over the moon ventures, inc brief overview
TRANSCRIPT
OVER THE MOON VENTURES, INC.
STRATEGIC OVERVIEW
Beef™
Confidential Property of Healthy Beef, Inc. & Reconstruction
Partners, LLC
Structure & Ownership
Confidential Property of Healthy Beef, Inc. & Reconstruction Partners, LLC
Structure & Ownership
Confidential Property of Healthy Beef, Inc. & Reconstruction Partners, LLC
Capital Raise
Confidential Property of Healthy Beef, Inc. & Reconstruction Partners, LLC
The Product
Dave Long learned that bycooking the corn in thecattle’s feed, the cattle’sweight gains werecomparable to the gainsof cattle implanted withhormones, but withoutthe potentially harmfuleffects of the implantedhormone residues. Bycooking and pelletizingthe feed, the cattleresponded well to thefeed, eating more and, inturn, gaining weight morerapidly.
Since the feed was cooked and all of the ingredients were pelletized together the calf receives the complete nutrition of the feed with each bite. The calf ingests grain, roughage and vitamin supplements in each pellet. Most importantly, unlike conventional feeding systems, the calf can’t eat too much of just one part of the feed and not receive any of another part.Confidential Property of Healthy Beef, Inc. & Reconstruction Partners, LLC
The Product
In conventional feedlots, cattle tend to pick only the portion of the feed that tastes best leaving the other nutrients and roughage needed for a balanced diet and consistent weight gain. The Beef Program resulted in no bloating or stomach problems, good weight gains and more uniform carcasses by comparison.
While others have tried utilizing pelletized feed, to our knowledge, the Better Beef proprietary formula is the only complete ration that has been successfully deployed. The cattle chosen for the program were Holstein from dairies. Three day old Holstein steers are shipped to contract farms where they are bucket fed. Pellets are introduced to Holstein calves at one week of age.
Confidential Property of Healthy Beef, Inc. & Reconstruction Partners, LLC
Product Measurables
15% better feed
efficiency and daily
gains
Less illness due to the pelletized,
sterile feed.
Virtually 100%
Choice or Prime
grading
More uniformity
in the quality of
cattle.
Confidential Property of Healthy Beef, Inc. & Reconstruction Partners, LLC
Product Measurables
Confidential Property of Healthy Beef, Inc. & Reconstruction Partners, LLC
Product Measurables TTeennddeerrnneessss::
TThhee iinndduusstt rryy sstt aannddaarrdd mmeeaassuurree ffoorr tt eennddeerrnneessss iiss tt hhee WWaarrnneerr--BBrraatt zzlleerr SShheeaarr
TTeesstt .. TThhee tt eesstt wwaass ppeerrffoorrmmeedd aatt TThhee OOhhiioo SStt aatt ee UUnniivveerrssiitt yy.. LLoowweerr ppoouunnddss ppeerr
ssqquuaarree iinncchh ((ppssii)) == mmoorree tt eennddeerr bbeeeeff..
TThhee rreessuulltt ss ooff aa tt eesstt ppeerrffoorrmmeedd iinn 22001111 aarree sshhoowwnn bbeellooww..
Confidential Property of Healthy Beef, Inc. & Reconstruction Partners, LLC
Product Measurables SSuuppppllyy RReelliiaabbiilliittyy
TThheerree aarree aapppprrooxxiimmaatt eellyy 44 mmiilllliioonn HH oollsstt eeiinn sstt eeeerrss bboorrnn iinn tt hhee UUSS eeaacchh yyeeaarr.. CCaallvveess
aarree ccoonntt rraacctt eedd ffrroomm ddaaiirriieess aatt ccoonncceepptt iioonn oonn aann aannnnuuaall aanndd rreenneewwaabbllee bbaassiiss.. BBuucckkeett
RR aaiisseerrss aarree ssmmaallll tt oo mmiidd--ssiizzee ooppeerraatt iioonnss wwhhiicchh tt yyppiiccaallllyy hhaannddllee uupp tt oo 550000 ccaallvveess aatt aa
tt iimmee.. TThheeyy wwiillll bbee ccoonntt rraacctt eedd oonn aann aannnnuuaall bbaassiiss..
AAllll ccaatt tt llee aarree tt rraacckkeedd ffrroomm bbiirrtt hh uutt iilliizziinngg aann RR FF II DD tt rraacckkiinngg aanndd eelleecctt rroonniicc ddaatt aa
ccaapptt uurree ssyysstt eemm.. MMeeddiiccaatt iioonnss aanndd oott hheerr uusseeffuull iinnffoorrmmaatt iioonn wwiillll bbee ccaapptt uurreedd iinn tt hhee
ddaatt aabbaassee tt oo eennssuurree tt hhaatt aa ccoommpplleett ee hhiisstt oorryy ooff eeaacchh aanniimmaall hhaass bbeeeenn rreeccoorrddeedd aanndd
aavvaaiillaabbllee..
Confidential Property of Healthy Beef, Inc. & Reconstruction Partners, LLC
Summary
Confidential Property of Healthy Beef, Inc. & Reconstruction Partners, LLC
Brief Situational & Business Analysis
The Cattle business has been a business where the processes for bringing beef to market are as varied as only imagination constrains. Therefore the results are as varied and unpredictable as are the processes.
Antibiotics and hormones have riddled the U.S. Beef supply to the extent that exports to Europe and the Mideast are virtually nil.
The ability to trace the origin of the supply of beef is limited which is a strong safety concern.
The quality issues are riddled with inconsistencies and the consumer is frequently disappointed.
For the chain restaurant industry, those inconsistencies have both made and lost customers.
Science has for many years decried the consumption of beef as “bad for you” touting concerns over cholesterol, calories, and unsaturated fat.
The chain restaurant industry is faced with a “dissenter vote” that moves a group of diners to another restaurant with “healthier” fare.
However, the U.S. consumer still eats beef with a frequency to the tune of 60+ pounds per person per year.
The top five hamburger chains purchase $5.5 Billion in beef a year.*
The top 100 restaurant chains purchase over $18 Billion in beef a year.*
*Sources: QSR Magazine and Nations Restaurant News
Confidential Property of Healthy Beef, Inc. & Reconstruction Partners, LLC
Business Model
OOuurr OOvveerr tthhee MMoooonn BBeeeeff aaddddrreesssseess eevveerryy iissssuuee rraaiisseedd.. WWee hhaavvee sseelleecctt eedd tt hhee
HH oollsstt eeiinn bbrreeeedd ffoorr oouurr pprriimmaarryy ssoouurrccee ooff ccaatt tt llee.. II tt iiss ssoommeewwhhaatt iimmppeerrvviioouuss tt oo
mmaarrkkeett fflluucctt uuaatt iioonnss wwhhiicchh AAnngguuss iiss nnoott .. WWiitt hh aa ffooccuuss oonn oouurr bbrraannddeedd HH oollsstt eeiinn
bbeeeeff,, wwee hhaavvee bbrrooaaddeenneedd tt hhee nnuummbbeerr ooff rreesstt aauurraanntt cchhaaiinnss wwee ccaann aatt tt rraacctt aanndd
sseellll..
II nndduusstt rryy aavveerraaggeess ffoorr PP rriimmee ggrraaddiinngg iinn HH oollsstt eeiinn rruunn aatt 1166--2200%% ffoorr wwhhiicchh wwee
hhaavvee nnoott mmaaddee aannyy sseelllliinngg pprriiccee aaddjjuussttmmeennttss iinn oouurr ffiinnaanncciiaall mmooddeellss.. WWee hhaavvee
pprriicceedd oouurr bbeeeeff aatt mmaarrkkeett sshheeeett pprriicciinngg wwiitt hh nnoo pprreemmiiuumm ffoorr aanntt iibbiioott iicc aanndd
hhoorrmmoonnee ffrreeee oorr hheeaalltt hh bbeenneeffiitt ss.. WWee bbeelliieevvee tt hhaatt tt hheessee aarree mmaarrkkeett aabbllee ppooiinntt ss ooff
ddiiffffeerreennccee ffoorr oouurr ccuusstt oommeerrss,, tt hhee rreesstt aauurraanntt cchhaaiinnss..
Confidential Property of Healthy Beef, Inc. & Reconstruction Partners, LLC
Business Model
OOuurr sseelllliinngg mmooddeell iiss pprreeddiiccaatt eedd oonn RR eeccoonnsstt rruucctt iioonn PP aarrtt nneerrss rreesstt aauurraanntt iinndduusstt rryy
eexxppeerriieennccee.. TThhee pprriinncciippaallss hhaavvee oovveerr 112200 yyeeaarrss ooff eexxppeerriieennccee iinn tt hhee iinndduusstt rryy
wwiitt hh aallmmoosstt 110000 yyeeaarrss aatt aa CC--lleevveell.. TThheeyy ccaann ooppeenn ddoooorrss!!
OOuurr tt aarrggeett ss ggeenneerraallllyy aarree::
QQuuiicckk SSeerrvviiccee ffoorr HH aammbbuurrggeerr
FF aasstt CCaassuuaall ffoorr BBeett tt eerr HH aammbbuurrggeerr
CCaassuuaall DDiinniinngg ffoorr HHaammbbuurrggeerr aanndd SStt eeaakkss
CCaassuuaall DDiinniinngg SStt eeaakkhhoouusseess ffoorr SStt eeaakkss
PP rriimmee SStt eeaakk HH oouusseess ffoorr SStt eeaakkss
Confidential Property of Healthy Beef, Inc. & Reconstruction Partners, LLC
Business ModelHH eerree aarree ssoommee eexxaammpplleess::
PP oott eenntt iiaall bbeeeeff ssaalleess ooff $$9955,,000000,,000000
PP oott eenntt iiaall bbeeeeff ssaalleess ooff $$4400,,000000,,000000
PP oott eenntt iiaall bbeeeeff ssaalleess ooff $$1100,,000000,,000000
Confidential Property of Healthy Beef, Inc. & Reconstruction Partners, LLC
Business Model
PP oott eenntt iiaall bbeeeeff ssaalleess ooff $$1100,,000000,,000000
PP oott eenntt iiaall BBeeeeff SSaalleess ooff $$220000,,000000,,000000
PP oott eenntt iiaall BBeeeeff SSaalleess ooff $$335500,,000000,,000000
Confidential Property of Healthy Beef, Inc. & Reconstruction Partners, LLC
Financial Projections
Confidential Property of Healthy Beef, Inc. & Reconstruction Partners, LLC
Financial Projections
Confidential Property of Healthy Beef, Inc. & Reconstruction Partners, LLC
Financial Projections
Confidential Property of Healthy Beef, Inc. & Reconstruction Partners, LLC
Confidential Property of Healthy Beef, Inc. & Reconstruction Partners, LLC
Contact InformationReconstruction Partners, LLC
18 Annandale• Nashville, TN 37215 •Telephone: 615-
377-1120
4340 E. Indian School Rd#463 • Phoenix AZ 85018 • Telephone: 602-405-0353