overhaul your online presence - 2016 ilf district 3
TRANSCRIPT
Overhaul Your Online
PresenceDevon HendersonMarketing & Web Services
Improve the library’s online
relationship with patrons.
THE END GOAL
Presentation Outline
➢ The current issue(s)
➢ How people use the internet & social media
➢ What it all means
➢ What we can do
Our Current Issues
Library stereotype - stuffy, quiet, books only
Library as an “institution” - cold, impersonal, professional (which, in this case, is a bad thing!)
Training - always new things, constantly changing & shifting
What can we possibly do to overcome this??
Data
Internet UseGeneral Internet Use
Top 3: Search, Email, Social Media
Google, Yahoo, Bing
Blogs - WordPress, Blogspot
News - Buzzfeed, Quartz
Shopping
Smartphone catching up to computer
Social Media
➢ 75% of avg. community➢ #3 most used in 2015
Women & men use equally
90% 18-29 yrs, 35% seniors
YouTube (#2), Twitter, LinkedIn, Instagram, Pinterest, Reddit, Tumblr
Content TrendsInformation/Learning
How-To Articles: Million-$$$ industries
➢ Pinterest, Buzzfeed, Brit.Co➢ “Lifehack” entire industry
Lists (who doesn’t love lists?)
Learn from peers - YouTube, Skillshare, Question + Answer sites (Quora, Stack Overflow, etc.)
Recreational
How-To Articles, Lists
Social Media (Facebook is king)
Media (YouTube, Imgur, etc.)
Quizzes
Blogs
WOOP DE DOO BASIL ,BUT WHAT DOES IT ALL MEAN??
Takeaways —Your Website
Be Google-FriendlyGoogle - internet entry for many
All search engines follow same practices
Mobile-friendly required
➢ SEO your site
➢ Fill out Google Business info
➢ Get site responsive or mobile-friendly
Be a librarian, not a libraryBuzzfeed, Pinterest, blogs, et al. popular due to personal touch
More approachable
Relationship > membership
➢ Write how you talk
➢ Embrace trends, memes, etc. within reason
➢ Encourage engagement
➢ Be human
Blog!Personal
Local, original content - pride
Write content like Buzzfeed, et al.
➢ Short, easy-to-read articles
➢ Fun/useful lists
➢ Simplifying complex services - databases, inter-library loan, etc.
K.I.S.S. (Keep It Simple, Silly!)
9th grade reading level
➢ Flesch-Kincaid Readability➢ Hemingway text editor➢ XKCD Simple Writer text
editor
Front-load important info
Keep pages clean, easy to navigate
UI Test if needed
Takeaways —Social Media
Be on FacebookPost like your Page is your Profile
Native video/photos
Post daily
Post funny/silly things
Post behind-the-scenes, staff pictures & info
Use known emotions
A little $$$ goes a long way
Share oftenShare posts more than once
Schedule in advance
➢ Facebook➢ Buffer App➢ HootSuite
Share uniquely to each site
➢ Image size➢ Post length➢ Share schedule
Send emailsCreate an email list
1-3 emails/wk
Personal is key — nothing canned
Share on social media
Update patrons on library, news
Feel like communicating to family
Unaware → Observer → Supporter → Advocate
PROGRESSION OF PATRON INVESTMENT
-PC Sweeney, EveryLibrary
ResourcesBuffer App Social Media bloghttps://blog.bufferapp.com/
Pew Research: Internet & Techhttp://www.pewinternet.org/
Pew Research: Librarieshttp://www.pewinternet.org/topics/libraries/
Flesch-Kincaid Readability Testshttps://en.wikipedia.org/wiki/Flesch%E2%80%93Kincaid_readability_tests
Yoast SEO - WordPress pluginhttps://yoast.com/wordpress/plugins/seo/
Hemingway Text Editorhttp://www.hemingwayapp.com/
XKCD Simple Writer Text Editorhttp://xkcd.com/simplewriter/
MailChimp email platformhttp://mailchimp.com/
Unsplash — Open-source photoshttps://unsplash.com/
