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2012Design. Made in Germany.

Just right:Advertise with Lamy.

PrecisionFunctionality

Advice

ErgonomicsPurismCustomer-orientation

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Advertising classics, long-term sellers,

just what you want: The LAMY logo.

With its different writing systems andmaterial variations as well as a largeselection of surfaces, some elegantand some cheerfully colourful, theLAMY logo is now Lamys largestand most popular model. And theastounding thing is; you cant tellthat this writing instrument, awardedwith numerous design prizes, alreadybegan its success story in 1983.

What is the secret of its special popu-larity? Why do so many companiesat home and abroad still prefer toadvertise with the LAMY logo for theirproducts or services even after somany years?

The wonderful way they are spoiltfor choice may have a certain role toplay. The functional, timeless designand the high product and servicequality the LAMY brand stands for arecertainly important reasons as well.However, theres one thing with whichthe LAMY logo collects additional,important points for popularity:

it shows in a particularly impressiveway that the design concept fromLamy is not elitist but is classless, in thebest sense of the word. The largestbrand manufacturer and the smallestbusiness with a tight advertisingbudget are always offered bestvalue-for-money.

You can convince yourself on cata-logue pages 18 23.

Good for your logo:The LAMY logo.

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Design. Made in Germany.2012

Lamy writing instrumentsfor advertising, creatingand developing contact andsales promotions

Our range of advertising materialsis exclusively available to businesses,

traders and freelancers.No sales to private individuals.

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2

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3

Birds of a feather flock together. Thisproverbial saying has been commonknowledge for centuries but now hasactually been proven in numerousempiric studies by science: Similarities,common interests and values are whatmake a partnership harmonic andstable over the long run.

The fact that these findings are offundamental importance can also beseen in our everyday business life there are any number of companiesthat have been working together quitesuccessfully. This could be becausetheir brands represent the samemarket values although they featuredifferent products. Or perhaps simplybecause their management philoso-phies are on the same wavelength.

We here at Lamy are happy aboutthe many customers we share thisspecial relationship with because theyare similar to us and share our viewsin so many ways. Be it our conceptof what constitutes good design andoutstanding product quality, our highdemand towards innovation or ourunderstanding of customer focus andserviceability.

Six of thesekindred spirit compa-

nies some of whom have been usingour writing instruments to advertisetheir brands for more than twentyyears! will be featured in our newcatalogue.

The secret to a good partnership?Common ground!

We invite you to take a look throughand hope you will like the currentLamy range of writing inst ruments. Youmay also find some common pointsof interests with one or more of ouradvertising partners. Wonderful allthe more likely then that advertisingwith Lamy would work for you too.So for your next big advertising cam-paign, you could for example select abudget-friendly pen, such as the LAMYlogo. Or perhaps you might rather optfor our new fountain pen wonder, theLAMY dialog 3 black a great way ofshowing appreciation to your businesspartners and valued employees alike.

No matter which way you decide:Welcome to Lamy!

Sincerely, Bernhard M. Rsner

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4

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Program page In every way: typically Lamy.

Writing instruments from Lamy remaintrue to the Bauhaus design conceptthat the form of an object is deter-mined by its function, but they alsovary in ever new and contemporaryways. Despite all of the differences,they always have one thing in com-mon: they are branded products madein Germany, exclusively produced byLamy in Heidelberg. They are productsof unmistakable functional designinternationally decorated with awardsand are products in a demandingtechnical quality and excellence inworkmanship, which guaranteeLamys business customers long last-ing market penetration and thereforean optimum Return on Investment.

Whether you are personally look-ing for a ballpoint pen with particular-ly good advertising appeal for yournext big consumer promotion or wantto please important business partnerswith a special fountain pen you willfind plenty of ideas and suggestionson the following pages of this cata-logue. You can quickly and conven-iently request a quotation withoutobligation on the Lamy website or askfor individual advice by telephone.

After all, alongside price transpar-ency and reliability, permanent availa-bility, binding deadlines and quickdelivery, our service levels and proxim-ity to our customers are typically Lamy.

noto

pur

tipo

econ

logo

pico

pickup

spirit

swift

scribble

4 pen

tri pen

twin pen

dialog

2000

accent

studio

cp1

linea

AL-star

safari

6 - 9

10, 11

12 - 15

17

18 - 23

27, 28

29

30

31

32

33

35

36, 37

38 - 40

41 - 43

44, 45

47 - 49

50, 51

52

53, 55

56, 57

Product program

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6

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noto

V 0

282 black

282 orange

7

Refill Body / Clip

282 noto ballpoint pen M 16; black M, blue M or B (282 black); blue M (282 orange) tampo print

Big on design even for small budgets:

A ballpoint pen by the master of the simple form.Multi-award winning ballpoint penfeaturing a triangular body with an original clip.Plastic body, matt finish.Design: Naoto Fukasawa.

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Lamy-Promotion runs like clockwork.

A love of precision and a creativeknack for technical perfection:Thats how Sinn and Lamy makesure Made in Germany remainsglamorous and shiny.

An item of daily use only stands achance of becoming a bestseller if thetechnology lives up to the expectationsraised by theitems design.We are con-vinced that this is one reason whycompanies owing their success to out-standing performance in engineeringoften turn to Lamy writing instrumentswhen it comes to advertising.

One such company is the Sinn Spe-zialuhren GmbH in Frankfurt/Main.Their iconic chronographs work with

absolute precision and reliability even under extreme circumstances owing to traditional craftsmanship

and innovativetechnical solu-

tions. A joy andreassurance to those for whom exacttime-keeping is not only a luxury butalso occasionally a vital necessity.

Sinn uses the LAMY logo at the Frank-furt manufactury for the brand aware-ness of visitors and journalists butrecently a popular feature has becomethe LAMY noto by Japanese stardesigner Naoto Fukasawa. One rea-son for this is its minimalistic design,which is a highly valued feature inJapan one of Sinns most importantmarkets. Another is that apart from thehigh manufacturing standard of bothproducts, it shares a very timely fea-ture with Sinns technological watches:a favourable price-performance ratio.

8

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noto

283 matt-black

283 matt-white

283 rubinred

9

V 0

Refill Body / Clip

283 noto ballpoint pen M 16; black M, blue M or blue B tampo print

Cult for some, affordable for all.Heavyweight plastic body, matt finish.Contrasting metallised tip and push button.Design: Naoto Fukasawa.

283 anthrazite

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pur

10

Company logo as emblemon the end of the body / cap

Clear form that doesnt distractfrom your brand signature.

Four writing systems made of matt aluminium. With polished stainless steel clip and black plastic tip.Design: Knud Holscher.

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pur

E 131

E 132

247

147

347

047

11

Refill / Nib Body / Clip / Push mechanism / Cap End of body / cap

247 pur ballpoint pen M 16; blue B tampo print, laser engraving emblem

147 pur mechanical pencil M 40; 0,7 mm tampo print, laser engraving emblem

347 pur rollerball pen M 63; black tampo print, laser engraving emblem

047 pur fountain pen steel nib M tampo print, laser engraving emblem

Set pur 247/147

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tipo

337 black

337 white

337 orange

337 pink

12

Refill Body

337 tipo rollerball pen M 66; blue (337 orange, pink) or black (337 black, white, graphite) tampo print

The bestseller in advertising

sold more than a million times over.Rollerball pen, capless, for fluid yet precise writing.Integrated clip/push-button security mechanism.Made of plastic or anodised aluminium.Design: Wolfgang Fabian.

337 graphite

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tipo

E 80

339

339

339 blue

339 red

139

13

Refill Body

339 tipo rollerball pen M 66; black tampo print, laser engraving

139 tipo mechanical pencil M 40; 0,7 mm tampo print, laser engraving

Set tipo 339 / 139

A great deal of writing technology, evenfor small budgets: when the Lamy safetyclip is pressed the pen tip protrudes andthe bottom end of the clip retracts. Whenpressed again the clip returns to its originalposition and the tip disappear s in the body.

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tipo AL

E 80

338

138

14

Refill Body

338 tipo AL rollerball pen M 66; black

138 tipo AL mechanical pencil M 40; 0,7 mm tampo print, laser engraving

Fluid and precise:Writing in ink has never been so easy!

Rollerball pen, capless, integrated clip/push-button security mechanism.Made of aluminium in natural finish or graphite. Clip and tip made of chromedstainless steel. Design: Wolfgang Fabian.

338 graphite

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tipo AL

15

The packaging with the wow effect:The LAMY tipo stands up straight while opening the packagingand can be seen from all sides.

338 graphite

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Lamys contribution to effective business.Great ideas are not only born whilesitting behind a desk they can popup during lunch break, or, for examplewhile sitting on a park bench. This iswhy Austrian office furniture manufac-turers Bene have named their multi-functional furniture system PARCS.Designed by PearsonLoyd, the systemtransforms boring office hallways andunused transition zones into inspiringareas for visitor reception, spontane-ous meetings, intense work discussionsand even creative breaks.

The parallels to Lamy writing instru-ments are obvious since they tooare there to motivate and give wingsto open-mindedpeople at work.A goal achievedthrough the clear Bauhaus style aswell as a multitude of functional ideasthat make writing an easy and pleas-ant experience at a desk or on busi-ness trips.

So its more than understandable thatBene have chosen Lamy for theiradvertising partner for ten years

now. Today themainly use the

LAMY econ designed by a trio of Austrian design-ers, EOOS who also work for Bene.What an ally to have against a uni-form, grey work environment!

Bene and Lamy believe the Bauhausprinciple that the function of anobject should decide its form.

But they also believe that aestheticsand perception can representfunction.

16

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econ

E 131

E 132

140

240

17

Refill Body / Clip Button

240 econ rollerball pen M 16; black M tampo print, laser engraving laser engraving

140 econ mechanical pencil M 40; 0,7 mm tampo print, laser engraving

Set econ 240 / 140

One of Lamys most beautiful sides:Award-winning design at a budget price.

Ballpoint pen, mechanical pencil and2 System pen made of blasted stainle ss steel.Distinctive grip and strikingly curved clip.

Design: EOOS, Austria.

logo

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logo

006

106

206

306

V 60

V 52

18

Refill / Nib Body / Cap

206 logo ballpoint pen M 16; black M or blue M tampo print, laser engraving

106 logo mechanical pencil M 41; 0,5 mm tampo print, laser engraving

306 logo rollerball pen M 63; black tampo print, laser engraving

006 logo fountain pen steel nib M tampo print, laser engraving

Set logo 206 / 106

A customer favourite:Lamys attention-grabbing advertising classic.

Stainless steel body with matt brushed finish, cyclical matt or powder-coated matt black.Spring-action steel clip. Ballpoint pens and mechanical pencils with push mechanismand integrated clip/push-button system. Design: Wolfgang Fabian.

logo

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logo

105 green

205 black

205 blue

205 red

208 black

V 52

V 60

19

Refill Body

208 logo black ballpoint pen M 16; black M tampo print, laser engraving

205 logo ballpoint pen M 16; blue M (205 black also with black M) tampo print, laser engraving

105 logo mechanical pencil M 41; 0,5 mm tampo print, laser engraving

Set logo 205 / 105

logo

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logo

V 52

V 60

005

405

20


405 logo multicolour ballpoint pen M 21; black, blue, red tampo print, laser engraving

005 logo fountain pen steel nib M tampo print, laser engraving

Set logo 005 / 205

logo M

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logo M

V 52

204 M black

204 M white

104 M black

204 M blue

204 M red

21

Refill Body

204M logo M ballpoint pen M 16; black M (204 M white, black); blue M (204 M red, blue) tampo print

104M logo M mechanical pencil M 40; 0,7 mm tampo print

Set logo M 204M / 104 M

Making sure that your brand message is heard.Ballpoint pens and mechanical pencils made of shatterproof,gloss ABS plastic. Push mechanism with integrated stainless steel or plasticspring-action clip. Design: Wolfgang Fabian.

logo

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g

V 0

V 60

272 white

172 white

272 black

272 red

22

Refill Body

272 logo ballpoint pen M 16; black M or blue M tampo print

172 logo mechanical pencil M 41; 0,5 mm tampo print

Set logo 272 / 172

logo S

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g

V 52

204 S

204 S

204 S

23

Refill Body

204S logo S ballpoint pen M 16; colour and line size can be selected tampo print

Order 1000 or more andyoure the boss!

Want to advertise with a unique ballpoint pen? Maybe even in your company colours?Then the LAMY logo 204 is the ideal advertising tool for you: An almost infinite number of individua-lised solutions is possible by adding a fin ish or a soft finish coat ing available in many RAL, HKSand Pantone colours as well as push but tons and tips in contrasting colours. Let Lamy show you how.

LAMY sets

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287

205 / 105

206 / 106

24

product description

Set 287 pico ballpoint pen / leather pouch page 28

Set 205 / 105 logo ballpoint pen / mechanical pencil / leather pouch page 19

Set 206 / 106 logo ballpoint pen / mechanical pencil / leather pouch page 18

Two pens and a leather case in anattractive gift pack always anideal gift for business friends andassociates or as an employee incentive.Business gift marking is of coursepossible on the pens and on the box(1 colour print).

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206

339 / 139

247 / 147

25

product description

Set 339 / 139 tipo rollerball pen / mechanical pencil / leather pouch page 13

Set 247 / 147 pur ballpoint pen / mechanical pencil / leather pouch page 11

Set 206 logo ballpoin t pen / note pad / leather pouch page 18

The individual Lamyservice: Lamy sets withyour advertising insert.You provide theartwork and Lamywill do the rest.

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Value added extras courtesy of Lamy.In these times of digital media andonline shopping it is the personal dia-logue with the customer that makesthe difference in termsof quality and dura-tion of business rela-tionships whether at exhibitions oron-site visits.

This is a point of view Lamy shareswith RECA NORM one of Germanysmost innovative direct sales enter-

prises. RECA NORM sends approx.600 highly motivated sales represent-atives to manufacturers and industry

in order to make theirwork life easier. They

offer first-class techni-cal solutions as well as new ideas onproducts and services.

It is not certain whether the initialcontact with Lamy was made throughone of these RECA sales representa-tives. What is certain however, is thatthe Lamy sales partners have been atthe side of this company f rom Kupfer-

zell in Swabia, Germany, ever sincethe early 80s answering all questionsconcerning brand advertisement usingLamy writing instruments. And all forfree of course, since good advice isnot expensive with us its always freeof charge!

The latest result of this customerdialogue is the LAMY pico finished inRECAs company colour used by theRECA sales reps in order to keep theircustomers happiness well in hand!.

Close customer contact is an impor-

tant part of service for both Lamyand RECA NORM. This doesnt onlymean providing individual consulta-tion closing deals with swiftdelivery and short delivery routesis also important.

26

pico

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E 113

288 black

288 white

288 blue

288 red

27

Refill Body

288 pico ballpoint pen M 22; black M tampo print (288 white: tampo print, laser engraving)

288 pico ballpoint pen special colour M 22; black M tampo print

From a quantity of just 500 units, you can use the LAMY pico pocket penin your company colours tocommunicate your advertising message.

288 Special colour

pico

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287

289

E 113

28

Refill Body

287 pico pearlchrome ballpoint pen M 22; black M laser engraving

289 pico chrome ballpoint pen M 22; black M laser engraving

Long on performance but short on space:Practical design meets innovative technology.

The Pocket Pen: Innovative metal ballpoint pen withpush mechanism. Short and handy, it fits into any pocket,just extend to write. Design: Franco Clivio.

writing size

pocket size

pickup

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629 matt

629 polished

M 51

E 132

29

Refill Body / Clip

629 pickup 2-system pen M 22; black / M 51; yellow tampo print, laser engraving

Multi-talented: The Lamy pen withhidden inner value literally!Purist ballpoint pen with twist mechanism and removable marker.Stainless steel, matt or polished surface. Matt black grip, soft finish.Body and clip are one single piece. Design: Wolfgang Fabian.

spirit

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V 52

161

261

30

Refill Clip

261 spirit ballpoin t pen M 21; black tampo print, laser engraving

161 spirit mechanical pencil M 41; 0,5 mm tampo print, laser engraving

As you can see, the art of omissioncan be one of the most beautiful.

Ideal for small organisers: Minimalist ballpoint pen ormechanical pencil made of high-gloss polished stainless steel.Body and clip are one single piece. Design: Wolfgang Fabian.

swift

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E 132

330

331 black

334 blue

31

Refill Body Clip

331 swift rollerball pen M 66; black tampo print, laser engraving tampo print, laser engraving

330 swift rollerball pen M 66; black tampo print, laser engraving tampo print, laser engraving

334 swift rollerball pen M 66; black tampo print tampo print, laser engraving

A delight for those who like to writeas fluently as they think.

Rollerball pen, capless, integrated clip/push-button security mechanism (Lamy world patent).High-quality palladium finish, matt black finish or multi-layer matt finish in blue and anthracite.Design: Wolfgang Fabian.

334 anthrazite

scribble

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185 / 3,15

185 / 0,7

285

E 75

32

Refill Body Clip

185 / 3,15 scribble mechanical pencil M 43; 3,15 mm tampo print tampo print, laser engraving

185 / 0,7 scribble mechanical pencil M 40; 0,7 mm tampo print tampo print, laser engraving

285 scribble ballpoint pen M 22; black M tampo print tampo print, laser engraving

Architects, designers, advertisers

for creative people everywhere!Mechanical pencil and ballpoint pen for powerful sketching andaccurate note-taking. Short, ergonomic form. Two-component plastic withpalladium-coated metal fittings. Design: Hannes Wettstein.

4pen

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497 (3+1)

E 75

33

495 (3+1)

Refill Body / Clip

495 4 pen multi-system pen M 21; black, red, blue / M 40; 0,7 mm tampo print, laser engraving

497 4 pen multi-system pen M 21; black, red, blue / M 40; 0,7 mm tampo print, laser engraving

Flexible enough to deal with theups and downs of your daily routine.

Several writing systems in one writing instrument: Ballpoint pen with black,red and blue cartridges plus mechanical pencil. High-quality palladium or matt black finish.Can be customized with exchangeable grips (see LAMY accent, page 44 f.).Design: Phoenix Design.

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A fundamental part of the LAMY brand.Many of those who stroll throughMunichs museum district openlyadmire the beautifully wave-layer-ed exposedconcrete atthe new Uni-

versity of Television and Film buildingand the Egyptian Museum. None ofthem, however, has a clue about thehuge amount of planning and experi-menting the construction companyof Leonhard Weiss needed in orderto match the architects aestheticdemands as well as the quality expect-ed by the state of Bavaria.

The same high level of serviceabilitythat puts the customers demands firstis also found in Lamys general guide-

lines. To usean analo-

gy from the

construction industry: This serviceabil-ity forms the foundation of the Lamybrand on which the two main pillars design and quality Made in Germany can be securely built upon.

It should also be mentioned that Leon-hard Weiss have been avid customersof Lamy advertising articles for the last20 years. And the LAMY tri pen contin-ues to spread their passion for con-struction- to their business partners

and customers. A connection whichcouldnt be more fitting: This high-pre-cision writing instrument serves itsowner in more than one way as well.

Customer-oriented thinking andclose customer relationships are thefoundations for successful business something both of the Baden- Wurttembergian enterpr ises ofLeonhard Weiss and Lamy count on.

34

tri pen

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E 132

746

745

759

35

Refill Body / Clip / Push mechanism

759 tri pen 3-system pen M 21; black / M 41; 0,5 mm / M 55; orange tampo print, laser engraving, emblem

745 tri pen 3-system pen 3 x1 M 21; black / M 41; 0,5 mm / M 55; orange tampo print, laser engraving, emblem

746 tri pen 3-system pen 2 +1 M 21; blue, red / M 41; 0,5 mm tampo print, laser engraving, emblem

A Lamy favourite forwriting, sketching and marking/highlighting.

Ballpoint pen, mechanical pencil and marker in one. Stainless steel withmatt brushed finish, cyclical matt or non-slip black soft finsh. Switch system usingtwist mechanism. Build-in eraser underneath the removable button.Design: Gerd A. Mller.

For writing: ballpoint refill M 21

For sketching: lead refill mechanism Z 60with M 41 (0.5 mm)pencil lead

For marking: marker refilll M 55

twin pen

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E 132

656 black

606

645

36

Refill Body / Clip / Push mechanism

656 twin pen black 2-system pen M 21; black / M 41; 0,5 mm tampo print, laser engraving, emblem

606 twin pen 2-system pen M 21; black / M 41; 0,5 mm tampo print, laser engraving

645 twin pen 2-system pen M 21; black / M 41; 0,5 mm tampo print, laser engraving, emblem

One gift, twice the fun.Ballpoint pen and mechanical pencil in one writing instrument.Made of stainless steel with matt brushed finish,cyclical matt or matt black finish. Spring-action steel clip.Easer under removable push-button.

twin pen

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M 21

M 41

656 black

37

For writing: ballpoint refill M 21

For sketching: lead refill mechanism Z 60with M 41 (0.5 mm)pencil lead

dialog 1

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E 110

274

38

Refill Body

274 dialog 1 ballpoint pen M 16; black tampo print, laser engraving

Lamy meets Richard Sapper.And another chapter in the history of theballpoint pen is written.

Ballpoint pen with triangular body andbevelled edges. All-metal, titanium-coated.

Richard Sapper. This

German designerlegend lives in Italyand has designed suchworld famous classicsas the Tizio desk lampfrom Artemide, theAlessi Espresso Machineand the IBM Thinkpad.

dialog 2

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E 129

374

39

Refill Clip

374 dialog 2 rollerball pen M 66; black laser engraving

Lamy meets Knud Holscher.To the delight of all real lovers ofdesign who like to write with real ink.

Minimalist rollerball pen with an innovativetwist mechanism. All-metal construction,palladium-coated.

Danish architect and

designer Knud Holscherhas an elegant,reductionist style whichhas not only won himcountless awards bothnationally and inter-nationally, but whichhas also inspired manyyoung designers.

dialog 3

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074 black

40

Nib Body / Clip

074 dialog 3 twist fountain pen gold nib M laser engraving

Franco Clivio. The

renowned Swiss designerwas a student at thelegendary Ulm Hoch-schule fr Gestaltung. Soit comes as no surprisethat today much of hiswork is regarded to be aprime example of perfectfunctional design.

Lamy meets Franco Clivio.The result is a new type of twist-actionfountain pen which both fascinates and inspires.

Retractable nib and clip. All-metal body,palladium-coated or matt black finish.14 carat gold nib, partially platinised.

new:

2000

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E 75

001

201

301

401

41

Refill / Nib Body / Cap Clip

201 2000 ballpoin t pen M 16; black M tampo print tampo print, laser engraving

301 2000 rollerball pen M 63; black tampo print tampo print, laser engraving

401 2000 4-colour ballpoint pen M 21; black, blue, red, green tampo print tampo print, laser engraving

001 2000 fountain pen gold nib M tampo print tampo print, laser engraving

101 2000 mechanical pencil (not illustrated) M 40; 0,7 mm / M 41; 0,5 mm tampo print tampo print, laser engraving

A modern classic: The pen which wroteLamys name in the annals of design history.

The Bauhaus influence is certainly visible: Piston fountain pen with hand-polished, partiallyplatinised 14 ct. gold nib; rollerball pen; ballpoint pen; four-colour ballpoint pen;mechanical pencil made of fibreglass polycarbonate and stainless steel with matt brushed finish. With spring-mounted steel clip. Design: Gerd A. Mller.

2000

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E 107

203 blackwood

203 taxus

42

Refill Body / Ball Clip

203 2000 blackwood / taxus ballpoint pen M 16; black M tampo print tampo print, laser engraving

HW 97 2000 blackwood Desk Set M 16; black M tampo print tampo print, laser engraving

HW 97

Massive wooden penholder including theLAMY 2000 blackwoodballpoint pen.

The continuation of a successful idea:

Sensuality added to modern practicality.

Ballpoint pen made of exclusive wood, with spring-mountedstainless steel clip and fittings in a palladium finish.Design: Gerd A. Mlle r.

2000 M Available from July 2012.

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202

302

002

E 107

43

Refill / Nib Body / Clip

202 2000 M ballpoin t pen M 16; black M tampo print, laser engraving

002 2000 M fountain pen gold nib M tampo print, laser engraving

302 2000 M rollerball pen M 63; black tampo print, laser engraving

Glamorous Premiere: Lamys design classicin matt stainless steel.

New: Piston fountain pen with partially platinised 14 ct. gold nib,rollerball pen and ballpoint pen made of matt stainless steel.Design: Gerd A. Mller.

new:

new:

new:

accent

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E 75

095 (AB)

295 (AB)

195 (KK)

395 (KK)

44

Refill / Nib Body / Clip / Cap

095 accent fountain pen steel nib M tampo print, laser engraving

295 accent ballpoint pen M 16; black M tampo print, laser engraving

195 accent mechanical pencil M 40; 0,7 mm tampo print, laser engraving

395 accent rollerball pen M 63; black tampo print, laser engraving

accent

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E 107

098 (LD)

398 (BY)

298 (LD)

45

Refill / Nib Body / Cap Clip

098 accent fountain pen gold nib M tampo print tampo print, laser engraving

298 accent ballpoint pen M 16; black M tampo print tampo print, laser engraving

398 accent rollerball pen M 63; black tampo print tampo print, laser engraving

Each customer is individual their writing instrument should be as well.

Writing instrument with quality palladiumor brilliant high-gloss black finish. With spring-mounted steel clip.Easily customisable to taste thanks to various interchangeable grips.Design: Phoenix Design.

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Lamy and the luxury of simplicity.Functional, straightforward, focusedon the essential, no flash-in-the-panbut characterised by timeless style. Ifyou come across these lines in a mag-azine on writing culture you will mostprobably be reading an article aboutLamy. But being faced with the samewords while leafing through an issueof VOGUE? Chances are that thepages opened to reveal an article onGermanys last independent luxuryfashion brand: Strenesse.

With their sophisticated yet simpledesigns and an outstanding degreeof passion for high-end materialsmanufacturedto perfection,this family busi-ness from the Bavarian town ofNrdlingen belongs to the internation-ally successful prt-a-porter brands.Apart from their young label Stre-nesse Blue it is also the StrenesseGabriele Strehle that has risento exemplify the concept of findingbeauty in simplicity, now recognisedall over the world.

On the line spanning from luxuryto asceticism, the LAMY studio mightwell be the most beautiful intersection

point for thetwo brands.

With its incred-ibly individual and sophisticatedvibrancy it has often been used as theideal mediator for Strenesse to bringacross their very own vision of things.

There is a good reason why thepurism featured by both Strenesseand Lamy is so successful: It is notthe loudest who is understood best,it is the clearest.

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studio

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E 107

268 platinum grey

368

069

47


368 studio Palladium / platinum grey rollerball pen M 63; black tampo print, laser engraving

068 studio Palladium / platinum grey fountain pen gold nib M tampo print, laser engraving

268 studio Palladium / platinum grey ballpoint pen M 16; black M tampo print, laser engraving

369 studio Pt rollerball pen M 63; black laser engraving

069 studio Pt fountain pen gold nib M laser engraving

269 studio Pt ballpoin t pen M 16; black M laser engraving

If design is art which can be useful,this pen is definitely a beautiful work of art.

Metal writing instrument with an unusual propeller-shaped chrome-plated or

platinum-finished metal clip. Choose from quality palladium, platinum or matt anthracitefinish. Design: Hannes Wettstein.

studio

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E 75

067 black

267 black

367 imperialblue

267 imperialblue

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067 studio fountain pen steel nib M tampo print, laser engraving

267 studio ballpoint pen M 16; black M tampo print, laser engraving

367 studio rollerball pen M 63; black tampo print, laser engraving

studio

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E 75

065

265

49


065 studio fountain pen steel nib M tampo print, laser engraving

265 studio ballpoint pen M 16; black M tampo print, laser engraving

365 studio rollerball pen (not illustrated) M 63; black tampo print, laser engraving

For those who want to see theworld from a different angleMetal writing instrument with bright chrome-plated metalclip with unusual propeller-shape. Choose from stainlesssteel with matt brushed finish, matt black/matt blue finish.Design: Hannes Wettstein.

cp1 Pt

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053

253

353

E 107

50

Refill / Nib Clip

053 cp 1 Pt fountain pen gold nib M laser engraving

253 cp 1 Pt ballpoint pen M 16; black M laser engraving

353 cp 1 Pt rollerball pen M 63; black laser engraving

Less is more even when acquiring new customers.

An especially slender, cylindrical writing instrumen t. Body guilloched and platinumfinished, with matt black finish or made of stainless steel with matt brushed finish. With large spring-action stainless steel clip. Design: Gerd A. Mller.

cp1

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256 black

156 black

259

056 black

E 132

51

Refill / Nib Body / Clip / Push mechanism / Cap

256 cp 1 ballpoint pen M 16; black M tampo print, laser engraving, emblem

156 cp 1 mechanical pencil M 40; 0,7 mm tampo print, laser engraving

259 cp 1 ballpoint pen M 16; black M tampo print, laser engraving, emblem

056 cp 1 fountain pen steel nib M tampo print, laser engraving, emblem

st/linea

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245

145

249 S

E 132

V 52

52

Refill / Nib Body Clip / Push mechanism

245 st ballpoint pen M 16; black M tampo print, laser engraving tampo print, laser engraving, emblem

145 st mechanical pencil M 41; 0,5 mm tampo print, laser engraving tampo print, laser engraving

249 S linea ballpoint pen M 16; black M tampo print, laser engraving, emblem

045 st fountain pen steel nib M tampo print, laser engraving tampo print, laser engraving, emblem

Set st 245 / 145

Not only can the workday be more enjoyable,it can also be a little bit easier.

Extremely slim and elegant writing instruments made ofstainless steel with cyclical matt finish or anodized aluminium. With sprung, steel ring clip.Design: Gerd A. Mller.

AL-star

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028

V 60

328

126

229 black purple

53


026 /028 / 029 AL- star fountain pen steel nib M tampo print, laser engraving

326 / 328 / 329 AL- star rollerball pen M 63; black tampo print, laser engraving

126 AL- star mechanical pencil M 41; 0,5 mm tampo print, laser engraving

226 /228 / 229 AL- star ballpoint pen M 16; black M tampo print, laser engraving

Your best bet forinvesting in aluminium.

Robust yet elegant writing instrument made of high-tech aluminium natural or graphite colour and/or colour anodised. With distinctive,spring-action metal clip and a transparent grip.Design: Wolfgang Fabian.

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Lamy opening doors to new business.FSB (Franz Schneider Brakel) has beenmanufacturing door and windowhardware for more than 130 years.Ever since themid 1980s er-gonomics hasbecome the focus of the productdevelopment process and the cultureof the hand the core of their brandmanagement.

It comes as no surprise that it wasaround this time when former FSBCEO Jrgen W. Braun and Dr. Man-

fred Lamy met.They came to

appreciate eachanothers like-mindedness since themanual culture at FSB and the writ-ing culture at Lamy were based onthe same ideas of a perfectly ergo-nomic yet functional hand tool.

It was obvious that the LAMY AL-starwould become the preferred advertis-ing article for this brand cooperation.Considering its non-slip, distinctivealuminium body, it is the perfect devicefor communicating FSBs products forthe hand. It embodies a brand mes-senger which is able to say everythingwithout using a lot of words yet is stillunderstood by everyone. Guaranteedand sealed with a handshake!

The congeniality between FSBand Lamy becomes palpable whenuser-friendly ergonomics anddistinctive, modern design meet: Jasper Morr ison and the FSB 1144.

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AL-star

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V 60

025

225

125

55


025 AL-star fountain pen steel nib M tampo print, laser engraving

125 AL-star mechanical pencil M 41; 0,5 mm tampo print, laser engraving

225 AL-star ballpoin t pen M 16; black M tampo print, laser engraving

325 AL-star rollerball pen (not illustrated) M 63; black tampo print, laser engraving

safari

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019 black

219 white

212

V 60

V 52

012

56

Refill / Nib Body / Cap Refill M 16

212 / 219 safari ballpoint pen M 16; black M (219 black), tampo print 212: tampo printblue M (219 white) (MOQ = 500 pcs.)

012 / 019 safari fountain pen steel nib M tampo print

312 / 319 safari rollerbal l pen (not illus trated) M 63; black (319 black), tampo printblue (319 white)

112 / 119 safari mechanical pencil (not illustrated) M 41; 0,5 mm tampo print

With our highest recommendation.A new employee for your advertising department.

For Lamys young writers. Robust, functional writing instrumentmade of rugged ABS plastic transparent or in attractive colours. With distinctive, spring-action metal clip.Design: Entwicklungsgruppe Mannheim, Prof. Bernt Spiegel.

safari

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014

216

V 52

V 60

318

117

57


014 / 016 / 017 / 018 safari fountain pen steel nib M tampo print

314 / 316 / 317 / 318 safari rollerball pen M 63; blue tampo print

114 / 116 / 117 / 118 safari mechanical pencil M 41; 0,5 mm tampo print

214 / 216 / 217 / 218 safari ballpoint pen M 16; blue M (214, 216, 218), black M (217) tampo print

Set safari ballpoint pen / fountain pen

Set safari ballpoint pen / mechanical pencil

Inner values

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By the way, the first writing test iscarried out by Lamy itself, because likeevery Lamy refill the M16 refill also hasto be tested and pass quality controlbefore it leaves the factory. So thatlater, in everyday working situations,it will provide many hours of writingpleasure. Durability, reliability andnice writing to the very last st roke ofthe pen.

Take a closer look and see whatLamy has to offer on the inside. Here,too, you will only find high-qualitywork.

Anyone who has ever used a blotchyrollerball pen while working on anurgent set of documents or an emptyballpoint pen in an important meetingwith a customer can now breathe asigh of relief: As you would expect,all writing instruments from Lamy areproduced not only with an attractiveouter finish but also with highly func-tional inner mechanisms.

Thus, making the large-capacityM 16 refill the heart and soul of mostLamy ballpoint pens: Naturally, it isnot made of plastic but of metal andwrites with a hard tungsten-carbideball, which applies the non-toxic,document-proof ink evenly, cleanlyand smoothly onto the paper.

LAMY M 16Made in Germany

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LAMY 2000

LAMY logo

LAMY econ

LAMY studio

LAMY noto

59

LAMY gift cases

This page shows youour packing ideas foryour writing instruments.

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E 131

V 60

V 0

E 113

V 52

E 80

E 131/2

E 119

60

E 132/1 for one penalso available.

personalised gift box V0 in your CI Min. quantity: 500 items

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E 147

E 107

E 75

E 146

61

Standard transparentgift box for two LAMY pensof your choice.

Standard gift box for aLAMY pen and adiary A6 (diary not includedin delivery)

new:

T 10

Z 26 Accessories

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M 22M 63

M 16

M 66

M 51

M 55

M 21

M 41

62

M 40 / M 41Lamy leads0.7 / 0.5 mm fine-lineleads in HB.

M 43Lamy leads3,15 mm (scribble)

Z 10 / 11 / 15 / 18 / 19

Lamy eraser tipsReplacement sets forLAMY mechanical pencil:econ, accent, 2000, cp1,st (Z 10); spirit (Z 11);twin pen, tri pen, 4pen(Z 15); safari, AL-star,vista (Z 18); scribble (Z19).

M 51

Lamy marker refillColour: yellowFor LAMY pickup.

M 55Lamy marker refillWith steel point. Colour:orange (For LAMY tri penand 4pen.)

M 21Lamy multicolourballpoint refillsWith stainless steel pointin black, blue, red andgreen.

M 16Lamy giantballpoint pen refill

Giant, metal refill inblack, blue and red inthe line sizes F (fine), M(medium) and B (broad);green in M only.Writing capacity approx.10,000 m.

M 22Lamy compactballpoint pen refillMetal refill with stainlesssteel tip in black andblue in line sizes F(fine), M (medium) andB (broad).

M 63

Lamy rollerball refillLamy ink rollerball refillfor ink rollerball with capin black, blue washable,red and green.

M 66Lamy rollerball refillGiant metal refill inblack, blue and red.

T 51/T 52Lamy inkIn 30 ml (T 51) or 50 ml(T 52) ink bottle. In black,blue washable, red.T 52 also available ingreen, turquoise andblue-black.

T 10

Lamy ink cartridgesPack of 5 ink cartridgesin blue washable, black,red, turquoise, purpleand blue-black andgreen.

Z 24/26Lamy converterPiston operated con-

verter for Lamy fountainpens instead of T 10 inkcartridges.

Service

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EF F M B BB OM OB OBB

63

Personal nameengravingsAll our writing instru-ments can be engravedwith personal names.

Nib exchangeThis extra service from-LAMY ensures that foun-tain pens, as the mostpersonal of all writinginstruments, never haveto be left in a drawerunused not even thosethat are promotionalgifts.

Every LAMY fountainpen comes with a vouch-

Individual dispatch(according to list provided)If so requested, we cansend the goods youordered to several differ-ent recipients.

We can offer anumber of other servicestoo, such as gift wrap-

ping, a guaranteed dateof delivery and much,much more.

er entitling the owner toa free replacement nibfrom our Customer Serv-ice Department, shouldthe nib provided notmatch his or her hand.And this is what makes aLamy fountain pen sucha personal advertisingmedium.

If the nib provideddoes not suit your hand,simply send the fountainpen with the completed

Durability of thepromotional messageThe laser engravingsand colour printing onour writing instrumentsare applied using aspecial method and aretherefore highly durable.You can therefore restassured that your mes-

sage will continue tobe communicated fora long time to come!

voucher to our ServiceCenter by recordeddelivery within fourweeks after receivingit and we will replacethe nib according toyour instructions, freeof charge.

Spare parts andaccessoriesThanks to our wide-spread presence on theGerman market andindeed throughoutEurope, the necessaryrefills, ink, spare partsand other accessoriesare sure to be available

locally. This, too, ensuresthat the writing instru-ment bearing your mes-sage will remain in usefor a long time to come making it all the moreeffective as an advertis-ing medium.

Delivery timesWriting instrumentswith a promotionalmessage take no morethan 23 weeks todeliver, as a rule. It goeswithout saying that youwill be sent a detailedorder confirmation.

www.lamy.comIf you would like furtherinformation about theLamy range of advertis-ing items please visit ourwebsite www.lamy.com .You will find all thedetails you need underthe heading Advertis ingitems, and in particular

you can get in touchwith us direct from thereunder Services.

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Imprint

TextHans Gerd Klein, Stuttgart

Conception and Creative workBurkardt | Hotz, Bro fr Gestaltung,Offenbach am Main

PhotographProducts: Michael Himpel, Frankfurt am MainUli Maier, StuttgartFurther pages:Christian Kaufmann, Munich(Page 2)Uli Maier, Stuttgart(Cover, side flap)Markus Purkart, Heidelberg(Page 51)

LithographyKarpf-Kreativ, Aschaffenburg

PrintingColorDruck, Leimen

Printed in Germanymodifications and errors exceptedP 780 Lamy GmbH 2012

Business gift markings

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D

tampo print

LG laser engraving

LG laser engraving

P emblem

Remarks

On metal or plastic in

all RAL / HKS / Pantonecolours

On metal blind

On metal dark

laser engravingof personal names

emblems in one orseveral colours

D tampo print

LG laser engraving

LG laser engraving ofpersonal names

P emblem

Printing formats:

Reproduction works:

Paper proof:

Maximum height of print 7 mms, Maximum height of laser engraving 6 mmsPrinting/Laser width corresponding to model requested

Reworking of print data/files can create additional costs

The first paper proof is free of charge. Any subsequent proof requirement willincur an additional cost.

A highlight in black:The new LAMY dialog 3 black.

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There are plenty of design enthusiastsfor whom black is the one and only truecolour; expensive leather furniture andhi-fi systems are just some examples.And this, of course, also applies towriting instruments from Lamy. Black isnot just a symbol of individuality andvalue, but is also viewed as the colourof objectivity and functionali ty.

The time has finally arrived for thesedemanding purists to stop waitingbecause the highlight among Lamysfountain pens, the LAMY dialog 3, isnow available in black. To be precise:in an exclusive, matt black lacquerfinish with a platinum clip as anexciting contrast.

Of course, the new LAMY dialog 3black is also available as a twist-action fountain pen. Equipped withthe unique writing technology that hasbeen impressing writing instrumentaficionados for the past two years,filling design prize committees withenthusiasm and encouraging manypeople who like writing with nib and

ink to purchase it:The partially platinised 14 caratgold nib of this distinctive writinginstrument can be retracted into

the body with a simple twist! A ballvalve closes precisely, protecting thenib against dirt and drying out andmaking a protective cap unnecessary.Even the clip raises and sinks downwhen twisted! If you twist the nib out,the clip sinks down and does notdisturb your writing. Twist the nib backagain after your work; the clip raises

and is ready to use again.Everyone will feel that the specta-cular precision mechanism that takesthe LAMY dialog 3 black out of itsbeautiful beech wood case and letsthe shiny nib elegantly glide outwith a twist is particularly fascinatingin black.

Black Magicby Lamy.

C. Josef Lamy GmbH

D-69111 Heidelberg

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Tel. +49(0)6221-843-0Fax +49(0)6221-843-208

www.lamy.comE-Mail: [email protected]

p 780 lamy pp12_gb_web

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