chinese imported beer market grows - china plus · 2019. 1. 3. · chinese imported beer market...
TRANSCRIPT
![Page 1: Chinese imported beer market grows - China Plus · 2019. 1. 3. · Chinese imported beer market grows Chinese brand Snow beer [Photo: baidu.com] China drinks one-quarter of the world's](https://reader036.vdocuments.site/reader036/viewer/2022081403/609f7f49fb7c173d84363c1b/html5/thumbnails/1.jpg)
Web chinaplus.cri.cn
choo
1
2
3
4
5
Chinese imported beer market grows
Chinese brand Snow beer [Photo: baidu.com]
China drinks one-quarter of the world's beer and their domestic market is expanding with importedbeers, while Western beer markets are falling.
And the country’s domestic beer brands’ profits have been squeezed by imported beers; from 2011to 2015, China’s imported beer volume has spiked from 64,100 tonnes to 538,300 tonnes, accordingto a report by Chinese newspaper, Economic Daily.
The Japanese company Asahi has agreed to buy SABMiller Plc brands in eastern and central Europein December last year for €7.3 billion (£6.2 billion). It also offered to buy Peroni and other beerbrands under Anheuser-Busch InBev NV in April.
Tsingtao is the second biggest domestic beer brand in China, with 15% of China’s beer marketshare, following behind Snow
Revenues at China Resources Snow Breweries, the world’s biggest beer group by sales volume, fell2 percent to 15 billion yuan in the first half of last year. China Resources Beer acquired SABMiller’s49 per cent stake in Snow for $1.6bn last year.
"No one outside China knows what Snow is, but it is the biggest brand in the world," said industryanalyst Spiros Malandrakis of Euromonitor.
SABMiller has a partnership with Snow beer, a state owned venture, and together they sold morethan one out of every 20 glasses drunk worldwide. That could dramatically expand InBev's Chinesefootprint, which already includes Budweiser, Beck's and Stella Artois.
Despite that, global brewers are buying or launching mass-market brands. Some hope to attractChinese drinkers who might trade up to more expensive versions as incomes rise.
In China since 1984, InBev's Anheuser-Busch unit, the brewer of Budweiser, has 39 beverage plantsand 26,000 employees.
Most PopularChinese actor becomes photoAquaman
Meet the "Horse barber" whoartworks on animals' coats
China's Chang'e4 probe maklanding on moon's far side
Preserved meats prepared forNew Year in Wuhan
UK's wackiest pet rescues of 2
Sign inHome Radio Video Photo Opinion Ni Hao My China AmericaNews
By EJ Ward for sino.uk Published: 2017-02-28 13:39:53
![Page 2: Chinese imported beer market grows - China Plus · 2019. 1. 3. · Chinese imported beer market grows Chinese brand Snow beer [Photo: baidu.com] China drinks one-quarter of the world's](https://reader036.vdocuments.site/reader036/viewer/2022081403/609f7f49fb7c173d84363c1b/html5/thumbnails/2.jpg)
Today, SABMiller has 98 breweries and says it accounts for more than one in every five cans orbottles of beer sold in China.
Other competitors include Heineken and Carlsberg, Japan's Kirin and Asahi and Chinese brandsTsingtao and Yanjing.
Share this story on
More than 300 pottery figurines fromMing Dynasty on display in Shaanxi
Traditional Chinese lanterns light upthe night in ancient Shandong town
New eyecatching subway stopen in Beijing
Winter turns lake and rivers acrossnorth China into natural ice rinks
Fivestorey parking lot builtunderneath Chongqing light rail
The annual 'Tweede Nuwe JCarnival in Cape Town
Apple shares plunge after guidance cut China vows to keep running racesclean
ChinaLatin America cooperconducive to own, common
Photo
News
![Page 3: Chinese imported beer market grows - China Plus · 2019. 1. 3. · Chinese imported beer market grows Chinese brand Snow beer [Photo: baidu.com] China drinks one-quarter of the world's](https://reader036.vdocuments.site/reader036/viewer/2022081403/609f7f49fb7c173d84363c1b/html5/thumbnails/3.jpg)
High altitude expressway opens totraffic in SW China
Saudi Arabia says 5 face death penaltyin Khashoggi killing
Oneinfive people in China digital payments will replac
News
China
World
Politics
Business
Sports
Showbiz
Live
Radio
Program Schedule
Video
Trending Videos
The C4 Show
Little Big China
Culture
Food and Travel
Biz and Tech
Tibet Short Documentaries
The Great Shokunin
Photo
China
World
Sports
Showbiz
Opinion
Op-Ed Blog
Columnists
Ni Hao
Fun Chinese
Learn through New
Living Chinese
Takeaway Chinese
Chinese Studio
My China
Culture
Life
Expat's Guide in China
City Guides
America
China-US
Americans in China
Trending
Miscellaneous
Special
About us | Jobs | Ways to Listen | Strait to Taiwan | Privacy Policy
China Plus is the official English website of China Radio International.
Copyright by China Plus Email: [email protected] Registered Number: 05064898