Our SolutionWe developed an on-pack promotion which offered consumers the chance to WIN gig tickets EVERY DAY with Nando’s Grooves.

The relevance of the prize amongst the target audience of 21-34 year olds drove trail and create brand advocacy amongst key consumers.

At the same time we offered trade channels added value with the product, stand out at shelf and a driver for repeat purchase.

The ChallengeNando’s wanted to drive trial of their Nando’s Grooves crisps, engaging customers and exciting them about the product.

At the same time they looked to excite both convenience and on-trade channels.

The ResultsStrong AWARENESS and TRIAL drivers.

1.42

% redemption rate:

beating the industry standard

9,964

Social support via Nando’s parent brand Facebook page

We helped Nando’s give away gig tickets

EVERY DAY for 9 weeks

We used a text entry mechanic to appeal to the target and instil a sense of immediacy

Entries into the promotion.