overcome translation woes with website translation software
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Times have changed from the period when different societies of the world lived a secluded life, with little knowledge of what happened in other cultures.TRANSCRIPT
Overcome Translation Woes with Website Translation Software Times have changed from the period when different societies of the world lived a secluded life, with
little knowledge of what happened in other cultures. If they heard anything at all it would be days,
weeks or even months after the occurrence of the actual event or incident. However, today the advent
of the Internet and its paraphernalia has transformed the world completely. The Internet has made
it possible for different civilizations to come together. It has created a network for people belonging
to different races, cultures, societies and civilizations to communicate. The Internet has bridged the
cultural, linguistic and geographical boundaries that once existed.
The Internet and the new media have provided a platform for people around the world to share their
ideas, opinions and thoughts about any subject under the sun. Irrespective of where they are located,
people can voice their opinions through blogs, community boards, podcasts, websites, and other user-
generated media. As Howard Rheingold points out "People in virtual communities use words on screens
to exchange pleasantries and argue, engage in intellectual discourse, conduct commerce, make plans,
brainstorm, gossip, feud, fall in love, create a little high art and a lot of idle talk." That is to say, because
of the Internet and the new media people can do anything and everything irrespective of where they are
located and what language they speak.
Though on one hand, the Internet has made it possible for people to transcend geographical boundaries
and eliminate cultural differences to express themselves, it has on the other hand has added pressures
on the companies owning website to come up with a solution to make content available in multiple
languages quickly and profitably. The success of any website depends on attracting and retaining of site
visitors as more visits means more revenue for the company who owns the website. Hence, it is highly
essential to ensure that the content is translated accurately into multiple languages in near real time.
Moreover, today’s community content is what drives markets and global buying decisions. People’s
purchasing decisions largely depend on the ratings and reviews of the consumers. This makes it even
more necessary to invest in a translation technology that can translate comments and new content into
multiple languages in quick time.
Depending on human translators alone would not be a feasible option as the translators would not
be able to match quantity with quality. Either quantity or quality would suffer in the process which is
something unacceptable in today’s competitive environment. With millions of pages to be translated
into multiple languages, companies who own websites must deploy online language translation
software if they want to post the content shortly after it is received.
Another factor that necessitates the need of localization software is that most of the content is loosely
structured and is often full of grammatical errors, spelling mistakes and colloquial phrases. For human
translators, it is a big challenge to overcome but for the website translation software, it is simple.
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