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Show & Tell at HTTMaterial Changes Conference

and Supima Seminar atSourcing USA Summit

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200 Years of Heritage:WestPoint Home Launches

Gryphon Brand

‘Tis The SeasonWith Lands’ End

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A Better BedGood Housekeeping’s

‘Building Your Best Bed’

Supima Hits The LinksWith FootJoy FJ1857 Shirts

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All In The FamilyOctober Licensing Update

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Show & Tell

THE LUXURY COTTON

FOR PREMIUM FASHION

APPAREL AND HOME

In This Edition

NOVEMBER 2018AMERICAN GROWN | SUPERIOR | RARE | AUTHENTIC

I t was a busy week for Supima. From New York to Arizona, the Supima organization was front and center giving industry insiders insight into the current state of American-grown Pima cotton and its newest initiative in cotton origin verification with Oritain.

Home Textiles Today held its Material Changes Conference in New York where numerous hot-but-ton topics were covered throughout the day. From the uncertainty of tariffs and textiles to the technological advancements in smart apparel and medical textiles, HTT enlisted the expertise of industry leaders to give insight and direction on the ever-changing home fashion industry.

Supima’s VP of Marketing & Promotions, Buxton Midyette took the stage with Ben Tompkins, Business Development Manager at Oritain, to discuss the growing interest and demand in trans-parency. It was an informative discussion that educated the attendees on the correlation between transparency and sustainability. Supima recently entered into a partnership with Oritain to identify and verify the origin of Supima cotton. By measuring the naturally occurring isotopes and rare elements that exist within the cotton fiber, Oritain is able to trace and pinpoint the geographical production area where the cotton is grown. The project will cover the entire American Pima cot-ton-growing region and create a unique ‘fingerprint’ for Supima cotton.

Some 2500 miles away in Scottsdale, Arizona, Supima held an invitation only seminar during Cotton USA’s biennial Sourcing USA Summit. Supima’s President & CEO, Marc Lewkowitz presided over the meeting with a welcome address and market update with Supima’s Brand Development Manager, Jason Thompson, giving a presentation on Supima’s global brand initiatives including licensing efforts, marketing programs and consumer engagement. Oritain’s Ben Tompkins was also in attendance educating attendees on Supima’s verification program.

It’s that time of year again, festive songs on the radio, shopping lists are being written and decorations are going up. What else do you need to get into the spirit this season? We’ve got just the thing! Try on one of these beautifully crafted holiday-themed sweaters by Lands’ End. Made with 100%, American-grown Supima cotton, these sweaters will stand the test of time. The ultra-smooth, lightweight Supima cotton makes for a soft, comfortable fit and the mid-hip length and slightly open classic crew neckline adds a feminine touch.

So whether your snuggling up by fireplace or dressing up for a holiday party, the Lands’ End collection of holiday themed sweaters is the perfect item to get you into the spirit the season. Show now at www.landsend.com

‘Tis The Season With Lands’ End and Supima

W estPoint Home has been a pioneer in the home fashion industry since 1813. Tracing its histo-ry back to the manufacturing of the woolen broadcloth by Stevens, WestPoint Home has been at the forefront of innovation with its fab-

rics and designs manufacturing products in the home goods market including bedding, bath, home décor.

So it comes as no surprise that the company recently announced the launch of Gryphon, a new brand that focuses on stylish and com-fortable bedding. The direct to consumer e-commerce model allows Gryphon to focus on giving consumers a high-quality sleep experience with premium fabrics and beautiful aesthetics at accessible prices. “At Gryphon, we passionately believe that sleep is personal and that everyone deserves their best night sleep, every night,” said Jonathan Witmer, President & Chief Executive Officer of WestPoint Home. “This thinking, coupled with our rich history and unsurpassed expertise in the space, allow us to launch this brand and restore integrity, transparency

and authenticity into the bedding category with the effortlessness of an online experience.”

Gryphon’s offerings come in five cool-tone colors: white, light gray, sky blue, charcoal gray and navy blue – each in three signature styles made with the world’s finest Supima cotton. Supima’s extra-long staple cotton is grown throughout the American West and gives this premium bedding a luxuriously soft touch. The Luxury Suite, Comfort Washed and Easy Living collections, give consumers the opportunity to choose the right style and design for their personal sleeping preference. By owning and operating their own factories, Gryphon is giving 100% transparency to product production from start to finish and essentially eliminating the “middle man” passing the value on to consumers.

Gryphon is so sure that you’ll instantly fall in love with their bedding that they are giving consumers the option to test-drive the Gryphon experience with their at-home trial kit. For just one-dollar Gryphon will send three pillowcases, one in each fabric collection, no strings attached.Experience the Gryphon collection first-hand by visiting www.Gryphonhome.com and ordering your home trial kit now.

WestPoint Home’s200 Years of Heritage

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Over 160 years ago a young man named Fredrick Packard cemented his role in golf when in he left his father’s boot workshop to start his own shoe company in 1857. Packard’s dedication to crafting premium footwear and his love of golf helped to build the foundation of FootJoy, one of the game’s leading golf footwear brands.

In celebration of the brands heritage, FootJoy has launched the FJ1857 collection of fashion-driven performance footwear and apparel. The new collection features a wide range of elevated apparel and footwear for both on and off the course. From golf shirts to sweater to bottoms – and of course shoes – the brand’s design team is in a unique position to access over 100 years of archives for inspiration in designing FJ1857.

Recently featured in Golf Digest magazine, Ken LaRose, FootJoy’s SVP of Brand Marketing, gave the magazine insight into the new collection. With a focus on artisanship and premium fabrics, LaRose explains why FJ1857 stands apart, “I love the golf shirts just because the material is so soft, and it takes colors well”. With American-grown Supima cotton being one of the fabrics for its

golf shirts, LaRose spoke to what makes this shirt one of his favorites. “The characteristic of Supima that makes it unique is it has extra-long fibers,

which when woven together gives it additional strength, durability, has a super soft feel, in the color retention in terms of the saturation of

the color, is very vibrant”, LaRose adds.So, whether you are on links or just hanging out in the

clubhouse, elevate your golf style with the new FJ1857 co l lec t ion. Ava i lab le now on the brands webs i te : www.fj1857.com/apparel/golf-shirts/

Supima Hits the Links

A Better BedThe venerable editorial team at Good Housekeeping recently teamed up with DIY author, actress and activist, Krista Suh to bring you the How To’s of building a better bed. According to Good Housekeeping we spend a minimum of 100 days per year in bed and with the ever-growing bedding options out in the market, the Good Housekeeping Institute thought it was time to bring you an editor approved list of bedding products that will make your time in bed more lavish.

From bed frames to mattresses to sheets, the list of brands selected by GHI are best in class, offering different price points to fit your budget. One standout on the list is Casper. Known for their extremely comfy mattresses, the team at Casper recently introduced a collection of sheets. Staying true to brands’ attention to delivering premium quality bedding solutions, Casper’s line of sheets will make you want to stay in bed all day, and the cool Supima sheet set is the way to go. Made with American-grown Supima cotton, these sheets will keep you cool no matter what the temperature is and the extra-long staple cotton makes for a luxuriously soft hand.

But don’t take our word for it, see what makes Casper’s cool Supima sheets so special.www.casper.com/bedding/sheets/supima/

Casper isn’t just a mattress-in-a-box company. It’s newly released bedding line offers duvets, mattress protectors, and you guessed it: sheets. The line offers three options: weightless cotton, airy linen, and our editor’s pick: cool Supima. The breathable percale weave is made so it gets ever softer every time you wash.

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WestPoint Home’s200 Years of Heritage

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PRESORTFIRST CLASS

U.S. POSTAGE PAIDPHOENIX, AZ

PERMIT NO. 1662

IMPORTANT WEB LINKS FOR AMERICAN PIMA CROP INFORMATION

Supima offers a variety of reports for growers, manufacturers and retailers of American Pima cottonin the areas of specific product information, overall market data, and background research. The reports are

updated frequently with the release of new data and are available for use by anyone interested.

USDA - AMS Pima Spot Price (Daily):http://bit.ly/AMSPimaDailySpot

USDA - AMS Cotton Reports:http://bit.ly/AMSCottonReports

USDA - NASS U.S. Production Estimates (Monthly):http://bit.ly/NASSCropProduction

USDA - FAS Export Sales Report (Weekly):http://bit.ly/FASWeeklyExportSales

Classing Reports:By Office: http://bit.ly/AMSPimaClassingOfficeBy State: http://bit.ly/AMSPimaClassingState

U.S. ELS Competitiveness Payment Report (Weekly):http://bit.ly/FSAELSCPPReport

Supima is excited to introduce our new licensees for the month of October. Supima continues to focus on expanding its network of manufacturers, brands and retailers, in an effort to ensure that each and every product that carries the SUPIMA® label is sourced from a recognized supplier:

• Amex Knitting & Dyeing Industries Ltd. (Bangladesh) - Dye House, Fabric Finisher, Knitter, Manufacturer - Apparel• Azim Corap Sanayi Ticaret Ltd. STI (Turkey) - Knitter• Esquire Knit Composite Ltd. (Bangladesh) - Knitter, Manufacturer• Marine Layer (USA) - Women’s Knit Shirts Brand• Mercury Fabrics Pvt. Ltd. (India) - Dye House, Knitter, Printer• Pee Vee Textiles Ltd. (India) – Weaver• Noorveer Creations Pvt. Ltd. (India) - Knitter, Manufacturer - Apparel• Tongxiang Xingyue Textile Fabric Finishing Co., Ltd. (China) - Knitter, Finisher

Be sure to visit our supplier directory for a full list of licensed companies, www.supima.com/industry-resources/suppliers

All In the Family

LicenseeUpdate

To learn more about Supima’s consumer initiatives, industry news and updates, please visit SUPIMA.COM

9885 S. Priest Dr., Suite 101Tempe, AZ 85284-3600

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