orlen cisco company

ORLEN CISCO COMPANY

ACKNOWLEDGEMENT

All the praise is for Almighty Allah Who gave us the strength, mental and physical capabilities

to accomplish this Project.

We would love to express our gratitude and sincere appreciation to Prof: Wajid Ali for his

encouragement, constructive teaching approach and maintaining a healthy and competitive

atmosphere in the class that helped us to embrace this formidable challenge.

We would like to extend our thanks to everybody who helped us to make this Project a brilliant

success.

ORLEN CISCO COMPANY

TABLE OF CONTENTS

EXECUTIVE SUMMARY.........................................................................................................................5

The Opportunity......................................................................................................................................5

The Description of the Business..................................................................................................................5

BUSINESS MODEL...................................................................................................................................6

THE MANAGEMENT TEAM...................................................................................................................7

Organizational Structure..............................................................................................................................8

Of................................................................................................................................................................8

ORLEN CISCO Company...........................................................................................................................8

CURRENT STATUS AND REQUIREMENTS........................................................................................10

Current Status........................................................................................................................................10

Profit Potential......................................................................................................................................10

MISSION STATEMENT.............................................................................................................................11

VISION STATEMENT...............................................................................................................................11

OUR CORE VALUES......................................................................................................................11

COMPANY LOGO...................................................................................................................................12

COMPANY OBJECTIVES.......................................................................................................................13

Short Terms Objectives.....................................................................................................................13

Long Term Objectives.......................................................................................................................13

FINANCIAL PROJECTIONS...................................................................................................................14

Share Division........................................................................................................................................14

MARKETING STRATEGIES..........................................................................................................................18

THE TARGET MARKET............................................................................................................................19

TARGET MARKET.................................................................................................................................19

Description of Target Market....................................................................................................................20

MARKET SEGMENTATION......................................................................................................................20

ORLEN CISCO BLEACH PRODUCT LIFE CYCLE.........................................................................................21

MARKETING MIX....................................................................................................................................23

POSITIONING.........................................................................................................................................25

SWOT ANALYSIS OF ORLEN CISCO BLEACH............................................................................................26

CHANNELS OF ADVERTISEMENT............................................................................................................29

ORLEN CISCO COMPANY

Decision Making Process..........................................................................................................................31

Decision Making Styles..........................................................................................................................32

Tools & Standards to measure our company performance........................................................................33

Span of Control......................................................................................................................................33

Centralization and Decentralization...................................................................................................34

Remedial Strategies...................................................................................................................................34

Control Mechanism for our Buiness:.........................................................................................................35

CONCLUSION.........................................................................................................................................37

ORLEN CISCO COMPANY

EXECUTIVE SUMMARY

The Opportunity

Need to Be Filled or Problem to Be Solved.

When your clothes matter, when your image matters, when it’s important to communicate

success & style, Colour Bleach dedicated to dressing “Surfing the Frings” whatever the stain

is…

This make window of opportunity opens for entrepreneurs to re-launch or provide improvements

in existing washing products. Through this thought, we want to create a change.

The Description of the Business

How Our Business Fills The Need.

Our Business Model is very simple and effective, simple because it is easy to implement and

effective because at the start of this business model we are sure that we have a customer. For this

reason we don’t have to keep the Bleach in outlet for long period of time.

We are providing Color Bleach in very attractive packing and such bleach that remove stains

without fading your cloths. It is one of the brands that can solve the problem of many people.

And it can also improve their life styles to some extent. As many elite class youngsters like to

buy such products that are according to specifically their lifestyles, attitudes and preferences.

Start different Campaigns like Ads, Provide discount to the Customers. Make Customer Access

to the Products.

Chemicals From Supplier

Making

Delivery To Outlets

ORLEN CISCO COMPANY

BUSINESS MODEL

ORLEN CISCO COMPANY

THE MANAGEMENT TEAMThe management team of Colour Bleach is quite creative, innovative and cooperative. They are

highly motivated in achieving goals and giving their best to their customers, as customers are

their priority.

The management team includes:

CEO Mr Ahsan

Operations Manager Mr Makhdoom

Marketing Manager Mr Wajahat

Finance Manager Mr Haseeb

ORLEN CISCO COMPANY

Organizational Structure

Of

ORLEN CISCO Company

CEO

Mr. Ahsan

Manager of

Finance Deptt

Mr. Haseeb

Manager of Marketing,

Sales Deptt

Mr. Wajahat

Manager of

Operations Deptt

Mr. Makhdoom

Manager of Quality

Deptt

Brand

Manager

Manager of

Human

Resource Deptt

Marketing Sales and Customer

Service

Quality Assurance

Quality Control

Recruitment

Evaluation

Accountants

Purchasing

ORLEN CISCO COMPANY

Why we have choose this organizational structure:

The organizing is arranging and structuring work to accomplish the organization’s goals. It is the

process through which managers design organization structure. That process is important and

serves many purposes. The challenge for managers is to design an organizational structure that

allows employees to effectively and efficiently do their jobs.

We have choose this structure because our business is depend on all these department before

survey we have not include quality and human resource department but after visiting our

competitors we think that we should enhance our structure to bring improvement in employees

and product quality. This structure all integrate with our business requirements because we have

start a manufacture business for which we have need of finance, marketing and sales strategies,

four our product to develop a brand name in the market, to provide better quality of bleach in the

market as compare to our competitors, and main thing of our business are our employees

therefore we have adopt this structure and it is fully apply on our business.

ORLEN CISCO COMPANY

CURRENT STATUS AND REQUIREMENTS

Current Status

Our Product is currently in an introductory stage. We have finance and budget of 500,000 PKR

under which we have to cover our all expenses. The management team has gone through all its

legal documentation with all terms and conditions for the business that they have decided to

launch.

Yes, there is a great market for new entrepreneurs in the market of Pakistan. Pakistan is one of

the developing countries around the globe & it will surely support the people who are willing to

do something that would bring a progress to its country. Although in Pakistan industry size in not

very large but because of their focus on needs of the market we will surely make a mark in

industry. And Colour Bleach is planning to make use of this opportunity by all means to play

their part in the progress of its country by coming with idea of customization that would surely

fill the current needs of customers.

Profit Potential

Profit is something that comes after everything our more focus is on having our product in the

hands of our customers actually that is our profit. On the other hand if we look at its profit scale

it is quite profitable business to start because outlets have taken a great position in our lives that

where ever people thinks to buy something they look for a good outlet or retailer in market. So as

far as profit is concerned our figures are crossed that we will attain a good position in market &

will surely have a high profitability.

ORLEN CISCO COMPANY

MISSION STATEMENT“Our Profit is Our Customer Satisfaction”

VISION STATEMENT“Our Vision to be a progressive business with strong brand equity, enhancing value for all the

stakeholders through excellence in performance and good governess”

OUR CORE VALUES

To ensure the prosperity and well being of ORLEN CISCO employees, customers and

shareholders, growth is essential. How we achieve this objective is as important as the objective

itself. Fundamental to our success are the core values we believe in and practice.

Employees are the source of the success. We communicate openly, treat each other with

respect, promote teamwork and encourage personal initiative and growth. Excellence in

performance is sought and rewarded.

Customers receive our strongest commitment to meet their needs with high-quality

products and superior service.

Products are based on innovative technology, continuous improvement and added value

for our customers and end-users.

Reason that why we have chosen this specific business.

All over the world and in Pakistan “Fashion” are booming people wanted ease and automation in

their lives. Fashion industry is one of the industries that have its own charm and everyone wants

to be in fashion. We see an opportunity in the market in which we have to fulfill the demands of

those people who want to have some sort of specialized Colour Bleach.

ORLEN CISCO COMPANY

COMPANY LOGO

JUSTIFICATION

RED COLOR: It shows the brightness.

WHITE COLOR: The sign of tick in white color is shows the clearness of clothes.

ORLEN CISCO COMPANY

COMPANY OBJECTIVES

Short Terms Objectives

To provide Bleach with quality assurance

To provide Bleach within reasonable prices.

Increase the sales by using different marketing techniques

To become the market leader.

To grab maximum market share.

To built sustainable competitive edge.

Customer satisfaction is the top priority.

Acquire the strong distribution channel so the product is made available on the shelf.

Long Term Objectives

To establish our brand name in Pakistan

To open our distribution channels in all the leading cities of Pakistan

Create the good relationship with the supplier

To open our outlets in all the leading cities of Pakistan

Create the environment in which employee are feeling no stress and exact their great

effort to increase the sales and getting the customer loyalty

Providing the e business facility in which people can place their order to us and supply to

customer or provide information when the desire product is come at out let.

For the development of this new business we have use 4P’S marketing strategy which has

been described on next pages.

ORLEN CISCO COMPANY

FINANCIAL PROJECTIONS

Drive from financial advisers our business will start with the low amount of capital and not

having very large capital in start but after starting the business after the certain periods the

business will need the more capital to lead the business at specific level. All the partners of the

business will invest in the business in equal ratio at which partners are agree to avoid any

complication and the further amount will be get from the business angel and all the investor are

bound to be the partner at least up to the five year. Before the five year no one can leave the

business. This condition will help our business to have a required capital until to reach at the

breakeven point and the business will able to provide something in return. The entire partner will

be equally having the right of profit and liable for the loss as they invest equal ratio of amount.

To proceed our mission statement our financial viability is very strong were continuously

working in the process to satisfy our customers by delivering them the best products and this is

the main aim of our company to achieve the maximum profit actually were producing the bleach

which is very much unique in the market due to its qualities like we are manufacturing the color

bleach who quality is it do not fade the color of the cloth and remove the strain from the cloth

and give the essential fragrance so from which the customer relay on our products and it a plus

point for our company.

Share Division

As the equity amount presented by each member is equal so they would be equally share holder

in profit or loss. This is described according to the percentage in the table presented below.

C.E.O (Mr Ahsan) 20%

Finance Manager (Mr Haseeb) 20%

Marketing Manager (Mr Wajahat) 20%

Operation Manager (Mr Makhdoom) 20%

ORLEN CISCO COMPANY

FINANCIAL OVERVIEW

Our Sales per Month

We expect that we will sell 5000 Bottles of Bleach per Month @ 100 per Bottle. So our Sales per

Month is 5000 x 100 =500000

Cost or Cost on Per Bottle

One Bleach Bottle cost Rs 45.16 per Bottle

Price Charge on Per Bottle

We sell Rs.100 per Bottle

Expenses

Our Fixed Expenses are 24000 & Factory Expenses are Rs. 52,750

Profit/Revenue per Month

Our expected profit per month will be Rs.1, 99,305

Financial Projections

ORLEN CISCO COMPANY

Total Budget 500000

Total Cash in Hand 500000

Drum 3000

Mixtuer 20000

Advertising 20000

Total Chemical 136360

Total Manufacturing Cost 225800

Total Expense 52750

Advance Rent 20000

Total Expenditure 477910

Cash in Hand 22090

Chemicals Purchased

ORLEN CISCO COMPANY

Chemicals Purchased & Used

Sr # Quantity in Drum Total

Per Kg Kg

Chemical A 200 160 32360

Chemical B 300 160 48000

Chemical C 350 160 56000

Total Cost on Chemicals 136360

In future we predict that our business can get progress and can increase our production by

applying more innovation ideas we have technical labor we have the opportunity to increase the

awareness between the general public for the color bleach this will increase our profibility

ORLEN CISCO Bleach has a high capacity to produced litters of Bleach per day. So we can say

that we can survive for next three years.

MARKETING STRATEGIES

ORLEN CISCO COMPANY

Another valuable service that Global Business Union offers to its clients is its expertise in

marketing strategies applied to the promotion and distribution of goods and services. We assist

entrepreneurs and managers of start-ups and mid-sized companies to study, evaluate and

implement the best marketing strategy in order to ramp up the company’s exposure and market

share.

The development of a marketing strategy is usually divided into five general aspects:

Customer Analysis: Once the market in which the company wants to operate has been

identified, we analyze the specific end users of the product or service. Precise data collection and

customer segmentation allow companies to better understand consumer needs, tastes and

behavior. We then analyze the data in order to develop a specific marketing campaign to

successfully reach the target market and to better forecast demand in the short- and long- term.

Product Development: With rapid advancements in materials and technologies, the product life

cycle is getting shorter and shorter. In order to keep up and remain a top player in the market, a

company needs to constantly improve existing products and develop new ones.

Pricing: Pricing is one of the most important elements of the marketing mix and it is often seen

as an indicator of the quality of the product. Basing the pricing decision on industry benchmarks

and revenue expectations, we help the client find the right pricing strategy to attract customers

and at the same time maximize the sales margin.

Branding: Especially for a start-up company that is looking to enter a new market, it is essential

to build and develop a strong brand. The brand will become the link between the values of the

company and the customers.

Sales and Distribution: A good brand and product are not enough if you cannot reach the

customers. Developing an extensive network of sales representatives, agents, distributors,

wholesalers and dealers can be a tough task, especially for small companies and start-ups.

THE TARGET MARKETColor Bleach is not so much expensive but is unique. We are targeting household women,

students and limited men. The segmentation of our target market on the basis of income is Elite

40%

Niche Market

Segmentation

( Middle Class & Others)

Target Market (Elite Class & Upper Middle Class)

ORLEN CISCO COMPANY

and upper middle class. The majority market of ORLEN CISCO BLEACH is household women

as they are more in to buying the washing products because they are more curious about fashion

As we know that we are selling washing products so our main target market is girls of elite class,

and upper middle class and especially those who are using different kinds of washing bleach

without keeping in mind that from what class of society they are.

TARGET MARKET

ORLEN CISCO COMPANY

Description of Target Market

Our products are not so much expensive but they are unique. We are targeting household women,

students and limited men. The segmentation of our target market on the basis of income is Elite

and upper middle class. The niche market of ORLEN CISCO Bleach is household women as

they are more in to buying the washing things because they are more curious about washing of

their fashionable clothes.

MARKET SEGMENTATIONWhile doing the market segmentation, we divide our market into three main types;

Geographic segmentation

Our primary targeted areas are all cities of Pakistan, specially Islamabad, Karachi,

Lahore, Faisalabad, Sialkot, Rawalpindi, etc,

Demographic segmentation

We are dividing our target market in to segments that relate to any age group and male and

female both are include for this target market.

Psychographic segmentation

Social Class—Elite Class upper and Middle Class

ORLEN CISCO COMPANY

ORLEN CISCO BLEACH PRODUCT LIFE CYCLE

BLEACH ANALYSIS

ORLEN CISCO Bleach life cycle is at beginning stage. There are high profits in this Business,

but there is still need to create awareness among the public to appreciate this industry to take it at

maturity stage.

The future prosperity of our business depends upon the following important aspects:

ORLEN CISCO proudly presents itself as one of those new ventures who will fulfill all the

negative attributes that are affecting the industry by having an edge over its competitors.

Competitors of ORLEN CISCO Bleach says that they are providing a nice quality with a cheaper

price and they try to make fool their customers by saying this but come to know the reality after

experiencing and eventually they lose a customer soon after one sale.

Actually we are offering the kind of color bleach that would definitely attract the patrons because

of its design that would be fulfilling the present day requirement & most of all it is the kind of

business that promises to become a family member of every household etc. And retail industry in

Pakistan is running the same way for so many years and there is a need of innovative ideas Color

Bleach plans to do so by bringing new form of business plan that will surely have a great impact

on the retailing industry of Pakistan.

Product Life Cycle (PLC)

Beginning stage

Growth stage

Maturity

Decline stage

ORLEN CISCO COMPANY

PLC determines revenue earned by ORLEN CISCO bleach

Contributes to strategic marketing planning

Help us to identify when a product needs support, redesign, reinvigorating, withdrawal,

etc.

Help us in new product development planning

Help us in forecasting and managing cash flow

shows the stages that color bleach go through from development to withdrawal

from the market

Managing product portfolio is important for cash flow

The Stages of the Product Life Cycle

Development

Introduction/Launch

Growth

Maturity

Saturation

Decline

Withdrawal

ORLEN CISCO COMPANY

MARKETING MIX

Product

Brand name

Quality

Safety

Packaging

Price

Pricing strategy (penetration)

Suggested retail price

Volume discounts and wholesale pricing

Cash and early payment discounts

Bundling

Price flexibility

Price discrimination

Moderate and affordable.

product price

place promotion

ORLEN CISCO COMPANY

Distribution (Place) Decisions

ORLEN CISCO Bleach Distribution is about getting the products to the customer. Distribution

channels

Market coverage

Specific channel members

Inventory management

Warehousing

Distribution centers

Promotion

In the context of the marketing mix, Color Bleach promotion represents the various aspects of

marketing communication, that is, the communication of information about the product with the

goal of generating a positive customer response.

Promotional strategy Advertising

Personal selling & sales force

Sales promotions

Public relations & publicity

ORLEN CISCO COMPANY

POSITIONINGWe arrange color bleach to occupy a clear, distinctive, and desirable place relative to competing

products in the mind of target customers.

This is something very important because as it creates an image about color bleach in the minds

of our patrons that how they perceive Color Bleach. This positioning would be helpful in a sense

as it would tell us that our patrons are willing to buy our product or not the more effectively we

position our product the more will be demand for our product.

ORLEN CISCO COMPANY

SWOT ANALYSIS OF ORLEN CISCO BLEACH

STRENGTHS Quality Product

Affordable Prices Time Saving

Products. Skilled Labour

WEAKNESS Lack Of Aweareness In

PeopleLimited Marketing

Budget

OPPORTUINTY Growing Industry

Attractive Business

THREAT Threat Of Substitute

No Barrier For New Entrants

Threat Of Supplier Forward

IntegrationS.W.O.T

ORLEN CISCO COMPANY

SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats and is a

simple and powerful way to analyse your company's present marketing situation.

STRENTHS

Quality product.

Friendly environment.

Two plant in the factory.

Innovative and constantly growing product

Major shareholder in the Bleach industry of

Pakistan

A company with growing sales and profits over

the year.

ORLEN CISCO Bleach has a high capacity to produced litters of Bleach per day.

ORLEN CISCO Bleach has qualified work force.

WEAKNESSES

Fix Price

No credit sales.

Low sales margin due to highly value added products.

Low promotional activities.

Limited capital available.

Lack of experience.

People are not much aware of the ORLEN CISCO bleach

As we are on initial stages therefore color bleach is facing problem of budget

Color Bleach requires patience as it will take to overcome its competitors.

Good advertising campaign needs high costs which is a setback to the company.

OPPORTUNITIES

ORLEN CISCO COMPANY

As it is only launching in Lahore & when this concept success then we can target

customers all over Pakistan.

Credit policy can be adopted to increase sale.

Expansion chances are greater.

Increasing awareness.

Competitors.

Exhibitions.

THREATS

Economic crisis of the country.

Political crisis of the country.

World over recession can have a great impact on firms profitability.

Competition with Clorox

Idea can be adopted by others.

Existing competitors.

Price Sensitive people.

CHANNELS OF ADVERTISEMENT

Word of mouth

Personal relations

Fly bills

ORLEN CISCO COMPANY

ORLEN CISCO COMPANY

Word of Mouth

According to an international research of marketing firm that words of mouth are the biggest

source of publicity. The major part of our promotion emphasizes on the words of mouth .when

we are going to meet different people, we are going to explain the products and features of

ORLEN CISCO Bleach and if they get convinced they are going to tell to the other people who

might be in their neighborhoods or family members and the person who is going to do this for

ORLEN CISCO Bleach we will give him a discount and this is the cheapest and fastest mean of

advertisement and making awareness among the people.

Personal Relations

We are planning to publicize or advertise through our personal relations also. This would help us

to create a web in peoples mind about our products of Color Bleach. It means using our own

links with people to advertise and promote your product in the market. They are usually our

Friends, Family members, Relatives, Family friends and friends of friends. This mode of

advertisement is cost less and is the best way of catching the market share.

Media

Later on, we are also planning to advertise our products over media by ads. But this would be

done on a last stage when the market is well aware of the shop ORLEN CISCO Bleach

Media promotion plan will include:

TV Adds

Billboards

Fly Bills

The print media have always been a popular advertising medium. Advertising products via

newspapers or magazines is a common practice. By nowadays fly bills are using as a mean of

advertisement. Fly bills are also known as pamphlets. We are also going door to door for giving

the fly bills for the advertisement and making the people awareness about the products of

ORLEN CISCO Bleach.

ORLEN CISCO COMPANY

DECISION MAKING PROCESS

Identification of problem

Identification of decision criteria

Allocation of weights to criteria

Development of alternatives

Analysis of alternatives

Selection of an alternative

Implementation of the alternative

To face more competitors in the market

Marketing strategies

Product, Price, Place, Promotion

Product 10

Price 8

Place 6

Promotion 2

Fewer prices as compare to competitors but high quality product Distribution of

product as free sample

More awareness among people about product and price will be

affordable to everyone.

Charge low price of product but provide high quality of product

Free sample distribution and reasonable price

ORLEN CISCO COMPANY

Decision Making Styles

Although these four decision making styles are distinct, most managers have characteristics of

more than one style. It’s probably more realistic to think of a manager dominant style and

alternate styles. Others are more flexible and can shift their style depending on the situation. For

making a decision we have adopt analytical and conceptual style for this decision firstly we

analyze our competitors and then we consider more alternatives. After that we finalize our

alternatives and implement on this alternative and these alternative are for our long rum period

because we have focused on this conceptually and very deeply.

ORLEN CISCO COMPANY

Tools & Standards to measure our company performance

Span of Control Span of control, is a very important concept of organizing function of management. It refers to the number

of subordinates that can be handled effectively by a superior in an organization.

Members at Each Level

(Highest) Assuming span of 2 assuming span of 4

Organization Level

1 1 12 2 43 4 164 8 645 166 32

64

Span of 2: Span of 4:

Employees = 64 Employees = 64

Managers (level 1-6) = 63 Managers (level 1-3) = 21

To measure the company performance we have use span of control. This is important because to

large degree, it determines the number of levels and managers and organization has all things

being equal, the wider or larger the span, the more efficient the organization.

Obviously, wider spans are more efficient in terms of cost. However at some point wider spans

reduce effectiveness. When the span becomes too large, employee performance suffers because

managers no longer have the time to provide the necessary leadership and support.

ORLEN CISCO COMPANY

Centralization and Decentralization

The degree to which decision making is concentrated at upper levels of the organization

is called centralization.

The degree to which lower level employees provide input or actually make decisions is

known as decentralization.

As organizations have had to become more flexible and responsive,

there’s been a distinct trend toward decentralizing decision making.

Our company is also decentralized because our lower level managers

or employees are closer to the action and typically have more

detailed knowledge about problems and how best to solve than do

top managers. Another term for increased decentralization is

employee empowerment, which is given employees more authority.

Remedial Strategies

Our management, under new leadership as described below, has been actively engaged in the

planning for, and implementation of, remediation efforts to address the material weaknesses, as

well as other identified areas of risk.

Our new leadership team, together with other senior executives, is committed to

achieving and maintaining a strong control environment, high ethical standards, and

financial reporting integrity. This commitment will be communicated to and reinforced

with every employee and to external stakeholders. This commitment is accompanied by a

renewed management focus on decision-making and processes that are intended to

achieve maximum shareholder value over the long-term and a decreased focus on short-

term, quarter-by-quarter operating results.

ORLEN CISCO COMPANY

Centralization of the development, oversight, and monitoring of accounting policies and

standardized processes in all critical accounting areas, including areas involving

management judgment and discretion;

Implementation and clarification of specific accounting and finance policies, applicable

worldwide, regarding the establishment, increase, and release of accrued liability and

other balance sheet reserve accounts.

Enhancing the development, communication, and monitoring of processes and controls to

ensure that appropriate account reconciliations are performed, documented, and reviewed

as part of standardized procedures.

Control Mechanism for our Business

Starting a business is not terribly difficult. For instance, according to the Small Business

Administration, 552,600 new employer firms were launched in 2009 alone. Staying in business,

however, is another matter altogether. According to the same SBA report, 660,900 firms closed

in 2009, and overall only 51 percent of firms managed to stay in business for five years or more.

In such a difficult and competitive market, businesses need effective control mechanisms to

create and maintain a viable share of the market.

Cost Advantage

A widely used method for controlling the market is to provide your products or services at a

lower price than your competitors offer. We have used cost advantage to control the market.

Brand

Brand recognition is another successful business control method. Companies spend a large

percentage of their budgets on advertising and creating interest among their client bases. We

have spent a huge amount to innovate our brand name.

ORLEN CISCO COMPANY

Volume

Businesses can control the profit margin on their products or services by how they price their

products. In most cases, the profit margin is largely determined by the industry. Nevertheless,

companies can compete with other businesses in their industry by increasing their volume of

sales and reducing their profit margin. Although related to cost control, volume is an independent

control measure based on lower profit-per-item expectations rather than actual costs. Our

business at initial stage therefore we try to increase our sales volume by reducing the price of

product as compare to our competitors .

Scale of Users and Business Partners

An efficient method to increase your business's market share is to join forces with other

businesses with similar or compatible goals. Such alliances not only increase your market share

and volume of sales but also your brand recognition. Two popular methods to increase a

business's scale are franchising and commission sharing. Currently we have developed few

products but in future we will franchise our business.

The control mechanism of employee incentives directly impacts the management function of

leading. Control mechanisms are used for many purposes in business management. These

methods offer a way for managers to increase productivity, encourage innovation, and instill

shared beliefs and values for the company and its employees. Employee incentives are a positive

control mechanism to serve these purposes.

It is important as a manager to increase employee morale, motivate, and lead. Truly effective

managers are also capable of leading. These control mechanisms provide management with

valuable opportunities. This tool will improve a manager’s ability to influence employees. It will

also increase the growth and strength of any organization or business.

Control mechanisms should be utilized by management in all organizations. Employee incentive

programs are a way of getting employees motivated and enthusiastic. Employee incentive

programs benefit the business, management, and employees which is positive on all ends. The

control mechanism of employee incentives impacts the management function known as leading

by providing it with a positive tool for improvement and change.

ORLEN CISCO COMPANY

CONCLUSION

After do project work on ORLEN CISCO COMPANY, we come to the conclusion that the

marketing strategy of ORLEN CISCO is working better and the product is gaining popularity

among people day by day. Proper decision making process has been adopted and our company

performance is also in a good position. Company will achieve their objectives in next 3 to 5

years with maximum profit.

orlen cisco company

Documents

color bleach

existing washing products

life styles

sales depttmr

success style

brilliant success

customer access

elite class youngsters