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Presented by: Emily Rinaldi Campaign Manager, Northeast Region PennFuture Our Pocono Waters Campaign A story of mobilizing and educating the local community on protecting exceptional value (EV) designations.

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Page 1: Our Pocono Waters Campaign...Mt Pocono, PA 18344. Title: PowerPoint Presentation Author: Stephanie Rex Created Date: 3/5/2020 12:58:05 PM

Presented by: Emily Rinaldi

Campaign Manager, Northeast RegionPennFuture

Our Pocono Waters Campaign

A story of mobilizing and educating the local community on protecting

exceptional value (EV) designations.

Page 2: Our Pocono Waters Campaign...Mt Pocono, PA 18344. Title: PowerPoint Presentation Author: Stephanie Rex Created Date: 3/5/2020 12:58:05 PM

How do EV Streams Benefit the Poconos?

• While only 2% of PA streams are classified as EV, 80% of EV streams are in the Poconos (primarily in Monroe, Pike, and Wayne counties).

• These streams not only provide local and regional benefits but are also the headwaters to the Delaware River, the source of drinking water for millions.

• The EV streams in the upper and mid Delaware River supports approximately $22 billion in regional economic activity, which includes hiking, hunting, fishing, boating, tourism, and farming.

Page 3: Our Pocono Waters Campaign...Mt Pocono, PA 18344. Title: PowerPoint Presentation Author: Stephanie Rex Created Date: 3/5/2020 12:58:05 PM

Where it all began…

Page 4: Our Pocono Waters Campaign...Mt Pocono, PA 18344. Title: PowerPoint Presentation Author: Stephanie Rex Created Date: 3/5/2020 12:58:05 PM

Est. 2018

Page 5: Our Pocono Waters Campaign...Mt Pocono, PA 18344. Title: PowerPoint Presentation Author: Stephanie Rex Created Date: 3/5/2020 12:58:05 PM

TheCampaign1. Communications

• TV Commercials • Billboards • LTE & Op-eds in local papers • Press Events • Website & Facebook

Page 6: Our Pocono Waters Campaign...Mt Pocono, PA 18344. Title: PowerPoint Presentation Author: Stephanie Rex Created Date: 3/5/2020 12:58:05 PM
Page 7: Our Pocono Waters Campaign...Mt Pocono, PA 18344. Title: PowerPoint Presentation Author: Stephanie Rex Created Date: 3/5/2020 12:58:05 PM
Page 8: Our Pocono Waters Campaign...Mt Pocono, PA 18344. Title: PowerPoint Presentation Author: Stephanie Rex Created Date: 3/5/2020 12:58:05 PM
Page 9: Our Pocono Waters Campaign...Mt Pocono, PA 18344. Title: PowerPoint Presentation Author: Stephanie Rex Created Date: 3/5/2020 12:58:05 PM

TheCampaign

2. Public Education• Public Forum • Tabling

Page 10: Our Pocono Waters Campaign...Mt Pocono, PA 18344. Title: PowerPoint Presentation Author: Stephanie Rex Created Date: 3/5/2020 12:58:05 PM
Page 11: Our Pocono Waters Campaign...Mt Pocono, PA 18344. Title: PowerPoint Presentation Author: Stephanie Rex Created Date: 3/5/2020 12:58:05 PM
Page 12: Our Pocono Waters Campaign...Mt Pocono, PA 18344. Title: PowerPoint Presentation Author: Stephanie Rex Created Date: 3/5/2020 12:58:05 PM

TheCampaign

3. Coalition Building• Five workgroups within the stakeholders/

partners • Environmental groups• Sportsmen & Outdoor Recreation groups• Faith Leaders• Local Businesses • Municipal/ Legislative Leaders

Page 13: Our Pocono Waters Campaign...Mt Pocono, PA 18344. Title: PowerPoint Presentation Author: Stephanie Rex Created Date: 3/5/2020 12:58:05 PM

Workgroup Partners include but are not limited to:

Page 14: Our Pocono Waters Campaign...Mt Pocono, PA 18344. Title: PowerPoint Presentation Author: Stephanie Rex Created Date: 3/5/2020 12:58:05 PM

TheCampaign

4. Policy and Law-maker Education • In-district meetings (state, county, & municipal) • Petition in support of the current stream

upgrade procedures • Yielding 3328 signatures (as of 4/10) • Petition closed April 10st

• Delivery was April 11th & 12th

Page 15: Our Pocono Waters Campaign...Mt Pocono, PA 18344. Title: PowerPoint Presentation Author: Stephanie Rex Created Date: 3/5/2020 12:58:05 PM
Page 16: Our Pocono Waters Campaign...Mt Pocono, PA 18344. Title: PowerPoint Presentation Author: Stephanie Rex Created Date: 3/5/2020 12:58:05 PM

Reflections• It is always easy to mobilize the community when

there is a crisis. • To keep the community engaged when the crisis

eases is an art form. • Community education through the OPW campaign

has triggered a sense of “ownership” and “responsibility” to protect the genuine EV waters of the Pocono Mountains.

Page 17: Our Pocono Waters Campaign...Mt Pocono, PA 18344. Title: PowerPoint Presentation Author: Stephanie Rex Created Date: 3/5/2020 12:58:05 PM

Upcoming opportunities …

Sign up to be a local advocate with OPW – See Emily Rinaldi Baldauff at [email protected] OR 570-216-3344

Tabling volunteers needed for OPW

LTE’s for OPW needed

Sign the OPW pledge (coming soon…)

Visit the OPW website for more opportunities! www.ourpoconowaters.org

Page 18: Our Pocono Waters Campaign...Mt Pocono, PA 18344. Title: PowerPoint Presentation Author: Stephanie Rex Created Date: 3/5/2020 12:58:05 PM

Questions?

#OurPoconoWaters

www.ourpoconowaters.org

Like the Facebook Page: @ourpoconowaters

To get involved, email: [email protected] - Subject: OPW

Page 19: Our Pocono Waters Campaign...Mt Pocono, PA 18344. Title: PowerPoint Presentation Author: Stephanie Rex Created Date: 3/5/2020 12:58:05 PM

Contact Information:

Emily Rinaldi BaldauffCampaign Manager, Northeast RegionPennFuture 570.216.3344 (O) 570.906.9764 (C)[email protected]

PennFuture Northeast Office 425 Carlton Road, Suite 101Mt Pocono, PA 18344