an advertisers perspective: evolving affiliate marketing

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An Advertisers Perspective

http://publiairusa.com/images/stories/klantenoverzicht_ca.jpgAn Advertisers Perspective

http://greenovergrey.com/green-wall-benefits/images/BuildingProtection.jpgProtecting the brand image

Affiliates are partners

Advertisers appreciate

http://www.benpentreath.com/wp-content/uploads/2011/01/Mr._Happy.jpgGood presentation

Reinforcement of brand attributes

Articles

Advertorials

Reviews

Feedback

Results

BRAND

Business Vs Marketing

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http://comerecommended.com/wp-content/uploads/2012/11/conflict_crop380w.jpgBrands are loosing control

C:\Users\user\Downloads\ZMOTequationNEW.jpgC:\Users\user\Downloads\ZMOTequationNEW.jpgC:\Users\user\Downloads\ZMOTequationNEW.jpgC:\Users\user\Downloads\ZMOTequationNEW.jpgWhich Conversion Path?

The good news for Affiliates
User Generated Content

C:\Users\user\Desktop\CREDENTIALS\MeaningofLike_for_presentation.jpgC:\Users\user\Desktop\CREDENTIALS\MeaningofLike_for_presentation.jpgThe good News for Affiliates The Social Impact Online Information

FUTURE GROWTH

Lead generation

http://www.b2bmarketinginsider.com/wp-content/uploads/2012/02/simple_funnel.pngBetween 2008 and 2012, on Online Performance Marketing , as a whole, grew by 57% due to lead generation spend increasing by 136% and affiliate marketing spend increasing 50% : PwC, IAB UK 2012

FMCGs 7% .

Different Advertisers

: PwC, IAB UK 2012

UK Affiliate %

62% Gaming Betting 48%

Different Affiliates

http://www.eartheasy.com/blog/wp-content/uploads/2009/03/consumer.jpgAdd value to the consumer

And you Add value to the brand

http://3.bp.blogspot.com/-iHp7tft6srw/UTyjMiRatdI/AAAAAAAABQA/5d26YTqZKPk/s1600/cash.jpgYour reward will come

Helpful URLs

http://www.forestview.eu/en/outbound/dynamic_retargeting/

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Series1

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