out of the lab and into the world: the dawn of consumer-ready brain sensing tech
TRANSCRIPT
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Out of the Lab and Into the World: The Dawn of Consumer Brain Sensing Tech
Ariel Garten, CEO, [email protected]
@ChooseMuse
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A Sensor Revolution
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Background on the Brain
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Old EEG
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Muse EEG
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Anatomy of Muse
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Clinical Grade EEG in Consumer Form
Muse ($299 MSRP)
Actichamp ($36,000 MSRP)
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Levitating Chair
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Premier's Innovation Awards
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Bright Ideas
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Inner Technology
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Our Brains Need Help
11% kids diagnosedADHD 90% prescribed drugs
ADHD
2 Billion people suffer from brain based health and productivity challenges
Brain Health#1
Most anxious countryin the world: US
46.9%
Amount oftime spent with wandering mind
60-90%Doctors visitsfrom stress
Costs$600B annually
Addiction
Insufficient Sleep
Anxiety
Stress
Costs $63B annually in lost productivity
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Meet Muse
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Musers
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Current Research Partners
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Prevention and Well Being
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Timeline
Costs $63B annually in lost productivity2year
s5 years 10years 20year
s
• In forward looking clinics
• 500K+ consumers• 2-5 years first FDA
approvals
• Stim Tech More Credible
• Initial Insurance Coverage
• EEG games popular
• Embedded in other devices
• Covered care• Popular to self-
monitor EEG
• Pervasive• Contextual Computing• Brain-responsive
technology