Overview  of  the  “Implemen2ng  Innova2on”  Course  

Brad  Power  Kay  Coleman   Steve  Stanton  

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What’s  the  Problem?  

We’re born “Nail it”

We grow “Scale it”

We manage “MBA it”

Disrup4on!  

Fragile  

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Is  There  a  Way  Out?  

We’re born “Nail it”

We grow “Scale it”

We manage “MBA it”

Con4nuousInnova4on!  

Fragile  

4  ©2015  FCB  Partners.  All  rights  reserved.  

What  Is  Con4nuous  Innova4on?  

�  Look  for  big  (10x)  challenges  at  the  edge  while  conInuously  improving  the  core  (10%)    

�  Experiment  everywhere  (let  data  decide)  to  learn  and  have  standard  rouInes  

�  Tolerate  risk  and  fail  well  while  being  accountable  for  ongoing  performance  

�  Leverage  others  to  move  fast  and  be  flexible  while  reducing  costs  

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What  Are  the  Hot  Innova4on  Topics?       Bank   Mfg.   Telco   Bank   Food   U4lity   Telco  Understand  innova4on  processes  

H   H   H   M   H   M   H  

How  to  structure  experiments   H   M   M   H   H   H   H  Create  an  environment  for  innova4on  

H   H   H   M   H   H   M  

Case  for  innova4on   H   L   H   M   M   H   H  Plan  for  breakthroughs   M   H   H   M   H   M      Strategy  and  funding   M   H   H   L   M   M   L  Stories   H   M   H   M   M   M   M  PlaLorms,  ecosystems,  and  communi4es  

M   M   M   H   L   M   M  

Analyze  opportuni4es  and  allocate  resources  

M   M   M   M   L   H   M  

Pointers  to  sources  and  reading  

M   M   M   M   H   M   L  

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Understand  Innova4on  Processes  

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How  to  Structure  Experiments  

�  Many  small  releases  

�  Test  layering  �  Feature  gates  �  Architecture:  Small  services  

�  Small  service  teams  own  development  to  operaIons  

�  Automated  test  engine  

�  ConInuous  integraIon  

Early Adopters

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Why  You  Should  AQend  this  Course  

�  Develop  and  communicate  a  compelling  case  for  product,  service,  and  process  innovaIon  

�  Understand  innovaIon  processes  and  when  to  use  them  

�  Structure  business  experiments  to  accelerate  innovaIon  and  reduce  risk  

�  Create  a  business  environment  that  enables  innovaIon  

�  Develop  a  plan  for  launching  a  steady  stream  of  breakthroughs