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Page 1: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY

Outside the Book Publishing Box

Breakout Session MagMe, Inc.

TOC CONFERENCE 2010

O’REILLY

Page 2: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY

PUBLISHING

Page 3: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY

CONTENT

Page 4: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY

Internet Channels

Page 5: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY

PROBLEMS

Page 6: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY

ACCESSIBILITYCOST OF PURCHASE

Page 7: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY
Page 8: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY

DIGITAL PUBLISHING

Page 9: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY

Advertising Revenue(Magazines)

2007 2008 2009

0

5

10

15

20

25

30

Series1

Source: Publisher Information Bureau 2010 Report, MPA.

2007-2008: 7.8% Decline

2008-2009: 18.1% Decline

Page 10: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY

Connected Consumer

Page 11: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY
Page 12: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY

ADVERTISEMENT RELATIONSHIP

(Internet)

Source: www.kotaku.com

Page 13: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY

ADVERTISEMENT RELATIONSHIP

(Print)

Source: www.kotaku.com

Page 14: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY

NEW ADVERTISEMENT ERAINTERACTIVE ADVERTISEMENT

Page 15: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY

NEW INFLUENCER LANDSCAPE

Page 16: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY

CONTROL

SECURITY

SOCIAL FUNCTION

PROFIT

USER-FRIENDLYPLATFORM

API

DATA

INTERACTIVE ADVERTISEMENT

READERSHIP

UNSTOPABLE INNOVATIONS

DISTRIBUTIONTRACKING

SYSTEM

MOBILE DEVICES CAPABILITY

SEO

LIVE SUPPORT

CORPORATE IDENTITY

Page 17: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY

?COST

DESIGNFUNCTIONALITIES

Page 18: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY

SAVE THE DATE

APRIL 29TH, 2010HUDSON TERRACE

621 WEST 46TH STREETNEW YORK 10036

Page 19: Outside the Book Publishing Box Breakout Session MagMe, Inc. TOC CONFERENCE 2010 O’REILLY

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