oyeparty.com - introduction pitch

Redefining the way we party!

All the Information mentioned herein is an Intellectual property of Redcastle Events Pvt. Ltd. The same cannot be used without prior consent.

About Oyeparty.com(Founded in June’12)(Founded in June’12)

Mr. Ranjan Kumar, B.Tech (Hons) in Chemical Engineering graduated from IIT Kharagpur in 2008. A corporate professional in day and a party freak at night, He has worked with ONGC & ITC and handled various projects covering Green Energy initiatives. He looks after the Marketing and Business Development at Oyeparty.

Mr. Burhanuddin Pithawala, B.Tech (Hons) in Mechanical Engineering graduated from IIT Kharagpur in 2009. He began his professional career in management at ITC Limited soon after and worked in various capacities in Projects and Contracts Management. He looks after the Administration and Technical functions at Oyeparty.

Current Operations of Oyeparty.com!

Co-Founder & CEO Co-Founder & Director

Vision


We aspire to enable people to have good times at Nightlife events, parties & Concerts by building a platform which empowers them to choose the right event, provide convenience & allow them to share their party experience in an interactive way.

We aspire to enable people to have good times at Nightlife events, parties & Concerts by building a platform which empowers them to choose the right event, provide convenience & allow them to share their party experience in an interactive way.

The idea – Concept & Ecosystem


Present Scenario


Event promoters

Hyped ratings/ reviews

Hyped ratings/ reviews

Promises/ OfferingsPromises/ Offerings

Clubber1

Clubber2

• Entry Charge Surprise.• Info vs Reality mismatch

•Event promoters not at venue•Expectation Mismatch

Party Experience

Party Experience

Problems Reach of Info regarding Parties to limited circles Lack of Unbiased / genuine info Middle men involvement

Cover entry charge surprises Inconvenience

No way to share your clubbing experience specifically with people sharing common interest.

FB, twitter are generic socializing platforms.

Clubs struggling to make money despite putting huge marketing effort. Offerings not reaching to right customer Low Sale & Brand mismatch.


Proposition


OyepartyUser generated

Rating/ Reviews/ Intelligence, Past Events etc.

Authentic info & Offering created by Clubs, Pubs

Dedicated Platform to share Nightlife experience( Pics, Videos )

Integrated with existing Social Media

Event Info submitted on platform by Clubs, Lounges

Artist Info submitted on platform by Artists

Offerings reaching to Customer

Clubber1

Clubber 2

•Exp. Sharing via OP brings intelligence for 2nd clubber•Socializing around Party

Impact of Idea


Who is your Customer ?


• Intelligence to choose the right event•Convenience to book & avoid any middleman•Value for money through best offerings & deals• Rewards for Loyalty

• Intelligence to choose the right event•Convenience to book & avoid any middleman•Value for money through best offerings & deals• Rewards for Loyalty

Physical Connection

Emotional Connection

Share your happy times with fellow clubbers having similar interests. Socialize around parties & Nightlife

Share your happy times with fellow clubbers having similar interests. Socialize around parties & Nightlife

Market Size, Potential & Growth


Delhi MumbaiChennai Kol Hyd

Bangalore Pune Goa

No. of Nightlife Places 300 351 113 79 105 225 103 120Avg. weekly attendance in a Nightlife Place 500 500 200 350 350 450 450 200Avg. Spend at a Nightlife Place 1,500 1,500 500 500 700 1,000 1,000 2,000Total Spend weekly (INR Lakhs) 2,250 2,633 113 138 257 1,013 464 480Total Monthly Spend ( INR Lakhs ) 9,000 10,530 452 553 1,029 4,050 1,854 1,920Annual Nightlife Market Size ( INR Cr.) 1,080 1,264 54 66 123 486 222 230 Annual Nightlife Market in India (INR Cr.) 3,527

Growth rate


Market Competition & USP


Offerings Zomato Buzzintowm

Bookmyshow

Intelligence around info

No No Yes

Convenience Yes Yes Yes

Static Reviews Yes No Yes

Live Reviews No No No

Social Media dedicated to Nightlife

No No No

Corporate Events No No No

OP Cycle Ensuring High Engagement

•Loyalty points for referring a friend.•Points can be redeemed at any event.

USP

Where do we stand ?

• Operational for Last 6 months• Present in 5 Cities ( Mumbai, Pune, Bangalore,

Chennai & Hyderabad )• Registered Users 1700 and growing• Active Clients Major Clubs in Bangalore


Product Definition


Nightlife Business

Event Organizers Artist

Customer A

Chooses & books an event/ Avail Offerings

Clubber Captures the experience and share it back on platform via App.

Customer B

Customer B gets intelligence & Update on A

Booking Option Live Feed

Experience quantified to build suggestion

Oye

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Marketing Sales & BD Plan


•Providing free access to platform to showcase events & Club Info•Providing Analytics to Clubs•Free Subscription to Event Organizers•Free Profiles to Artists•Reach out to Nightlife Businesses through Events•Hospitality Forums

•Providing free access to platform to showcase events & Club Info•Providing Analytics to Clubs•Free Subscription to Event Organizers•Free Profiles to Artists•Reach out to Nightlife Businesses through Events•Hospitality Forums

Business Development

Revenue Streams


Costs


Fixed Cost (INR)

Deposit for Office 500000Product Development Cost 500000

Total Fixed Cost 1000000

Recurring Cost Cost p.m ( INR)

Office Rent 158000HR Expense 740000Marketing Expense Online 15000Offline 10000BD & Sales 5000Total Monthly Cost 928000

Human Resource Nos No of Cities

No of Employee

Salary (INR)

Cost (INR)

CEO 1 1 40000 40000

CTO 1 1 40000 40000

VP 1 1 40000 40000

Social Media Manager 3 3 20000 60000

SEO Analyst 3 3 20000 60000

Business Development 1 7 7 20000 140000

Sales (Per City ) 1 7 7 20000 140000

Marketing (Per City) 1 7 7 20000 140000

Web Developer 1 1 40000 40000

Website Maintenance 2 2 20000 40000

33 740000

Organizational Structure


oyeparty.com - introduction pitch

Investor Relations

nightlife events

parties nightlife

past events

prior intelligence

prior event promoters

prior consent

prior offer

nightlife experience