centoramo rfid technology software solution + +. centoramo rfid technology solution context...
Post on 18-Dec-2015
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CENTORAMO
Definition of needs
Facts about emergencies services:
– 650 000 SMUR operations 650 000 SMUR operations a a yearyear
– 33% 33% of patients’ files areof patients’ files are incompleteincomplete
– 20%20% of them are not of them are not readablereadable
– 10%10% remain remain without diagnosiswithout diagnosis
Lack of coordination = > additional costs+
Regular hassle :
– Difficulty to manage fluctuations of patient flow
– Information about patients with special conditions is lost
– Slow down of operations due to handwriting
– Poor quality of service
CENTORAMO
COCHIN CONTEXT
Receives 50 000 patients every year
130 emergency medical care procedures
One emergency each 30 seconds
+
CENTORAMO
COCHIN HOSPITAL
+Market of possibly 5,000M€ : indeed, the market does exist
50 000 patients a year
In 2007, public hospitals will receive a 50M€ (5% budget for IT, that is 5M€)
There are 1032 public hospitals in France
MARKET TRENDS- Change in technology
Most industries are now adopting integrated systems that enables useful collaborative work.
- Change in requirements
Emphasis on the quality of service provided to clients. Especially relevant for public service in healthcare.
CENTORAMO
Mission & Vision PURPOSE:
Satisfy the needs of all stakeholders : - customerscustomers (provide high quality services and innovative solutions);- employeesemployees (improve their work conditions with technology);- societysociety (bring global solutions that can bring individual fulfillment).
VALUES:
- Commitment to excellence
- Innovate is our motto
- We put customers first.
Strategy and Scope:
Implement customized andcustomized andoriginal business solutionsoriginal business solutionsfor our customers
Centoramo aims to reach a leadinga leadingpositionposition in French health industryFrench health industry.
Standards and behaviors:
- We endeavor to provide our customers with innovative,cutting-edge technology based solutions.
- Our R&D department employs the best researchers inorder to be leaders in innovations.
Mission statement:
« Bring innovativeand cost effectivebusiness solutionsto our customers
worldwide. »
CENTORAMO
Mission & Vision
1. Identify and focus on our customer’s needs
2. Introduce cutting-edge technologies and collaborative work chain
3. Provide help to set up a field for study and medical research based on data collection of patient history, treatment using statistics
- Improve the management of patient’s medical files - Provide the hospital with the needed tool to implement appropriated medical care - Maximize the use of the resources of the hospital+
CENTORAMO
METHODOLOGY
Market study :
– Benchmark– Competitors analysis– Data collection– Quantitative analysis
+
Our approach to the market: PESTSWOTAnsoff matrixHamel & Pralahad framework
METHOD
Synthesis of the best practices
Comparison of existing products
Quantitative interviews
Analysis of the environment
How to use strengths to takeadvantage of opportunities
Defining our competitive advantage
=>> Creative idea
CENTORAMO
ENVIRONMENT(PEST)
Cochin Hospital
POLITICALPOLITICAL
- Government is modernizing the health services (e.g. “carte vitale”);>> possibility to set a standard ;
- UE is examining similar projects about emergency care solutions ;>> possibility to get funding from Brussels;
ECONOMICALECONOMICAL
- Huge deficit of the national health department ;>> possible funding from UE ;
- Patients might not be ready to pay more for healthcare ;>> this could be a brake ;;
SOCIALSOCIAL
- Strong social capitalism model ;>> government might support in the project;- Hospitals are not granted enough resources ;>> software compensates this lack ;- lack of uniformity in medical emergencies treatment ;>> training
TECHNOLOGICALTECHNOLOGICAL
- Trend to blend technology and medicine ;>> RFID is an emerging technology that is poised to be used in numerous industries;- Hospitals still don’t use integrated systems;>> innovative aspect of this project that allows to stand out from other hospitals ;
CENTORAMO
Product
Market
present new
present
new
MARKET
PENETRATION
PRODUCT
DEVELOPMENT
DIVERSIFICATION:
Other industries
MARKET EXTENSION
Other hospitals
+
Ansoff Matrix
CENTORAMO
Analysis of the Emergency Process
Patient Registration
Waiting for an available box
Taken intoThe box
Hospitalization
Decision
Interpretation
Medical results
Analysis
Medical test
Waiting for A doctor
+
CENTORAMO
Faced problems
Waiting time Difficulty to deal with the fluctuating flow of
patients No control on upstream nor downstream flow Emergency services works twenty-four seven
but the efficiency is questionable Poor quality of service High costs
+
CENTORAMO
Our solution – Creative idea 1
We are selling a new concept:- The patient, but also all the medical
equipment and the doctors tablet PC will be equipped with an RFID chip
- The wireless geo localization of the patient and of the medical equipment will optimize the medical care and determine the availability of the medical equipment.
CENTORAMO
Our solution – Creative idea 2
The patients will receive a personified RFID chip integrated in a bracelet given, when:
- The ambulatory pick them- The patient registrates in the emergency
sevice- The hospital patient will receive an RFID
bracelet.
CENTORAMO
Our solution – Creative idea
CENTORAMO has elaborated it solution on a concept based on 2 technologies:
RFID Technology tags Software solution: Sunset
+
CENTORAMO
RFID 1
-“Radio Frequency Identification (RFID) is an automatic identification method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. An RFID tag is an object that can be attached to or incorporated into a product, animal, or person for the purpose of identification using radio waves. Chip-based RFID tags contain silicon chips and antennas.”
CENTORAMO
RFID 2
There 2 kinds of RFID:
Passive RFID tags no require internal power source
Active RFID tags require a power source
CENTORAMO
RFID 3
In our case we are interested by the Passive tags, as they:– don’t have internal energy and receive energy
from outside (inductive energy)– have a simple message and the R&D trends to
increase their memory– They are cheap (around 1euro)– disposable– Have very small size
CENTORAMO
SOFTWARE SOLUTION
3 main axes of development :
Electronic patient file (RFID)
Management of resources (equipment)
Clinical decision support (data mining)
+
CENTORAMO
RFIDProgram
RFID : PATIENT’S E-FILE RESOURCES MANAGEMENT CLINICAL SUPPORT DECISION
Database
Special treatments (doctor) for patients with special conditions
Best practices>> procedures
Ambulance cars Schedules Medicine Quality Equipment
Program running
+
CENTORAMO
SCOPE OF THE PROJECT
« Moduled » software;
Integrated softwarefor management ofresources (ERP)
Introducing collaborative work in healthcare industry
SCM
Classified data provides tools for medical research
+
CENTORAMO
Marketing mix
Objectives
We aim 13 percent market place in the first year on the RFID technology market, and 20 percent in the second year, and then, we expect a 5 percent increase of our market share.
+
CENTORAMO
Marketing mix
Products2 type of products:
Develop RFID Technology solution for Cochin Hospital (Paris)
License of RFID Technology Software. Services: Training, monitoring,
maintenance to company you reengineering project.
+
CENTORAMO
Marketing mix
Penetrating price. RFID chip will be free (in quantity compatible with the
sold products) For Cochin Hospital: for the development, market
price should be 200,000€, but we will own the license, so we propose 100,000, a price very competitive and attractive.
License of RFID Technology Software: 15000€ Services: depends the project and service required
+Place ( channel of distribution)B to B, negotiate directly with the hospitals
CENTORAMO
Marketing mix
Communication plan
Axe of communication: Centoramo provide RFID technology solution to minimize your risks in case of emergency.
Targets of communication: Hospitals, ambulance organization, public.
Objectives of communication:
- Build up good image
- Inform public contributions of RFID technology in emergency care sector.
+
CENTORAMO
Core Competencies
Based on :- In-depth knowledge of integrated maintenance concepts for Cochin
emergency situations
- Unique knowledge of process management for progress and budget monitoring
- Specialized knowledge in the areas described under “core activities”
Core activities :- Assembly, installation, maintenance, repair, renovation, modification,
relocation and extension of all kinds of technical installations, ranging from process installations to process supporting installations and equipment
- Consultancy and technical management (maintenance management)
- Project management and execution+
CENTORAMO
COMPETETITIVE ADVANTAGES
Our product is based on an accurate medical knowledge thatOnly the doctor possesses
=>> Difficult to imitate
We can provide this tool as a whole or we can sell onlymodules of it
=>> Asset for various markets
We use an emerging technology that is poised to enter majorindustries like retail, aviation
=>> Emerging technology
Hamel & Pralahad+
CENTORAMOInfrastructures Legal, Accounting, Financial Management
HR Management Manpower planning : technical assistant and trainer hire, organization of training for our employees
R&D Technology / competition monitoring, Research, Local testing
Procurement Suppliers (RFID technology supplies : tags and readers),Subcontractors (data collection, equipment maintenance)
SERVICING
- Training- Technical assistance- Warranty- Software Upgrade- Special discount onadditional modules
SALES & MKG
- Sales subcontracting-Attendance to- Convention, medicineconvention- Agreement with Cochin
LOGISTICS
- Ordering- Receiving- Data transfer
OPERATIONS
-Collection of data-Software development-Customization-Testing-Installation- Test on-site
TechParadise (Asia) Electronic equipment wholesaler - supply of RFID tags – readers
AdministOR (France) Administrative services – data entry of Cochin patients’ files.
Hospital Cochin : Healthcare public institution - a special agreement will be set upin order to access patient’s information
Marketing agency : Sales – partnering with doctors, presentation of the solution inmedicine conventions, incentive sales to doctor from otherpublic hospitals
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Value addedForCentoramo
GreaterSatisfactionFor Cochinpatients
CENTORAMO
RECOMMENDATIONS
- Collaborative work with the emergency department staff
Preparing the list of functionalities according to the situation
- A highly “moduled” software tools to manage the patient information using RFID technology a clinical decision support module a hospital resources management module
- Regular user training
Sessions to familiarize the staff with the tool
- Measurement of performance
gain in time, customer satisfaction, cost, hospitalization duration
- Technical assistance +