enhance & advance your career with social networking
DESCRIPTION
TRANSCRIPT
![Page 1: Enhance & Advance Your Career with Social Networking](https://reader038.vdocuments.site/reader038/viewer/2022110114/545785a4af79594e128b48da/html5/thumbnails/1.jpg)
©2011Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice ©2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
Enhance & Advance Your Career with Social Networking
Becca Taylor (@beccataylor) Enterprise Social Media Manager November 16, 2011 Find these slides online: www.slideshare.net/beccataylor
![Page 2: Enhance & Advance Your Career with Social Networking](https://reader038.vdocuments.site/reader038/viewer/2022110114/545785a4af79594e128b48da/html5/thumbnails/2.jpg)
2
Your career’s autobiography
Look beyond your resume— create a vibrant social graph
How do you want it to read?
![Page 3: Enhance & Advance Your Career with Social Networking](https://reader038.vdocuments.site/reader038/viewer/2022110114/545785a4af79594e128b48da/html5/thumbnails/3.jpg)
Network effect
3
The phenomenon whereby a service or social
network becomes more valuable
as more people use it, encouraging
ever-increasing adopters, depth, and relevance.
![Page 4: Enhance & Advance Your Career with Social Networking](https://reader038.vdocuments.site/reader038/viewer/2022110114/545785a4af79594e128b48da/html5/thumbnails/4.jpg)
Crafting your social graph
4
To become part of the network effect, become a part of the online community
![Page 5: Enhance & Advance Your Career with Social Networking](https://reader038.vdocuments.site/reader038/viewer/2022110114/545785a4af79594e128b48da/html5/thumbnails/5.jpg)
Getting Started: Proceed with Purpose
5
![Page 6: Enhance & Advance Your Career with Social Networking](https://reader038.vdocuments.site/reader038/viewer/2022110114/545785a4af79594e128b48da/html5/thumbnails/6.jpg)
6
Weighing risks & benefits
Questions I hear all the time – Isn’t this a waste of time?
– How do I make time?
– Should I mix personal with professional?
– Can I hurt my company or my own reputation?
– What if I say the wrong thing?
My response
• Enhance your professional image & brand
• Build a skill set
• Expand your network
• Solve business problems (and help others solve theirs)
![Page 7: Enhance & Advance Your Career with Social Networking](https://reader038.vdocuments.site/reader038/viewer/2022110114/545785a4af79594e128b48da/html5/thumbnails/7.jpg)
Setting your goals
7
• What do you want to get from social networking?
• How much time can you (or are you willing) to spend on it?
• Who do you want to connect with?
• What image do you want to project?
• Are you comfortable mixing personal updates with professional ones?
• Can you be flexible and accept that you’ll learn as you go?
![Page 8: Enhance & Advance Your Career with Social Networking](https://reader038.vdocuments.site/reader038/viewer/2022110114/545785a4af79594e128b48da/html5/thumbnails/8.jpg)
Building Your Network: The Art of Engagement
8
![Page 9: Enhance & Advance Your Career with Social Networking](https://reader038.vdocuments.site/reader038/viewer/2022110114/545785a4af79594e128b48da/html5/thumbnails/9.jpg)
Finding and creating your network • Find folks to follow
• Get followed
• Join the conversation
• Start conversations
• Scrub. Rinse. Repeat.
9
![Page 10: Enhance & Advance Your Career with Social Networking](https://reader038.vdocuments.site/reader038/viewer/2022110114/545785a4af79594e128b48da/html5/thumbnails/10.jpg)
Find folks to follow
10
• Find folks to follow on Twitter and via RSS feeds – Bloggers, Analysts, Customers
– Colleagues
– Industry thought leaders
– Offline network
– Search
• Follow your followers, but! – Be selective about who you follow
– Don’t be afraid of blocking or unfollowing
• Refer to, join, or create lists and directories – Twitter: Twitter lists, Listorious, WeFollow, Twellow, Twibs
– Blogs: Technorati, AllTop, NetworkedBlogs
![Page 11: Enhance & Advance Your Career with Social Networking](https://reader038.vdocuments.site/reader038/viewer/2022110114/545785a4af79594e128b48da/html5/thumbnails/11.jpg)
Get followed
11
• Make it easy for people to find you – Your real name so colleagues can easily find you
– The same e-mail address you use for everything else
– A bio that includes important key words for the audience you want to attract
• Promote! Promote! Promote! – Update other social profiles with Twitter link
– Email signatures
– Include on presentations, business cards, blogs, collateral—everywhere
![Page 12: Enhance & Advance Your Career with Social Networking](https://reader038.vdocuments.site/reader038/viewer/2022110114/545785a4af79594e128b48da/html5/thumbnails/12.jpg)
Join conversations • 80/20 rule
• Listen to your home feed and lists
• Respond to other conversation starters
• Search is your friend
• Don’t be shy!
• Find/participate in hashtag memes or conversations – Look for Trending Topics on search.twitter.com – #FollowFriday is popular and easy to use
• Embrace the power of sharing 12
![Page 13: Enhance & Advance Your Career with Social Networking](https://reader038.vdocuments.site/reader038/viewer/2022110114/545785a4af79594e128b48da/html5/thumbnails/13.jpg)
Share conversations
Source: http://www.slideshare.net/danzarrella/the-science-of-re-tweets 13
Drives the network effect!
![Page 14: Enhance & Advance Your Career with Social Networking](https://reader038.vdocuments.site/reader038/viewer/2022110114/545785a4af79594e128b48da/html5/thumbnails/14.jpg)
Become a blogger!
14
You’ll become a better
• Writer
• Speaker
• Thinker
• Networker
• Learner
• Listener
Start conversations
A blog shows colleagues & employers your
• Expertise
• Depth & breadth of knowledge
• Communication skills
• Professional network
• Community/industry standing
Why?
![Page 15: Enhance & Advance Your Career with Social Networking](https://reader038.vdocuments.site/reader038/viewer/2022110114/545785a4af79594e128b48da/html5/thumbnails/15.jpg)
Start conversations
15
Successful bloggers are:
Passionate Consistent Authentic
Accurate
Relevant Engaging Learning
Community-focused Collaborative Curious
![Page 17: Enhance & Advance Your Career with Social Networking](https://reader038.vdocuments.site/reader038/viewer/2022110114/545785a4af79594e128b48da/html5/thumbnails/17.jpg)
THANK YOU