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Outreach Action PlanningMerging Membership and Public Relations Plans

What is an Outreach Action Plan (OAP)Membership, PR tool to set goals, measure progressA roadmap for recruiting, retaining members

Outreach Action Plan GoalsReduce wandering, wrong turnsHelp provide maximum return with limited resources volunteers, time, fundsSupport recruiting and retentionIncrease awareness and appreciation of NARFE Support overall NARFE mission

When and How OAP EvolvedWSFC Exec Board meeting discussions 2012, decision to combine membership and PR plans into an OAPTri-Cities Chapter 1192 offered to draft a template

Todays Goals Have viable examples in hand Simplify the process All WSFC chapters have an OAP by CY 2014Have a mechanism for sharing ideas and suggestions for future plans

WSFC public relations may pay up to 50% for pre-approved expenses NARFE may pay up to 50% for requests pre-approved by WSFC presidentPublic Relations Matching Funds

3. The Federation will only reimburse the chapter for up to one-half the total cost of the project. (For example, next year would encourage chapters to sponsor candidate forums in the local area. If one of the costs is renting a large meeting room at $200 for the night, the chapter would show the total cost and the amount up to 50% of that total cost for which they are requesting the assistance. The maximum they could receive for the room rental from the Federation would be $100.)

5. These Requests for Financial Assistance for Public Relations shall be received by the Federations Public Relations Chair. The Public Relations Chair will make recommendations to the Finance Chair so they can be included in the Federation Budget to be presented at the WSFC convention.

6Forward Planning Who should participate How far ahead should we plan

What do we need for the task

Who should participate Chapter officers Chapter membership chair/team Chapter public relations chair

How far ahead should we plan Yearly? Quarterly?

By event?

Other?

What do we need for the task People Material Training Coordination with others Agency or other permissions

Draft a plan Key pointsKeep it simple KISS principleBe realistic you cannot do it allConsider the Federation staffKnow your resources volunteers, time, finances

Outline Action Plan Packet

References handout President Joe Beaudoin Dear Federal Colleague letterFederation Reporter (May, June, July 2013)Recruiting & Retention Journal (May 2013)Guidelines, including for matching fundsF-10, Appendix C, Membership Action PlanSample WSFC Plans

Ladies, GentlemenSTART YOUR PLANNING!