sport marketing in the equestrian world

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pag. 4 who we are 6 what we do 8 oxer awards 10 television 18 consulting 26 sponsorship 44 events

summary

· marketing · television · events · sPonsorsHiP · ConsUlting ·

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at oxer we take care of all the details. our clients’ trust is our guarantee.

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Oxer is a sports marketing company specialized in the equestrian world with a determined international vocation. Our young team is composed by very well-known professionals in each area and all of them are ready to offer their experience and know-how to all potential world-wide clients.

Oxer has experience in projects located in Spain, Germany, Monaco, Portugal, Mexico, United Arab Emirates, Qatar, Turkey, Belgium, Poland, USA, Russia, Italy, Japan, Ireland, China and Letonia.

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Carles Vilarrubí Carrió ChAIRMAn (6)

José Alfredo Hernández Ortega vICE ChAIRMAn (8)

Álvaro Arrieta KonyayCEO (9)

Pablo García PiqueresMAnAGInG DIRECTOR (12)

Lori ReedP.A. TO ChAIRMAn (1)

Iosune Quiroga CíaP.A. TO CEO (14)

Rafael Badía LlachChIEf fInAnCIAL OffICER (6)

Carlos Figueras ArreseACCOUnTInG & fInAnCE MAnAGER (10)

Alejandro Ancín BerdeguéSPORT & IT MAnAGER (11)

Ismael Liaño MartínezPRODUCTIOn & LOGISTIC MAnAGER (2)

Jásminka Romanos CarrerasMEDIA MAnAGER (13)

Alain StormePROJECT MAnAGER (3)

Lucía Dumont JaspeMAnAGER CASAS nOvAS (4)

Fernando Pérez DíezMAnAGER CASTILLA y LEón (5)

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Country City - Client Date events television sponsorship consulting

ESP VALENCIA - Oliva nova Beach & Golf Resort March Television

ESP VALENCIA - Oliva nova Beach & Golf Resort May Event Television Sponsorship Consulting

ESP TOLEDO - Toledo Equestrian Center May Event Television Sponsorship Consulting

ESP MADRID - Club de Campo villa de Madrid May Television

BEL MINSK May Sponsorship Consulting

MOn MONTE-CARLO - Port d’hercule June Sponsorship

LAT RIGA June Sponsorship Consulting

POR ESTORIL - hipódromo Municipal de Cascais June Sponsorship

ESP SAN SEBASTIÁN - Real Sociedad hípica S. Sebastián June Event Television Sponsorship Consulting

ESP SANTANDER - Palacio de la Magdalena July Event Television Sponsorship Consulting

LIT ZAGARE July Sponsorship Consulting

EST RUILA July Sponsorship Consulting

ESP LA CORUÑA - Casas novas Equestrian Center July Event Television Sponsorship Consulting

LIT VAZGAIKIEMUS August Sponsorship Consulting

ESP ÁVILA August Event Television Sponsorship Consulting

RUS MOSCOW September Sponsorship Consulting

ESP BARCELONA - Real Club de Polo de Barcelona September Television Sponsorship

MEX QUERETARO - Balvanera Country Club October Sponsorship

UAE ABU DHABI - Al forsan november Sponsorship

ESP LA CORUÑA - Casas novas Equestrian Center December Event Television Sponsorship Consulting

ESP MADRID - Ifema December Event Television Sponsorship Consulting

2012 season - bUsiness

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Oxer’s activity is divided into four business areas: Television, Consulting, Sponsorship and Events Organization. We organize our own equestrian events and events for our clients. furthermore we offer our services to other organizing committees.

whatwe do

Television

Sponsorship

Consulting

Events

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Oxer organizes an annual official dinner to honor of the best personalities within the equestrian world. In 2009, h.R.h. The Infanta Dª Pilar de Borbón received the Oxer Award during the Gala Dinner of the Grand Prix of Spain in valencia.

In 2010, the Oxer Award was given to h.h. Mohamed Bin Rashid Al Maktoum. Leon Melchior, horse breeder, sponsor and who has developed one of the most prestigious studbooks of the globe, was the winner in 2011. his daughter, Judy Ann, accepted the award on his behalf.

The Oxer Board of Directors decided to declare the Oxer Award 2012 null and void. The next Oxer Award will be given in May 2013.

Exclusivity event in Equestrian.

300 guests from Equestrian, Sponsors, vIP people.

Important press coverage.

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television: presentation

television

The television coverage of an event ensures greater media impact. There is no doubt that television presence is one of the differentiating elements of any event. The broadcast adds value, for both the public and to sponsors.

Oxer accumulates annually about 300 hours of equestrian competition broadcasted and we have relationship with more than 50 international Tv channels.

the whole tv process

Oxer handles television rights to most of the international equestrian competitions that are held in Spain. We negotiate with the media and monitor every step of the television process.

We take care of location, signal production, Tv graphics, transmission, editing and control of audiences. We also produce promotional videos, spots and personalized graphics.

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television

mediterranean equestrian tour

• Venue: Oliva Nova Beach & Golf Resort • Date: February - March 2012• TV ROI: 909.170 € • Broadcast time: 8 h. • TV Channels: 5

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fei nations cup promotional league final barcelona

• Venue: Real Club de Polo de Barcelona • Date: 20 - 23 September 2012• TV ROI: 1.923.313 € • Broadcast time: 37 h.• TV Channels: 13

CSI 5* madrid

• Venue: Club de Campo Villa de Madrid • Date: 17 - 20 May 2012 • TV ROI: 1.806.488 € • Broadcast time: 15 h. • TV Channels: 12

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Country City Client activity

JPN HOKKAIDO MACHIKANE FARM, MR. HOSOKAWA Thoroughbred breeding and training

IRL KILDARE IRISH NATIONAL STUD Thoroughbred breeding

GER BADEN-BADEN BADEN-BADEN RACECOURSE Training tracks

UAE DUBAI EMIRATES EQUESTRIAN CENTRE Show jumping event

IRL KILKENNY MOUNT JULIET EQUESTRIAN CENTRE Resort equine centre

CHN GUANGZHOU ASIAN GAMES 2010 FACILITIES Olympic equestrian venue

QAT DOHA AL SHAQAB EQUESTRIAN FACILITY Equestrian multidiscipline venue

CHN HONG KONG SHATIN RACECOURSE Racing

ESP SANTANDER FUNDACION BOTIN Heritage, landscape and agricultural project

UAE ABU DHABI ABU DHABI EQUESTRIAN CLUB Show jumping, riding academy and event venue

TUR IZMIR KONVOY COUNTRY CLUB Equestrian centre

RUS MOSCOW PEGAS EQUESTRIAN CENTER Equestrian multidiscipline venue

ITA GALIPOLLI GALIPOLLI Equestrian centre

ESP SEGOVIA EL ESPINAR Equestrian centre

seleCteD ProjeCts

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consulting: presentation

consulting

Oxer offers strategy consulting services to all companies and institutions active in equestrian industries and sports, and covers all different tasks and disciplines.

Oxer has been the Equestrian Consulting Company in international projects located in Spain, China, United Arab Emirates, Qatar, Germany, Japan, Turkey, Russia, Italy and Ireland.

Our consulting activity is divided into five areas: • Advice• Research• Concept Study• Planning• Project Management

Asian Games 2010

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selected projects

consulting

El Espinar, Segovia, Spain (1)

Shatin Racecourse, hong Kong, China (2)

Pegas Equestrian Center, Moscow, Russia (3)

Irish national Stud, Kildare, Ireland (4)

Al Shaqab Equestrian facility, Doha, UAE (5)

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selected projects

consulting

Abu Dhabi Equestrian Club, Abu Dhabi, UAE (1)

Asian Games 2010 facilities, Guangzhou, China (2)

Baden-Baden Racecourse, Baden-Baden, Germany (3)

Emirates Equestrian Centre, Dubai, UAE (4)

Mount Juliet Equestrian Centre, Kilkenny, Ireland (5)

Machikane farm, Mr. hosokawa, hokkaido, Japan (6)

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sponsorship: presentation

sponsorship

Oxer is the leading Spanish company in the management of equestrian sponsorships. Our task is to optimize the companies’ investment seeking to link corporate image to the values of freedom and dynamism inherent in equestrian sports.

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patronage of a competition

sponsorship

Competition title communicated to all media.

Sponsor representative participates in the prize giving ceremony.

The representative of the Sponsor would deliver the trophy to the winner.

Winning horse receives blanket with the sponsor logo.

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advertising fences

sponsorship

Excellent exposure inside the arena.

Tv Broadcast focuses on horse and rider at jumps.

Press photographers normally go for action shot (jump).

Different design available according with the sponsor image.

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advertising boards

sponsorship

Classic advertising element and led boarding system.

Affords optimum media exposure.

Tv broadcast of event takes place in arena.

A variety of different camera views and angles is generated due to changing order and positions of the jumps.

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arena decoration and logo placement

sponsorship

Exclusive advertising element placed into the arena to heighten impact on Tv:• Cars • Entrance Arches • video Scoreboard • Totem • flags • Clocks

Logo placement:• Logo backdrop at the press-center • Scoreboard / video screen • Spots • vIP Ticktes • Press Kit• Starter and result list • Staff dressed with branded clothes

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city promotional campaign

sponsorship

Posters, flyers, advertisement place in the main points of the city.

Bus stop marquees.

Clocks.

Subway’s stairs.

flags.

Presentations.

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shopping village

sponsorship

near the main arena.

Shopping area for all the spectators.

Luxury brands.

Equestrian brands.

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hospitality

sponsorship

Exclusive area for vIP guests.

Tables reserved for sponsors facing the arena.

free catering and drinking services.

hostess services.

Online information screens.

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events

events: presentation

Oxer organizes, produces and directs events tailored to the specific requirements of each client. We have a long experience in equestrian competitions and experts on each area, allowing us to develop the entire infrastructure of the event, ensuring the success and quality, to take special interest in the care of the details.

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events

csi 5* madrid - global champions tour

• CSI 5* Madrid - Global Champions Tour • Venue: Club de Campo Villa de Madrid• 103 Edition • Date: 3 - 5 May 2013 • Audience: 40.000 People • Prize money: Approx. 525.000 € • Budget: 2.000.000 € • Sponsors: Repsol, Massimo Dutti, Coca-Cola, Iberia,Volvo, Longines

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channel references time/space event value event contacts

CANAL9 10 0:13:20 105.314 € 952.000

CLASS HORSE TV 7 15:10:00 72.618 € 2.450.000

CMTV 1 1:07:00 10.050 € 1.000

E3 1 1:02:07 149.080 €

EQUIDIA 2 2:28:00 207.082 € 30.000.000

ETBSAT 1 1:07:00 66.330 €

EUROSPORT 2 1 1:14:21 966.476 € 250.000.000

EUROSPORT ASIA-PACIFICO 3 3:45:00 2.924.775 € 30.000.000

EUROSPORT INTERNACIONAL 1 1:20:31 1.046.636 € 250.000.000

EURSTV 1 1:18:38 129.745 €

LAOTRA 1 1:07:00 12.060 € 8.000

NOU 2 6 8:23:24 442.197 € 16.000

TDEPO 4 4:52:41 875.035 € 56.000

TV1 1 0:02:20 24.500 € 900.000

TV1 (VAL) 1 0:00:53 1.590 € 94.000

TVGAL2 1 1:24:43 228.735 € 5.000

TOTAL 42 44:36:58 7.262.223 € 564.482.000

SPAIN

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media references broadcast time event value event contacts

CMTV 2 0:12:13 3.348 € 87.000

CMTV2 1 0:55:54 10.062 €

ETBSAT 1 0:55:54 55.341 €

LAOTRA 1 0:55:54 10.389 € 1.000

NOU2 1 0:55:54 75.465 € 3.000

TDEPO 2 2:00:36 253.260 € 16.000

TVGAL2 1 0:55:54 251.940 € 7.000

TOTAL 9 6:52:19 659.805 € 114.000

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csi toledo

• International Show Jumping 2* • Venue: Hípica of Toledo • Date: 10 - 12 May 2013• Audience: 6.000 People • Prize Money Approx. 70.000 € • Budget: Approx. 300.000 €• Sponsors: Iberdrola, Telefonica, Iberia, Porcelanosa, Tous, Coca-Cola

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events

kap jumping tour 2013

Country City Dates event

BIELORRUSIAn Minsk 24 - 26 May CSIO 3*

RUSSIA Moscow 31 May - 2 June CSIO 5*

POLAnD Sopot 14 - 16 June CSIO 3*

hUnGARy Budapest 5 - 7 July CSIO 3*

LIThUAnIA Zagare 19 - 21 July CSIO 3*

LATvIA Riga 26 - 28 July CSIO 3*

ESTOnIA Ruila 9 - 11 August CSIO 3*

SLOvEnIA Ceije 13 - 15 September CSIO 3*

2013 season will see the second edition of the Kap Jumping Tour. This is an equestrian circuit of Eastern European CSIOs under the patronage of Kap Jumping.

Kap Jumping is a Russian sport marketing company based in Swiss. Mr. Pavel Kadushin is the President and Owner of Kap Jumping and one the main equestrian stakeholders of Russia.

Kap Jumping owns full rights of Kap Jumping Tour and Oxer is the Equestrian Advisor of Kap Jumping. The Tour is growing up in 2013 thanks to the new add of Sopot and Budapest.

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events

media references broadcast time event value event contacts

CLASS HORSE TV 8 8:55:00 42.693 € 2.800.000

CMTV2 (CLM) 1 1:05:11 11.733 €

E3 (CAT) 2 2:10:22 312.880 € 12.000

ETB 1 2 1:05:48 69.294 € 8.000

ETB 2 1 0:00:41 3.280 € 92.000

ETBSAT 2 2:10:22 129.063 €

LAOTRA (MAD) 1 1:05:11 11.733 €

NOU 2 (VAL) 1 1:05:29 88.403 €

TDEPO 2 2:17:07 493.645 € 41.000

TV1 (EUS) 1 0:02:27 5.513 € 64.000

TVGAL2 (GAL) 1 1:05:11 175.995 € 3.000

TOTAL 22 21:02:49 1.344.230 € 3.020.000

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events

csi san sebastián

• International Show Jumping 2* • Venue: Real Sociedad Hipica de San Sebastián • Date: 28 - 30 June 2013 • Audience: 9.000 People • Prize Money: Approx. 50.000 € • Budget: Approx. 300.000 € • Sponsors: Iberia, Volkswagen, Massimo Dutti, NH Hoteles, Segura Viudas, Frigo

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media references broadcast time event value event contacts

CLASS HORSE TV 10 15:06:35 72.345 € 3.500.000

CMTV2 (CLM) 1 1:59:46 50.302 €

ETBSAT 1 1:01:33 60.935 €

LAOTRA (MAD) 1 1:01:33 11.079 €

TDEPO 3 3:04:31 571.835 € 44.000

TM3SAT (MAD) 1 1:01:33 55.737 €

TV1 (CNT) 2 0:02:43

TVGAL2 2 3:01:19 554.100 € 14.000

TOTAL 21 26:19:33 1.376.333 € 3.558.000

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csi santander

• International Show Jumping 2* • Venue: La Magdalena Palace • Date: 5 - 7 July 2013• Audience: 11.000 People • Prize Money: Approx. 50.000 € • Budget: Approx. 300.000 €• Sponsors: Santander Council, Cantabria Government, Coca-Cola, BMW, Iberia, Massimo Dutti

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media references broadcast time event value event contacts

CLASS HORSES TV 14 26:14:04 125.622 € 4.900.000

CMTV2 (CLM) 1 1:06:00 27.720 €

EQUIDIA 1 2:59:56 251.547 € 15.000.000

ETBSAT 1 1:06:00 65.340 €

LAOTRA (MAD) 2 2:07:26 22.938 € 2.000

NOU 2 1 2:00:35 149.678 € 1.000

TDEPO 3 3:04:29 392.805 € 50.000

TVGAL 3 0:10:33 22.626 € 140.000

TVGAL2 3 7:01:06 1.302.170 € 5.000

TOTAL 29 45:50:09 2.360.446 € 20.098.000

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csi casas novas outdoor

• International Show Jumping 4* • Venue: Casas Novas Equestrian Center (La Coruña)• Date: 26 - 28 July 2013 • Audience: 15.000 People • Prize Money: Approx. 240.000 € • Budget: Approx. 1.200.000 € • Sponsors: Rolex, Telefonica, Massimo Dutti, NH Hotels, Porsche, La Caixa

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madrid horse week

• International Show Jumping 5* • Venue: IFEMA • Date: 24 - 27 October 2013• Audience: 50.000 people • Prize Money: Approx. 500.000 € • Budget: Approx. 2.400.000 € • Sponsors: Banco Sabadell, Land Rover, Caser, Pedro del Hierro, Coca-Cola, Glorioso

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csi casas novas indoor

• International Showjumping 5* • Venue: Casas Novas Equestrian Center (La Coruña)• Date: 20 - 22 December 2013 • Audience: 9.000 People • Prize Money: Approx. 450.000 € • Budget: Approx. 1.600.000 € • Sponsors: La Caixa, Rolex, Azkar, Telefonica, Porsche

media references broadcast time event value event contacts

CLASS HORSE TV 4 4:09:32 17.366 €

NOU 4 4 4:16:04 232.710 € 36.000

ORO SPORTS 6 6:14:18 336.870 €

TDEPO 4 4:09:31 806.660 € 126.000

TVGAL 4 0:12:21 24.450 € 606.000

TVGAL2 8 14:43:48 2.129.440 € 35.000

TOTAL 30 33:45:34 3.547.496 € 803.000

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events

other services and national competition

Oxer offers other services to the organizing committees like: Timing and Scoring, Sports Office, Sports Direction, Technical Direction, Press Department,... We have collaborated with the organizations of Panamerican Games (Guadalajara 2011) and Arab Games (Doha 2011).

Oxer also organizes some relevant outstanding national events like CSn Ávila, Spanish Championships and Ponies and Juniors competitions.

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events

other services and national competition

· marketing · television · events · sPonsorsHiP · ConsUlting ·

c joaquín gamón 2, 1ºa 20302 irún, guipúzcoa. sPaint +34 943 636 049f +34 943 633 447w oxersport.com

sport marketing in the equestrian world