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Overview POSHAN Abhiyaan
by Dr. Rajesh Kumar
Mission Director & JS MWCD
28th June 2018
Components of POSHAN Abhiyaan
Capacity Building
Incentives
Behavioural Change& Jan Andolan
Innovations
Common Application Software
Convergence
Common Application Software
Mobile Application Dashboard
Common Application Software: Reach
95 Lakh Beneficiaries
1.1 Lakh Anganwadis
57 Districts
Behavioural Change & Jan AndolanCentre/State/District/Block/Village
Platforms
CBE - MonthlyVHSN Day - MonthlyDAY NRLM - Weekly
Trans-Media Campaigns
Nutrition Assemblies Nukkad NataksFestivalsSpecific Days Like -• Yoga Day• Breastfeeding week
Aligning FFs AWWs+LS+ASHA+ANM+SBPs – 24 Lacs DAY-NRLM – 42 Lacs Swachhagrahis – 4 Lacs
The Jan Andolan Chakra
Swasth Bharat PrarekAWW, ASHA, ANM, LS
Teachers
DAY NRLM-Self Help Groups
Swachhagrahis
NYKS, NSS, NCC, Scouts & Guides
Cooperatives
11 Crore Reach
24,45,519
8,69,000
42,00,000 1,02,07,800
6,10,020
4,00,000
2.3 Cr
0.87 Cr
4.9 Cr
2.0 Cr
0.6 Cr
0.4 Cr
Capacity Building
• Maternal Nutrition
• Newborn care
• Breastfeeding
• Complementary Feeding
• Management of undernourished children
Themes
21
Platforms
• State, District, Block Resource Groups
• e-ILA
Capacity Building: Key ElementsCascading system of inputs using external facilitators
Central Team
State Resource Group (SRG)
District Resource Group (DRG)
Block Resource Group (BRG)
Resource persons representing
• Health department
• Academic institutions
• Reputed local NGOs
Key roles at district and state level
• Technical and training
• Administrative and managerial
• Providing quality time
Innovations & Incentives
Innovations Incentives • Based on experience and
identification of Gaps, fundsearmarked for developmentand implementation ofinnovations.
• At State and District Level.
• For Performing States/Uts
• Frontline Functionaries across Schemes
• For adoption of Technology
Thank You