packaging is an exciting industryIn an increasingly competitive consumer market there is growing demand for packaging designers capable of designing packs that areaesthetically appealling, meeting functional and budget requirements with consideration given to environmental issues.

Entries for the Student Starpack Packaging Design Awards are received from students on a range of courses, some with a graphics emphasis and others concerned with structural and product design, as well as those from materials and technology courses.

The Packaging Society offers the awards for potential professional designers. In the past the awards have led directly to a number of employment opportunities for successful entrants.

www.starpack.uk.com

Organised by On behalf of

Sponsored by

StudentStarpack

Packaging Design Awards

2011

Front cover images – winners from Student Starpack Packaging Design Awards 2010

helplineFor general enquiries contact

rachel.brooks@iom3.org

T 01476 513885

[a]oriental meat pack for 2

sponsored by the Benson Group

This brief tackles the packaging of own brand takeaway meals produced by large retail outlets. Students are asked to consider how the packaging can provide not only an efficient method of containment for the food but also how the pack, its shape and decoration could reflect the cultural experience of oriental takeaways. To enhance the pack design additional elements may be included to

aid serving.

[c]tango – the alternative

olympic gamessponsored by the Britvic Soft Drinks

Tango is running an ‘alternative to the Olympic games with Bragster, Facebook and YouTube. Individuals are asked to complete dares and earn bragging rights on line. To support this campaign there will be a new pack promotion for Tango and support POS. Your brief is to come up with an exciting new pack design solution that addresses the creativity and uniqueness of the brand alongside promotional ideas for merchandising and

a 30 second advert.

[f ]milk packaging of the future

sponsored by Logoplaste

Designers are under pressure to consider waste reduction and be aware of the carbon footprint left by many aspects of packaging today. Your brief is to consider how an everyday commodity like ‘Milk’ could be packaged in a more efficient and effective way. Consideration of size ranges and the need to refrigerate the product is important as is the ability to recycle the pack and dispose of your proposed design solution appropriately.

[e]self-merchandising unit

for tescosponsored by the DS Smith Packaging

Your challenge is to produce an on-shelf merchandising unit for chocolate bars that is capable of containing the product, and dispensing each bar to the front of the pack as one is taken out. The unit must be attractive, utilising innovative shape with economic use of material. Consideration of the graphics and different finishes should be looked at and ensuring your solution meets the demands of the distribution chain to progress the products from manufacturer to retailer to consumer.

[b]new concept for packaging plants

sponsored by British Polythene Industries PLC

A great opportunity to work with an exciting new award winning environmental material, and provide the gardening and horticultural market with a new flexible and functional solution for packaging traditional and exotic plants. ‘Plaswood’ is a new material that offers the designer the opportunity to combine innovation with sustainability and with fresh thinking, look at an efficient primary solution alongside a useful and effective secondary function.

[d]fanta – fun fruit

sponsored bythe Coca-Cola Company

A new packaging concept for Fanta that promotes the ‘Fun’ and the ‘Fruit’ aspects of this popular teenage drink. The overall shape and graphics should be appealing to this target market and be an attractive proposition on shelf. Functionality and the accessibility of the drink should be looked at to ensure it is a safe, but fun solution. Consider how your creative design could work across the different size ranges

of Fanta.

Student Starpack

the briefsa snapshot

Packaging Design Awards

Read all the briefs and choose the one you feel most confident with.

Please ensure that the brief has been thoroughly read and understood by both tutors and students. Entries which do not satisfy the brief will not be considered for an award.

Sponsoring companies, with guidance from judges, make their own awards which may be dependant on additional criteria – read each brief carefully to see what the sponsor is asking for.

To give yourself the best possible chance please read the competition guidelines and conditions of entry on the website.

what the judges are looking for

Consumer convenience – functionality, handling, disposability and suitability of the product.

Innovation – creative use of materials to enhance structure, form and usability.

Consumer market – has the packaging solution been designed to suit the relevant target audience and predicted uses?

Display – shelf Impact. Do the shape, format and graphics have a strong shelf presence?

Model – entrants must supply one good quality mock-up able to withstand transport and handling.

Development boards – concise and clear presentation of the process of ideas.

Environment – potential re-use, recyclability and economic use of material, showing consideration to environmental issues.

important dates

Register online at www.starpack.uk.com/student on or before 25 February 2011

Physical entries must arrive between 7-10 March 2011Results announced week commencing 28 March 2011.

The awards ceremony will be held on Wednesday 4 May 2011 featuring presentations, careers advice, networking and a display of all winning entries

The full briefs can be downloaded atwww.starpack.uk.com/students