origins.ginzing
TRANSCRIPT
OriginsGinZing
Eye Shadow PalateA SIMPLIFIED
CONVENIENTMISTAKE PROOF
Every woman needs THIS
in their make up bag• Research has shown that even less make up savy
women have some type of nude eye shadow in their make up bag.• Origins customers are all about using products that
make a difference in there skin and simplify their routine. We will provide that same answer to their make up.• Every woman who buys cosmetics is worried about
their health of their skin and want something that will prevent aging. By including this in the formulation in the GinZing Eye Shadow formulation than Origins will have supremacy over all competitors.
GinZing Eye Shadow Attributes
Low Attribute Low to Medium Attribute Medium to High Attribute High Attribute0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Attribute Optoins
Pigmintation Texture Benefits
Core Values in GinZing Eye Shadow
Anti-Aging
Silky Smoth Application
Long Lasting
Shimmery
Pigment
Augmented Features
Eye
Shadow
Brush
Mirror Illustrated Instructio
ns
Targeted Development
Brown Eyes Dark Toned
Brown EyesFair Toned
Brown EyesMedium toned
Blue EyesFair Toned
LEGAL REGULATION• FD&C formulation testing• FPLA compliance with
transparancy
PRODUCT MARKET• Color selection
segmented testing• Quantitative and
Qualitative Analysis both long and short term
Testing
Commercial Launch
Drive Connections
Integrate Product
Educate Consumers
Expand clientel
How To Video Blogs
Eight Videos
Eight Looks
Total Perfection
There Choice in Gift
Underware for LashesAutoMagicallyGinZing Mascara
Official Launch
April 1, 2015GinZing
Eye Shadow Pallate