OVERVIEWThe B-boy Summit continues to be a major trendsetter in Hip-Hop street dance, art and music culture. Established in 1994, The Summit presented innovative ideas in Hip-Hop culture, offering a conference forum complete with competitions, performances, panels, workshops, and a marketplace for consumer friendly products marketed toward the Hip-Hop community. Never content with success, The B-boy Summit continues its mission to bring the hottest street dance, art, and music above ground to the masses. The B-boy Summit has grown into an internationally acclaimed 3 day festival incorporating all aspects of Hip-Hop in different plateaus, including the most intense battles, rawest circles, theatre performances, a DJ/MC Talent Showcase and live aerosol art painting.

The B-boy Summit was created in 1994 out of the need for a community orientated Hip-Hop event that encompassed knowledge of the history of Hip-Hop culture and the skills of B-boying and B-girling. At that point in time B-boys and B-girls didn’t have a platform in which to come together, dance and pay homage to the traditional dance of Hip-Hop. Each year the event has expanded to encompass B-boys, B-girls, MCs, Aerosol Artists, and DJs from across the globe, steadily building into what is now the foremost Hip-Hop cultural event in the world. More recently, The Summit has become one of the most important events for Lockers, Poppers, Freestyle and House Dancers to take part in during The Summit’s Funk Fest. The global impact of The Summit is insurmountable, most importantly contributing the transmission of B-boy B-girl style of dance, as well as street dance in general to a new generation. Without understanding the roots and culture of Hip-Hop, the youth of today wouldn’t be able to expand on it further, developing the styles into the trends of tomorrow.

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REPUTATION“The B-Boy Summit is the ultimate platform for B-Boys to show their skills.” – The Source Magazine

“The most important B-Boy event.” – XXL Magazine

Magazine Reviews: The Source, Urb, Rap Pages, Dance Delight, Radikal, Rhime, Jointz, YRB, While You Were Sleeping, Elemental, DUB, Vibe, Paper, Mugshot, Mass Appeal, Vapors Past performances include:Xzibit, Black Eyed Peas, Dilated Peoples, Afu-Ra, Phil da Agony, Defari, Planet Asia, Ugly Ducklings, freestyle Fellowship, Kurtis Blow, Afrika Islam, Grandmaster Caz, D.X.T, Swollen Members, Sir Jinx, Medusa, Mystic, Jean Grae, Supernatural, Rahzel, Large Professor, Jay-O Felony, Freddie Foxxx, Rascoe, Qbert, Mixmaster Mike, Cut Chemist, Z-Trip, Rob Swift, Honda, Slynkee, JRocc, Mr. Choc, Icey Ice, Dusk, Ron-G, Leacy, Vice, Argyle, Grandmaster Caz, D.X.T

Pioneers: Crazy Legs, Lee, Futura, Doze, Dash, West, Doc, Ken Swift, Mr. Freeze, Electric Boogaloos, Storm, Afrika Islam, Kurtis Blow, Prince Whipper Whip, Frosty Freeze, Melle Mel

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SPONSORSHIPSeed $1,000§ Logo placement on Flyers and Website

Root $2,000§ Logo placement on Flyers and Website§ A Booth & Banner at Events

Plant $3,000§ Logo placement on Flyers and Website§ A Booth & Banner at Events§ Promo Giveaways Throughout the Weekend

Tree $5,000 PRESENTOR§ Logo placement on Flyers and Website§ A Booth & Banner at Events§ Promo Giveaways Throughout the Weekend§ Presented by Top Billing on all signage and media§ Logo on Flyer & Website, Booth & Banner at Events § Promo Giveaways Throughout the Weekend

Contact: Asia Yu, Director, asia1nep@mac.com (310)402-4519

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SPONSORSHIPTitle Sponsor $25,000All of the above plus• Presented by rights on all signage• Branding rights on 2 of B-boy Summit 2011 Platform Opportunities• VIP section with Forty (40) B-Boy Summit VIP Passes• Forty (40) B-Boy Summit T-shirts• Opportunity to collect spectators names and contact details• Opportunity to provide all competitors, guests & spectators branded “Goody

Bag”• Opportunity to hand out prizes to winning competitors• Branding displayed during all events

+ After the Event• Acknowledgment of your sponsorship will appear on all related press • Accreditation of the sponsorship will appear on the web site

• Acknowledgement of sponsor to appear on all post-event communications with competitors and partner organizers

+ DVD

• Official event DVD will be branded with the sponsor logo

• Sponsor can include a ‘2 minute sizzle video ad' of the company and products

• A sponsor’s leaflet can be included within the DVD

• Sponsor will be provided with teaser footage to upload onto their website

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BRANDING OPPORTUNITIES1. Dance Competitions/Battles• Funk Styles Locking and Popping Battles• Pros2Proteges Battle and Panel Series • Footwork Battle

2. Community Outreach• Hip-Hop 101 Educational School Tour – Community in action, dance

workshops for youth taught by masters of street dance. Create a school anthem song and rap project taught by top MC’s and music producers.

3. Concert Showcase• No Easy Props Music Showcase – Concert featuring the hottest

underground talent in the streets that make music for dancers!• Summit Theatre Experience – Think ABDC is good? See where they got it

from. Top dance crews with over the top theatrics in one unforgettable show.

4. Symposium• Pros2Proteges Symposium – Honoring and Preserving Street Dance Culture• Community of Hip-Hop – Emerging leaders work to better the world

through Hip-Hop.

5. Workshops• Dance Workshops -- Bboying/Bgirling, Locking, Popping, Freestyle

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PAST SPONSORSPlay Station, Armani Exchange, Xbox, Wake Up Show, Scion, Carhartt, Montana, Nike, Red Bull, Diesel, Monster, G-Star, Tylenol, Puma, Ecko Unltd., Adidas, Reebok, C1rca, Nikita, Priority Records, Tommy Boy, Gee Street, MixweIl, Wharehouse Shoe Sale, Mecca, Joker, DVS, Sensimedia, Volcom, Dickies Girl, Tribal, Tools of war, Truth, Ruen, Matix, Four Square, Laka, Nesta, Forum Snowboards, Drunknmunky, FJ560, Avirex, Kappa, Rawkus, New Breed Girl, Delicious Vinyl Records 

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RESEARCHLargest Annual Hip-Hop street dance lifestyle events in the world:

1. Battle of the Year (BOTY) in Germany, annually since 1989. Draws 25,000 people per year Sponsored by Sony PlayStation Big show emphasis, top 4 crews picked and battle for 1-4th place.

2. R16 (Seoul Korea), annually funded by the government. A huge event! Draws 25,000 people per yearDancers are treated as celebrities, multi-million dollar budget event

3. B-Boy Summit, established in 1994, the largest in the United States. Draws 7,000 annually DVD sales 50,000 DVD's are sold per year

4. Freestyle Session (national & intl. event) franchised in every country. DVD sales 100,000 DVDs are sold per year

5. Red Bull Be One (national & intl. event,) singles B-boy competition, primarily used as a promotional marketing tool, free to get in. Draws several thousands

6. Juste Debout, is the largest in France. Draws 13,000 Focus is on just "up top" dancing, no floorwork.

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RESEARCHThe average attendant of these type of events:

• Spends $320/month on clothing • $23.8 billion per year in age group • Purchase at least one hip-hop magazine per month • Spends $87 more per month on shoes/clothing than others in same age group MOVIES • Step Up 3 (Budget: $30,000,000; Worldwide Gross: $159,289,358)• Save the Last Dance (Budget: $13,000,000; Worldwide Gross: $131,

638,176)• You Got Served (Budget $8,000,000; Worldwide Gross: $48,066,497)• Dance Flick (Budget: $25,000,000; Worldwide Gross: $31,439,140)

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ROIWhat is the B-boy Summit?The B-boy Summit, established in 1994 as the first ever Hip-Hop lifestyle event in the United States, continues to be the major trendsetter of street dance, art, and music lifestyle. Never to be content with our success, the B-boy Summit 2011 will spring forth new, dynamic styles of dance, art, and music of Hip-Hop hybrid culture. What would the event do for us?Gives you excellent exposure before, during and after event via promotions (flyers, banner on website, programs, consumer packages, media packages), and through cross promotion with lifestyle websites with huge multi-million viewer databases, product placement at event, and through branding on official B-boy Summit DVDs. Do people buy the DVD’s?Yes! B-boy DVD titles are available at independent stores worldwide, cypherstyles.com, Net Flicks and are distributed worldwide with emphasis in Europe and Asia.

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ROIWhy should I care about exposure to this community?The street dance community is spread globally, constantly expanding, and rapidly developing in economic strongholds like China. Even so, street dance remains extremely close knit. The market is one that is under saturated with product endorsements, and is very lucrative. B-boying and street dance has evolved into a hybrid blend of entertainment action sports complete with an ever-growing supportive lifestyle scene that rivals that of skateboarding and snowboarding combined. Companies like iPod, Gap, Nike, Pepsi, Coca-Cola, Toyota, Tylenol, Scion, Jolly Rancher, and Red Bull are all currently using the B-boy dance and lifestyle image to promote their product in commercials and marketing campaigns. Popular TV shows such as America’s Best Dance Crew, So You Think You Can Dance?, and Dancing with the stars all feature B-boying and street dance. MGM Grand Hotel in Las Vegas latest show is the Jabawackeez, stars of America’s Best Dance Crew. Popular movies such as Step UP 3D, You Got Served, Saved the Last Dance, and Dance Flick, have all done outstanding numbers at the box office. Do these individuals buy your products?The B-boy lifestyle scene is very concerned with fashionable appearances and high profile products from electronics to beverages and snacks to footwear and clothing

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CONTACTFor more information about B-Boy Summit or to discuss sponsorship opportunities, please contact Asia Yu.

Asia One

P: (310)402-4519

E: asia1nep@mac.com

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