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INDUSTRY TRENDS

beercanada.com

2015

2015 Industry Trends Page 1

OVERVIEW

In 2015, Canadians enjoyed 22,707,133 hectolitres (hL) of beer. Canadian beer accounts for 84% of this figure, totaling 18,973,357 hL, an increase of 0.2% compared to 2014. Imported beer sales increased by 4.5% in 2015 to a total of 3,733,776 hL. Since 2010, the Canadian beer category has declined by 663,865 hL or 3.4%.

It is important to note that 1 hectolitre (hL) equals 100 litres (L) = 12.2 cases of 24 x 341 mL bottles.

The number of licensed breweries in Canada has risen almost 108% over the past five years to 644 operating in 2015. Over half of these breweries make their products in Ontario and Québec.

For years, the Canadian beer industry has held an impressive environmental record in terms of brewing plant operations and control of packaging. An average of 99% of beer bottles are returned in Canada.

Increasing can sales show the container rose to a 54.7% share of the domestic packaged beer market in 2015. Draught sales remained unchanged and bottle sales fell 4.3 percentage points to 35.4%.

Total (domestic + imported) wine sales increased by 2.9% between 2014 and 2015. Coolers and spirits sales increased by 9.6% and 2.0% respectively.

Retail prices for beer increased 4.9%. Spirits saw a 0.9% increase and wine increased 0.6%

Domestic consumption of Canadian and imported beer in 2015 stood at 63.34 litres per person based on total population. At the provincial level, per capita consumption is highest in Newfoundland at 77.32 litres. Québec and Alberta have the second and third highest per capita consumption at 71.91 and 66.23 litres respectively.


ABOUT BEER CANADA

Beer Canada, headquartered in Ottawa, Ontario is a voluntary trade association that advocates on behalf of its members, the makers of Canada’s most popular adult beverage. From coast to coast, we are dedicated to ensuring that brewers are able to operate and prosper in a healthy regulatory environment and that beer remains a celebrated part of Canada’s culture.

We hope you find this publication useful. For more statistics and Beer Canada resources visit our website.

www.beercanada.com

Follow us on twitter: @BeerCanada

Released: July 2016

2010 2011 2012 2013 2014 2015

Newfoundland na na na na na 4New Brunswick na 10 10 10 20 30PEI na na na na na 4Nova Scotia 10 10 20 20 30 40Québec 90 100 110 130 140 160Ontario 70 70 90 110 150 200Manitoba na na na na na 3Saskatchewan 30 40 40 40 40 40Alberta 20 20 30 20 30 40British Columbia 60 60 70 80 100 120Yukon na na na na na 2NWT/Nunavut na na na na na 1Total 310 330 370 430 520 644

Note: For confidentiality, some counts and quantities are rounded to the nearest ten, na = <5 breweries in the province for that year. Source: Canada Revenue Agency and Beer Canada

CANADA

Number of Licensed Breweries by Province/Territory


Hectolitres 2010 2011 2012 2013 2014 2015

< 2,000 220 240 270 320 380 4902,001 to < 5,000 30 30 40 40 50 505,001 to < 15,000 20 20 20 30 40 4015,001 to < 50,000 10 10 20 10 20 3050,001 to < 75,000 10 10 0 0 0 0>75,000 20 20 20 30 30 30Total 310 330 370 430 520 640

Note: For confidentiality, all counts and quantities are rounded to the nearest ten. Source: Canada Revenue Agency and Beer Canada

CANADA

Number of Licensed Breweries by Production Level

0 100 200 300 400 500 600 700

Total

>75,000

50,001 to < 75,000

15,001 to < 50,000

5,001 to < 15,000

2,001 to < 5,000

< 2,000

Size of Licen

sed Brew

ery (HL)

Number of Licensed Breweries by Production Level

2010 2015


Canadian

2010 2011 2012 2013 2014 2015 % change 2015/2014

Bottles 10,600,932 9,806,161 8,996,378 8,219,305 7,400,771 6,720,486 ‐9.2

Cans 7,184,887 7,873,722 8,721,989 9,083,362 9,671,201 10,381,901 7.3

17,785,819 17,679,883 17,718,367 17,302,667 17,071,972 17,102,386 0.2

Draught 1,851,404 1,838,671 1,843,001 1,865,947 1,872,241 1,870,939 ‐0.1

Sub‐Total 19,637,222 19,518,457 19,561,420 19,168,617 18,944,275 18,973,357 0.2

Imported 3,459,052 3,349,076 3,411,084 3,443,536 3,571,558 3,733,776 4.5

Total Sales 23,096,274 22,867,533 22,972,504 22,612,153 22,515,833 22,707,133 0.8

Share of Canadian Beer Sales by Package Type

Bottles (%) 54.0 50.2 46.0 42.9 39.1 35.4

Cans (%) 36.6 40.3 44.6 47.4 51.1 54.7

Draught (%) 9.4 9.4 9.4 9.7 9.9 9.9

Share of Canadian and Imported Beer Sales

Canadian (%) 85.0 85.4 85.2 84.8 84.1 83.6

Imported (%) 15.0 14.6 14.8 15.2 15.9 16.4

United States (%) 23.2 24.2 22.9 23.1 21.8 22.8

Other Countries (%) 76.8 75.8 77.1 76.9 78.2 77.2

Total 67.92 66.59 66.10 64.32 63.35 63.34

Adult (15+) 81.38 79.64 77.92 76.70 75.48 75.43

Legal Age* 86.26 84.33 83.44 80.93 79.48 79.32

* Legal drinking age is 19 years across Canada except for Québec, Manitoba and Alberta, where it is 18.

Note: The sum of the data may not add to the total due to rounding.

Source: Member brewers, provincial associations, provincial distributors, provincial liquor jurisdictions and Statistics Canada.

CANADA

Per Capita Consumption of Canadian and Imported Beer Sales in Litres

Canadian and Imported Beer Sales in Hectolitres

0%

25%

50%

75%

100%

2010 2011 2012 2013 2014 2015

Share of Beer Sales

Imported Canadian

0

25

50

75

100

2010 2011 2012 2013 2014 2015

Per Capita Beer Consumption (litres)Based on Total Population


Canadian2010 2011 2012 2013 2014 2015 % change

2015/2014

Bottles 358,174 346,990 353,463 338,118 329,541 307,365 ‐6.7

Cans 47,202 47,816 50,081 48,408 56,345 71,971 27.7

405,376 394,805 403,544 386,525 385,886 379,336 ‐1.7

Draught 8,026 8,339 9,147 9,431 10,523 12,998 23.5

Sub‐Total 413,402 403,142 412,691 395,957 396,408 392,330 ‐1.0

Imported 25,807 21,492 22,229 23,090 21,950 15,734 ‐28.3

Total Sales 439,209 424,634 434,920 419,047 418,358 408,064 ‐2.5


Bottles (%) 86.6 86.1 85.6 85.4 83.1 78.3

Cans (%) 11.4 11.9 12.1 12.2 14.2 18.3

Draught (%) 1.9 2.1 2.2 2.4 2.7 3.3


Canadian (%) 94.1 94.9 94.9 94.5 94.8 96.1

Imported (%) 5.9 5.1 5.1 5.5 5.2 3.9

United States (%) 38.2 38.5 39.5 35.8 37.2 13.5

Other Countries (%) 61.8 61.5 60.5 64.2 62.8 86.5

Total 84.14 80.88 82.55 79.34 79.39 77.32

Adult (15+) 98.78 94.80 96.63 92.75 92.75 90.25

Legal Age (19+) 104.54 100.18 101.94 97.75 97.17 94.85


Source: Member brewers, Newfoundland and Labrador Liquor Corporation and Statistics Canada.


NEWFOUNDLAND


0%

25%

50%

75%

100%

2010 2011 2012 2013 2014 2015

Share of Beer Sales

Imported Canadian

0

25

50

75

100

2010 2011 2012 2013 2014 2015



Canadian

2010 2011 2012 2013 2014 2015 % change 2015/2014

Bottles 56,402 50,684 41,954 37,839 33,971 34,859 2.6

Cans 31,550 31,840 42,515 42,676 45,292 44,552 ‐1.6

87,952 82,524 84,470 80,515 79,263 79,411 0.2

Draught 4,577 4,451 4,076 3,984 4,046 3,583 ‐11.4

Sub‐Total 92,529 86,975 88,545 84,499 83,309 82,993 ‐0.4

Imported 5,645 4,666 4,920 5,263 5,802 5,888 1.5

Total Sales 98,174 91,641 93,465 89,762 89,111 88,881 ‐0.3


Bottles (%) 61.0 58.3 47.4 44.8 40.8 42.0

Cans (%) 34.1 36.6 48.0 50.5 54.4 53.7

Draught (%) 4.9 5.1 4.6 4.7 4.9 4.3


Canadian (%) 94.3 94.9 94.7 94.1 93.5 93.4

Imported (%) 5.7 5.1 5.3 5.9 6.5 6.6

United States (%) 11.0 17.5 17.3 26.4 31.6 43.3

Other Countries (%) 89.0 82.5 82.7 73.6 68.4 56.7

Total 69.29 63.62 64.34 61.69 60.92 60.69

Adult (15+) 82.83 75.82 76.48 73.29 72.42 72.15

Legal Age (19+) 88.57 81.01 81.60 78.07 76.98 76.51

Note: The prohibition on cans was lifted in May 2008. The sum of the data may not add to the total due to rounding.

Source: Member brewers, Prince Edward Island Liquor Control Commission and Statistics Canada.

PRINCE EDWARD ISLAND



0%

25%

50%

75%

100%

2010 2011 2012 2013 2014 2015

Share of Beer Sales

Imported Canadian

0

25

50

75

100

2010 2011 2012 2013 2014 2015

Per Capita Consumption (litres)Based on Total Population


Canadian

2010 2011 2012 2013 2014 2015 % change 2015/2014

Bottles 305,788 283,208 238,892 202,087 191,000 173,997 ‐8.9

Cans 262,937 260,871 297,745 309,920 306,036 316,924 3.6

568,725 544,079 536,637 512,007 497,036 490,921 ‐1.2

Draught 41,868 41,865 42,097 41,240 39,699 38,194 ‐3.8

Sub‐Total 610,593 585,942 578,734 553,247 536,735 529,097 ‐1.4

Imported 52,769 50,160 56,208 59,804 61,069 65,464 7.2

Total Sales 663,362 636,102 634,942 613,051 597,804 594,561 ‐0.5


Bottles (%) 50.1 48.3 41.3 36.5 35.6 32.9

Cans (%) 43.1 44.5 51.4 56.0 57.0 59.9

Draught (%) 6.9 7.1 7.3 7.5 7.4 7.2


Canadian (%) 92.0 92.1 91.1 90.2 89.8 89.0

Imported (%) 8.0 7.9 8.9 9.8 10.2 11.0

United States (%) 11.8 15.7 18.2 24.8 29.8 35.5

Other Countries (%) 88.2 84.3 81.8 75.2 70.2 65.5

Total 70.42 67.35 67.20 65.02 63.42 63.05

Adult (15+) 82.71 78.88 78.51 75.80 73.81 73.35

Legal Age (19+) 87.79 83.61 83.10 80.10 77.96 77.31


Source: Member brewers, Nova Scotia Liquor Corporation and Statistics Canada.

NOVA SCOTIA



0%

25%

50%

75%

100%

2010 2011 2012 2013 2014 2015

Share of Beer Sales

Imported Canadian

0

25

50

75

100

2010 2011 2012 2013 2014 2015



Canadian

2010 2011 2012 2013 2014 2015 % change 2015/2014

Bottles 244,737 203,780 192,110 169,483 158,427 153,537 ‐3.1

Cans 216,478 226,234 207,413 225,693 231,036 237,107 2.6

461,215 430,014 399,523 395,176 389,463 390,643 0.3

Draught 23,731 22,943 28,466 24,353 24,412 24,381 ‐0.1

Sub‐Total 484,946 452,954 427,988 419,529 413,874 415,025 0.3

Imported 28,355 24,111 23,540 25,602 28,613 29,970 4.7

Total Sales 513,301 477,065 451,528 445,131 442,487 444,995 0.6


Bottles (%) 50.5 45.0 44.9 40.4 38.3 37.0

Cans (%) 44.6 49.9 48.5 53.8 55.8 57.1

Draught (%) 4.9 5.1 6.7 5.8 5.9 5.9


Canadian (%) 94.5 94.9 94.8 94.2 93.5 93.3

Imported (%) 5.5 5.1 5.2 5.8 6.5 6.7

United States (%) 15.4 39.8 35.4 33.6 33.9 45.9

Other Countries (%) 84.6 60.2 64.6 66.4 66.1 54.1

Total 68.16 63.14 59.66 58.91 58.69 59.03

Adult (15+) 80.28 74.21 70.02 69.03 68.71 69.01

Legal Age (19+) 85.26 78.69 74.09 72.92 72.39 72.72


Source: Member brewers, Alcool NB Liquor and Statistics Canada.

NEW BRUNSWICK



0%

25%

50%

75%

100%

2010 2011 2012 2013 2014 2015

Share of Beer Sales

Imported Canadian

0

25

50

75

100

2010 2011 2012 2013 2014 2015



Canadian

2010 2011 2012 2013 2014 2015 % change 2015/2014

Bottles 3,837,909 3,571,435 3,076,724 2,729,997 2,299,858 1,933,612 ‐15.9

Cans 1,072,418 1,415,898 1,873,036 2,069,519 2,376,615 2,713,869 14.2

4,910,327 4,987,333 4,949,760 4,799,516 4,676,473 4,647,480 ‐0.6

Draught 330,612 331,513 327,740 333,624 329,394 324,298 ‐1.5

Sub‐Total 5,240,938 5,318,849 5,277,501 5,133,140 5,005,867 4,971,777 ‐0.7

Imported 869,214 888,095 862,702 857,422 931,167 970,944 4.3

Total Sales 6,110,152 6,206,944 6,140,203 5,990,562 5,937,034 5,942,721 0.1


Bottles (%) 73.2 67.1 58.3 53.2 45.9 38.9

Cans (%) 20.5 26.6 35.5 40.3 47.5 54.6

Draught (%) 6.3 6.2 6.2 6.5 6.6 6.5


Canadian (%) 85.8 85.7 85.9 85.7 84.3 83.7

Imported (%) 14.2 14.3 14.1 14.3 15.7 16.3

United States (%) 10.9 20.1 16.4 16.9 12.3 10.6

Other Countries (%) 89.1 79.9 83.6 83.1 87.7 89.4

Total 77.06 77.51 75.95 73.47 72.27 71.91

Adult (15+) 91.21 91.63 88.99 86.82 85.46 85.08

Legal Age (18+) 95.39 95.68 93.52 90.30 88.70 88.20


Source: Member brewers, Société des alcools du Québec, Québec Brewers Association and Statistics Canada.

QUÉBEC



0%

25%

50%

75%

100%

2010 2011 2012 2013 2014 2015

Share of Beer Sales

Imported Canadian

0

25

50

75

100

2010 2011 2012 2013 2014 2015



Canadian

2010 2011 2012 2013 2014 2015 % change 2015/2014

Bottles 4,306,297 3,966,498 3,788,603 3,518,891 3,260,316 3,057,616 ‐6.2

Cans 1,884,816 2,078,183 2,310,850 2,391,750 2,528,411 2,793,717 10.5

6,191,113 6,044,681 6,099,453 5,910,641 5,788,727 5,851,333 1.1

Draught 703,948 686,383 680,574 668,205 642,840 616,629 ‐4.1

Sub‐Total 6,985,061 6,731,064 6,780,080 6,578,848 6,431,615 6,467,993 0.6

Imported 1,410,068 1,375,329 1,434,158 1,443,186 1,499,688 1,576,426 5.1

Total Sales 8,395,129 8,106,393 8,214,238 8,022,034 7,931,303 8,044,419 1.4


Bottles (%) 62.6 60.9 55.9 53.5 50.7 47.3

Cans (%) 27.3 28.9 34.1 36.4 39.3 43.2

Draught (%) 10.1 10.2 10.0 10.2 10.0 9.5


Canadian (%) 83.2 83.0 82.5 82.0 81.1 80.4

Imported (%) 16.8 17.0 17.5 18.0 18.9 19.6

United States (%) 13.5 13.6 15.1 15.4 15.5 19.3

Other Countries (%) 86.5 86.4 84.9 84.6 84.5 80.7

Total 63.91 61.12 61.25 59.20 57.98 58.33

Adult (15+) 76.87 73.31 72.32 70.63 69.04 69.35

Legal Age (19+) 82.21 78.34 78.15 75.19 73.33 73.52


Source: Member Brewers, The Beer Store, Liquor Control Board of Ontario and Statistics Canada.


ONTARIO


0%

25%

50%

75%

100%

2010 2011 2012 2013 2014 2015

Share of Beer Sales

Imported Canadian

0

25

50

75

100

2010 2011 2012 2013 2014 2015



Canadian

2010 2011 2012 2013 2014 2015 % change 2015/2014

Bottles 237,497 218,454 194,390 166,052 141,855 127,870 ‐9.9

Cans 462,117 486,572 488,650 472,508 473,331 481,915 1.8

699,614 705,026 683,040 638,560 615,186 609,785 ‐0.9

Draught 37,025 39,873 39,834 47,297 56,331 58,330 3.5

Sub‐Total 736,638 744,899 722,875 685,857 671,517 668,115 ‐0.5

Imported 80,072 82,124 93,404 95,843 94,739 108,699 14.7

Total Sales 816,710 827,023 816,279 781,700 766,256 776,814 1.4


Bottles (%) 32.2 29.3 26.9 24.2 21.1 19.1

Cans (%) 62.7 65.3 67.6 68.9 70.5 72.1

Draught (%) 5.0 5.4 5.5 6.9 8.4 8.7


Canadian (%) 90.2 90.1 88.6 87.7 87.6 86.0

Imported (%) 9.8 9.9 11.4 12.3 12.4 14.0

United States (%) 55.5 48.9 48.8 52.5 62.4 53.2

Other Countries (%) 44.5 51.1 51.2 47.5 37.6 46.8

Total 66.89 67.03 65.28 61.77 59.77 60.06

Adult (15+) 82.53 82.64 79.33 75.97 73.47 73.80

Legal Age (18+) 87.15 87.24 84.73 79.93 77.30 77.50


Source: Manitoba Liquor Control Commission and Statistics Canada.

MANITOBA



0%

25%

50%

75%

100%

2010 2011 2012 2013 2014 2015

Share of Beer Sales

Imported Canadian

0

25

50

75

100

2010 2011 2012 2013 2014 2015



Canadian

2010 2011 2012 2013 2014 2015 % change 2015/2014

Bottles 243,934 218,102 197,088 162,330 136,758 118,690 ‐13.2

Cans 322,307 350,444 378,674 404,313 417,108 435,207 4.3

566,241 568,546 575,762 566,642 553,866 553,895 0.0

Draught 45,179 48,542 52,883 56,488 57,967 56,760 ‐2.1

Sub‐Total 611,419 617,090 628,646 623,130 611,833 610,656 ‐0.2

Imported 63,619 61,891 74,954 74,052 76,485 84,910 11.0

Total Sales 675,038 678,981 703,600 697,182 688,318 695,566 1.1


Bottles (%) 39.9 35.3 31.4 26.1 22.4 19.4

Cans (%) 52.7 56.8 60.2 64.9 68.2 71.3

Draught (%) 7.4 7.9 8.4 9.1 9.5 9.3


Canadian (%) 90.6 90.9 89.3 89.4 88.9 87.8

Imported (%) 9.4 9.1 10.7 10.6 11.1 12.2

United States (%) 32.1 53.9 55.4 60.0 56.5 58.5

Other Countries (%) 67.9 46.2 44.6 40.0 43.5 41.5

Total 64.20 63.67 64.71 63.02 61.16 61.36

Adult (15+) 79.09 78.40 78.35 77.63 75.44 75.79

Legal Age (19+) 84.99 84.10 85.31 82.94 80.65 80.75


Source: Member brewers, Brewers Distributors Ltd., Saskatchewan Liquor and Gaming Authority and Statistics Canada.

SASKATCHEWAN



0%

25%

50%

75%

100%

2010 2011 2012 2013 2014 2015

Share of Beer Sales

Imported Canadian

0

25

50

75

100

2010 2011 2012 2013 2014 2015



Canadian

2010 2011 2012 2013 2014 2015 % change 2015/2014

Bottles 547,709 523,316 516,127 516,412 486,030 469,322 ‐3.4

Cans 1,414,487 1,467,072 1,527,763 1,529,717 1,569,275 1,556,319 ‐0.8

1,962,196 1,990,388 2,043,890 2,046,129 2,055,305 2,025,640 ‐1.4

Draught 268,758 285,651 290,195 306,189 316,854 319,339 0.8

Sub‐Total 2,230,953 2,276,038 2,334,086 2,352,317 2,372,158 2,344,980 ‐1.1

Imported 407,630 383,965 401,591 426,059 436,700 434,154 ‐0.6

Total Sales 2,638,583 2,660,003 2,735,677 2,778,376 2,808,858 2,779,134 ‐1.1


Bottles (%) 24.6 23.0 23.1 22.0 20.5 20.0

Cans (%) 63.4 64.5 64.5 65.0 66.2 66.4

Draught (%) 12.0 12.6 12.4 13.0 13.4 13.6


Canadian (%) 84.6 85.6 85.3 84.7 84.5 84.4

Imported (%) 15.4 14.4 14.7 15.3 15.5 15.6

United States (%) 38.5 42.8 41.5 40.4 39.7 40.2

Other Countries (%) 61.5 57.2 58.5 59.6 60.3 59.8

Total 70.69 70.18 70.35 69.33 68.15 66.23

Adult (15+) 86.57 85.93 83.51 84.81 83.37 81.13

Legal Age (18+) 90.89 90.18 90.21 88.68 87.04 84.65


Source: Member brewers, Brewers Distributors Ltd., Alberta Gaming and Liquor Commission and Statistics Canada.

ALBERTA



0%

25%

50%

75%

100%

2010 2011 2012 2013 2014 2015

Share of Beer Sales

Imported Canadian

0

25

50

75

100

2010 2011 2012 2013 2014 2015



Canadian

2010 2011 2012 2013 2014 2015 % change 2015/2014

Bottles 446,309 408,160 382,909 365,152 351,355 332,537 ‐5.4

Cans 1,420,658 1,458,170 1,489,679 1,534,781 1,613,848 1,675,631 3.8

1,866,967 1,866,330 1,872,588 1,899,934 1,965,203 2,008,168 2.2

Draught 383,243 364,205 362,903 369,855 384,542 411,095 6.9

Sub‐Total 2,250,212 2,230,533 2,235,491 2,269,789 2,349,745 2,419,263 3.0

Imported 511,159 452,619 432,815 428,401 410,552 436,145 6.2

Total Sales 2,761,371 2,683,152 2,668,306 2,698,190 2,760,297 2,855,408 3.4


Bottles (%) 19.8 18.8 17.1 16.1 15.0 13.7

Cans (%) 63.1 64.9 66.6 67.6 68.7 69.3

Draught (%) 17.0 16.3 16.2 16.3 16.4 17.0


Canadian (%) 81.5 83.1 83.8 84.1 85.1 84.7

Imported (%) 18.5 16.9 16.2 15.9 14.9 15.3

United States (%) 20.7 65.5 32.6 29.0 28.1 25.4

Other Countries (%) 79.3 34.5 67.4 71.0 71.9 74.6

Total 61.83 59.64 58.74 58.88 59.60 60.97

Adult (15+) 73.07 70.32 68.34 69.10 69.82 71.37

Legal Age (19+) 77.63 74.71 73.33 73.24 73.77 75.40


Source: Member brewers, Brewers Distributors Ltd., British Columbia Liquor Distribution Branch and Statistics Canada.

BRITISH COLUMBIA



0%

25%

50%

75%

100%

2010 2011 2012 2013 2014 2015

Share of Beer Sales

Imported Canadian

0

25

50

75

100

2010 2011 2012 2013 2014 2015



Canadian

2010 2011 2012 2013 2014 2015 % change 2015/2014

Bottles 7,632 7,446 7,060 6,716 6,050 5,927 ‐2.0

Cans 26,719 27,003 26,395 26,040 25,809 25,874 0.3

34,351 34,449 33,455 32,756 31,859 31,800 ‐0.2

Draught 2,999 3,324 3,561 3,525 3,459 3,399 ‐1.7

Sub‐Total 37,350 37,774 37,016 36,281 35,318 35,199 ‐0.3

Imported 1,919 1,910 1,856 1,960 1,914 2,274 18.8

Total Sales 39,269 39,684 38,872 38,241 37,232 37,473 0.6


Bottles 20.4 19.7 19.1 18.5 17.1 16.8

Cans 71.5 71.5 71.3 71.8 73.1 73.5

Draught 8.0 8.8 9.6 9.7 9.8 9.7


Canadian (%) 95.1 95.2 95.2 94.9 94.9 93.9

Imported (%) 4.9 4.8 4.8 5.1 5.1 6.1

United States (%) 9.2 16.3 14.0 11.6 11.2 16.0

Other Countries (%) 90.8 83.7 86.0 88.4 88.8 84.0

Total 113.51 112.10 107.48 105.16 101.98 100.12

Adult (15+) 136.59 134.68 128.25 126.17 122.23 120.52

Legal Age (19+) 145.91 143.40 137.15 133.70 128.17 127.69


Source: Member brewers, Brewers Distributors Ltd., Yukon Liquor Corporation and Statistics Canada.

YUKON



0%

25%

50%

75%

100%

2010 2011 2012 2013 2014 2015

Share of Beer Sales

Imported Canadian

0

25

50

75

100

125

2010 2011 2012 2013 2014 2015



Canadian

2010 2011 2012 2013 2014 2015 % change 2015/2014

Bottles 8,543 8,012 7,056 6,229 5,609 5,179 ‐7.7

Cans 23,201 23,602 29,188 28,039 28,096 28,821 2.6

31,744 31,614 36,244 34,268 33,705 34,000 0.9

Draught 1,434 1,582 1,523 1,756 2,176 1,928 ‐11.4

Sub‐Total 33,178 33,196 37,767 36,023 35,881 35,928 0.1

Imported 2,795 2,714 2,707 2,854 2,879 3,168 10.0

Total Sales 35,973 35,910 40,474 38,877 38,760 39,096 0.9


Bottles 25.7 24.7 18.7 17.3 15.6 14.4

Cans 69.9 71.1 77.3 77.8 78.3 80.2

Draught 4.3 4.2 4.0 4.9 6.1 5.4


Canadian (%) 92.2 92.4 93.3 92.7 92.6 91.9

Imported (%) 7.8 7.6 6.7 7.3 7.4 8.1

United States (%) 15.6 82.0 18.9 80.3 23.8 27.6

Other Countries (%) 84.4 18.0 81.1 19.7 76.2 72.4

Total 46.94 46.22 51.65 49.04 48.32 48.26

Adult (15+) 63.36 62.19 68.67 128.27 65.14 65.06

Legal Age (19+) 70.18 68.79 76.47 72.20 71.01 70.43


Source: Member brewers, Brewers Distributors Ltd., Northwest Territories Liquor Commission and Statistics Canada.

NORTHWEST TERRITORIES AND NUNAVUT



0%

25%

50%

75%

100%

2010 2011 2012 2013 2014 2015

Share of Beer Sales

Imported Canadian

0

25

50

75

100

2010 2011 2012 2013 2014 2015



Source: Member brewers, provincial associations, provincial distributors and provincial liquor jurisdictions.

CANADA

Canadian and Imported Beer Sales Ranked by Market Size

0 2,000,000 4,000,000 6,000,000 8,000,000

Ontario

Québec

British Columbia

Alberta

Manitoba

Saskatchewan

Nova Scotia

New Brunswick

Newfoundland

Prince Edward Island

Hectolitres

2015 Volume (hL)

2010 Volume (hL)


Source: Agriculture & Agri‐Food Canada.

Top 20 Beer Imports into Canada

CANADA

2015

0 200,000 400,000 600,000 800,000

United States

Netherlands

Mexico

Belgium

Germany

United Kingdom

Ireland

France

Denmark

Poland

Czech Republic

Austria

Italy

All Other

Turkey

Jamaica

China

Spain

Japan

Thailand

Slovakia

Hectolitres


State 2011 2012 2013 2014 2015New York 887,202 778,857 731,358 699,849 661,152Michigan 266,865 357,490 325,827 280,208 277,253New Jersey 370,209 350,253 362,064 336,176 325,237Wisconsin 366,926 136,697 145,211 139,274 137,840Pennsylvania 194,689 195,977 157,961 74,594 69,946Ohio 24,455 16,910 33,235 75,725 65,611California 136,954 110,157 106,281 99,012 96,456Connecticut 8,644 8,782 39,182 76,521 140,843Illinois 30,054 28,497 24,817 26,390 18,171Washington, state 38,139 50,220 41,180 36,737 36,661Vermont 68,699 66,570 61,218 34,984 2,514Colorado 116,317 76,917 63,225 43,744 47,417Minnesota 49,777 46,065 39,712 26,462 15,644Florida 11,039 12,879 13,519 9,484 9,062Texas 25,596 25,243 24,251 20,604 19,673Virginia 17,840 25,352 27,467 24,930 23,986Idaho 45,189 32,807 27,649 21,409 23,190Montana 10,848 14,402 12,171 12,399 11,597Massachusetts 11,502 15,189 14,091 11,452 10,293North Carolina 9,012 33,739 26,218 13,040 12,794New Hampshire 5,284 9,946 9,447 9,266 8,499Indiana 11,368 10,035 7,817 5,593 4,115Maine 6,208 7,677 6,538 5,761 4,915Arizona 9,673 10,944 9,536 5,449 3,527Hawaii 9,951 6,509 6,796 4,806 5,053West Virginia 2,675 2,908 3,383 3,064 2,692North Dakota 2,880 4,502 6,080 5,284 8,553Delaware 7,936 7,125 6,167 2,923 2,682Missouri 64,478 4,080 4,234 2,858 2,621Maryland 4,951 4,702 3,825 2,365 1,995Georgia 5,848 5,731 4,364 2,190 2,547Nevada 8,205 6,963 6,078 2,354 2,061Oklahoma 1,649 1,419 1,182 811 701New Mexico 7,426 4,947 3,613 1,465 1,137Oregon 1,733 2,480 2,604 2,023 2,654Kansas 2,160 2,208 1,316 520 476South Carolina 2,633 1,982 1,513 934 1,139Utah 1,750 1,520 1,334 880 964Kentucky 2,296 2,300 1,822 763 813Rhode Island 2,406 2,227 2,023 873 822Tennessee 844 1,235 964 810 554Wyoming 915 878 836 368 400Nebraska 864 886 244 612 410Arkansas 1,730 1,559 1,136 304 395Alabama 804 846 629 453 460Louisiana 348 709 868 508 464Dist. of Columbia 586 402 266 127 77Mississippi 1,938 1,633 1,121 34 155Iowa 1,479 999 0 0 0Alaska 540 569 720 0 143Puerto Rico 974 1,121 949 0 0South Dakota 0 233 0 0 0

Total 2,862,486 2,494,278 2,374,042 2,126,392 2,066,365


Canadian Beer Exports to the United States in Hectolitres

CANADA


2010 2011 2012 2013 2014 2015

Bottles 57.4 50.2 46.0 42.9 39.1 35.4Cans 33.4 40.4 44.6 47.4 51.1 54.7Draught 9.2 9.4 9.4 9.7 9.9 9.9

*All beverages sold in cans, including soft drinks.**Canada total is weighted average.Source: Member brewers, provincial associations and agencies.

CANADA

Percentage of Canadian Beer Sales by Package Type

0 25 50 75 100

CANADA**

NWT*

YK*

BC

AB

SK*

MB

ON

QC*

Maritimes

Return Rates on Industry Glass and Aluminum Cans (%)

Cans

Bottles

0

25

50

75

2010 2011 2012 2013 2014 2015

Percen

tage Bottles

Cans

Draught


Source: Statistics Canada CANSIM.

Consumer Price Index: Beer, Wine and Spirits, Purchased from Stores

CANADA

75

85

95

105

115

125

135

145

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Inde

x (200

2 = 10

0)

Beer Wine Spirits


Source: Statistics Canada CANSIM.

CANADA

Consumer Price Index: Beer, Wine and Spirits, Served in Licensed Establishments

75

85

95

105

115

125

135

145

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Inde

x (200

2 = 10

0)

Beer Wine Spirits


Source: Public Accounts of Canada.

CANADA

Federal Excise Duty on Beer

$0

$100

$200

$300

$400

$500

$600

$700

2010 2011 2012 2013 2014 2015

CAD $ m

illions


Rate per hL$3.122$6.244

$12.488$21.854$26.537$31.22

Rate per hL$1.561$3.122$6.244

$10.927$13.269$15.610

Rate per hL$0.259$0.518$1.036$1.814$2.202$2.591

Containing more than 1.2% abv but not exceeding 7% abv $0.295 per litreContaining more than 7% abv $0.62 per litreWine produced from 100% domestic agricultural products exempt

Containing not more than 7% abv $0.295 per litreContaining more than 7% abv $11.969 per litre of absolute ethyl alcohol

Note: ABV = alcohol by volume.Source: Canada Revenue Agency, 2015.

CANADA

Federal Excise Duty on Beer, Wine and Spirits

5,001 ‐ 15,00015,001 ‐ 50,000

> 75,000

50,001 ‐ 75,000> 75,000

More than 2.5% abv but not more than 11.9% abv

More than 1.2% abv but not more than 2.5% abvAnnual production volume increments (hL)

Annual production volume increments (hL) 0 ‐ 2,0002,001 ‐ 5,000

Spirits

0 ‐ 2,0002,001 ‐ 5,0005,001 ‐ 15,00015,001 ‐ 50,00050,001 ‐ 75,000

More than 0.5% abv but not more than 1.2% abvAnnual production volume increments (hL) 0 ‐ 2,0002,001 ‐ 5,0005,001 ‐ 15,00015,001 ‐ 50,00050,001 ‐ 75,000> 75,000

Wine


*Based on total population. **2012 data. Source: Brewer associations and government statistical services, 2014.

CANADA

Top 25 Per Capita Beer* Consuming Countries

25th

40 60 80 100 120 140

Czech Republic

Germany

Austria

Poland

Lithuania

Luxembourg

Romania

Finland

Venezuela**

Ireland

Panama**

Latvia

United States

Croatia

Slovenia

Australia

Bulgaria

Estonia

Slovakia

Belgium

Netherlands

Russia**

UK

New Zealand

Canada

Litres


2010 2011 2012 2013 2014 2015

Malt

Metric Tons (MT)Roasted 9,356 30,733 9,619 20,220 11,458 7,162 Not Roasted 39,773 37,101 96,111 92,695 89,514 93,952

101,114 CAD $Roasted 4,565,649 17,702,200 6,497,022 13,982,909 9,988,213 7,706,180 Not Roasted 20,807,388 21,057,547 60,747,970 55,663,328 57,863,794 59,777,303

CAD $ / MTRoasted 487.97 576.00 675.47 691.54 871.71 1,075.91 Not Roasted 523.15 567.57 632.06 600.50 646.42 636.26

Hops

Kilograms (kg)Pellets 875,052 969,257 938,702 875,940 1,032,549 1,160,729 Ground, powdered 54,068 48,664 74,865 106,472 158,466 233,578 Extract 69,281 66,714 67,314 102,474 47,310 103,956 Cones 7,887 11,961 25,650 70,323 57,523 75,407

CAD $Pellets 12,184,420 12,010,030 11,460,942 11,537,512 15,902,062 20,294,232 Ground, powdered 548,191 497,880 766,429 1,348,396 2,470,823 4,300,355 Extract 1,276,928 1,297,513 1,290,335 1,520,121 1,228,917 2,444,066 Cones 72,614 111,483 269,431 677,058 516,429 672,127

CAD $ / kgPellets 13.9 12.4 12.2 13.2 15.4 17.5 Ground, powdered 10.1 10.2 10.2 12.7 15.6 18.4 Extract 18.4 19.4 19.2 14.8 26.0 23.5 Cones 9.2 9.3 10.5 9.6 9.0 8.9


CANADA

Raw Material Imports (Malt & Hops)


Canadian Beer Sales

2010 2011 2012 2013 2014 2015 % change 2015 / 2014

Newfoundland 413,402 403,142 412,691 395,957 396,408 392,330 ‐1.0Prince Edward Island 92,529 86,975 88,545 84,499 83,309 82,993 ‐0.4Nova Scotia 610,593 585,942 578,734 553,247 536,735 529,097 ‐1.4New Brunswick 484,946 452,954 427,988 419,529 413,874 415,025 0.3Québec 5,240,938 5,318,849 5,277,501 5,133,140 5,005,867 4,971,777 ‐0.7Ontario 6,985,061 6,731,064 6,780,080 6,578,848 6,431,615 6,467,993 0.6Manitoba 736,638 744,899 722,875 685,857 671,517 668,115 ‐0.5Saskatchewan 611,419 617,090 628,646 623,130 611,833 610,656 ‐0.2Alberta 2,230,953 2,276,038 2,334,086 2,352,317 2,372,158 2,344,980 ‐1.1British Columbia 2,250,212 2,230,533 2,235,491 2,269,789 2,349,745 2,419,263 3.0Yukon Territory 37,350 37,774 37,016 36,281 35,318 35,199 ‐0.3N.W.T. & Nunavut 33,178 33,196 37,767 36,023 35,881 35,928 0.1Canada 19,637,222 19,518,457 19,561,420 19,168,617 18,944,275 18,973,357 0.2

Imported Beer SalesNewfoundland 25,807 21,492 22,229 23,090 21,950 15,734 ‐28.3Prince Edward Island 5,645 4,666 4,920 5,263 5,802 5,888 1.5Nova Scotia 52,769 50,160 56,208 59,804 61,069 65,464 7.2New Brunswick 28,355 24,111 23,540 25,602 28,613 29,970 4.7Québec 869,214 888,095 862,702 857,422 931,167 970,944 4.3Ontario 1,410,068 1,375,329 1,434,158 1,443,186 1,499,688 1,576,426 5.1Manitoba 80,072 82,124 93,404 95,843 94,739 108,699 14.7Saskatchewan 63,619 61,891 74,954 74,052 76,485 84,910 11.0Alberta 407,630 383,965 401,591 426,059 436,700 434,154 ‐0.6British Columbia 511,159 452,619 432,815 428,401 410,552 436,145 6.2Yukon Territory 1,919 1,910 1,856 1,960 1,914 2,274 18.8N.W.T. & Nunavut 2,795 2,714 2,707 2,854 2,879 3,168 10.0Canada 3,459,052 3,349,076 3,411,084 3,443,536 3,571,558 3,733,776 4.5

Total Beer SalesNewfoundland 439,209 424,634 434,920 419,047 418,358 408,064 ‐2.5Prince Edward Island 98,174 91,641 93,465 89,762 89,111 88,881 ‐0.3Nova Scotia 663,362 636,102 634,942 613,051 597,804 594,561 ‐0.5New Brunswick 513,301 477,065 451,528 445,131 442,487 444,995 0.6Québec 6,110,152 6,206,944 6,140,203 5,990,562 5,937,034 5,942,721 0.1Ontario 8,395,129 8,106,393 8,214,238 8,022,034 7,931,303 8,044,419 1.4Manitoba 816,710 827,023 816,279 781,700 766,256 776,814 1.4Saskatchewan 675,038 678,981 703,600 697,182 688,318 695,566 1.1Alberta 2,638,583 2,660,003 2,735,677 2,778,376 2,808,858 2,779,134 ‐1.1British Columbia 2,761,371 2,683,152 2,668,306 2,698,190 2,760,297 2,855,408 3.4Yukon Territory 39,269 39,684 38,872 38,241 37,232 37,473 0.6N.W.T. & Nunavut 35,973 35,910 40,474 38,877 38,760 39,096 0.9Canada 23,096,274 22,867,533 22,972,504 22,612,153 22,515,833 22,707,133 0.8


Source: Member brewers, provincial associations, provincial distributors, and provincial liquor jurisdictions.

CANADIAN AND IMPORTED BEER SALES IN HECTOLITRES


Canadian Spirits Sales

2010 2011 2012 2013 2014 2015 % change 2015/2014

Newfoundland 30,535 31,601 32,444 32,234 31,646 31,175 ‐1.5Prince Edward Island 6,115 5,925 5,869 5,761 5,513 5,559 0.8Nova Scotia 37,619 36,867 35,670 34,121 32,938 33,124 0.6New Brunswick 21,217 20,918 20,652 20,770 20,542 20,665 0.6Québec 97,944 101,562 105,011 103,746 101,871 105,373 3.4Ontario 332,019 330,604 333,874 325,484 316,141 319,048 0.9Manitoba 49,423 49,298 49,473 48,695 48,510 48,491 0.0Saskatchewan 51,559 51,823 53,011 51,668 50,806 50,048 ‐1.5Alberta 160,883 161,416 162,070 158,420 158,510 159,600 0.7British Columbia 136,791 134,031 132,355 131,576 133,104 133,863 0.6Yukon 2,320 2,394 2,411 2,378 2,385 2,452 2.8N.W.T. 3,972 3,842 3,745 3,540 3,392 3,565 5.1Nunavut 403 404 382 360 340 322 ‐5.3Canada 930,800 930,685 936,967 918,753 905,697 913,285 0.8

Imported Spirits SalesNewfoundland 6,925 6,713 7,128 7,120 7,204 7,318 1.6Prince Edward Island 1,587 1,576 1,685 1,647 1,696 1,756 3.6Nova Scotia 13,757 14,259 14,965 15,359 15,572 15,950 2.4New Brunswick 8,266 8,514 8,132 8,172 8,082 8,528 5.5Québec 106,163 110,337 114,011 112,882 116,091 120,595 3.9Ontario 229,389 239,158 248,040 248,364 251,014 260,000 3.6Manitoba 19,650 20,434 21,160 21,391 21,608 22,211 2.8Saskatchewan 15,359 16,346 17,328 17,392 17,932 18,147 1.2Alberta 81,955 86,765 99,112 105,309 109,576 113,166 3.3British Columbia 103,566 104,792 106,840 108,249 113,950 119,329 4.7Yukon 775 814 848 851 868 889 2.4N.W.T. 804 962 1,026 1,046 1,090 981 ‐10.0Nunavut 70 63 52 45 52 39 ‐25.4Canada 588,266 610,733 640,327 647,827 664,733 688,910 3.6

Total Spirits SalesNewfoundland 37,460 38,314 39,572 39,354 38,850 38,493 ‐0.9Prince Edward Island 7,702 7,501 7,554 7,408 7,208 7,315 1.5Nova Scotia 51,376 51,126 50,635 49,480 48,509 49,074 1.2New Brunswick 29,483 29,432 28,784 28,942 28,624 29,193 2.0Québec 204,107 211,899 219,022 216,628 217,963 225,968 3.7Ontario 561,408 569,762 581,914 573,848 567,155 579,048 2.1Manitoba 69,073 69,732 70,633 70,086 70,118 70,702 0.8Saskatchewan 66,918 68,169 70,339 69,060 68,737 68,195 ‐0.8Alberta 242,838 248,181 261,182 263,729 268,085 272,766 1.7British Columbia 240,357 238,823 239,195 239,825 247,054 253,192 2.5Yukon 3,095 3,208 3,259 3,229 3,253 3,341 2.7N.W.T. 4,776 4,804 4,771 4,586 4,481 4,546 1.4Nunavut 473 467 434 405 392 361 ‐8.0Canada 1,519,066 1,541,418 1,577,294 1,566,580 1,570,430 1,602,194 2.0


Source: Spirits Canada / Association of Canadian Distillers Sales Database.

CANADIAN AND IMPORTED SPIRITS SALES IN HECTOLITRES


Canadian Wine Sales

2010 2011 2012 2013 2014 2015 % change 2015/2014

Newfoundland 9,441 9,833 8,236 8,995 9,746 10,767 10.5Prince Edward Island 5,934 5,942 5,670 5,795 5,623 5,905 5.0Nova Scotia 32,000 32,859 29,294 28,248 28,625 29,494 3.0New Brunswick 19,528 20,174 17,363 18,086 18,143 19,102 5.3Québec 237,060 229,755 208,079 185,165 183,308 179,291 ‐2.2Ontario 556,630 570,869 578,121 647,100 681,500 702,195 3.0Manitoba 33,115 34,321 32,506 33,305 34,917 37,086 6.2Saskatchewan 28,318 28,975 27,590 28,798 31,525 34,019 7.9Alberta 101,105 105,256 103,162 105,787 113,645 122,066 7.4British Columbia 302,896 307,107 304,808 324,797 352,382 372,254 5.6Yukon 2,232 2,310 2,361 2,537 2,777 2,845 2.4N.W.T. 968 1,011 642 684 814 819 0.6Nunavut 75 123 147 109 98 126 28.6Canada 1,329,301 1,348,535 1,317,981 1,389,407 1,463,094 1,515,969 3.6

Imported Wine SalesNewfoundland 23,848 25,664 27,453 28,267 29,207 30,242 3.5Prince Edward Island 6,118 6,340 6,745 6,946 7,267 7,681 5.7Nova Scotia 53,099 54,445 56,785 60,606 59,804 60,697 1.5New Brunswick 33,198 33,397 35,821 38,044 40,558 42,437 4.6Québec 1,203,274 1,262,107 1,320,917 1,335,323 1,366,938 1,392,664 1.9Ontario 893,062 920,374 942,132 949,628 911,770 932,782 2.3Manitoba 60,524 62,403 65,609 68,031 70,416 71,674 1.8Saskatchewan 27,886 28,931 31,412 32,296 34,010 34,664 1.9Alberta 241,785 254,370 278,889 291,740 306,739 353,539 15.3British Columbia 301,928 304,974 312,114 315,162 325,717 337,091 3.5Yukon 2,164 2,326 2,333 2,309 2,333 2,391 2.5N.W.T. 2,522 2,598 2,554 2,557 2,668 2,496 ‐6.4Nunavut 263 221 207 251 252 247 ‐2.0Canada 2,849,672 2,958,150 3,082,971 3,131,161 3,157,680 3,268,605 3.5

Total Wine SalesNewfoundland 33,289 35,497 35,689 37,262 38,943 41,009 5.3Prince Edward Island 12,053 12,282 12,415 12,741 12,890 13,586 5.4Nova Scotia 85,099 87,304 86,079 88,854 88,429 90,191 2.0New Brunswick 52,726 53,570 53,184 56,131 58,702 61,539 4.8Québec 1,440,333 1,491,862 1,528,997 1,520,488 1,550,246 1,571,955 1.4Ontario 1,449,692 1,491,243 1,520,252 1,596,728 1,593,270 1,634,978 2.6Manitoba 93,639 96,723 98,115 101,336 105,333 108,760 3.3Saskatchewan 56,204 57,907 59,002 61,093 65,535 68,683 4.8Alberta 342,890 359,626 382,051 397,527 420,384 445,606 6.0British Columbia 604,824 612,081 616,923 639,959 678,099 709,345 4.6Yukon 4,396 4,636 4,694 4,846 5,111 5,236 2.4N.W.T. 3,490 3,609 3,196 3,241 3,482 3,315 ‐4.8Nunavut 337 344 354 360 350 373 6.6Canada 4,178,972 4,306,685 4,400,952 4,520,568 4,620,773 4,754,576 2.9


Source: Canadian Vintners Association.

CANADIAN AND IMPORTED WINE SALES IN HECTOLITRES


Canadian Cooler Sales

2010 2011 2012 2013 2014 2015 % change 2015/2014

Newfoundland 11,524 11,496 13,556 13,402 13,439 13,150 ‐2.1Prince Edward Island 4,628 4,355 4,534 4,624 4,442 4,517 1.7Nova Scotia 28,004 25,441 24,791 22,824 23,480 27,239 16.0New Brunswick 24,830 21,659 20,884 22,053 20,102 22,196 10.4Québec 68,962 71,470 72,769 68,259 59,310 63,102 6.4Ontario 249,203 274,709 303,672 295,774 281,628 301,570 7.1Manitoba 22,321 23,417 28,364 31,456 33,733 37,127 10.1Saskatchewan 30,061 31,888 38,355 39,305 36,195 36,657 1.3Alberta 94,806 105,558 118,056 117,215 113,455 114,464 0.9British Columbia 124,653 123,311 120,366 129,328 127,376 142,095 11.6Yukon 1,081 1,089 1,338 1,431 1,223 1,209 ‐1.1N.W.T. 1,180 1,178 1,506 1,420 1,273 1,276 0.2Nunavut 165 154 196 167 195 132 ‐32.2Canada 661,418 695,725 748,387 747,258 715,849 764,735 6.8

Imported Cooler SalesNewfoundland 2,682 2,543 2,332 2,436 3,506 3,940 12.4Prince Edward Island 524 422 409 348 653 809 23.8Nova Scotia 5,252 4,753 3,880 3,427 3,710 4,163 12.2New Brunswick 4,821 3,881 3,239 2,660 4,427 4,886 10.4Québec 12,152 12,254 10,760 8,142 8,308 9,790 17.8Ontario 69,661 58,940 44,224 41,405 54,376 66,982 23.2Manitoba 4,686 4,825 3,660 3,332 4,949 6,738 36.2Saskatchewan 4,763 4,375 4,362 3,942 5,815 7,082 21.8Alberta 19,179 17,840 17,794 17,524 25,451 32,137 26.3British Columbia 13,857 12,388 11,167 10,127 17,366 24,109 38.8Yukon 103 65 58 60 69 105 51.7N.W.T. 161 146 115 108 120 123 2.1Nunavut 1 1 2 2 9 5 ‐44.4Canada 137,842 122,432 102,000 93,512 128,760 160,870 24.9

Total Cooler SalesNewfoundland 14,206 14,039 15,888 15,838 16,944 17,090 0.9Prince Edward Island 5,152 4,777 4,943 4,972 5,095 5,326 4.5Nova Scotia 33,256 30,194 28,671 26,251 27,190 31,402 15.5New Brunswick 29,651 25,540 24,123 24,713 24,528 27,082 10.4Québec 81,114 83,724 83,529 76,401 67,618 72,892 7.8Ontario 318,864 333,649 347,896 337,179 336,005 368,552 9.7Manitoba 27,007 28,242 32,024 34,788 38,682 43,865 13.4Saskatchewan 34,824 36,263 42,717 43,247 42,010 43,739 4.1Alberta 113,985 123,398 135,850 134,739 138,906 146,601 5.5British Columbia 138,510 135,699 131,533 139,455 144,742 166,204 14.8Yukon 1,184 1,154 1,396 1,491 1,292 1,314 1.7N.W.T. 1,341 1,324 1,621 1,528 1,393 1,399 0.4Nunavut 166 155 198 169 204 137 ‐32.7Canada 799,260 818,157 850,387 840,770 844,609 925,603 9.6

Note: Includes spirits‐based coolers, spirits‐based cocktail, spirits‐based pre‐mixed, wine‐based coolers and flavoured wines.Source: Spirits Canada / Association of Canadian Distillers Sales Database.

CANADIAN AND IMPORTED COOLER SALES IN HECTOLITRES


Calendar year ended December 31 Based on Total Population

Beer Wine

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 201467.82 2010 12.27 201068.58 2011 1.1 12.92 2011 5.366.10 2012 ‐1.3 ‐3.6 12.66 2012 1.6 3.264.32 2013 ‐1.8 ‐3.2 ‐2.7 12.86 2013 1.6 2.4 1.663.35 2014 ‐1.7 ‐2.6 ‐2.1 ‐1.5 13.00 2014 1.5 1.9 1.3 1.163.34 2015 ‐1.4 ‐2.0 ‐1.4 ‐0.8 0.0 13.26 2015 1.6 2.0 1.6 1.5 2.0

Spirits Coolers*

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 20144.46 2010 2.35 20104.62 2011 3.6 2.45 2011 4.34.54 2012 0.9 ‐1.7 2.45 2012 2.1 0.04.46 2013 0.0 ‐1.7 ‐1.8 2.39 2013 0.6 ‐1.2 ‐2.44.42 2014 ‐0.2 ‐1.5 ‐1.3 ‐0.9 2.38 2014 0.3 ‐1.0 ‐1.4 ‐0.44.47 2015 0.0 ‐0.8 ‐0.5 0.1 1.1 2.58 2015 1.9 1.3 1.7 3.9 8.4

2010 = 100

*includes Spirits and Wine Coolers.

Index of Per Capita Consumption of Beer, Spirits, Wine and Coolers

CANADA

Per Capita Consumption in Litres ‐‐Compound Growth Rates for Beer, Spirits, Wine and Coolers

75

80

85

90

95

100

105

110

115

120

125

130

135

140

2010 2011 2012 2013 2014 2015

Beer Spirits Wine Coolers



Beer Wine

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 201484.14 2010 6.38 201080.88 2011 ‐3.9 6.76 2011 6.082.55 2012 ‐0.9 2.1 6.77 2012 3.0 6.179.34 2013 ‐1.9 ‐1.0 ‐3.9 7.05 2013 3.4 5.1 4.1 79.39 2014 ‐1.4 ‐0.6 ‐1.9 0.1 7.39 2014 3.7 5.0 4.5 4.877.32 2015 ‐1.7 ‐1.1 ‐2.2 ‐1.3 ‐2.6 7.77 2015 4.0 5.1 4.7 5.0 5.1

Spirits Coolers*

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 20147.18 2010 2.72 20107.30 2011 1.7 2.73 2011 0.47.51 2012 2.3 2.9 3.02 2012 5.4 10.67.45 2013 1.2 1.0 ‐0.8 3.00 2013 3.3 4.8 ‐0.7 7.37 2014 0.7 0.3 ‐0.9 ‐1.1 3.22 2014 4.3 5.7 3.3 7.37.29 2015 0.3 0.0 ‐1.0 ‐1.1 ‐1.1 3.24 2015 3.6 4.4 2.4 3.9 0.6

2010 = 100



NEWFOUNDLAND


75

80

85

90

95

100

105

110

115

120

125

130

135

140

2010 2011 2012 2013 2014 2015




Beer Wine

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 201469.29 2010 8.51 201063.62 2011 ‐8.2 8.53 2011 0.264.34 2012 ‐3.6 1.1 8.55 2012 0.2 0.561.69 2013 ‐3.8 ‐1.5 ‐4.1 8.76 2013 1.0 1.5 2.5 60.92 2014 ‐3.2 ‐1.4 ‐2.7 ‐1.2 8.81 2014 0.9 1.2 1.5 0.660.69 2015 ‐2.6 ‐1.2 ‐1.9 ‐0.8 ‐0.4 9.28 2015 1.7 2.2 2.8 2.9 5.3

Spirits Coolers*

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 20145.44 2010 3.64 20105.21 2011 ‐4.2 3.32 2011 ‐8.85.20 2012 ‐2.2 ‐0.2 3.40 2012 ‐3.4 2.45.09 2013 ‐2.2 ‐1.2 ‐2.1 3.42 2013 ‐2.1 1.5 0.6 4.93 2014 ‐2.4 ‐1.8 ‐2.6 ‐3.1 3.48 2014 ‐1.1 1.6 1.2 1.84.99 2015 ‐1.7 ‐1.1 ‐1.4 ‐1.0 1.2 3.64 2015 0.0 2.3 2.3 3.2 4.6

2010 = 100



PRINCE EDWARD ISLAND


75

80

85

90

95

100

105

110

115

120

125

130

135

140

2010 2011 2012 2013 2014 2015




Beer Wine

Litres 2010 2011 2012 2013 2014 Litres 2009 2010 2011 2012 201370.42 2010 9.03 201067.35 2011 ‐4.4 9.24 2011 2.367.20 2012 ‐2.3 ‐0.2 9.11 2012 0.4 0.965.02 2013 ‐2.6 ‐1.7 ‐3.2 9.42 2013 1.4 2.1 3.4 63.42 2014 ‐2.6 ‐2.0 ‐2.9 ‐2.5 9.38 2014 1.0 1.3 1.5 ‐0.463.05 2015 ‐2.2 ‐1.6 ‐2.1 ‐1.5 ‐0.6 9.56 2015 1.1 1.4 1.6 0.7 1.9

Spirits Coolers*

Litres 2009 2010 2011 2012 2013 Litres 2009 2010 2011 2012 20135.45 2010 3.53 20105.41 2011 ‐0.7 3.20 2011 ‐9.35.36 2012 ‐0.8 ‐0.9 3.03 2012 ‐7.4 ‐5.35.25 2013 ‐1.2 ‐1.5 ‐2.1 2.78 2013 ‐7.7 ‐6.8 ‐8.3 5.15 2014 ‐1.4 ‐1.6 ‐2.0 ‐1.9 2.88 2014 ‐5.0 ‐3.5 ‐2.5 3.65.20 2015 ‐0.9 ‐1.0 ‐1.0 ‐0.5 1.0 3.33 2015 ‐1.2 1.0 3.2 9.4 15.6

2010 = 100



NOVA SCOTIA


75

80

85

90

95

100

105

110

115

120

125

130

135

140

2010 2011 2012 2013 2014 2015




Beer Wine

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 201468.16 2010 7.00 201063.14 2011 ‐7.4 7.09 2011 1.359.66 2012 ‐6.4 ‐5.5 7.03 2012 0.2 0.458.91 2013 ‐4.7 ‐3.4 ‐1.3 7.43 2013 2.0 3.0 5.7 58.69 2014 ‐3.7 ‐2.4 ‐0.8 ‐0.4 7.79 2014 2.7 3.6 5.3 4.859.03 2015 ‐2.8 ‐1.7 ‐0.4 0.1 0.6 8.16 2015 3.1 3.9 5.1 4.8 4.7

Spirits Coolers*

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 20143.92 2010 3.94 20103.90 2011 ‐0.5 3.38 2011 ‐14.23.80 2012 ‐1.5 ‐2.6 3.19 2012 ‐10.0 ‐5.63.83 2013 ‐0.8 ‐0.9 0.8 3.27 2013 ‐6.0 ‐1.6 2.5 3.80 2014 ‐0.8 ‐0.9 0.0 ‐0.8 3.25 2014 ‐4.7 ‐1.3 0.9 ‐0.63.87 2015 ‐0.3 ‐0.2 0.6 0.5 1.8 3.59 2015 ‐1.8 1.5 4.0 4.8 10.5

2010 = 100



NEW BRUNSWICK


75

80

85

90

95

100

105

110

115

120

125

130

135

140

2010 2011 2012 2013 2014 2015




Beer WineLitres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 201477.06 2010 18.16 201077.51 2011 0.6 18.63 2011 2.675.95 2012 ‐0.7 ‐2.0 18.91 2012 2.0 4.173.44 2013 ‐1.6 ‐2.7 ‐3.3 18.65 2013 0.9 1.3 ‐1.4 72.27 2014 ‐1.6 ‐2.3 ‐2.5 ‐1.6 18.87 2014 1.0 1.3 ‐0.1 1.271.91 2015 ‐1.4 ‐1.9 ‐1.8 ‐1.0 ‐0.5 19.02 2015 0.9 1.2 0.2 1.0 0.8

Spirits Coolers*

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 20142.57 2010 1.02 20102.65 2011 3.1 1.05 2011 2.92.71 2012 2.7 2.3 1.03 2012 0.5 ‐1.92.66 2013 1.2 0.2 ‐1.8 0.94 2013 ‐2.7 ‐5.4 ‐8.7 2.65 2014 0.8 0.0 ‐1.1 ‐0.4 0.82 2014 ‐5.3 ‐7.9 ‐10.8 ‐12.82.73 2015 1.2 0.7 0.2 1.3 3.0 0.88 2015 ‐2.9 ‐4.3 ‐5.1 ‐3.2 7.3

2010 = 100



QUÉBEC


75

80

85

90

95

100

105

110

115

120

125

130

135

140

2010 2011 2012 2013 2014 2015




Beer Wine

Litres 2010 2011 212 2013 2014 Litres 2010 2011 212 2013 201463.91 2010 11.04 201061.12 2011 ‐4.4 11.24 2011 1.861.25 2012 ‐2.1 0.2 11.34 2012 1.3 2.759.20 2013 ‐2.5 ‐1.6 ‐3.3 11.78 2013 2.2 3.3 3.9 57.98 2014 ‐2.4 ‐1.7 ‐2.7 ‐2.1 11.65 2014 1.4 1.8 1.4 ‐1.158.33 2015 ‐1.8 ‐1.2 ‐1.6 ‐0.7 0.6 11.85 2015 1.4 1.8 1.5 0.3 1.7

Spirits Coolers*

Litres 2010 2011 212 2013 2014 Litres 2010 2011 212 2013 20144.27 2010 2.43 20104.30 2011 0.7 2.52 2011 3.74.34 2012 0.8 0.9 2.59 2012 3.2 2.84.23 2013 ‐0.3 ‐0.8 ‐2.5 2.49 2013 0.8 ‐0.6 ‐3.9 4.15 2014 ‐0.7 ‐1.2 ‐2.2 ‐1.9 2.46 2014 0.3 ‐0.8 ‐2.5 ‐1.24.20 2015 ‐0.3 ‐0.6 ‐1.1 ‐0.4 1.2 2.67 2015 1.9 1.5 1.0 3.6 8.5

2010 = 100



ONTARIO


75

80

85

90

95

100

105

110

115

120

125

130

135

140

2010 2011 2012 2013 2014 2015




Beer Wine

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 201466.89 2010 7.67 201067.03 2011 0.2 7.84 2011 2.265.28 2012 ‐1.2 ‐2.6 7.85 2012 1.2 2.361.77 2013 ‐2.6 ‐4.0 ‐5.4 8.01 2013 1.5 2.2 2.0 59.77 2014 ‐2.8 ‐3.7 ‐4.3 ‐3.2 8.22 2014 1.7 2.3 2.3 2.660.06 2015 ‐2.1 ‐2.7 ‐2.7 ‐1.4 0.5 8.41 2015 1.9 2.3 2.3 2.5 2.3

Spirits Coolers*

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 20145.71 2010 2.21 20105.65 2011 ‐1.1 2.29 2011 3.65.65 2012 ‐0.5 0.0 2.56 2012 7.6 11.85.54 2013 ‐1.0 ‐1.0 ‐1.9 2.75 2013 7.6 9.6 7.4 5.47 2014 ‐1.1 ‐1.1 ‐1.6 ‐1.3 3.02 2014 8.1 9.7 8.6 9.85.47 2015 ‐0.9 ‐0.8 ‐1.1 ‐0.6 0.0 3.39 2015 8.9 10.3 9.8 11.0 12.3

2010 = 100



MANITOBA


707580859095

100105110115120125130135140145150155160

2010 2011 2012 2013 2014 2015




Beer Wine

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 201464.20 2010 5.35 201063.67 2011 ‐0.8 5.43 2011 1.564.71 2012 0.4 1.6 5.43 2012 0.7 1.563.02 2013 ‐0.6 ‐0.5 ‐2.6 5.52 2013 1.0 1.6 1.7 61.16 2014 ‐1.2 ‐1.3 ‐2.8 ‐3.0 5.82 2014 2.1 2.8 3.5 5.461.36 2015 ‐0.9 ‐0.9 ‐1.8 ‐1.3 0.3 6.06 2015 2.5 3.2 3.7 4.8 4.1

Spirits Coolers*

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 20146.36 2010 3.31 20106.39 2011 0.5 3.40 2011 2.76.47 2012 0.9 1.3 3.93 2012 9.0 15.66.24 2013 ‐0.6 ‐1.2 ‐3.6 3.91 2013 5.7 7.2 ‐0.5 6.11 2014 ‐1.0 ‐1.5 ‐2.8 ‐2.1 3.73 2014 3.0 3.1 ‐2.6 ‐4.66.02 2015 ‐1.1 ‐1.5 ‐2.4 ‐1.8 ‐1.5 3.86 2015 3.1 3.2 ‐0.6 ‐0.6 3.5

2010 = 100



SASKATCHEWAN


75

85

95

105

115

125

135

2010 2011 2012 2013 2014 2015




Beer Wine

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 201470.69 2010 9.19 201070.18 2011 ‐0.7 9.49 2011 3.370.35 2012 ‐0.2 0.2 9.82 2012 3.4 6.969.33 2013 ‐0.6 ‐0.6 ‐1.4 9.92 2013 2.6 3.9 1.0 68.15 2014 ‐0.9 ‐1.0 ‐1.6 ‐1.7 10.20 2014 2.6 3.5 1.9 2.866.23 2015 ‐1.3 ‐1.4 ‐2.0 ‐2.3 ‐2.8 10.62 2015 2.9 3.7 2.6 3.5 4.1

Spirits Coolers*

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 20146.51 2010 3.05 20106.55 2011 0.6 3.26 2011 6.96.72 2012 1.6 2.6 3.49 2012 7.0 7.16.58 2013 0.4 0.2 ‐2.1 3.36 2013 3.3 1.5 ‐3.7 6.50 2014 0.0 ‐0.3 ‐1.7 ‐1.2 3.37 2014 2.5 1.1 ‐1.7 0.36.50 2015 0.0 ‐0.2 ‐1.1 ‐0.6 0.0 3.49 2015 2.7 1.7 0.0 1.9 3.6

2010 = 100



ALBERTA


75

85

95

105

115

125

135

2010 2011 2012 2013 2014 2015




Beer Wine

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 201461.83 2010 13.54 201059.64 2011 ‐3.5 13.60 2011 0.458.74 2012 ‐2.5 ‐1.5 13.58 2012 0.1 0.358.88 2013 ‐1.6 ‐0.6 0.2 13.96 2013 1.0 1.5 2.8 59.60 2014 ‐0.9 0.0 0.7 1.2 14.64 2014 2.0 2.6 3.8 4.961.65 2015 ‐0.1 0.8 1.6 2.3 3.4 15.32 2015 2.5 3.1 4.1 4.8 4.6

Spirits Coolers*

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 20145.38 2010 3.10 20105.31 2011 ‐1.3 3.02 2011 ‐2.65.27 2012 ‐1.0 ‐0.8 2.90 2012 ‐3.3 ‐4.05.23 2013 ‐0.9 ‐0.8 ‐0.8 3.04 2013 ‐0.6 0.3 4.8 5.33 2014 ‐0.2 0.1 0.6 1.9 3.13 2014 0.2 1.2 3.9 3.05.47 2015 0.3 0.7 1.2 2.3 2.6 3.59 2015 3.0 4.4 7.4 8.7 14.7

2010 = 100



BRITISH COLUMBIA


75

85

95

105

115

125

135

2010 2011 2012 2013 2014 2015




Beer Wine

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 2014113.51 2010 12.71 2010112.10 2011 ‐1.2 13.10 2011 3.1107.48 2012 ‐2.7 ‐4.1 12.98 2012 1.1 2.1105.16 2013 ‐2.5 ‐3.1 ‐2.2 13.33 2013 1.6 2.4 2.7 101.98 2014 ‐2.6 ‐3.1 ‐2.6 ‐3.0 14.00 2014 2.4 3.3 3.9 5.0100.12 2015 ‐2.5 ‐2.8 ‐2.3 ‐2.4 ‐1.8 13.99 2015 1.9 2.4 2.5 2.4 ‐0.1

Spirits Coolers*

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 20148.95 2010 3.42 20109.06 2011 1.2 3.26 2011 ‐4.79.01 2012 0.3 ‐0.6 3.86 2012 6.2 18.48.88 2013 ‐0.3 ‐1.0 ‐1.4 4.10 2013 6.2 12.1 6.2 8.91 2014 ‐0.1 ‐0.6 ‐0.6 0.3 3.54 2014 0.9 2.8 ‐4.2 ‐13.78.93 2015 0.0 ‐0.4 ‐0.3 0.3 0.2 3.51 2015 0.5 1.9 ‐3.1 ‐7.5 ‐0.8

2010 = 100



YUKON TERRITORY


75

80

85

90

95

100

105

110

115

120

125

130

135

140

2010 2011 2012 2013 2014 2015




Beer Wine

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 201446.94 2010 4.99 201046.22 2011 ‐1.5 5.09 2011 2.051.65 2012 4.9 11.7 4.53 2012 ‐4.7 ‐9.249.04 2013 1.5 3.0 ‐5.1 4.54 2013 ‐3.1 ‐4.6 0.2 48.32 2014 0.7 1.5 ‐3.3 ‐1.5 4.78 2014 ‐1.1 ‐1.4 2.7 5.348.26 2015 0.6 1.1 ‐2.2 ‐0.8 ‐0.1 4.55 2015 ‐1.8 ‐2.3 0.1 0.1 ‐4.8

Spirits Coolers*

Litres 2010 2011 2012 2013 2014 Litres 2010 2011 2012 2013 20146.85 2010 1.97 20106.78 2011 ‐1.0 1.90 2011 ‐3.66.64 2012 ‐1.5 ‐2.1 2.32 2012 8.5 22.16.30 2013 ‐2.8 ‐3.6 ‐5.1 2.14 2013 2.8 6.1 ‐7.8 6.08 2014 ‐2.9 ‐3.6 ‐4.3 ‐3.5 1.99 2014 0.3 1.6 ‐7.4 ‐7.06.06 2015 ‐2.4 ‐2.8 ‐3.0 ‐1.9 ‐0.3 1.90 2015 ‐0.7 0.0 ‐6.4 ‐5.8 ‐4.5

2010 = 100



NORTHWEST TERRITORIES AND NUNAVUT


75

85

95

105

115

125

135

2010 2011 2012 2013 2014 2015



Calendar year ended December 31 2010 2011 2012 2013 2014 2015% change

2015/2014Beer in LitresNewfoundland 98.78 94.80 96.63 92.75 92.75 90.25 ‐2.7Prince Edward Island 82.83 75.82 76.48 73.29 72.42 72.15 ‐0.4Nova Scotia 82.71 78.88 78.51 75.80 73.81 73.35 ‐0.6New Brunswick 80.28 74.21 70.02 69.03 68.71 69.01 0.4Québec 91.21 91.63 88.99 86.79 85.46 85.08 ‐0.4Ontario 76.04 73.31 72.32 70.63 69.04 69.35 0.5Manitoba 82.53 82.64 79.33 75.97 73.47 73.80 0.4Saskatchewan 79.09 78.40 78.35 77.63 75.44 75.79 0.5Alberta 86.57 85.93 83.51 84.81 83.37 81.13 ‐2.7British Columbia 73.07 70.32 68.34 69.10 69.82 71.37 2.2Yukon Territory 136.59 134.68 128.25 126.17 122.23 120.52 ‐1.4N.W.T. & Nunavut 63.36 62.19 68.67 65.96 65.14 65.06 ‐0.1CANADA 81.38 79.64 77.92 76.70 75.48 75.43 ‐0.1

Spirits in LitresNewfoundland 8.42 8.55 8.79 8.71 8.61 8.51 ‐1.2Prince Edward Island 6.50 6.21 6.18 6.05 5.86 5.94 1.4Nova Scotia 6.41 6.34 6.26 6.12 5.99 6.05 1.1New Brunswick 4.61 4.58 4.46 4.49 4.44 4.53 1.9Québec 3.05 3.13 3.17 3.14 3.14 3.24 3.1Ontario 5.14 5.15 5.12 5.05 4.94 4.99 1.1Manitoba 6.98 6.97 6.86 6.81 6.72 6.72 ‐0.1Saskatchewan 7.84 7.87 7.83 7.69 7.53 7.43 ‐1.4Alberta 7.97 8.02 7.97 8.05 7.96 7.96 0.1British Columbia 6.36 6.26 6.13 6.14 6.25 6.33 1.3Yukon Territory 10.77 10.89 10.75 10.65 10.68 10.74 0.6N.W.T. & Nunavut 9.24 9.13 8.83 8.47 8.19 8.17 ‐0.3CANADA 5.35 5.37 5.35 5.31 5.26 5.32 1.1

Wine in LitresNewfoundland 7.49 7.92 7.93 8.25 8.63 9.07 5.1Prince Edward Island 10.17 10.16 10.16 10.40 10.47 11.03 5.3Nova Scotia 10.61 10.83 10.64 10.99 10.92 11.13 1.9New Brunswick 8.25 8.33 8.25 8.70 9.12 9.54 4.7Québec 21.50 22.02 22.16 22.04 22.31 22.51 0.9Ontario 13.27 13.49 13.38 14.06 13.87 14.10 1.6Manitoba 9.46 9.67 9.54 9.85 10.10 10.33 2.3Saskatchewan 6.58 6.69 6.57 6.80 7.18 7.48 4.2Alberta 11.25 11.62 11.66 12.13 12.48 13.01 4.3British Columbia 16.00 16.04 15.80 16.39 17.15 17.73 3.4Yukon Territory 15.29 15.73 15.49 15.99 16.78 16.84 0.4N.W.T. & Nunavut 6.74 6.85 6.02 6.11 6.44 6.14 ‐4.7CANADA 14.78 15.13 14.93 15.33 15.49 15.79 2.0

Coolers in LitresNewfoundland 3.19 3.13 3.53 3.51 3.76 3.78 0.6Prince Edward Island 4.35 3.95 4.04 4.06 4.14 4.32 4.4Nova Scotia 4.15 3.74 3.55 3.25 3.36 3.87 15.4New Brunswick 4.64 3.97 3.74 3.83 3.81 4.20 10.3Québec 1.21 1.24 1.21 1.11 0.97 1.04 7.2Ontario 2.92 3.02 3.06 2.97 2.92 3.18 8.6Manitoba 2.73 2.82 3.11 3.38 3.71 4.17 12.4Saskatchewan 4.08 4.19 4.76 4.82 4.60 4.77 3.5Alberta 3.74 3.99 4.15 4.11 4.12 4.28 3.8British Columbia 3.67 3.56 3.37 3.57 3.66 4.15 13.5Yukon Territory 4.12 3.92 4.60 4.92 4.24 4.23 ‐0.4N.W.T. & Nunavut 2.65 2.56 3.09 2.88 2.68 2.56 ‐4.8CANADA 2.82 2.85 1.97 2.85 2.83 3.07 8.6*Adult population considered to be 15 years old and over.

PER CAPITA CONSUMPTION OF BEER, SPIRITS, WINE AND COOLERSBased on Adult Population*


Calendar year ended December 31 2010 2011 2012 2013 2014 2015% change

2015/ 2014Beer in LitresNewfoundland 104.54 100.18 101.94 97.75 97.17 94.85 ‐2.4Prince Edward Island 88.57 81.01 81.60 78.07 76.98 76.51 ‐0.6Nova Scotia 87.79 83.61 83.10 80.10 77.96 77.31 ‐0.8New Brunswick 85.26 78.69 74.09 72.92 72.39 72.72 0.5Québec 95.39 95.68 93.52 90.27 88.70 88.20 ‐0.6Ontario 81.33 78.34 78.15 75.19 73.33 73.52 0.2Manitoba 87.15 87.24 84.73 79.93 77.30 77.50 0.3Saskatchewan 84.99 84.10 85.31 82.94 80.65 80.75 0.1Alberta 90.89 90.18 90.21 88.68 87.04 84.65 ‐2.7British Columbia 77.63 74.71 73.33 73.24 73.77 75.40 2.2Yukon Territory 145.91 143.40 137.15 133.70 128.17 127.69 ‐0.4N.W.T. & Nunavut 70.18 68.79 76.47 72.20 71.01 70.43 ‐0.8CANADA 86.26 84.33 83.44 80.92 79.48 79.32 ‐0.2

Spirits in LitresNewfoundland 8.92 9.04 9.28 9.18 9.02 8.95 ‐0.8Prince Edward Island 6.95 6.63 6.60 6.44 6.23 6.30 1.1Nova Scotia 6.80 6.72 6.63 6.47 6.33 6.38 0.9New Brunswick 4.90 4.85 4.72 4.74 4.68 4.77 1.9Québec 3.19 3.27 3.34 3.27 3.26 3.35 3.0Ontario 5.50 5.51 5.54 5.38 5.24 5.29 0.9Manitoba 7.37 7.36 7.33 7.17 7.07 7.05 ‐0.3Saskatchewan 8.43 8.44 8.53 8.22 8.05 7.92 ‐1.7Alberta 8.37 8.41 8.61 8.42 8.31 8.31 0.0British Columbia 6.76 6.65 6.57 6.51 6.60 6.69 1.3Yukon Territory 11.50 11.59 11.50 11.29 11.20 11.38 1.7N.W.T. & Nunavut 10.24 10.10 9.83 9.27 8.93 8.84 ‐1.0CANADA 5.67 5.68 5.74 5.61 5.54 5.60 1.0

Wine in LitresNewfoundland 7.92 8.37 8.37 8.69 9.04 9.53 5.4Prince Edward Island 10.87 10.86 10.84 11.08 11.14 11.70 0.5Nova Scotia 11.26 11.47 11.27 11.61 11.53 11.73 ‐0.7New Brunswick 8.76 8.84 8.73 9.20 9.60 10.06 4.4Québec 22.49 23.00 23.29 22.92 23.16 23.33 1.1Ontario 14.20 14.41 14.46 14.97 14.73 14.94 ‐1.6Manitoba 9.99 10.20 10.18 10.36 10.63 10.85 2.5Saskatchewan 7.08 7.17 7.15 7.27 7.68 7.97 5.7Alberta 11.81 12.19 12.60 12.69 13.03 13.57 2.7British Columbia 17.00 17.04 16.95 17.37 18.12 18.73 4.3Yukon Territory 16.33 16.75 16.56 16.94 17.59 17.84 3.8N.W.T. & Nunavut 7.47 7.57 6.71 6.69 7.02 6.64 4.9CANADA 15.66 16.02 16.01 16.18 16.31 16.61 0.8

Coolers in LitresNewfoundland 3.38 3.31 3.72 3.69 3.94 3.97 0.9Prince Edward Island 4.65 4.22 4.32 4.32 4.40 4.58 4.2Nova Scotia 4.40 3.97 3.75 3.43 3.55 4.08 15.2New Brunswick 4.92 4.21 3.96 4.05 4.01 4.43 10.3Québec 1.27 1.29 1.27 1.15 1.01 1.08 7.1Ontario 3.12 3.22 3.31 3.16 3.11 3.37 8.4Manitoba 2.88 2.98 3.32 3.56 3.90 4.38 12.1Saskatchewan 4.38 4.49 5.18 5.14 4.92 5.08 3.2Alberta 3.93 4.18 4.48 4.30 4.30 4.47 3.7British Columbia 3.89 3.78 3.61 3.79 3.87 4.39 13.5Yukon Territory 4.40 4.17 4.92 5.21 4.45 4.48 0.7N.W.T. & Nunavut 2.94 2.83 3.44 3.15 2.93 2.77 ‐5.4CANADA 2.98 3.02 2.11 3.01 2.98 3.23 8.5* Legal drinking age is 19 years old across Canada except for Québec, Manitoba and Alberta, where it is 18 years old.

Based on Legal Drinking Age Population*PER CAPITA CONSUMPTION OF BEER, SPIRITS, WINE AND COOLERS


overview16(e) - beer canada · canadian beer accounts for 84% of this figure, totaling 18,973,357...

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