outline of 《the myths of innovation》
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《The Myths Of Innovation》的大纲TRANSCRIPT
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创新的神话 The Myths of Innovation
by Scott Berkun
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一、 创新就是灵光突现
追求“魔法时刻”?
The myth of epiphany创新就是灵光突现
Chapter 1
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创新的神话 The Myths of Innovation
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是关联 使得最后一块拼图激动人心
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二、
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二、 完美的历史
完美的历史
只有一条路径被历史记住
We understand the history of innovation
完美的历史
Chapter 2
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三、 创新有方法
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Chapter 3创新有方法
There is a method for innovation
方法是可重复的 ——步骤不变则结果不变
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四、 人们喜欢新想法
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Chapter 4人们喜欢新想法
People love new ideas
埃菲尔铁塔曾险遭推倒 ——反对者包括莫泊桑和小仲马
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五、 独立的发明家
贝尔发明电话?
The lone inventor独立的发明家
Chapter 5
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六、 好主意难寻
创新的雏形很少令人惊艳
Good ideas are hard to find好主意难寻
Chapter 6
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七、 老板更懂创新
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Chapter 7老板更懂创新
Your boss knows more about innovation than you
在管理哲学提倡的流水线上
永远无法产生能与流水线本身媲美的创新
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八、 好主意胜出
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Chapter 8好主意胜出The best ideas win
完善性往往与易用性竞争
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九、 问题和解决
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Chapter 9问题和解决
Problems and solutions
在着手解决问题之前
先花时间探索和理解问题
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十、 创新总是好事
创新的代价
Innovation is always good创新总是好事
Chapter 10
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创新的神话 The Myths of Innovation
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DDT 和《寂静的春天》