP

Dietician

Pharmacist

Partner

Friends

Family (other than partner or children)

Children

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT


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F = None

Q : Please indicate for each of the following people to what extent they may influence your weight? (Top 2)

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT

0% 20% 40% 60% 80% 100%

Specialist

GP

Dietician

Partner

Children

Pharmacist


Friends


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Reliability

Infl

uen

ce

Mean score

Mean score

Children

Dietician


Friends

GP

Partner

Pharmacist

Specialist

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

N = 207


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Reliability

Infl

uen

ce

Mean score

Mean score

Children

Dietician


Friends

GP Partner

Pharmacist

Specialist

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

N = 207


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Reliability

Infl

uen

ce

Mean score

Mean score

Children

Dietician


Friends

GP

Partner

Pharmacist

Specialist

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

N = 211


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Reliability

Infl

uen

ce

Mean score

Mean score

Children

Dietician


Friends

GP

Partner

Pharmacist

Specialist

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

N = 207


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Reliability

Infl

uen

ce

Mean score

Mean score

Children

Dietician

Family (other than partner or children) Friends

GP

Partner

Pharmacist

Specialist

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

N = 198


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Children

Dietician


Friends

GP

Partner

Pharmacist

Specialist

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



Reliability

Infl

uen

ce

Mean score

Mean score

N = 200


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To diet or not to diet?

START TO DIET NOT TO DIE

And ask your doctor or your wife to help you control that BMI


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OVERVIEW

About this study

How healthy are we?

Stress!!!!!!!!!!


To the doctor

Doctor Google

My medication

And me



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To the doctor

On average more than 9 in 10 has a fixed general physician.

Only people from the UK quite often do not have a fixed GP (28%).

French visit their GP most often (1/2 goes at least every 6 months).

The Dutch pay the doctor a visit least often.

GP’s are still predominantly male.

Only in Spain the female GP‟s outnumber their male colleagues.

Most GP‟s are between 45 & 54 years old.

In Germany, the average GP is somewhat older.

GP‟s know their patients very well (i.e. their name, age, family, job).

Belgian GP‟s score best in class, colleagues from the UK & Spain worst.

The confidence people have in their GP‟s is high.

Again Belgians score best. A personal relationship seems to be valued.


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To the doctor

F = None

Q : How often do you generally visit your GP?

0%

1%

0%

0%

1%

0%

0%

1%

4%

2%

3%

2%

2%

1%

12%

10%

10%

10%

5%

5%

3%

24%

17%

16%

13%

14%

15%

7%

9%

7%

11%

10%

12%

9%

5%

24%

13%

24%

22%

15%

18%

18%

30%

49%

38%

43%

52%

51%

66%

FR

GE

BE

SP

IT

UK

NL

Every week A couple of times a month Every month Every three months Every six months A couple of times a year Only when it is urgent

46%

39%

39%

35%

34%

32%

16%

At least

every 6

months

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207


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To the doctor

F = None

Q : Is your GP a man or a woman? Q: How old is your GP?

72%

69%

78%

62%

57%

43%

70%

26%

27%

19%

29%

15%

49%

29%

2%

5%

3%

9%

28%

8%

1%

BE

NL

FR

GE

UK

SP

IT

Man Woman I don't have a fixed GP

0% 20% 40% 60% 80% 100%

25 - 34

35 - 44

45 - 54

55 - 69

70 or older

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT

AgeGender

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207


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To the doctor

F = None

Q : Does your GP know... ?

0% 20% 40% 60% 80% 100%

Your name

How old you are

Your family situation

Your professional situation

None of the above

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT


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To the doctor

F = Only if having a fixed GP

Q : To what extent do you agree with the following statements? (Top 2: I fully agree & I agree)

0% 20% 40% 60% 80% 100%

I have every confidence in my GP

I always follow the advice of my GP with regard to taking medication to the letter.

My GP makes time for me

My GP is well-informed about new kinds of medication

My GP is well-informed about new treatment methods

My GP always makes the right diagnosis

If I were to propose a certain treatment or medication, my doctor would take this into account

N (Belgium) = 196


N (France) = 195

N (Germany) = 187

N (UK) = 147

N (Spain) = 192

N (Italy) = 205

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT


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To the doctor

NO APPLES NEEDED

If one apple a day keeps my doctor away ...


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OVERVIEW

About this study

How healthy are we?

Stress!!!!!!!!!!


To the doctor

Doctor Google

My medication

And me



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Doctor Google

70 to 80% looks up medical-related information online at

least a couple of times a year.

Women do this more than men.

And older people do it at least as often as younger ones.

Italians use the internet more intensively (45% at least monthly) for health related

information compared to their fellow-European patients.*

Doctors are still the most reliable health information sources (up to 90% trust).

But specialised sites on specific syndromes and medical portal sites already

manage to install trust on a large scale as well (above 40%) ...

and they are consulted almost as often as doctors!

* This is quite remarkable knowing that overall the Italian are even less internet mature than average.

Source: eScape, European Internet Mapping, (c) InSites Consulting, 2007.


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At least a

couple

times a

year

1%

3%

5%

4%

2%

5%

11%

4%

3%

8%

7%

7%

7%

7%

8%

9%

8%

10%

8%

14%

27%

60%

59%

55%

63%

59%

48%

37%

27%

26%

24%

16%

24%

27%

18%

Belgium

Netherlands

France

Germany

UK

Spain

Italy

Once a week or more A couple of times a month Every month A couple of times a year Never

Doctor Google

73%

74%

76%

84%

76%

73%

72%

Q: How often do you look for information about medical-related topics on the Internet?

F = None

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207


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Doctor Google

Use the internet Does not use the internetMale 44% 62%

Female 56% 38%

18 - 24 0% 0%

25 - 34 19% 20%

35 - 44 22% 24%

45 - 54 19% 19%

55 - 69 28% 27%

70 or older 12% 10%

BE 13% 16%

NL 13% 15%

FR 14% 15%

GE 16% 10%

UK 14% 15%

SP 14% 17%

IT 15% 12%

Often 17% 10%

Sometimes 23% 22%

Not at all 58% 66%

No idea 2% 2%

Often 14% 11%

Sometimes 21% 18%

Not at all 61% 67%

No idea 4% 4%

Often 25% 21%

Sometimes 26% 23%

Not at all 48% 54%

No idea 1% 1%

Often 20% 10%

Sometimes 27% 23%

Not at all 52% 66%

No idea 1% 1%

Often 7% 6%

Sometimes 32% 20%

Not at all 60% 73%

No idea 1% 1%

High blood

pressure

High

cholesterol

Overweight

(Obesity)

Chronic pain

Depression

Age

Internet

Gender

Country


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Doctor Google

Q: How reliable do you rate each of the following sources with regard to medical-related information?

(%= Top 2 Box: Very reliable and reliable)

Med

ical

ad

vis

or

Inte

rnet

TV

+

mag

azin

es

WO

M

F = None

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207

0% 20% 40% 60% 80% 100%

Specialist

GP

Pharmacist

Nurse

Specialised websites about certain syndromes

Medical portal sites

Online communities where patients discuss a certain syndrome

Websites of pharmaceutical producers / companies

Weblogs about health written by patients

Informative programmes on television / radio

Health magazines

Health related articles in magazines/newspapers

Publi

Family

Friends

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT


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Doctor Google

Q: How often do you consult the following sources to look up medical-related information?

(% = Top 4 box – At least a couple of times/month)

F = None

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207

Med

ical

ad

vis

or

Inte

rnet

TV

+

mag

azin

es

WO

M

0% 5% 10% 15% 20% 25%

Pharmacist

GP

Specialist

Nurse








Health magazines

Publi

Family

Friends

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT


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Reliability (% Top 2)

Co

nsu

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qu

en

cy (

at le

ast a c

ouple

of tim

es p

er

month

)

Family

Friends

GP

Health magazines



Medical portal sites Nurse


Pharmacist

Publi


Specialist



0%

5%

10%

15%

20%

25%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Medical advisor Internet TV + magazines WOM

N = 200


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Co

nsu

ltin

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qu

en

cy (

at le

ast a c

ouple

of tim

es p

er

month

)

Family Friends

GP Health magazines





Pharmacist

PubliSpecialised websites about

certain syndromes Specialist Weblogs about health written by patients


0%

5%

10%

15%

20%

25%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


N = 198


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Co

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ltin

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qu

en

cy (

at le

ast a c

ouple

of tim

es p

er

month

)

Family Friends

GP

Health magazines




Nurse


Pharmacist

PubliSpecialised websites about

certain syndromes

Specialist



0%

5%

10%

15%

20%

25%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


N = 207


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Co

nsu

ltin

g fre

qu

en

cy (

at le

ast a c

ouple

of tim

es p

er

month

)

Family

Friends GP

Health magazines




Nurse


Pharmacist

Publi


Specialist

Weblogs about health written by patients Websites of pharmaceutical producers / companies

0%

5%

10%

15%

20%

25%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


N = 207


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Co

nsu

ltin

g fre

qu

en

cy (

at le

ast a c

ouple

of tim

es p

er

month

)

Family

Friends GP

Health magazines





Pharmacist Publi


Specialist Weblogs about health written by patients


0%

5%

10%

15%

20%

25%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


N = 207


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Co

nsu

ltin

g fre

qu

en

cy (

at le

ast a c

ouple

of tim

es p

er

month

)

Family

Friends

GP

Health magazines




Nurse


Pharmacist

Publi


Specialist

Weblogs about health written by patients Websites of pharmaceutical producers / companies

0%

5%

10%

15%

20%

25%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


N = 211


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Co

nsu

ltin

g fre

qu

en

cy (

at le

ast a c

ouple

of tim

es p

er

month

)

Family

Friends

GP

Health magazines



Medical portal sites Nurse Online communities where

patients discuss a certain

syndrome

Pharmacist

Publi

Specialised websites about certain syndromes Specialist



0%

5%

10%

15%

20%

25%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


N = 207


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The internet is most intensively used after visiting the doctor.

1 in 2 patients look up more information after this visit.

1 in 4 visits the internet before going to the doctor.

The health information people find online has a viral effect.2 / 10 forwards it to others & 4 / 10 talk about it with others.

The „others‟ are mainly family & friends, and their doctor.

1 in 4 makes a doctor’s appointment after their search online.

1 in 4 takes the online info to the doctor to discuss it.

10% even asks the doctor to prescribe something specific on

the basis of what they have found online.


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F = None

Q : To what extent do you agree with the following statements?

0% 20% 40% 60% 80% 100%

When my doctor makes a diagnosis, I often look on the Internet for extra information

When my doctor makes a diagnosis, I will check it based on online information

When I need to take medicine, I first look up more information on the Internet about this medicine

When I feel something I first look on the Internet to see what might be the cause

Before I go to a doctor, I first look for more information on the Internet

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT


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Doctor Google

F = Only if looking up information

Q : Did you take one or several of the following actions after you looked up information about medical-related topics on the Internet?

Q : You indicated that you talked about this information to others or forwarded it. With which other people did you share this information?

0% 20% 40% 60% 80% 100%

Talk with others about the information I found on the Internet

Take the information I found on the Internet to the doctor

Make an appointment with my doctor

Advise other people to talk to their doctor

Forward the information I found to others

Ask my doctor to prescribe a specific medication / treatment

Advise other people to talk to their pharmacist

Stop taking a specific medication / following a specific treatment

Write a reaction about this information on a blog or website

I took none of the above actions

0% 20% 40% 60% 80% 100%

With family

With friends

With my doctor

With anyone who was interested

With my pharmacist

With everyone I know

Other

None of the above

N (Belgium) = 146


N (France) = 156

N (Germany) = 174

N (UK) = 157

N (Spain) = 155

N (Italy) = 169

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT


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Doctor Google

DOESN’T MAKE DOCTORS

But it sure does facilitate patients to talk to them, to challenge them!


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OVERVIEW

About this study

How healthy are we?

Stress!!!!!!!!!!


To the doctor

Doctor Google

My medication

And me



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My medication

The average number of prescription drugs currently

consumed is more than 2 in all countries.

9 in 10 keep medication in a home pharmacy.

Most prevalent items in home pharmacies are plasters.

Many also stock up pain killers, cough syrups, throat tablets and remedies for a

congested nose.

Up to 10% of the medication we keep at home is thought to be expired.

Italians and Spanish are best in class, reporting least expired products.


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My medication

F = None

Q : How much prescription medication are you currently taking? (mean score)

2,5

2,3

2,7

2,4

2,7

2,3

2,2

BE

NL

FR

GE

UK

SP

IT

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207


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89%

88%

92%

89%

96%

93%

96%

BE

NL

FR

GE

UK

SP

IT

My medication

F = None

Q : Do you usually read the instructions before taking medication? (yes)

Q : Why do you read the instructions before taking medication? 0% 20% 40% 60% 80% 100%

Because I want to look up information about possible side-effects

Because I want to look up information about possible interactions with other

medication or food

Because I want to look up the details of the producer

Because the doctor/pharmacist did not give me any information

Other

None of the above

F = Only if reading the instructions

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT

N (Belgium) = 179


N (France) = 189

N (Germany) = 183

N (UK) = 1195

N (Spain) = 194

N (Italy) = 199


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My medication

F = Only if medication at home

Q : What medication do you keep at home?

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT

N (Belgium) = 191


N (France) = 191

N (Germany) = 182

N (UK) = 192

N (Spain) = 206

N (Italy) = 201

0% 20% 40% 60% 80% 100%

plasters

painkillers

cough syrup, throat tablets,remedies for a blocked nose

ointment for burns

anti-fever agents

remediesfor diarrhoea

remediesfor stomach ache

vitamins

remediesfor intestinal complaints

remediesfor allergies

spray for athlete's foot

remedies to stop smoking

other:...

none of the above

No results for the category „plasters‟ available for Spain.


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9%

9%

10%

11%

10%

7%

6%

BE

NL

FR

GE

UK

SP

IT

My medication

F = Only if medication at home

Q : What percentage of the medication you keep at home do you think has already expired?

N (Belgium) = 191


N (France) = 191

N (Germany) = 182

N (UK) = 192

N (Spain) = 206

N (Italy) = 201


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The knowledge about generic medication is very different across countries.

My medication

Also the attitudes towards generic medication vary broadly.

In France and the UK scepticism is much higher.

Also attitudes towards other forms of alternative medicine seem

culturally bound.

E.g. Belgium is less into yoga, the British discovered hypnosis ...


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90%

8%

100%

39%

40%

96%

97%

74%

4%

95%

22%

27%

83%

85%

BE

NL

FR

GE

UK

SP

IT

Awareness Penetration

My medication

F = None; no results available for the Netherlands on this question.

Q : Have you ever heard of generic medication? Yes.

Q : Have you ever used generic medication? Yes.

90%

8%

100%

39%

40%

96%

97%

74%

4%

95%

22%

27%

83%

85%

BE

NL

FR

GE

UK

SP

IT

Awareness Penetration

N (Belgium) = 200

N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207


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My medication

F = Only if aware of generic medication

Q : How do you feel about the following forms of (alternative) medicine? (Top 2: Very positive and rather positive)

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT

0% 20% 40% 60% 80% 100%

Generic medication

Homeopathy

Acupuncture

Yoga

Meditation

Hypnosis

Earcandle

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207


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My medication

F = None

Yes No Yes No Positive NegativeMale 44% 54% 47% 51% 50% 44%

Female 56% 46% 53% 49% 50% 56%

18 - 24 0% 0% 0% 0% 0% 0%

25 - 34 12% 28% 19% 18% 20% 17%

35 - 44 15% 31% 22% 17% 23% 19%

45 - 54 19% 19% 18% 21% 18% 20%

55 - 69 35% 18% 28% 31% 28% 30%

70 or older 18% 4% 12% 14% 12% 14%

BE 15% 13% 18% 20% 21% 14%

NL 12% 16% 1% 5% 1% 2%

FR 15% 14% 24% 6% 23% 18%

GE 14% 15% 6% 21% 4% 16%

UK 15% 14% 7% 17% 6% 14%

SP 14% 15% 22% 17% 22% 19%

IT 16% 13% 22% 15% 23% 17%

Often 25% 2% 17% 13% 17% 15%

Sometimes 25% 17% 23% 20% 22% 24%

Not at all 49% 77% 58% 65% 60% 59%

No idea 1% 4% 2% 2% 2% 2%

Often 18% 4% 14% 16% 14% 16%

Sometimes 25% 15% 22% 24% 22% 23%

Not at all 53% 74% 61% 55% 61% 57%

No idea 3% 7% 3% 5% 3% 4%

Often 32% 14% 27% 18% 25% 27%

Sometimes 27% 25% 24% 27% 24% 26%

Not at all 40% 61% 48% 52% 51% 46%

No idea 1% 1% 0% 2% 0% 1%

Often 27% 6% 18% 15% 17% 19%

Sometimes 29% 24% 29% 22% 28% 26%

Not at all 43% 69% 52% 63% 55% 53%

No idea 0% 1% 1% 1% 0% 1%

Often 11% 2% 6% 7% 5% 8%

Sometimes 33% 25% 31% 25% 29% 31%

Not at all 55% 72% 63% 66% 65% 59%

No idea 1% 1% 1% 2% 1% 2%

High blood

pressure

High

cholesterol

Overweight

(Obesity)

Chronic pain

Depression

Age

Prescription medication Generic medication Feelings generic med.

Gender

Country


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F = None

Homeopathy Acupuncture Earcandle Hypnosis Yoga Meditation

Male 39% 42% 33% 40% 38% 40%

Female 61% 58% 67% 60% 62% 60%

18 - 24 0% 0% 0% 0% 0% 0%

25 - 34 17% 17% 26% 18% 21% 19%

35 - 44 25% 20% 25% 28% 24% 26%

45 - 54 20% 20% 24% 20% 18% 19%

55 - 69 27% 31% 20% 25% 26% 27%

70 or older 11% 11% 5% 9% 11% 9%

BE 13% 12% 9% 8% 9% 9%

NL 15% 12% 9% 14% 13% 14%

FR 18% 17% 14% 14% 15% 12%

GE 16% 19% 17% 21% 16% 19%

UK 11% 14% 18% 27% 16% 16%

SP 14% 15% 6% 6% 18% 17%

IT 12% 11% 27% 11% 14% 12%

Often 15% 16% 12% 15% 13% 14%

Sometimes 22% 22% 19% 18% 21% 21%

Not at all 63% 61% 67% 65% 63% 64%

No idea 1% 2% 2% 2% 2% 2%

Often 12% 12% 10% 14% 12% 12%

Sometimes 21% 20% 19% 21% 19% 18%

Not at all 63% 63% 68% 59% 64% 65%

No idea 4% 4% 3% 6% 5% 5%

Often 26% 26% 11% 27% 23% 25%

Sometimes 26% 26% 32% 24% 26% 26%

Not at all 47% 47% 57% 47% 50% 49%

No idea 1% 1% 0% 2% 1% 0%

Often 19% 21% 19% 20% 18% 19%

Sometimes 26% 26% 22% 27% 28% 27%

Not at all 53% 52% 59% 51% 53% 53%

No idea 1% 1% 0% 2% 1% 1%

Often 8% 7% 11% 10% 8% 10%

Sometimes 30% 32% 33% 32% 31% 33%

Not at all 61% 60% 56% 56% 60% 56%

No idea 1% 1% 0% 2% 2% 1%

I stand positive towards...

High blood

pressure

High

cholesterol

Overweight

(Obesity)

Chronic pain

Depression

Age

Gender

Country


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My medication

Going on holiday, Italians take the most medication with them

(88%), Germans least (66%).

Overall pain killers, plasters and remedies for diarrhoea are most often present in the holiday pharmacy. Only few French

travellers pack pain killers.

9 out of 10 is informed upfront about the vaccinations needed for their destination.

The general physician is the most important information source, but also the internet, the

travel agent and the pharmacist are sources that are consulted.

The doctor is by far considered the most trustworthy source for information about

holiday vaccinations.


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86%

76%

82%

66%

80%

77%

88%

BE

NL

FR

GE

UK

SP

IT

My medication

F = None

Q : When you go on holiday, do you take any medication with you? Yes.

Q : Which of the following types of products do you usually take with you when you go on holiday?

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT

F = Only if taking medication on holiday

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207

N (Belgium) = 174


N (France) = 169

N (Germany) = 135

N (UK) = 163

N (Spain) = 160

N (Italy) = 183No results for the category

„plasters‟ available for Spain.

0% 20% 40% 60% 80% 100%

painkillers

plasters

remedies for diarrhoea

remedies for intestinal complaints

anti-fever agents

remedies for stomach ache

cough syrup, throat tablets, remedies for a blocked nose

ointment for burns

remedies for allergies

vitamins

condoms

spray for athlete's foot

remedies to stop smoking

Other

none of the above


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90%

95%

71%

91%

91%

76%

97%

BE

NL

FR

GE

UK

SP

IT

My medication

F = Only if travelling

Q : Before you go on holiday, are you aware of the required vaccinations for your destination? Yes.

Awareness

N (Belgium) = 189


N (France) = 201

N (Germany) = 187

N (UK) = 187

N (Spain) = 206

N (Italy) = 203


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F = Only if aware of required vaccinations F = Only if using one of the sources

Q : What sources do you usually use to find out about vaccinations?

Q : Did you follow up the advice of these sources?

0% 20% 40% 60% 80% 100%

Doctor

Generally on the Internet (e.g. via Google)

Travel agent's

Pharmacy

Websites of travel organisations

Sites with general information about health

Family or friends

Vacciweb.be

Newspapers and magazines

TV

Radio

None of the above

98%

95%

97%

92%

98%

97%

94%

BE

NL

FR

GE

UK

SP

IT

Follow upSources

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT

N (Belgium) = 169


N (France) = 142

N (Germany) = 171

N (UK) = 171

N (Spain) = 157

N (Italy) = 197

N (Belgium) = 165


N (France) = 140

N (Germany) = 169

N (UK) = 166

N (Spain) = 154

N (Italy) = 191


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My medication



Travel agent's

Doctor

Pharmacy

Websites of travel organizations


Vacciweb.be


Radio TV Newspapers and magazines

Family or friends

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Usage

Fo

llo

w u

p

Mean score

Mean score

N = 207


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Travel agent's

Doctor

Pharmacy




Radio

TV Newspapers and magazines

Family or friends

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Usage

Fo

llo

w u

p

Mean score

Mean score

N = 207


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Travel agent's

Doctor

Pharmacy



Vacciweb.be


TV

Newspapers and magazines

Family or friends

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Usage

Fo

llo

w u

p

Mean score

Mean score

N = 207


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Travel agent's

Doctor

Pharmacy Websites of travel

organizations


Vacciweb.be Sites with general information

about health

Radio TV Newspapers and magazines Family or friends

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Usage

Fo

llo

w u

p

Mean score

Mean score

N = 211


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My medication



Travel agent's

Doctor

Pharmacy



Vacciweb.be


Radio TV Newspapers and magazines

Family or friends

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Usage

Fo

llo

w u

p

Mean score

Mean score

N = 207


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My medication



Travel agent's

Doctor

Pharmacy

Websites of travel

organizations


Vacciweb.be

Sites with general information

about health

Radio


Family or friends

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Usage

Fo

llo

w u

p

Mean score

Mean score

N = 198


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Travel agent's

Doctor

Pharmacy



Vacciweb.be

Sites with general information

about health


Family or friends

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Usage

Fo

llo

w u

p

Mean score

Mean score

N = 200


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My medication

F = None

Q : To what extent do you agree with the following statements?

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT

0% 20% 40% 60% 80% 100%

I know what medication I have at home

Before I go on holiday I buy the medication I need

I regularly check the expiry dates of the medication I have at home

I attach great importance to my medication at home

Before I go on holiday, I ask my doctor what medication I need to take with me

I discuss with my doctor what medication I need to have at home

I discuss with my pharmacist what medication I need to have at home

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207


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My medication

I AM PREPARED …

Especially for stomach ache at home & to kill pain on holiday


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OVERVIEW

About this study

How healthy are we?

Stress!!!!!!!!!!


To the doctor

Doctor Google

My medication

And me



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And me

Brushing teeth is the most frequently performed personal

hygiene ritual. About half does once a day, 50% does it more

than once a day.

French and Italians care significantly more for healthy teeth.

7 in 10 brushes more than once a day.

Around 60% takes a shower daily. In Spain this goes up to 80% and about 1 in 10

French people take more than one shower a day.

30% never takes a bath (yet a shower), only 2% never takes a shower (but a bath).

Almost 7 in 10 women use day cream on a daily basis, and also 1 in 10 men do so.

About 6 in 10 of women varnish their nails, 40% never does so.

4 in 10 women put on make-up every day, 2 in 10 never put on make-up.

3 in 10 women epilate their legs at least once a week, 2 in 10 never epilate the legs.


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F = None

Q : How often do you do the following forms of personal hygiene? (at least a couple of times a week)

0% 20% 40% 60% 80% 100%

Brush teeth

Have a shower

Wash hair

Apply day cream

Apply hand cream

Apply night cream

Put on make-up

Have a bath

Pluck eyebrows

Epilate legs

Varnish nails

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207


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Bath oil,

bubble bath

Shower oil,

shower gel Make-up Condoms

Intimate

hygiene

products

Normal

shampoo

Anti-dandruff

shampoo

Hypoallergenic

(=anti-allergy)

products Male 45% 36% 8% 51% 34% 43% 49% 39%

Female 55% 64% 92% 49% 66% 57% 51% 61%

18 - 24 0% 0% 0% 0% 0% 0% 0% 0%

25 - 34 15% 12% 14% 31% 21% 16% 14% 16%

35 - 44 27% 19% 19% 28% 21% 14% 25% 21%

45 - 54 5% 13% 19% 21% 15% 13% 17% 19%

55 - 69 37% 37% 35% 15% 29% 39% 36% 33%

70 or older 16% 19% 12% 6% 14% 18% 9% 10%

BE 5% 17% 13% 13% 19% 11% 22% 19%

NL 11% 15% 11% 6% 8% 8% 9% 7%

FR 16% 17% 14% 10% 25% 24% 22% 19%

GE 8% 2% 4% 5% 4% 3% 4% 11%

UK 8% 9% 32% 4% 6% 16% 7% 8%

SP 29% 20% 11% 32% 22% 13% 14% 19%

IT 23% 20% 15% 30% 16% 26% 23% 18%

Often 13% 11% 15% 11% 14% 26% 19% 16%

Sometimes 32% 33% 25% 21% 24% 24% 20% 23%

Not at all 55% 52% 57% 67% 59% 48% 59% 60%

No idea 0% 3% 3% 1% 3% 2% 2% 1%

Often 3% 5% 11% 13% 14% 5% 15% 15%

Sometimes 34% 34% 15% 19% 21% 31% 26% 19%

Not at all 63% 56% 70% 64% 61% 61% 57% 63%

No idea 0% 5% 4% 4% 4% 3% 2% 3%

Often 21% 22% 24% 20% 24% 26% 25% 27%

Sometimes 37% 36% 25% 21% 28% 23% 24% 28%

Not at all 42% 42% 50% 57% 47% 51% 50% 44%

No idea 0% 0% 1% 1% 1% 0% 1% 0%

Often 13% 24% 16% 11% 24% 13% 19% 22%

Sometimes 40% 23% 32% 26% 28% 40% 31% 28%

Not at all 47% 52% 51% 62% 47% 45% 49% 49%

No idea 0% 2% 1% 1% 1% 2% 1% 0%

Often 8% 8% 9% 6% 9% 8% 8% 10%

Sometimes 26% 28% 38% 28% 30% 29% 32% 30%

Not at all 66% 61% 52% 65% 59% 61% 60% 59%

No idea 0% 3% 1% 1% 1% 2% 1% 1%

I prefer to buy the following products in a pharmacy

High blood

pressure

High

cholesterol

Overweight

(Obesity)

Chronic pain

Depression

Age

Gender

Country


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With more than €40 a month, Spanish people spend the most

on personal hygiene. The British spend the least (less than €20).

Most of the hygiene budget is spent in the supermarket, because people visit supermarkets more regularly.

The pharmacy is only more popular for hypoallergenic products.

For condom purchases, the supermarket & pharmacy are equally preferred.

Only Southern Europe (Italy & Spain) clearly prefers the pharmacy for rubbers.

40% considers the pharmacy to be too expensive for personal hygiene products

whereas only 1 in 5 believes that the pharmacy offers better quality.

The range of products is also considered smaller compared to the supermarket.

http://www.imageselect.be/index.cfm?/imageDetails_NL&imgid=4EF8DCF9-F303-40E0-A960-7213E482BF7E&extIntCode=integration01


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F = None

Q : What do you think is the monthly budget you spend on personal hygiene? Attention: we are only talking

about care products, NOT water and electricity.

35,5

20,0

34,9

27,4

17,6

40,8

34,8

BE

NL

FR

GE

UK

SP

IT

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207

€

€

€

€

€

€

€


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F = None

Q : Below are a number of products you can buy both in a pharmacy and in a supermarket. Please indicate for each of the products below if you

would prefer to buy them from a pharmacy or from a supermarket.

0% 20% 40% 60% 80% 100%

Bath oil, bubble bath

Shower oil, shower gel

Make-up

Condoms

Intimate hygiene products

Normal shampoo

Anti-dandruff shampoo

Hypoallergenic (=anti-allergy) products

0% 20% 40% 60% 80% 100%



Make-up

Condoms


Normal shampoo

Anti-dandruff shampoo

Hypoallergenic (=anti-allergy) products

SupermarketPharmacy

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207


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F = None

Q : To what extent do you agree with the following statements? (top 2: fully agree and agree)

0% 20% 40% 60% 80% 100%

I go to the supermarket more regularly which is why I buy my products there

The products from the pharmacy are too expensive

The pharmacy gives me personal advice

The products from the pharmacy and from the supermarket are exactly the same

The products in the pharmacy are better quality

I have no quality guarantee in the supermarket

The pharmacy has the widest range of products

N (Belgium) = 200


N (France) = 207

N (Germany) = 207

N (UK) = 207

N (Spain) = 211

N (Italy) = 207

0%

20%

40%

60%

80%

100%

Overw

eig

ht (

Obesi

ty)

Ch

ronic

pain

Hig

h b

lood p

ressu

re

Hig

h c

hole

ste

rol

Dep

ressio

n

BE NL

FR GE

UK SP

IT


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Make -up

Condoms


Normal shampoo

Anti -dandruff shampoo

Hypoallergenic (=anti -allergy) products

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Pharmacy

Su

perm

ark

et

Mean score

Mean score

N = 200


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Make -up

Condoms


Normal shampoo



0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Pharmacy

Su

perm

ark

et

Mean score

Mean score

N = 198


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Make -up

Condoms


Normal shampoo



0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Pharmacy

Su

perm

ark

et

Mean score

Mean score

N = 207


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Make -up Condoms


Normal shampoo



0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Pharmacy

Su

perm

ark

et

Mean score

Mean score

N = 207


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Make -up

Condoms


Normal shampoo



0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Pharmacy

Su

perm

ark

et

Mean score

Mean score

N = 211


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Make -up

Condoms


Normal shampoo



0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Pharmacy

Su

perm

ark

et

Mean score

Mean score

N = 207


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•THE END

This is not...


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OVERVIEW

About this study

How healthy are we?

Stress!!!!!!!!!!


To the doctor

Doctor Google

My medication

And me



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Contact details

Magali GeensDirector Health Research

[email protected]

Tel. +32 9 269.16.04

Mobile +32 497.523.526

www.insites.eu Regus Rotterdam

[email protected] Brainpark

Evergemsesteenweg 195 Lichtenauerlaan 102-120

B-9032 Gent 3062ME Rotterdam

Belgium The Netherlands

Tel. +32 9 269 15 00 Tel. +31 10 204 56 71

Fax. +32 9 269 16 00 Fax. +31 10 204 55 55

mailto:[email protected]

http://www.insites.eu/

mailto:[email protected]


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11 mio euro turnover

+2.5 mio panel members in +25 countries

80 employees

Projects in +35 countries

Offices in Belgium and the Netherlands

Yearly growth +40% last 7 years

Since 1997

Full-service

Independent

Working for 40% of best global brands (2008)

In a nutshell


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Market insights

14%

Innovation

27%

Branding & communication

33%

Customer experience

16%

Topics Methods

%

Online qualitative

17%

Online quantitative

80%

Online observations

3%

Regions

Europe

82%

Rest of the world

8%


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We believe ...

in the power of new research methods

for better marketing decision making

InformationalProviding more depth to research insights

TransformationalDoing things that were previously not possible

AutomationalConducting research more efficiently

http://flickr.com/photos/16246892@N00/507979113/


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We believe ...

in connecting

Everything we do is aimed at strengthening connections

between you, your market and us

“Connected Research” brings you closer to your market

Some of our connected research methods

Research communities

Bulletin boards

Blog research

Online discussion groups

More information: http://connectedresearch.insites.eu/

http://connectedresearch.insites.eu/


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We believe ...

in connected research

Everything we do is aimed at enhancing intimacy

between you, your market and us.

We believe ...

in sharing and co-creating

5% of our turnover is invested in R&D

10 ESOMAR papers over the last 2 years

Academic links all over the world

No black boxes

Co-development with clients Co-development with academia

http://www.unimaas.nl/

http://www.bauer.uh.edu/index.asp


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We believe ...

in giving back

Rewarding experiences for participants

Active involvement of panel members

Charity contributions

http://www.talktochange.com/


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We believe ...

in the power of our team

People make the difference

Open, forward thinking, dedicated, passionate

Specific knowledge centers


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Our health references10% of our turnover

http://www.spmsd.com/index.asp?lang=1

http://www.janssenah.be/index.htm


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Our health referencesA selection of our customers

pan european health study 2008 insites consulting

Health & Medicine

insites consultingjuly

health consultant

director health research

studyhow healthy

health care knowledge

personal generaldo

healthy lifestyle

research consultant