pakra success story: helping sam the inside sales director to embrace social media channels
TRANSCRIPT
www.pakragames.com
PAKRA Success Story starring
Sam, the Social Director of Inside Sales
www.pakragames.com
Our salespeople are great at good, old-fashioned selling
— even cold-calling is no problem.
But the market has changed … AND our customers have embraced social media faster
than we have
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Honestly, our sales cycle just takes too long for us to compete
in today’s marketplace …
And we are really struggling with how to set up lead- and sales-
management processes and metrics for social media.
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And what’s worse, our competitors seem to be all over the social-media landscape.
So, prospects are turning to them instead of us. Our sales agents need to learn how to manage
and leverage social-media channels — and FAST!!
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As director of inside sales for a web-based technology company trying to harness social media
for lead-generation, Sam has a big challenge:
the challenge
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Their Customers NOW look to Sam’s team for solutions to their business challenges
PAKRA® solutions
Sam engaged PAKRA® Consulting to: • Teach sales agents how to
Locate and leverage prospect information from social-media sources
Target qualified decision makers
Spend their time on warm calls instead of cold ones
• Show agents and managers how to
Use social-media channels to build their brand
Become thought-leaders in their space
Be trusted advisers for potential clients
• Set up scalable inside-sales processes and metrics
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By implementing custom solutions created for the
inside-sales team by PAKRA, Sam’s team:
• Cut the average number of interactions needed to qualify prospects by 50%
• Reduced their sales cycle by 75%
the results
PAKRA makes social media make sense!
My prospect told me she’d been following me on Twitter before I even contacted her!
PAKRA Games are fun!
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“By using social-media channels, such as Twitter and LinkedIn, we are becoming the trusted advisers
in our space …
Prospects have started calling us!
And because we put a measurable inside-sales system in place, we
can easily scale up our processes to meet increased demand”
www.pakragames.com
Create your own Success Story
Contact PAKRA®
• Implement optimized sales process • Hire, train and retain your best team • Leverage social media channels where your customers
want to interact
I’m a Twitter sensei
Not only do my customers know me, but my kids think I’m cool