pacsw – using social media to advance your uc career
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PACSW – Using Social Media to Advance Your UC Career. LinkedIn, Twitter and Facebook July 13, 2010. Purpose, Process, Pay-off. Purpose Learn about big three in social media Process We’ll cover: Social media growth Networking and building your brand LinkedIn profile - PowerPoint PPT PresentationTRANSCRIPT
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© 2010 Right Management. All Rights Reserved.
PACSW – Using Social Media to Advance Your UC Career
LinkedIn, Twitter and FacebookJuly 13, 2010
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Purpose, Process, Pay-off
Purpose Learn about big three in social media
Process We’ll cover:
– Social media growth– Networking and building your brand– LinkedIn profile– Posting tweets on Twitter– Network updates
Pay-off You’ll leave with an understanding of social media and how it can help you
identify career opportunities at the UC.
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Social Media: Hub and Spoke
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Social Media: The Twitter Post
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5
Rapid Growth in Social Technologies
LinkedIn founded in2002
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It’s All About Networking…
Sharing Information Mutual Benefit Exploring Common Interests Connecting People You Know
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Build Your Brand
Stand Out: Stand for Something Be your own Boss; Take charge of your career Forget the Ladder; It’s a Ramp
– Position Yourself: what’s your value and how does it support your organization’s goals
– Revise resume, maintain networking contacts, seek out activities that will move you toward your goals
Think Like a Brand– You are your own 24/7 billboard
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How do Social Media Tools Help?
Effectiveness
Efficiency
Transparency
Global Reach
Fun!
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Build and Manage Professional Relationships Personalize Professionalize Publicize
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Build Your Brand Globally Show Specialties Provide Value Be Constructive
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Build and Manage Social Relationships Show Character Build on Common Interests Be Careful
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Resource Links
LinkedIn Learning Center - http://learn.linkedin.com/
Social Media Revolution -http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded
Handouts:
LinkedIn Step-by-Step Guide
Ten Tips on Building a Stronger Profile