owner: matt goss deli-cious. nature of business about the deli deli buy snack foods get fresh...
TRANSCRIPT
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OWNER: MATT GOSS
DELI-cious
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Nature of Business
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About the Deli
Deli Buy Snack Foods Get Fresh Meats and Cheeses Buy Premade Foods Order Homemade Sandwiches
Service IndustryStart-up BusinessSole Proprietorship
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Products and Services
Meats Buy Meats like Ham and Bologna
CheesesDrinks
Coffee and Tea Sodas and Iced Tea
Snack Foods Chips Cookies Candy
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Products and Services Cont.
Lottery ServicesDeli Services
Sandwich/Lunch Making Cafeteria Area
Soups Premade Soups
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Location
5317 William Flynn HighwayGibsonia, PAOwn the Property700 Square Feet
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Hours of Operation
Opens at 9:30 a.m.Closes at 7:30 p.m.At 9:30 a.m. people are out getting lunch for
their familyBy 7:30 p.m. people are just about done
getting food for the dayClosed on Monday
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Price Ranges
Low to moderate pricesGood quality products for low pricesCustomers will want to come back if prices
are low and quality is highEveryday Low Pricing
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Permits Needed for Operation
Zoning PermitBusiness License Department of Health Permit/Approval
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The Company’s Mission
We want to provide… Low Prices for Food and Service Great Quality of Products Great Service Good Atmosphere in the Store
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ORGANIZATION PLAN
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Background of Entrepreneur
Graduated High SchoolBachelor’s Degree in Food Science25 Years Old
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Job Titles
Cashiers 1 at a Time 2 Total
Deli-workers 1 at a Time 2 Total
Other 1 at a Time 2 Total
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Job Specification Form
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Hours and Wages
60 Total Hours a WeekAll employees get paid $8.00 / HourAll employees work 30 hours a weekTotal Weekly : $720.00Total Monthly : $28,80.00Total Yearly : $34,560.00
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Hiring Process
Soliciting of ApplicantsApplicants Submit ResumesEmployment TestsInterviewReference ChecksMedical ExaminationEvaluation and Selection of CandidateNotification of Candidate and Employee
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Marketing Plan
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My Target Market
Age : 18-30Sex : MaleGeographic : Allison ParkSocio-Economic : Middle ClassEthnic : White
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Advertising Plan
Magazine Ads Print Advertisement
Coupon Ads Outdoor/Specialty
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Magazine Advertisemen
t•Print Advertisement
•Local Magazines
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Coupon Advertisemen
t•Outdoor Specialty
•Local Newspapers
•Handed out as Flyers
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Competitors
Giant EagleShop and SaveBZ DeliWagner’s Subway
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Why am I better?
I have lower prices than my competitorsI still have good quality products Friendly EmployeesNicer StoreMore Services Provided
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Financial Plan
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Cost of Equipment, Furniture, and Other Assets
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Start-Up Costs
Technology – $3,550.00Equipment – $2,940.00Furniture – $2,700.00Other Fixed Assets – $2,120.00Cost of Inventory – $24,960.00
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Start-Up Costs Cont.
Legal and Accounting Fees – $750.00Licenses – $750.00Rent Deposit – $7,500.00Utility Deposit – $500.00Other One-Time Costs – $150.00
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Income Statement
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Loan Information
$400,000 loan paid over 12 years12 years = 144 monthsMonthly payment of $3,500I will pay $50,000 to start
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The End