Outdoor MarketingOutdoor Marketing

Outdoor marketingOutdoor marketing

The Market is UnlimitedThe Market is Unlimited In 2002, advertisers spent $5.2 billion on In 2002, advertisers spent $5.2 billion on

outdoor advertising, up 0.8% compared to outdoor advertising, up 0.8% compared to 2001.2001.

The National Outdoor The National Outdoor MarketMarket

Who’s Who In Outdoor?Who’s Who In Outdoor?

Why do they choose to Why do they choose to advertise outdoors?advertise outdoors?

Outstanding Outstanding valuevalue for the dollar. for the dollar. SurroundsSurrounds consumers with a consumers with a

constant presence.constant presence. Suits every Suits every target audiencetarget audience and and

geography.geography. It is It is roadsideroadside, , outsideoutside, , insideinside, ,

aboveabove and and belowbelow and and on theon the movemove..

The NeXt Level of OutdoorThe NeXt Level of Outdoor

““Before we even Before we even launched the site launched the site we had we had over 5,000 over 5,000 subscriberssubscribers because people because people wanted to win the wanted to win the car.”car.”

- Jeff Crane - Jeff Crane

Hot Saints PresidentHot Saints President

The Hub BugThe Hub Bug

Jeff Rust, director of Jeff Rust, director of membership for membership for Corporate Alliance Corporate Alliance and the main driver and the main driver of the Hub Bug, of the Hub Bug, said, “You said, “You essentially get a essentially get a moving billboard for moving billboard for $400 to $500 a $400 to $500 a month. That’s not month. That’s not bad.”bad.”

The FatCats HummerThe FatCats Hummer ““We wanted people to We wanted people to

see it and have several see it and have several reasons to come visit,” reasons to come visit,” said Sean Collins, owner said Sean Collins, owner and operator of the and operator of the Provo location of Provo location of FatCats. Collins FatCats. Collins estimates that six to estimates that six to eight new customers eight new customers come in a day because come in a day because they have seen the they have seen the wrapped Hummer and wrapped Hummer and want to know what want to know what FatCats is all about.FatCats is all about.

The Full WrapThe Full Wrap

ADCAR’S main product ADCAR’S main product is the Full Wrap. A wrap is the Full Wrap. A wrap completely covers the completely covers the vehicle with the vehicle with the advertisers ad. It has a advertisers ad. It has a very high impact and is very high impact and is remembered. The high remembered. The high impact is a result of its impact is a result of its uniqueness and also uniqueness and also the ability to control all the ability to control all the colors on the car. the colors on the car.

Word SplashWord Splash

The The Word SplashWord Splash covers the car in covers the car in words, but not words, but not entirely. Graphics entirely. Graphics are not used with a are not used with a Word SplashWord Splash; ; words only. This words only. This product is very product is very effective with effective with name name brand recognitionbrand recognition..

Rear Wrap and Rear WindowRear Wrap and Rear Window

The Rear Wrap cover The Rear Wrap cover the entire rear end of the entire rear end of the vehicle including the vehicle including the back window.the back window.

The Rear Window The Rear Window Splash covers just the Splash covers just the back window.back window.

Both products offer Both products offer advertisers more advertisers more vehicles in their vehicles in their campaigns using the campaigns using the most valuable part of most valuable part of the car.the car.

The CaravanThe Caravan CaravanCaravan increases awareness of the increases awareness of the

wrapped cars by traveling in targeted wrapped cars by traveling in targeted areas with 3 to 10 cars together. The areas with 3 to 10 cars together. The high impact cars when put together high impact cars when put together are are eye stopperseye stoppers as people stare at the as people stare at the cars in wonder; the impact is cars in wonder; the impact is intenseintense..

Why be in The Launch?Why be in The Launch?

When: April 15, 2004When: April 15, 2004 What: All wrapped Adcars in a caravan What: All wrapped Adcars in a caravan

from Provo to Ogdenfrom Provo to Ogden Why: Strong media attention, free Why: Strong media attention, free

advertising.advertising. Who: All companies involved in pre-Who: All companies involved in pre-

sales.sales. Goal: To have over 100 wrapped Goal: To have over 100 wrapped

Adcars in the caravan.Adcars in the caravan.

Other ServicesOther Services

Sampling ServicesSampling Services Demographic ProfilingDemographic Profiling GPSGPS Car Placement ProgramCar Placement Program Business Employee Car WrapBusiness Employee Car Wrap Ad Design and LayoutAd Design and Layout

PRODUCTS   RATES

 Cost 1 Month 3 Months 6 Months 12 Months

Wraps

Large 250 960.00 912.00 866.40 797.09

Medium 200 880.00 836.00 794.20 730.66

Small 150 700.00 665.00 631.75 581.21

Word Splash 120 490.00 465.50 442.23 406.85

Rear Wrap 60 280.00 266.00 252.70 232.48

Back Window 50 220.00 209.00 198.55 182.67

Pricing

Interactive PricingInteractive Pricing

Create Your Own Package      

  # of Cars Product Impressions Value CPM

  10 Large 5,000,000 $ 7,971  

  20 Medium 9,000,000 $ 14,613  

  5 Small 2,000,000 $ 2,906  

  35 Splash 12,250,000 $ 14,240  

  26 Rear Wrap 4,550,000 $ 6,045  

  0 Rear Window 0 $ -  

Total Cars 96   32,800,000 $ 45,774 1.40