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Our Journey to a New Brand 14 Years. 60 Countries Still Advanced

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Page 1: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

Our Journey to a New Brand14 Years. 60 Countries

Still Advanced

Page 2: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

Welcome to the world of Advanced

2

Page 3: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

Contents14 Years of Fire System Leadership 4

A Global Brand for a Global Leader 6

Advanced Online 8

Marketing and Communications 10

New Product Brands 12

MxPro 14

Axis 16

Dynamix Tools 18

ExGo 20

LifeLine 22

AdSpecials 24

Advanced360 26

Contacts 27

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Page 4: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

2005

Win best new exporter at FIC awards, R&D move to new premises in Yorkshire

1999

Advanced formed

2001

Launched Mx-4000 single

loop panel

2002

Mx-4000 range expanded to 1-8 loop panels with

multiple protocols

2003

Ad-Net-Plus high speed fire panel

networking launched

2004

Move to state of the art manufacturing premises in the UK

Fire paging system launched, first manufacturer

to offer 3 year warranty

2006

Win FIA Export Innovation award

US subsidiary opens in Boston

2007

Ax Series approved to UL 864

Middle East office opens in Dubai

2008

Launched Ex-3000 range of gas extinguishing panels

Apollo, Argus, Hochiki and Nittan protocols supported

on Mx fire panels

2009

Mx-5000 panels approved to EN54 2, 4, 13 by VdS

2010

4

Page 5: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

14 Years of Fire System Leadership When Advanced was founded in 1999, bringing together a team of fire professionals with perhaps the most knowledge of intelligent fire technology anywhere in the world, our aim was simple: To create the most reliable, best performing and easiest-to-use fire panels and systems available.

One thing has changed, the team at Advanced has expanded and our expertise has grown. In over 60 countries, our fire systems still set the standard for performance and usability, our customer service is legendary and a great deal of our time is spent on R&D, ensuring we stay ahead of the market, and give our customers exactly what they need.

Awarded Queen’s Award for Export achievement

2011

Australian subsidiary Fusion Advanced opens in Sydney & Melbourne

2012

New global brand launched

2013

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Page 6: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

A Global Brand for a Global LeaderAdvanced has grown very quickly, we’ve become the partner of choice for many of the world’s fire professionals.

It’s important the way we appear and communicate reflects the ethos, qualities and performance of our business, products and services, wherever in the world we operate. To ensure everyone understands the Advanced difference, we’ve developed a new global brand.

Our new logo reflects the warmth, precision and heritage of our business. Our new brand strapline is ‘The Standard in Fire Systems’ because we set the benchmark for quality and ease of use, for service and response every day.

We’re rolling our new brand out around all of our operations and we have a whole range of assets from new logos and photography to brochures and datasheets available for partners who need to update marketing materials. Please contact [email protected] with any requests.

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Page 7: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

The Standard in Fire Systems

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Page 8: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

Advanced Onlinewww.advancedco.com is your global entry point to Advanced.

Our new website will be developed to contain all of the information you could want from us, from local contacts and product datasheets, to application stories and product announcements.

Our global website will break down into local versions, that give you access to the products we sell in specific territories such as the US, Australia or Middle East. The website will be one part of a wider digital platform where you can get support, contact us and sign up for focused enews.

For help updating your website with our new brands and imagery etc please contact [email protected].

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Page 9: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

www.advancedco.com

9

Page 10: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

Marketing and CommunicationsAs you’d expect with a new brand comes a whole range of new communication assets that you can take advantage of.

We have a complete suite of brochures covering all of our products in detail, from fire panels and detectors, extinguishing and radio paging systems to software tools and bespoke products.

Accompanying brochures will be system overview charts, new datasheets, binders, product photography, new product logos and a range of other resources.

If you’d like to use these please contact [email protected] and we can supply them in a suitable format.

We’re also expanding our media resources, this means more stories available to partners and more opportunity for you to be part of our PR and advertising.

If you think you have a story that we could promote across traditional and new media, please get in touch with marketing.

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Page 11: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

Tel: +44 1670 707111 [email protected] www.advancedco.com

The new, more fl exible, multi-protocol fi re panel system from Advanced

MxPro 5 is the premier panel range in the MxPro family.

It leads the analogue fi re system market in performance

and quality and comes in 1-8 loop formats.

MxPro panels are compatible with Apollo Discovery, Argus Vega, Hochiki ESP and Nittan Evolution protocols.

All Advanced panels are renowned for their ease of

installation and use, from one panel systems to 200 panel

networks with complicated cause and effect.

We work with any installer, we offer free training and the

best support in the business.

Choose your panel. Choose your detector. Choose your installer.

Real freedom. Advanced quality.

The Standard in Fire Systems

Tel: +44 1670 707111 [email protected] www.advancedco.com

The new, more fl exible, multi-protocol fi re panel system from Advanced

MxPro 5 is the premier panel range in the MxPro family.

It leads the analogue fi re system market in performance

and quality and comes in 1-8 loop formats.

MxPro panels are compatible with Apollo Discovery, Argus Vega, Hochiki ESP and Nittan Evolution protocols.

All Advanced panels are renowned for their ease of

installation and use, from one panel systems to 200 panel

networks with complicated cause and effect.

We work with any installer, we offer free training and the

best support in the business.

Choose your panel. Choose your detector. Choose your installer.

Real freedom. Advanced quality.

The Standard in Fire Systems

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The Standard in Fire Systems

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Read more

Tel: +44 1670 [email protected] www.advancedco.com

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rcipsa ndamus aut optiusa ntiur, adi reste sit hario es ut laut re ma sit exerrum que mod quatem tes sequia velibeatus, aut doluptae.

Hendero toribus aut laborupic to quidem eum, voluptas aut ventus abor a dolorro velicidusam dolum que pe eaturibusti

Core perovitium unt aborrov identota pedia ventisincid maxim serovit inm il maio intium sed et et ligenist aut laborupic to quidem eum, voluptas aut ventus abor a dolorro velicidusam dolum que pe eaturibusti

Core perovitium unt aborrov identota pedia ventisincid maxim serovit inm il maio intium sed et et ligenist ipsae repreptia quam harum eos recusa dolorep

Read more

rrum que mod quatem tes sequia velibeatus, aut

Hendero toribus aut laborupic to quidem eum, voluptas aut ventus abor a dolorro velic idusam dolumt li.

Read more

The Standard in Fire Systems

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Tel: +44 1670 [email protected] www.advancedco.com

The Leading Multiprotocol Analogue Fire Panel

The Leading Multiprotocol Analogue Fire Panel

Product Data Sheet

www.advancedco.com

900-001 Rev. 1 .3 Page 1 of 4

Intelligent Fire Alarm Control Panels

Advanced Fire Systems have combined the latest technology with many years of fire experience, to create the AX Series Intelligent Fire Alarm Control Panels. The panels are highly flexible and ideally suited to meet the needs of virtually any commercial, industrial or institutional application. The AX Series Intelligent Fire Alarm Control Panels are available in two standard models, the AX-CTL-2 and AX-CTL-4. Modular construction permits field configuration of a panel(s) to suit specific installation requirements. Upon request, the factory will install the modules you specify prior to shipment. Custom metalwork enclosure options are also available. Consult the factory for more details.

Designed with installation and service engineers in mind, these intelligent panels are modularly packaged, using surface mount and dual flash microprocessor technology, with onboard real time clocks for ease of installation, troubleshooting, programming, maintenance, and future upgrades.

The AX-CTL-2 Intelligent Fire Alarm Control Panel provides two Style 4 or Style 6/7 Signaling Line Circuits (SLCs). Communications to field devices attached to the SLCs is via an advanced, 100% digital protocol with advantages of being highly immune to noisy environments and will operate over non-shielded cable without causing interference problems with sensitive electronic equipment.

Each SLC supports up to 126 analog addressable devices (any combination of intelligent detectors, input and/or output devices), for a total system capacity of 252 points standard. In addition, our unique sub-addressing of various input and/or output devices is permitted, expanding system capacity up to 1000 points.

The AX-CTL-2 also comes with two filter, voltage regulated Notification Appliance Circuits (NACs), Class A or B, each rated 2 Amp @ 24 VDC. Due to exceptional regulation and high rating, the onboard NAC outputs provide compatibility with virtually any Listed notification appliance.

Features• Up to 252 Analog Addressable Points (Standard w/ AX-CTL-2)

• Up to 504 Analog/Addressable Points (Standard w/ AX-CTL-4)

• Automatic Drift Compensation per Detector• Automatic Detector Testing w/Maintenance Alert• Alarm Verification and PAS• Style 4, 6 & 7 SLC Operation• Class “A” (Style Z) or “B” (Style Y) NAC Circuits• Voltage Regulated NACs (Compatibile with most Listed NAC devices)

• “Auto-Learn/Loop Detection” Programming• Field Programmable from Keypad or PC• User-Friendly PC-NeT Field Configuration Program• 5 to 10 Amps of System Power

Listings and Approvals:• ETL ANSI/UL 864 Listed: 3118002NYM-001B• CSFM Approved: 7165-1713:0101• NYCFD COA #6080

Unique Features:• Advanced User Interface w/Graphical LCD• “DynamiX” I/O Relationship Programming• Multi-Pattern & Two-Stage NAC Control• Remote Diagnostic Virtual Panel Simulator• AD-NeT-PluS Peer-to-Peer Networking• Built-in Intelligent Multi-Meter

Product Data Sheet

www.advancedco.com

900-001 Rev. 1 .3 Page 1 of 4

Intelligent Fire Alarm Control Panels

Advanced Fire Systems have combined the latest technology with many years of fire experience, to create the AX Series Intelligent Fire Alarm Control Panels. The panels are highly flexible and ideally suited to meet the needs of virtually any commercial, industrial or institutional application. The AX Series Intelligent Fire Alarm Control Panels are available in two standard models, the AX-CTL-2 and AX-CTL-4. Modular construction permits field configuration of a panel(s) to suit specific installation requirements. Upon request, the factory will install the modules you specify prior to shipment. Custom metalwork enclosure options are also available. Consult the factory for more details.

Designed with installation and service engineers in mind, these intelligent panels are modularly packaged, using surface mount and dual flash microprocessor technology, with onboard real time clocks for ease of installation, troubleshooting, programming, maintenance, and future upgrades.

The AX-CTL-2 Intelligent Fire Alarm Control Panel provides two Style 4 or Style 6/7 Signaling Line Circuits (SLCs). Communications to field devices attached to the SLCs is via an advanced, 100% digital protocol with advantages of being highly immune to noisy environments and will operate over non-shielded cable without causing interference problems with sensitive electronic equipment.

Each SLC supports up to 126 analog addressable devices (any combination of intelligent detectors, input and/or output devices), for a total system capacity of 252 points standard. In addition, our unique sub-addressing of various input and/or output devices is permitted, expanding system capacity up to 1000 points.

The AX-CTL-2 also comes with two filter, voltage regulated Notification Appliance Circuits (NACs), Class A or B, each rated 2 Amp @ 24 VDC. Due to exceptional regulation and high rating, the onboard NAC outputs provide compatibility with virtually any Listed notification appliance.

Features• Up to 252 Analog Addressable Points (Standard w/ AX-CTL-2)

• Up to 504 Analog/Addressable Points (Standard w/ AX-CTL-4)

• Automatic Drift Compensation per Detector• Automatic Detector Testing w/Maintenance Alert• Alarm Verification and PAS• Style 4, 6 & 7 SLC Operation• Class “A” (Style Z) or “B” (Style Y) NAC Circuits• Voltage Regulated NACs (Compatibile with most Listed NAC devices)

• “Auto-Learn/Loop Detection” Programming• Field Programmable from Keypad or PC• User-Friendly PC-NeT Field Configuration Program• 5 to 10 Amps of System Power

Listings and Approvals:• ETL ANSI/UL 864 Listed: 3118002NYM-001B• CSFM Approved: 7165-1713:0101• NYCFD COA #6080

Unique Features:• Advanced User Interface w/Graphical LCD• “DynamiX” I/O Relationship Programming• Multi-Pattern & Two-Stage NAC Control• Remote Diagnostic Virtual Panel Simulator• AD-NeT-PluS Peer-to-Peer Networking• Built-in Intelligent Multi-Meter

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Page 12: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

New Product BrandsThe world’s most advanced fire systems demand the strongest marketing platforms. Product brands that mean more to customers, work harder and help deliver best in class status.

We’ve created a whole series of new identities for our products. Some of these help us launch new features and services, or better communicate key messages that you may not be aware of in existing systems.

We can supply you with new logos and product photography to update your marketing materials. Please contact marketing with any requests.

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Page 13: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

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Page 14: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

Multiprotocol Leadership

The panel only market is driven by freedom. Specifiers want to choose the best performing panel and match it with the most appropriate detector range. End users want freedom from expensive maintenance contracts and installers want to be able to work with easy to install and maintain systems, free of restrictive license agreements.

MxPro is our solution, built on 14 years leading the UK analogue addressable fire panel market.

MxPro includes two panel ranges, the advanced MxPro 5 and the benchmark MxPro 4. Both come in 1-8 loop formats and are compatible with Apollo, Argus, Hochiki and Nittan protocols. MxPro is simply the best multiprotocol solution available.

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Page 15: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

Choose your panel. Choose your detector. Choose your installer Real freedom. Advanced quality

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Page 16: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

The Global Fire Alarm System

Axis is the new high performance fire system from Advanced. Axis holds global approvals and delivers a complete system customised for local needs.

Axis combines our top performing fire panel technology with high specification wired and wireless detectors and devices and a wide range of peripherals for almost any requirement or specification.

It’s the flexible, high performance choice that can be scaled from simple one panel installations to 200 panel networks covering huge sites, with complicated cause and effect.

Axis is a system of choice, protecting many of the world’s most challenging and prestigious sites.

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Page 17: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

for the UL 864 worldfor the EN54 world

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Page 18: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

Software for Advanced Fire Systems

Advanced is a global success story because we work differently to other fire system manufacturers. We understand the key to success is delivering easier to set up systems, that require less maintenance and offer more performance. We design ‘easy’ into our systems and we take the same approach with our software.

Dynamix Tools is a suite of applications that make installing, configuring, customising, monitoring, maintaining and managing a fire system easy, even with very complicated configurations.

Dynamix Tools integrates a system together, makes it easy to run remote monitoring, easy to fault find and easy to plan and configure systems. Dynamix Tools delivers new features such as false alarm reduction and we work with customers to develop new tools for local requirements.

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Page 19: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

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Page 20: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

Extinguishing Control the Advanced Way

ExGo is Advanced’s ultra-dependable extinguishing control system, used around the world to protect valuable and sensitive assets from national cultural collections to large data centres and server rooms.

ExGo’s mutli-zone approach, sophisticated cause-and-effect and multiple inputs and outputs are designed to simply, reliably and efficiently trigger gas release via a number of failsafe measures including double-knock and coincidence detection.

ExGo can be supplied with networked Remote Status panels, Hold and Abort push buttons and active EOL units.

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Page 21: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

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Page 22: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

Advanced Fire Paging and Deaf Alert System

LifeLine is Advanced’s characteristically complete radio paging system.

It is three systems in one easy to use panel. A deaf alert system that simply connects to any fire system and uses pagers and vibrating pillow units to alert the hearing impaired to fire alarms; a sophisticated fire paging solution that transmits detailed fire system status information to pagers carried by key staff; and finally a staff paging solution that transmits preprogrammed messages to staff pagers at the press of a button.

LifeLine is an install and go system, there are no complicated or expensive management contracts and the radio transmitter can be adjusted to allow for precise coverage even in complicated situations.

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Page 23: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

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Page 24: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

Custom Built Panels and Control Units

Advanced’s special engineering and manufacturing team develops bespoke solutions for customers on the backbone of our market leading fire technology.

From mimic panels and special enclosures to high specification control units and monitoring stations, the AdSpecials team’s work is found in thousands of locations worldwide.

Offering a consultancy, design and build service, the AdSpecials department is the epitome of what makes Advanced a manufacturer of choice - we go further to provide customers with exactly what they need.

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Page 25: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

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Page 26: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

Total Customer Support & Service

Advanced is renowned for the ease of use and performance of its fire systems. Our systems can do a huge amount from one panel, let alone a 200 strong network and the possibilities for an Advanced system are huge.

To ensure our customers get exactly what they need, from specification, through sales, installation and maintenance to expansion we offer Advanced360, an equally advanced customer support service.

Advanced360 offers total customer care from a staff of industry experts and engineers. Support can cover help specifying a system or during installation or maintenance. Advanced360 also delivers full, free-of-charge installer training, online and telephone support and system and fault modeling services. It’s Advanced, end-to-end fire system support, free to all customers.

Manufacturing and Quality

Admin

Customer Service and Support

R&D

Manufacturing and Q

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Customer Service and Support

R&

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Page 27: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

United KingdomAdvanced Electronics Ltd Moorland Way, Cramlington, Northumberland NE23 1WETel: +44 (0)1670 707 111 Fax: +44 (0)1670 707 222 Email: [email protected]

United Arab EmiratesAdvanced Electronics Ltd Dubai Airport Free Zone, Building W3, Office 211 Dubai UAETel: +971 4 299 0908 Fax: +971 4 299 0554Email: [email protected]

AustraliaFusion Advanced Pty Ltd Sydney Office: U7, 38 Powers Road, Seven Hills, NSW 2147PO Box 680, Winston Hills, NSW 2153Tel: +61 (0) 2 9620 4380 Fax: +61 (0) 2 9674 1666

USAAdvanced Fire Systems Inc 100 South Street, Hopkinton, Massachusetts 01748Tel: +1 (508) 435-9995Fax: +1 (508) 435-9990

Global Contacts

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Page 28: Our Journey to a New Brand€¦ · best support in the business. Choose your panel. Choose your detector. Choose your installer. Real freedom. Advanced quality. The Standard in Fire

Email: [email protected] Web: www.advancedco.com

The Standard in Fire Systems