an advertisers perspective: evolving affiliate marketing
TRANSCRIPT
An Advertisers Perspective
http://publiairusa.com/images/stories/klantenoverzicht_ca.jpgAn Advertisers Perspective
http://greenovergrey.com/green-wall-benefits/images/BuildingProtection.jpgProtecting the brand image
Affiliates are partners
Advertisers appreciate
http://www.benpentreath.com/wp-content/uploads/2011/01/Mr._Happy.jpgGood presentation
Reinforcement of brand attributes
Articles
Advertorials
Reviews
Feedback
Results
BRAND
Business Vs Marketing
data:image/jpeg;base64,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http://comerecommended.com/wp-content/uploads/2012/11/conflict_crop380w.jpgBrands are loosing control
C:\Users\user\Downloads\ZMOTequationNEW.jpgC:\Users\user\Downloads\ZMOTequationNEW.jpgC:\Users\user\Downloads\ZMOTequationNEW.jpgC:\Users\user\Downloads\ZMOTequationNEW.jpgWhich Conversion Path?
The good news for Affiliates
User Generated Content
C:\Users\user\Desktop\CREDENTIALS\MeaningofLike_for_presentation.jpgC:\Users\user\Desktop\CREDENTIALS\MeaningofLike_for_presentation.jpgThe good News for Affiliates The Social Impact Online Information
FUTURE GROWTH
Lead generation
http://www.b2bmarketinginsider.com/wp-content/uploads/2012/02/simple_funnel.pngBetween 2008 and 2012, on Online Performance Marketing , as a whole, grew by 57% due to lead generation spend increasing by 136% and affiliate marketing spend increasing 50% : PwC, IAB UK 2012
FMCGs 7% .
Different Advertisers
: PwC, IAB UK 2012
UK Affiliate %
62% Gaming Betting 48%
Different Affiliates
http://www.eartheasy.com/blog/wp-content/uploads/2009/03/consumer.jpgAdd value to the consumer
And you Add value to the brand
http://3.bp.blogspot.com/-iHp7tft6srw/UTyjMiRatdI/AAAAAAAABQA/5d26YTqZKPk/s1600/cash.jpgYour reward will come
Helpful URLs
http://www.forestview.eu/en/outbound/dynamic_retargeting/
Click to edit Master title style
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
18/7/2013
18/7/2013
Click to edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Click to edit Master subtitle style
18/7/2013
18/7/2013
Click to edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
18/7/2013
18/7/2013
Click to edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Click to edit Master text styles
18/7/2013
18/7/2013
Click to edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
18/7/2013
18/7/2013
Click to edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Click to edit Master text styles
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
Click to edit Master text styles
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
18/7/2013
18/7/2013
Click to edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
18/7/2013
18/7/2013
Click to edit Master text stylesSecond level
Third level
Fourth level
Fifth level
18/7/2013
18/7/2013
Click to edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
Click to edit Master text styles
18/7/2013
18/7/2013
Click to edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Click to edit Master text styles
18/7/2013
18/7/2013
Click to edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
18/7/2013
18/7/2013
Click to edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
18/7/2013
18/7/2013
Click to edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Series1
Finance Retail Telecoms - Media Travel - Leisure Gaming