osc - how the human web is changing the game
TRANSCRIPT
how the HUMAN WEB is changing the game
@ajleon #osCharity #iofnc
3 skills
to succeed in the digital landscape
#1 storytelling
tell your story
org tip
digital storytelling taskforce
micro your project’s story
macro your organization’s story
storytelling tools
#2 urban development
build your tribe
audience vs community
understand social
ecosystems
facebooktwitter
family reunioncocktail party
urban development tools
#3 digital arson
call to action
movement vs
campaign
know your community
fans followers catalysts
3 types of users
followers
follow.
click a button
fans
cheer.
share your story
comment on your work
move.
catalysts
tell them what you want!
but …
org tipmake room for user DNA
case study
urban development
digital arson
closing thoughts on digital strategy
need room for experimentation
convert digital tourists -> digital natives
focus on execution vs strategy
Questions?
AJ Leon the LaC project
@ajleon
www.ajleon.me
www.opensourceCharity.com