Download - Osc - how the human web is changing the game
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how the HUMAN WEB is changing the game
@ajleon #osCharity #iofnc
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3 skills
to succeed in the digital landscape
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#1 storytelling
tell your story
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org tip
digital storytelling taskforce
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micro your project’s story
macro your organization’s story
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storytelling tools
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#2 urban development
build your tribe
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audience vs community
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understand social
ecosystems
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facebooktwitter
family reunioncocktail party
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urban development tools
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#3 digital arson
call to action
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movement vs
campaign
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know your community
fans followers catalysts
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3 types of users
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followers
follow.
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click a button
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fans
cheer.
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share your story
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comment on your work
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move.
catalysts
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tell them what you want!
but …
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org tipmake room for user DNA
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case study
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digital arson
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closing thoughts on digital strategy
need room for experimentation
convert digital tourists -> digital natives
focus on execution vs strategy
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Questions?
AJ Leon the LaC project
@ajleon
www.ajleon.me
www.opensourceCharity.com