our foodpairing® media kit
TRANSCRIPT
for brandspeople today eat more adventurously and try new flavor combinations all the time. As a chef or bartender, it’s hard to keep up. That’s why Foodpairing® helps to discover new flavor combinations in seconds.
the largest creative chef & bartender network worldwide
+50kmonthlyvisitors
+110kusers
+1.700ingredients
+125countries
Foodpairing® is all about InspirationThe tool allows you to discover pairings with more than 1700 ingredients. From dairy to meat, from vegetables to spices, from spirits to coffees, from plants to insects...
Foodpairing® is the global reference for Exciting PairingsWe develop the largest ingredient database with scientific profiled data on aroma, taste & texture.
Foodpairing® is based on ScienceOur series of unique algorithms are capable of calculating the world's best surprising and novel food & drink pairings.
a trusted brand
together with culinary schools,we're upholding our mission on this planet: trigger young chefs to step out of their comfort zone and create their own innovative recipes from scratch!
14 countries / 24 institutions
Hattori Nutrition College
Gato Dumas
Kendall College
Ecole Hôtelière de Montréal Lycée Hôtelière Guillaume Tirel
Ter Duinen/Ter Groene Poorte/Hotelschool Gent
Stockholms internationella restaurangskola
CETTBIC
Escola de confeitaria Diego Lozano
CETT BarcelonaBIC Ljubljana
HAS Hogeschool/Foodlab Zeeland/ROC Leiden
Gato Dumas Bogotá
Gato Dumas Buenos Aires
TREDU Nokia
Arhus Tech
foodpairing.com
500k sessions a year
275k users
4:32 average session
time
blog.foodpairing.com inspire.foodpairing.com
134kmonthly
page views
23.750monthly
page views
social
27k fans
newsletters
70k subscribers(25% O.R.)
2k new subscribers
/month
4k followers
6k followers
in numbersFoodpairing® is the largest creative network for food professionals worldwide. More than 110.000 users create inspiring recipes via our tool. We attract over 500.000 visits a year and have a highly engaged social media audience of 37.000 fans.
user demographics
29%
21%13%
7%
5%
5%10%
11%63%
10%
27%
ALL USERS - AGE RANGE
Millenials (18-35 years)Gen X (36-50 years)Boomers (51 to 70 years)
ALL USERS - KEY MARKETS BY SUBCONTINENT
Northern AmericaSouth America
Western EuropeEastern Europe
Southern EuropeAustralia and New ZealandNorthern EuropeRest of the world
Belgium 10.3%Netherlands 6.1 %Germany 6.0 %France 3.7 %
U.S. 18.0 %Canada 3.4 %Italy 4.7 %
Spain 4.7 %Greece 2.0 %
UK 6.6 %Denmark 1.3 %Sweden 1.3 %
Poland 2.8 %Russia 2.0 %
Brazil 1.8 %
Australia 3.9 %
aroma analysis - example Copper Head Gin
camphor
spicy
vanilla
balsamicterpenic
green
herbal
floral
rose
citrusmeatyblood ethereal
mushroomwoody
spicy
fruity
herbal
green
floralwoodycitrus
meaty
aroma analysiscreating core data of your products
1 Aroma Analysis of your products/range
2 Custom aroma wheelIndication of the major aroma descriptors of your products.
3 (30 to 50) best pairings via a Foodpairing Tree Indication of which products have flavour components in common and thus create tasteful combinations. The tree shows possible combinations with the central ingredient.
4 Tailor report with learnings & insights We take the learnings from the above and interpret them for you to be used in sales, marketing and/or innovation.
5 Creation of high res visuals for education purposes
native advertising to food professionalscampaign to chefs, bartenders & foodies worldwide
1 Product placement on inspire.foodpairing.comFood professionals around the world use your product when creating recipes with the tool.Your product used in innovative ways by opinion leaders.Your product matched with 1700+ ingredients worldwide.+100K brand impressions yearly
2 Content marketing on blog.foodpairing.comCustom created articles by our expert team product knowledge + recipes.
3 Reach on our newsletter & social channels
4 Your logo featured in our newsletter & websiteas a Foodpairing partner
