o’reilly inside mobile conference recap
TRANSCRIPT
O’Reilly InsideMobileconference recap
Held @ eBay, San Jose
by Clive Boulton
July 2009
Conference schedule
• Sessions
• Speakers
• Keynotes: PayPal, Samsung, Evernote
• http://training.oreilly.com/insidemobile/
PayPal platform going mobile
• Digital Marketplaces, P2P (send money)
• Disbursements (split pay), crowd sourced support.
• http://x.com
Samsung: evolving ECO system
• Mobile phone converges devices
• One device - Business, Life, Entertainment
• Apps drive device sales
• ECO system support for partner developers
• Invent the future now
Enterprise Apps on Mobile
• Research a logical platform
• Which platform is natural for your customers
• Global markets use different phones
• Skill sets: Java, Objective C, JavaScript HTML
• Look at cross-compilers, write once, publish 3x
Mobile Widgets Development
• Can we create a once cross platform code?
• Presentation http://ad.ag/wdtmtj
• Maximiliano Firtman
• Mobile and Web 2.0 professor
• http://twitter.com/firt
How to make money from mobile apps
• Joke about the drunk looking for keys…
– Looks where the light is (iPhone)
– Not where he dropped his keys (Blackberry)
– Know your customers phone…is
• Avg revenues
– FREE Phone App, paid ads (ad mob) $720
– PAID ($1/$2) iPhone App $1,200
– 3rd Way: FREE App / PAID Subscription
Evernote
• What is number 1 indicator Customer will convert from Free to paid subscription…?
• Customer saves data in multiple data sources?
• Target dull applications used by people for years
• Technology makes us more efficient, is this less human?
• Convince over sophistication = !Revenue!
Worried about the economy
• Stop, check Moore's Law…• Innovating around Moore’s Law creates value.
– Moore’s is metrics, Moore’s is not a law
• Innovate where the action is• Mobile Platforms
– Widget Frameworks
• People demographics
• Business demographics
• Entertainment demographics
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